Report Overview

Asia Pacific Beauty and Personal Care Products Market - Industry Trends & Forecast Report, 2030

The Asia Pacific Beauty and Personal Care Products Market size was estimated to be worth USD 26.73 billion in 2023. During the forecast period between 2024 and 2030, the Asia Pacific Beauty and Personal Care Products Market size is projected to grow at a CAGR of 8.76%, reaching a value of USD 32.86 billion by 2030. Major growth factors for the Asia Pacific Beauty and Personal Care Products Market include a high focus on personal appearance and hygiene, growing men’s grooming segment, and the launch of a wide range of products with different features, such as chemical-free, vegan, and cruelty-free products. In addition, the expanding e-commerce sector and rising launch of customized products are anticipated to fuel the growth of the Asia Pacific beauty and personal care products market during the forecast period.

Beauty and Personal Care Products – Overview

Beauty and personal care are consumer products for body care and cosmetics. This industry encompasses several categories: beauty tech, skincare, cosmetics, and personal care. Products for personal care include lotions, lipsticks, creams, deodorants, bath soaps, dental care items, shampoos, toothpaste, perfumes, sunscreens, UV filters, and home goods. These products enhance the quality of life by addressing dryness, cleanliness, leakage, odor, comfort, and skin health.

Asia Pacific Beauty and Personal Care Products Market

Growth Drivers

Rising Influence of Pop Culture

The rapid increase in the popularity of pop culture, such as Korean pop (widely known as K-pop) and Japanese pop, along with expanding influencer culture through Instagram and TikTok, are emerging as the major driving factors for the Asia Pacific Beauty and Personal Care Products Market. The market is registering a significant spike in the demand for East Asian beauty products owing to the rising popularity of certain beauty trends, such as Korean glass skin, through these short-form video platforms. As a result, various companies are launching these products in countries with strong demand, such as India, Australia, and Singapore. According to research Meta commissioned in 2023, there is a trend in India where people are buying beauty products through Instagram reels.

Challenges

Side Effects Associated with Excessive Usage of Beauty Products

Potential health risks associated with some inorganic chemicals included in beauty and personal care products are one of the major limiting factors for the market. Several beauty products include hazardous chemicals like ethanolamine, which can cause skin allergies and potentially damage the liver and kidneys, or formaldehyde, which raises the risk of cancer. Many personal hygiene items, such as shampoo, also have dangerous substances like paraben, which alters hormones in the body and damages the reproductive system and fertility. The demand for cosmetic and personal care products may drop as a result of these negative effects, which would hinder their growth in the Asia Pacific market.

Asia Pacific Beauty and Personal Care Products Market

Segmental Coverage

Asia Pacific Beauty and Personal Care Products Market – By Type

Based on type, the Asia Pacific Beauty and Personal Care Products Market is split into conventional and organic segments. The conventional beauty and personal care segment accounts for a higher market share. Conventional products are comparatively cheap and are easily accessible through various distribution channels, such as supermarkets and drugstores, which drives its growth. The organic product segment is projected to witness high CAGR during the forecast period as a result of conscious consumption among consumers and increasing demand for products made of organically sourced ingredients.

Asia Pacific Beauty and Personal Care Products Market – By Product Type

Based on product type, the Asia Pacific Beauty and Personal Care Products Market is segmented into baby & child-specific products, bath & shower, color cosmetics, fragrance, hair care, men’s grooming, oral care, skin care, sun care, and others (including depilatories and deodorants). The skin care segment holds the largest share of Asia Pacific Beauty and Personal Care Products Market. The rising prevalence of various skin issues, such as acne, dark circles and dark spots, dryness, and face redness, demands proper and regular skincare to maintain skin health, resulting in higher demand for skincare products.

Asia Pacific Beauty and Personal Care Products Market – By Distribution Channel

Based on distribution channel, the Asia Pacific Beauty and Personal Care Products Market is segmented into hypermarkets & supermarkets, specialty stores, e-commerce, and others. The specialty stores segment accounts for the highest market share as it allows customers to browse through a wide range of products as well as test those products before buying. These stores also offer personal assistance through salespersons, which contributes to the segment’s growth. However, the e-commerce segment is anticipated to register the highest growth rate during the forecast period.

Asia Pacific Beauty and Personal Care Products Market – By Country

The in-depth research report on the Asia Pacific Beauty and Personal Care Products Market covers the market in a number of major countries in the region, including China, India, Japan, South Korea, Australia & New Zealand, Indonesia, Malaysia, Singapore, Vietnam, and the rest of APAC. China dominates the Asia Pacific beauty and personal care products market, followed by Japan. Research indicates that yearly spending on beauty goods is about USD 58.3 billion for Chinese consumers and approximately USD 36.9 billion for Japanese customers. The strict beauty standards in these countries and the high focus on personal care and hygiene among both men and women can be attributed to the growing demand for beauty and personal care products in these countries.

Competitive Landscape

Major players operating in the Asia Pacific Beauty and Personal Care Products Market include Amway India Enterprises, Avon Products Inc., Beiersdorf AG, Colgate-Palmolive, Dabur Ltd., Godrej Group, Johnson & Johnson, Lakme, L'Oréal SA, Procter & Gamble, and Revlon Inc.

To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

• In January 2024 – LG Household and Health Care (LG H&H), a personal care product company under LG Corporation based in South Korea, launched UGLY LOVELY, its new conscious beauty brand that uses “ugly crops” as ingredients.

Scope of the Report

By Type

• Conventional

• Organic

By Product Type

• Baby & Child-specific Products

• Bath & Shower

• Color Cosmetics

• Fragrance

• Hair Care

• Men’s Grooming

• Oral Care

• Skin Care

• Sun Care

• Others (Depilatories, Deodorants)

By Distribution Channel

• Hypermarkets & Supermarkets

• Specialty Stores

• E-commerce

• Others

By Country

• China

• India

• Japan

• South Korea

• Australia & New Zealand

• Indonesia

• Malaysia

• Singapore

• Vietnam

• Rest of APAC

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3. APAC Beauty and Personal Care Products Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Rising Disposable Income
         2. Increasing Working Women
         3. Growing Fashion Consciousness
         4. Increasing Focus on Men's Grooming
      2. Restraints
         1. High Manufacturing and Marketing Costs
         2. Easy Availability of Fake and Low-Quality Cosmetic Products
      3. Opportunities
         1. Growing Demand for Natural and Organic Ingredients in Beauty Products
         2. Increasing Usage of AR Technology can Enhance the Customer Experience
         3. Growth and Expansion of e-commerce
      4. Challenges
         1. Increasing Concerns about Chemical Ingredients
         2. Stringent Government Regulations
   3. Technological Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. APAC Beauty and Personal Care Products Market: Marketing Strategies
5. APAC Beauty and Personal Care Products Market: Pricing Analysis
6. APAC Beauty and Personal Care Products Market Overview
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Type
         1. Conventional
         2. Organic
      2. By Product Type
         1. Baby and Child-specific Products
         2. Bath and Shower
         3. Color Cosmetics
         4. Fragrance
         5. Hair Care
         6. Men’s Grooming
         7. Oral Care
         8. Skin Care
         9. Sun Care
         10. Other (Depilatories, Deodorants, etc.)
      3. By Distribution Channel
         1. Hypermarkets & Supermarkets
         2. Specialty Stores
         3. E-commerce
         4. Others
      4. By Country
         1. China
         2. India
         3. Japan
         4. South Korea
         5. Australia & New Zealand
         6. Indonesia
         7. Malaysia
         8. Singapore
         9. Vietnam
         10. Rest of APAC
7. China Beauty and Personal Care Products Market
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Type
      2. By Product Type
      3. By Distribution Channel
8. India Beauty and Personal Care Products Market
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Type
      2. By Product Type
      3. By Distribution Channel
9. Japan Beauty and Personal Care Products Market
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Type
      2. By Product Type
      3. By Distribution Channel
10. South Korea Beauty and Personal Care Products Market
    1. Market Size & Forecast, 2019–2030
       1. By Value (USD Billion)
    2. Market Share & Forecast
       1. By Type
       2. By Product Type
       3. By Distribution Channel
11. Australia & New Zealand Beauty and Personal Care Products Market
    1. Market Size & Forecast, 2019–2030
       1. By Value (USD Billion)
    2. Market Share & Forecast
       1. By Type
       2. By Product Type
       3. By Distribution Channel
12. Indonesia Beauty and Personal Care Products Market
    1. Market Size & Forecast, 2019–2030
       1. By Value (USD Billion)
    2. Market Share & Forecast
       1. By Type
       2. By Product Type
       3. By Distribution Channel
13. Malaysia Beauty and Personal Care Products Market
    1. Market Size & Forecast, 2019–2030
       1. By Value (USD Billion)
    2. Market Share & Forecast
       1. By Type
       2. By Product Type
       3. By Distribution Channel
14. Singapore Beauty and Personal Care Products Market
    1. Market Size & Forecast, 2019–2030
       1. By Value (USD Billion)
    2. Market Share & Forecast
       1. By Type
       2. By Product Type
       3. By Distribution Channel
15. Vietnam Beauty and Personal Care Products Market
    1. Market Size & Forecast, 2019–2030
       1. By Value (USD Billion)
    2. Market Share & Forecast
       1. By Type
       2. By Product Type
       3. By Distribution Channel
16. Rest of APAC Beauty and Personal Care Products Market
    1. Market Size & Forecast, 2019–2030
       1. By Value (USD Billion)
    2. Market Share & Forecast
       1. By Type
       2. By Product Type
       3. By Distribution Channel
17. Competitive Landscape
    1. List of Key Players and Their Offerings
    2. Asia Pacific Beauty and Personal Care Products Company Market Share Analysis, 2023
    3. Competitive Benchmarking, By Operating Parameters
    4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
18. Impact of Escalating Geopolitical Tensions on Asia Pacific Beauty and Personal Care Products Market
19. Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)
    1. Amway India Enterprises
    2. Avon Products Inc.
    3. Beiersdorf Ag
    4. Colgate-Palmolive
    5. Dabur Ltd
    6. Godrej Group
    7. Johnson & Johnson
    8. Lakme
    9. L'Oréal SA
    10. Procter & Gamble
    11. Revlon Inc.
    12. Other Prominent Players
20. Key Strategic Recommendations
21. Research Methodology
    1.    Qualitative Research
       1.  Primary & Secondary Research
    2.    Quantitative Research
    3.    Market Breakdown & Data Triangulation
       1.  Secondary Research
       2.  Primary Research
    4.    Breakdown of Primary Research Respondents, By Country
    5.    Assumptions & Limitations

*Financial information of non-listed companies can be provided as per availability.

**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable

List of Figures

Figure 1       Asia Pacific Beauty and Personal Care Products Segmentation             

Figure 2       Asia Pacific Beauty and Personal Care Products Market Value Chain Analysis            

Figure 3       Company Market Share Analysis, 2023         

Figure 4       Asia Pacific Beauty and Personal Care Products Market Size, By Value (USD Billion), 2019–2030                 

Figure 5       Asia Pacific Beauty and Personal Care Products Market Share, By Type, By Value, 2019–2030          

Figure 6       Asia Pacific Beauty and Personal Care Products Market Share, By Product Type, By Value, 2019–2030          

Figure 7       Asia Pacific Beauty and Personal Care Products Market Share, By Distribution Channel, By Value, 2019–2030          

Figure 8       Asia Pacific Beauty and Personal Care Products Market Share, By Country, By Value, 2019–2030          

Figure 9       China Beauty and Personal Care Products Market Size, By Value (USD Billion), 2019–2030          

Figure 10     China Beauty and Personal Care Products Market Share, By Type, By Value, 2019–2030          

Figure 11     China Beauty and Personal Care Products Market Share, By Product Type, By Value, 2019–2030          

Figure 12     China Beauty and Personal Care Products Market Share, By Distribution Channel, By Value, 2019–2030               

Figure 13     India Beauty and Personal Care Products Market Size, By Value (USD Billion), 2019–2030          

Figure 14     India Beauty and Personal Care Products Market Share, By Type, By Value, 2019–2030          

Figure 15     India Beauty and Personal Care Products Market Share, By Product Type, By Value, 2019–2030          

Figure 16     India Beauty and Personal Care Products Market Share, By Distribution Channel, By Value, 2019–2030               

Figure 17     Japan Beauty and Personal Care Products Market Size, By Value (USD Billion), 2019–2030          

Figure 18     Japan Beauty and Personal Care Products Market Share, By Type, By Value, 2019–2030          

Figure 19     Japan Beauty and Personal Care Products Market Share, By Product Type, By Value, 2019–2030          

Figure 20     Japan Beauty and Personal Care Products Market Share, By Distribution Channel, By Value, 2019–2030               

Figure 21     South Korea Beauty and Personal Care Products Market Size, By Value (USD Billion), 2019–2030                 

Figure 22     South Korea Beauty and Personal Care Products Market Share, By Type, By Value, 2019–2030          

Figure 23     South Korea Beauty and Personal Care Products Market Share, By Product Type, By Value, 2019–2030               

Figure 24     South Korea Beauty and Personal Care Products Market Share, By Distribution Channel, By Value, 2019–2030          

Figure 25     Australia & New Zealand Beauty and Personal Care Products Market Size, By Value (USD Billion), 2019–2030         

Figure 26     Australia & New Zealand Beauty and Personal Care Products Market Share, By Type, By Value, 2019–2030               

Figure 27     Australia & New Zealand Beauty and Personal Care Products Market Share, By Product Type, By Value, 2019–2030            

Figure 28     Australia & New Zealand Beauty and Personal Care Products Market Share, By Distribution Channel, By Value, 2019–2030           

Figure 29     Indonesia Beauty and Personal Care Products Market Size, By Value (USD Billion), 2019–2030          

Figure 30     Indonesia Beauty and Personal Care Products Market Share, By Type, By Value, 2019–2030          

Figure 31     Indonesia Beauty and Personal Care Products Market Share, By Product Type, By Value, 2019–2030          

Figure 32     Indonesia Beauty and Personal Care Products Market Share, By Distribution Channel, By Value, 2019–2030          

Figure 33     Malaysia Beauty and Personal Care Products Market Size, By Value (USD Billion), 2019–2030           

Figure 34     Malaysia Beauty and Personal Care Products Market Share, By Type, By Value, 2019–2030          

Figure 35     Malaysia Beauty and Personal Care Products Market Share, By Product Type, By Value, 2019–2030          

Figure 36     Malaysia Beauty and Personal Care Products Market Share, By Distribution Channel, By Value, 2019–2030          

Figure 37     Singapore Beauty and Personal Care Products Market Size, By Value (USD Billion), 2019–2030          

Figure 38     Singapore Beauty and Personal Care Products Market Share, By Type, By Value, 2019–2030          

Figure 39     Singapore Beauty and Personal Care Products Market Share, By Product Type, By Value, 2019–2030          

Figure 40     Singapore Beauty and Personal Care Products Market Share, By Distribution Channel, By Value, 2019–2030          

Figure 41     Vietnam Beauty and Personal Care Products Market Size, By Value (USD Billion), 2019–2030          

Figure 42     Vietnam Beauty and Personal Care Products Market Share, By Type, By Value, 2019–2030          

Figure 43     Vietnam Beauty and Personal Care Products Market Share, By Product Type, By Value, 2019–2030          

Figure 44     Vietnam Beauty and Personal Care Products Market Share, By Distribution Channel, By Value, 2019–2030          

Figure 45     Rest of APAC Beauty and Personal Care Products Market Size, By Value (USD Billion), 2019–2030                 

Figure 46     Rest of APAC Beauty and Personal Care Products Market Share, By Type, By Value, 2019–2030          

Figure 47     Rest of APAC Beauty and Personal Care Products Market Share, By Product Type, By Value, 2019–2030               

Figure 48     Rest of APAC Beauty and Personal Care Products Market Share, By Distribution Channel, By Value, 2019–2030          

List of Tables

Table 1        Asia Pacific Beauty and Personal Care Products Market Size, By Value (USD Billion), 2019–2030        

Table 2        Asia Pacific Beauty and Personal Care Products Market Size, By Type, By Value, 2019–2030 

Table 3        Asia Pacific Beauty and Personal Care Products Market Size, By Product Type, By Value, 2019–2030

Table 4        Asia Pacific Beauty and Personal Care Products Market Size, By Distribution Channel, By Value, 2019–2030 

Table 5        Asia Pacific Beauty and Personal Care Products Market Size, By Country, By Value, 2019–2030 

Table 6        China Beauty and Personal Care Products Market Size, By Value (USD Billion), 2019–2030 

Table 7        China Beauty and Personal Care Products Market Size, By Type, By Value, 2019–2030 

Table 8        China Beauty and Personal Care Products Market Size, By Product Type, By Value, 2019–2030 

Table 9        China Beauty and Personal Care Products Market Size, By Distribution Channel, By Value, 2019–2030

Table 10      India Beauty and Personal Care Products Market Size, By Value (USD Billion), 2019–2030 

Table 11      India Beauty and Personal Care Products Market Size, By Type, By Value, 2019–2030 

Table 12      India Beauty and Personal Care Products Market Size, By Product Type, By Value, 2019–2030 

Table 13      India Beauty and Personal Care Products Market Size, By Distribution Channel, By Value, 2019–2030

Table 14      Japan Beauty and Personal Care Products Market Size, By Value (USD Billion), 2019–2030 

Table 15      Japan Beauty and Personal Care Products Market Size, By Type, By Value, 2019–2030 

Table 16      Japan Beauty and Personal Care Products Market Size, By Product Type, By Value, 2019–2030 

Table 17      Japan Beauty and Personal Care Products Market Size, By Distribution Channel, By Value, 2019–2030     

Table 18      South Korea Beauty and Personal Care Products Market Size, By Value (USD Billion), 2019–2030        

Table 19      South Korea Beauty and Personal Care Products Market Size, By Type, By Value, 2019–2030 

Table 20      South Korea Beauty and Personal Care Products Market Size, By Product Type, By Value, 2019–2030

Table 21      South Korea Beauty and Personal Care Products Market Size, By Distribution Channel, By Value, 2019–2030 

Table 22      Australia & New Zealand Beauty and Personal Care Products Market Size, By Value (USD Billion), 2019–2030

Table 23      Australia & New Zealand Beauty and Personal Care Products Market Size, By Type, By Value, 2019–2030     

Table 24      Australia & New Zealand Beauty and Personal Care Products Market Size, By Product Type, By Value, 2019–2030   

Table 25      Australia & New Zealand Beauty and Personal Care Products Market Size, By Distribution Channel, By Value, 2019–2030  

Table 26      Indonesia Beauty and Personal Care Products Market Size, By Value (USD Billion), 2019–2030 

Table 27      Indonesia Beauty and Personal Care Products Market Size, By Type, By Value, 2019–2030 

Table 28      Indonesia Beauty and Personal Care Products Market Size, By Product Type, By Value, 2019–2030

Table 29      Indonesia Beauty and Personal Care Products Market Size, By Distribution Channel, By Value, 2019–2030 

Table 30      Malaysia Beauty and Personal Care Products Market Size, By Value (USD Billion), 2019–2030 

Table 31      Malaysia Beauty and Personal Care Products Market Size, By Type, By Value, 2019–2030 

Table 32      Malaysia Beauty and Personal Care Products Market Size, By Product Type, By Value, 2019–2030

Table 33      Malaysia Beauty and Personal Care Products Market Size, By Distribution Channel, By Value, 2019–2030     

Table 34      Singapore Beauty and Personal Care Products Market Size, By Value (USD Billion), 2019–2030 

Table 35      Singapore Beauty and Personal Care Products Market Size, By Type, By Value, 2019–2030 

Table 36      Singapore Beauty and Personal Care Products Market Size, By Product Type, By Value, 2019–2030

Table 37      Singapore Beauty and Personal Care Products Market Size, By Distribution Channel, By Value, 2019–2030 

Table 38      Vietnam Beauty and Personal Care Products Market Size, By Value (USD Billion), 2019–2030 

Table 39      Vietnam Beauty and Personal Care Products Market Size, By Type, By Value, 2019–2030 

Table 40      Vietnam Beauty and Personal Care Products Market Size, By Product Type, By Value, 2019–2030

Table 41      Vietnam Beauty and Personal Care Products Market Size, By Distribution Channel, By Value, 2019–2030     

Table 42      Rest of APAC Beauty and Personal Care Products Market Size, By Value (USD Billion), 2019–2030        

Table 43      Rest of APAC Beauty and Personal Care Products Market Size, By Type, By Value, 2019–2030 

Table 44      Rest of APAC Beauty and Personal Care Products Market Size, By Product Type, By Value, 2019–2030

Table 45      Rest of APAC Beauty and Personal Care Products Market Size, By Distribution Channel, By Value, 2019–2030 

Table 46      Amway India Enterprises Company Overview

Table 47      Amway India Enterprises Financial Overview

Table 48      Avon Products Inc. Company Overview

Table 49      Avon Products Inc. Financial Overview

Table 50      Beiersdorf Ag Company Overview

Table 51      Beiersdorf Ag Financial Overview

Table 52      Colgate-Palmolive Company Overview

Table 53      Colgate-Palmolive Financial Overview

Table 54      Dabur Ltd Company Overview

Table 55      Dabur Ltd Financial Overview

Table 56      Godrej Group Company Overview

Table 57      Godrej Group Financial Overview

Table 58      Johnson & Johnson Company Overview

Table 59      Johnson & Johnson Financial Overview

Table 60      Lakme Company Overview

Table 61      Lakme Financial Overview

Table 62      L'Oréal SA Company Overview

Table 63      L'Oréal SA Financial Overview

Table 64      Procter & Gamble Company Overview

Table 65      Procter & Gamble Financial Overview

Table 66      Revlon Inc. Company Overview

Table 67      Revlon Inc. Financial Overview