India Soan Papdi Market is Forecast to Touch USD Billion by 2027, Growing at a CAGR of % From 2020 to 2027.

Published | 19 January 2021

According to BlueWeave Consulting, the India Soan Papdi Marketreached USD  Million in 2019 and is further anticipated to reach USD  billion by 2027, growing at a CAGR of  % during the projected period. Soan papdi is originated in India sweet dish or traditional sweet, that is consumed throughout the Indian Subcontinent. It is known by various names such as patisa, Sohanpapdi, san papri, sohanpapdi, etc. The shape of a typical soanpapdi is cube-shaped and has a flaky and crispy texture.

“Availability of the raw material and ingredients”

The increasing networks of distribution, rising numbers of modern retail chains, constant and innovative marketing strategies have affected the market of soanpapdi in the recent past years. Apart from this, a major growth driver is the fact that raw materials and ingredients of soanpapdi are easily available, cost feasible, and is convenient to store and acquire. As most of the raw materials are dry ingredients (such as flour, sugar, gram flour, etc,) and are locally produced in the region the dish itself is found in all Indian Subcontinent. This promotes the local manufacturers to deliver quality products even with limited resources, encouraging the business overseas or in between the border. Therefore, swelling the Soan papdi market.

“Consumption among younger generations and fitness enthusiasts”

The highest consumption of the soanpapdi could be seen in the younger generations of the Indian region. Known as millennials and Gen z, these populations are inclined towards the consumption of soanpapdi due to the properties it has. A typical soanpapdi serving of 35 grams contains approx 130 calories (variations on the basis of different kinds of materials could be there), which makes it considerably healthier as compared to other traditional Indian sweet dishes. Making it popular among healthy eaters too, however, the packaged version of soanpapdi is easily available which is considered hygienic and has good reach to the supermarkets, etc, from where they’re easily acquired. Additionally, the introduced versions of sugar-free and flavored variants are going to help in achieving considerable growth of the Soan papdi market.

“North India to show the major market growth”

Region-wise, the India Soan Papdi market is present in North India, South India, East India, West India. Among which the North India region is the major demand producer of the India soanpapdi market. Due to increasing per capita income and the presence of high disposable income present there, because of the high working urban population. And the inclination of the urban population towards fast, processed, and packaged food sweet items. All of this would help in the elevation pertaining to market growth.

Significant players dominating the India Soan Papdi market include Bikaji Foods International Ltd., BikanervalaFoods Pvt. Ltd., BhikharamChandmal Mithai Namkins Pvt Ltd., Jabsons Foods Private Limited, Haldiram Snacks Pvt. Ltd., Haldiram Foods International Pvt Ltd., GRB Dairy Foods Private Limited,  Punjabi GhasitaramHalwai Pvt. Ltd., Roop Chand Mohan Lal & Co.,Surdhenu Foods Pvt. Ltd. along with multiple independent traditional sweet shop owners.

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