South Africa Frozen Food Market to Grow at Steady CAGR to Reach USD 313 Million by 2029

Published | 14 March 2023

South Africa frozen food market is flourishing due to shift customer preference towards convenience and quick meals, increasing number of discounters and private label companies, growing health consciousness, and focus on healthier options.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated the South Africa frozen food market size at USD 251.71 million in 2022. During the forecast period between 2023 and 2029, South Africa frozen food market size is projected to grow at a steady CAGR of 3.17% reaching a value of USD 312.74 million by 2029. The massive demand for ready-to-eat foods due to consumers' limited time for cooking fresh meals, among other considerations, are major factors driving the market's growth. Consumers' preference for frozen food items is growing as a result of the adoption of products with longer shelf life. The increased usage of frozen food by industry giants, such as KFC, Pizza Hut, Subway, McDonald's, as well as by restaurants, hotels, cafeterias, and resorts, is another significant driver in the growth of South African frozen food market. Also, the growing popularity of gluten-free, grain-free, protein-rich diets as a result of South Africa's rising health consciousness fuels the expansion of the country's frozen food market.

South Africa Frozen Food Market - Overview

Food products classified as frozen are those that have undergone quick freezing and have been kept at low temperatures for a long time before usage. To increase the shelf life of frozen meals, preservatives are added. Frozen food has a long shelf life, and a high concentration of nutrients, and can be used in restaurants and at home to speed up cooking procedures. It also helps to stop the spread of bacteria. Common frozen foods include ice cream, chips, frozen fruit, vegetables, plain chicken, sausages, pizza, burgers, sweet corn, desserts, bread, ready meals, and frozen snacks.

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South Africa Frozen Food Market – By Product

South Africa frozen food market by product is segmented into Fruits & Vegetables, Potatoes, Ready Meals, Meat, Fish/Seafood, and others. The ready meals segment dominates the market. In terms of products, the frozen food market is expected to be dominated by the ready meals segment. The large market share of this segment can be attributed to changes in consumer lifestyles as a result of the fast-paced work environment, particularly among the working-class population, and the growing preference for ready-frozen meals due to their convenience. Also contributing to this segment's large market share is the rising popularity of ready meals among the younger generation and adolescent population, as well as their easy availability at various convenience stores and supermarkets.

Impact of COVID-19 on South Africa Frozen Food Market

The unexpected COVID-19 pandemic had both positive and negative effects on the growth of the South African frozen food market. Sales initially fell due to production activities being halted during the total lockdown, as well as a severe shortage of raw materials and a halt in processing and distribution activities. However, as the COVID-19 virus spread, demand for frozen food increased steadily due to its longer shelf life than fresh vegetables, fruits, and meat, as well as its ability to retain nutrition. People are unable to leave their homes to access the marketplaces as a result of the lockdown restrictions. South Africa frozen food market expanded as a result of the increased demand for frozen foods caused by the pandemic.

Competitive Landscape

South Africa frozen food market is fiercely competitive. Prominent players in the market include Unilever PLC, Nestlé S.A., General Mills, Inc, Nomad Foods Ltd., Tyson Foods Inc., and Conagra Brands Inc. These companies use various strategies, including increasing investments in their R&D activities, mergers, and acquisitions, joint ventures, collaborations, licensing agreements, and new product and service releases to further strengthen their position in the South Africa frozen food market.

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The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of South Africa Frozen Food Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in South Africa Frozen Food Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.

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