Report Overview

Asia-Pacific Mobile Wallet Market - Industry Trends & Forecast Report, 2028

Asia-Pacific mobile wallet market size is poised to expand at a CAGR of 15.6% during the forecast period between 2022 and 2028. A continuous increase in smartphone and internet use, thriving e-commerce sector, and attractive discounts and cashback offers are significant contributors to the growth of the Asia-Pacific mobile wallet market. In addition, Asia-Pacific mobile wallet market is expected to substantially grow in the coming years, as banks develop an integrated approach to fulfill the diverse needs of their customers, including corporates from China, Singapore, South Korea, and India. These expanding markets provide banks and fintech businesses with a new avenue for reaching unbanked and underserved people in rural places through digital solutions.

Asia-Pacific Mobile Wallet Market – Technology Advancements

A mobile wallet is an e-wallet that allows users to make payments quickly and securely using a credit/debit card or bank account for cellphone recharges, bill payments, movie/ travel reservations, and others. The increase in smartphone usage and internet penetration is pushing the use of mobile wallets in the APAC region. Furthermore, smartphone technology advancements have enabled Point of Sale (PoS) at retail terminals and end-user transfer, boosting global industry growth. For instance, Tencent, a China-based leading provider of mobile payments, has experienced rapid development and moved into other Asian nations, including Thailand, where it is looking for significant partners to help adopt its services.

Asia-Pacific Mobile Wallet Market

Growth Drivers

Deepening penetration of internet and smartphones

APAC region’s mobile market is driven by an increase in number of smartphone users and deepening internet penetration because of advancements in the region’s network infrastructure. Therefore, various smart devices have been widely adopted. This, in turn, has significantly influenced the use of mobile wallets across APAC countries. For instance, the use of mobile wallets in India is reaching new heights and is overtaking the USA, the UK as well as China. Virtual mobile-based wallets are growing in popularity across the country as they help in enhancing the speed of transactions. Earlier, mobile wallets such as Paytm, PhonePe, and Google Pay, could only make payments on e-commerce platforms. However, the technology has now penetrated low-value day-to-day use at supermarkets, grocery stores, street vendors, and gas stations. India's mobile wallet market is also expected to grow at a faster rate due to increased smartphone penetration and improved telecom and payment infrastructure.

Expanding e-commerce sector

The e-commerce sector is experiencing a surge in demand as consumers order vital commodities, such as food and clothing, among other things, through e-commerce websites. Hence, most pay digitally instead of using traditional debit or credit cards because of convenience. This, in turn, will continue to fuel the growth of Asia-Pacific mobile wallet market. NFC technology provides the e-commerce industry to collect data about their customers and reward them with promotions, including discounts and cashback, to enhance relations with existing consumers, build ties with new ones and increase operational efficiency.

Restraints

Data security and privacy concerns

With the increasing number of internet users in APAC countries, a large section of the population, especially in rural APAC areas have no access to the Internet. Thus, many small towns and villages have shown a slow adoption rate due to poor internet connectivity or a reluctance to move on from traditional processes. The large rural-urban gap in access to the internet will directly affect the use of mobile wallets in the region, affecting the growth of mobile wallet market. The security risk associated with mobile wallets is another factor that is restricting the growth of Asia-Pacific mobile wallet market. Mobile wallets include sensitive information such as credit/debit card details that carries the risk of cyberattacks.

Impact of COVID -19 on Asia-Pacific Mobile Wallet Market

The APAC region was adversely affected by Covid-19 pandemic. From restricted movement to a downfall in demand from farmers to the closing of production units, countries in APAC countries were affected by the COVID-19 pandemic. Due to lockdowns, the region has also experienced less availability of labor resources and trading, resulting in not as significant demand from major markets. Asia-Pacific mobile wallet market, however, witnessed tremendous growth amid the sudden outbreak of the COVID-19 pandemic in 2020. Increasing incidences of COVID-19 in the region led consumers to make payments via mobile wallets instead of using cash. These cashless and contactless transactions are aligned with social-distancing norms that prevent community transmission of the virus. For instance, it was reported that India digital payment platforms, such as PhonePe, Amazon Pay, Google Pay, and Paytm, recorded a 50% increase in transactions through their digital wallets since the start of the COVID-19 pandemic. As relaxations of Covid-19 related restrictions are in place, Asia-Pacific mobile wallet market is expected to maintain its robust growth due to its favorable features.

Asia-Pacific Mobile Wallet Market

Segmental Coverage

Asia-Pacific Mobile Wallet Market - By Type

Based on type, Asia-Pacific mobile wallet market is segmented into open, semi-closed, and closed. Among the types, the semi-closed segment holds the highest share in the market due to the entry of various fintech competitors. In addition, shifting customer preferences are prompting tech companies to introduce semi-closed mobile wallet solution offerings.

Asia-Pacific Mobile Wallet Market - By Ownership

Asia-Pacific mobile wallet market by ownership is divided into Telecom Operators, Banks, Tech Companies, and Device Manufacturers segments. The fastest growing segment in Asia-Pacific mobile wallet market by ownership is telecom operators. As mobile network companies in emerging economies are delivering banking services without their banking infrastructure, the segment is expected to gain the highest market share in Asia-Pacific mobile wallet market by ownership.

Asia-Pacific Mobile Wallet Market – By Technology

Based on technology, Asia-Pacific mobile wallet market is segmented into Near Field Communication (NFC), Digital, Optical/QR Code, and Text-based. The NFC segment is expected to grow, as it prevents data from being breached during transmission. It incorporates message authentication measures and creates a secure communication route between the point of sales (PoS) system and end-user devices. Additionally, its security measures can be customized to meet the firm's needs.

Asia-Pacific Mobile Wallet Market - By Country

Based on Country, Asia-Pacific mobile wallet market is segmented into China, India, Japan, South Korea, Australia & New Zealand, Indonesia, Malaysia, Singapore, Philippines, Vietnam, and the Rest of Asia Pacific. Among them, China dominates Asia-Pacific mobile wallet market due to the presence of several e-commerce platforms and increased smartphone usage in the country. Large players, such as Alibaba and Tencent, have developed alliances with various outlets and online media to improve the supply of products and services across multiple channels.

Competition Landscape

Major companies operating in Asia-Pacific mobile wallet market include Amazon.com, Inc., American Express Company, Ant Financial Services Group, Google LLC, ICICI Bank Limited, MasterCard Incorporated, One Mobikwik System Pvt Ltd., One97 Communications Limited, PayPal Holdings Inc., Samsung Electronics Co. Ltd, Tencent Holdings Limited, and Visa Inc. Key players are constantly introducing new features to their mobile wallet products as well as expanding product functionality to further enhance their competitive position in Asia-Pacific mobile wallet market.

Recent Developments

• In June 2022 - Touch ‘n Go eWallet and Kakao Pay, a partnership of ComfortDelGro Taxi and Alipay+ from Malaysia and South Korea, was launched to enable the mobile payments to be featured as cashless payment options in all Comfort and CityCab taxis. Members of these e-wallets can pay for cab rides directly through the wallet apps, eliminating the need to exchange currencies.

Scope of the Report

By Type

• Open

• Semi-Closed

• Closed

By Ownership

• Telecom Operators

• Banks

• Tech Companies

• Device Manufacturers

By Technology

• Near Field Communication (NFC)

• Digital

• Optical/QR Code

• Text-based

By Country

• China

• India

• Japan

• South Korea

• Australia & New Zealand

• Indonesia

• Malaysia

• Singapore

• Philippines

• Vietnam

• Rest of Asia Pacific

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3. Asia-Pacific Mobile Wallet Market Insights
   1. Technology Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Deepening penetration of internet and smartphones
         2. Expanding e-commerce industry
         3. Attractive discounts and cashback schemes
      2. Restraints
         1. Data security and privacy concerns
      3. Opportunity
         1. Increasing investments in developing innovative technologies
      4. Challenges
         1. Absence of well-defined regulatory framework
   3. Technology Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. Asia-Pacific Mobile Wallet Market Overview
   1. Market Size & Forecast by Value, 2018–2028
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Type
         1. Open
         2. Semi-Closed
         3. Closed
      2.  By Ownership
         1. Telecom Operators
         2. Banks
         3. Tech Companies
         4. Device Manufacturers
      3. By Technology
         1. Near Field Communication (NFC)
         2. Digital
         3. Optical/QR Code
         4. Text-Based
      4.  By Country
         1. China
            1. By Type
            2. By Ownership
            3. By Technology
         2. India
            1. By Type
            2. By Ownership
            3. By Technology
         3. Japan
            1. By Type
            2. By Ownership
            3. By Technology
         4. South Korea
            1. By Type
            2. By Ownership
            3. By Technology
         5. Australia & New Zealand
            1. By Type
            2. By Ownership
            3. By Technology
         6. Indonesia
            1. By Type
            2. By Ownership
            3. By Technology
         7. Malaysia
            1. By Type
            2. By Ownership
            3. By Technology
         8. Singapore
            1. By Type
            2. By Ownership
            3. By Technology
         9. Philippines
            1. By Type
            2. By Ownership
            3. By Technology
         10. Vietnam
             1. By Type
             2. By Ownership
             3. By Technology
         11. Rest of Asia Pacific
             1. By Type
             2. By Ownership
             3. By Technology
5. China Mobile Wallet Market Overview
   1. Market Size & Forecast by Value, 2018–2028
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Type
         1. By Type
         2. By Ownership
         3. By Technology
6. India Mobile Wallet Market Overview
   1. Market Size & Forecast by Value, 2018–2028
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Type
         1. By Type
         2. By Ownership
         3. By Technology
7. Japan Mobile Wallet Market Overview
   1. Market Size & Forecast by Value, 2018–2028
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Type
         1. By Type
         2. By Ownership
         3. By Technology
8. South Korea Mobile Wallet Market Overview
   1. Market Size & Forecast by Value, 2018–2028
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Type
         1. By Type
         2. By Ownership
         3. By Technology
9. Australia & New Zealand Mobile Wallet Market Overview
   1. Market Size & Forecast by Value, 2018–2028
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Type
         1. By Type
         2. By Ownership
         3. By Technology
10. Indonesia Mobile Wallet Market Overview
    1. Market Size & Forecast by Value, 2018–2028
       1. By Value (USD Billion)
    2. Market Share & Forecast
       1. By Type
          1. By Type
          2. By Ownership
          3. By Technology
11. Malaysia Mobile Wallet Market Overview
    1. Market Size & Forecast by Value, 2018–2028
       1. By Value (USD Billion)
    2. Market Share & Forecast
       1. By Type
          1. By Type
          2. By Ownership
          3. By Technology
12. Singapore Mobile Wallet Market Overview
    1. Market Size & Forecast by Value, 2018–2028
       1. By Value (USD Billion)
    2. Market Share & Forecast
       1. By Type
          1. By Type
          2. By Ownership
          3. By Technology
13. Philippines Mobile Wallet Market Overview
    1. Market Size & Forecast by Value, 2018–2028
       1. By Value (USD Billion)
    2. Market Share & Forecast
       1. By Type
          1. By Type
          2. By Ownership
          3. By Technology
14. Vietnam Mobile Wallet Market Overview
    1. Market Size & Forecast by Value, 2018–2028
       1. By Value (USD Billion)
    2. Market Share & Forecast
       1. By Type
          1. By Type
          2. By Ownership
          3. By Technology
15. Rest of Asia-Pacific Mobile Wallet Market Overview
    1. Market Size & Forecast by Value, 2018–2028
       1. By Value (USD Billion)
    2. Market Share & Forecast
       1. By Type
          1. By Type
          2. By Ownership
          3. By Technology
16. Competitive Landscape
    1. List of Key Players and Their Offerings
    2. Asia-Pacific Mobile Wallet Company Market Share Analysis, 2021
    3. Competitive Benchmarking, By Operating Parameters
    4. Key Strategic Development (Mergers, Acquisitions, Partnerships, etc.)
17. Impact of Covid-19 on Asia-Pacific Mobile Wallet Market
18. Company Profile (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook)
    1. Amazon.com, Inc.
    2.  American Express Company
    3.  Ant Financial Services Group
    4.  Google LLC
    5.  ICICI Bank Limited
    6.  MasterCard Incorporated
    7.  One Mobikwik System Pvt Ltd.
    8.  One97 Communications Limited
    9.  PayPal Holdings Inc.
    10. Samsung Electronics Co. Ltd
    11. Tencent Holdings Limited
    12. Visa Inc.
    13. Other Prominent Players
19. Key Strategic Recommendations
20. Research Methodology
    1. Qualitative Research
       1. Primary & Secondary Research
    2. Quantitative Research
    3. Market Breakdown & Data Triangulation
       1. Secondary Research
       2. Primary Research
    4. Breakdown of Primary Research Respondents, By Country
    5. Assumption & Limitation

*Financial information in case of non-listed companies will be provided as per availability

**The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable

List of Figures

Figure 1        Asia-Pacific Mobile Wallet Market Segmentation

Figure 2        Asia Pacific Mobile Wallet Value Chain Analysis

Figure 3        Company Market Share Analysis, 2021

Figure 4        Asia-Pacific Mobile Wallet Market Size, By Value (USD Billion), 2018–2028

Figure 5        Asia-Pacific Mobile Wallet Market Share, By Type, By Value, 2018–2028

Figure 7        Asia-Pacific Mobile Wallet Share, By Ownership, By Value, 2018–2028

Figure 8        Asia-Pacific Mobile Wallet Market Share, By Technology, By Value, 2018–2028

Figure 9        Asia-Pacific Mobile Wallet Market Share, By Country, By Value, 2018–2028

Figure 10       China Mobile Wallet Market Size, By Value (USD Billion), 2018–2028

Figure 11       China Mobile Wallet Market Share, By Type, By Value, 2018–2028

Figure 12       China Mobile Wallet Market Share, By Ownership, By Value, 2018–2028

Figure 13       China Mobile Wallet Market Share, By Technology, By Value, 2018–2028

Figure 14       India Mobile Wallet Market Size, By Value (USD Billion), 2018–2028

Figure 15       India Mobile Wallet Market Share, By Type, By Value, 2018–2028

Figure 16       India Mobile Wallet Market Share, By Ownership, By Value, 2018–2028

Figure 17       India Mobile Wallet Market Share, By Technology, By Value, 2018–2028

Figure 18       Japan Mobile Wallet Market Size, By Value (USD Billion), 2018–2028

Figure 19       Japan Mobile Wallet Market Share, By Type, By Value, 2018–2028

Figure 20       Japan Mobile Wallet Market Share, By Ownership, By Value, 2018–2028

Figure 21       Japan Mobile Wallet Market Share, By Technology, By Value, 2018–2028

Figure 22       South Korea Mobile Wallet Market Size, By Value (USD Billion), 2018–2028

Figure 23       South Korea Mobile Wallet Market Share, By Type, By Value, 2018–2028

Figure 24       South Korea Mobile Wallet Market Share, By Ownership, By Value, 2018–2028

Figure 25       South Korea Mobile Wallet Market Share, By Technology, By Value, 2018–2028

Figure 26       Australia & New Zealand Mobile Wallet Market Size, By Value (USD Billion), 2018–2028

Figure 27       Australia & New Zealand Mobile Wallet Market Share, By Type, By Value, 2018–2028

Figure 28       Australia & New Zealand Mobile Wallet Market Share, By Ownership, By Value, 2018–2028

Figure 29       Australia & New Zealand Mobile Wallet Market Share, By Technology, By Value, 2018–2028

Figure 30       Indonesia Mobile Wallet Market Size, By Value (USD Billion), 2018–2028

Figure 31       Indonesia Mobile Wallet Market Share, By Type, By Value, 2018–2028

Figure 32       Indonesia Mobile Wallet Market Share, By Ownership, By Value, 2018–2028

Figure 33       Indonesia Mobile Wallet Market Share, By Technology, By Value, 2018–2028

Figure 34       Malaysia Mobile Wallet Market Size, By Value (USD Billion), 2018–2028

Figure 35       Malaysia Mobile Wallet Market Share, By Type, By Value, 2018–2028

Figure 36       Malaysia Mobile Wallet Market Share, By Ownership, By Value, 2018–2028

Figure 37       Malaysia Mobile Wallet Market Share, By Technology, By Value, 2018–2028

Figure 38       Singapore Mobile Wallet Market Size, By Value (USD Billion), 2018–2028

Figure 39       Singapore Mobile Wallet Market Share, By Type, By Value, 2018–2028

Figure 40       Singapore Mobile Wallet Market Share, By Ownership, By Value, 2018–2028

Figure 41       Singapore Mobile Wallet Market Share, By Technology, By Value, 2018–2028

Figure 42       Philippines Mobile Wallet Market Size, By Value (USD Billion), 2018–2028

Figure 43       Philippines Mobile Wallet Market Share, By Type, By Value, 2018–2028

Figure 44       Philippines Mobile Wallet Market Share, By Ownership, By Value, 2018–2028

Figure 45       Philippines Mobile Wallet Market Share, By Technology, By Value, 2018–2028

Figure 46       Vietnam Mobile Wallet Market Size, By Value (USD Billion), 2018–2028

Figure 47       Vietnam Mobile Wallet Market Share, By Type, By Value, 2018–2028

Figure 48       Vietnam Mobile Wallet Market Share, By Ownership, By Value, 2018–2028

Figure 49       Vietnam Mobile Wallet Market Share, By Technology, By Value, 2018–2028

Figure 50       Rest of Asia-Pacific Mobile Wallet Market Size, By Value (USD Billion), 2018–2028

Figure 51       Rest of Asia-Pacific Mobile Wallet Market Share, By Type, By Value, 2018–2028

Figure 52       Rest of Asia-Pacific Mobile Wallet Market Share, By Ownership, By Value, 2018–2028

Figure 53       Rest of Asia-Pacific Mobile Wallet Market Share, By Technology, By Value, 2018–2028

List of Tables

Table 1         Asia-Pacific Mobile Wallet Market Size, By Type, By Value, 2018–2028

Table 2         Asia-Pacific Mobile Wallet Market Size, By Ownership, By Value, 2018–2028

Table 3         Asia-Pacific Mobile Wallet Market Size, By Technology, By Value, 2018–2028

Table 4         Asia-Pacific Mobile Wallet Market Size, By Type, By Value, 2018–2028

Table 5         Asia-Pacific Mobile Wallet Market Size, By Ownership, By Value, 2018–2028

Table 6         Asia-Pacific Mobile Wallet Market Size, By Technology, By Value, 2018–2028

Table 7         Asia-Pacific Mobile Wallet Market Size, By Country, By Value, 2018–2028

Table 8         China Mobile Wallet Market Size, By Type, By Value, 2018–2028

Table 9         China Mobile Wallet Market Size, By Ownership, By Value, 2018–2028

Table 10        China Mobile Wallet Market Size, By Technology, By Value, 2018–2028

Table 11        India Mobile Wallet Market Size, By Type, By Value, 2018–2028

Table 12        India Mobile Wallet Market Size, By Ownership, By Value, 2018–2028

Table 13        India Mobile Wallet Market Size, By Technology, By Value, 2018–2028

Table 14        Japan Mobile Wallet Market Size, By Type, By Value, 2018–2028

Table 15        Japan Mobile Wallet Market Size, By Ownership, By Value, 2018–2028

Table 16        Japan Mobile Wallet Market Size, By Technology, By Value, 2018–2028

Table 17        South Korea Mobile Wallet Market Size, By Type, By Value, 2018–2028

Table 18        South Korea Mobile Wallet Market Size, By Ownership, By Value, 2018–2028

Table 19        South Korea Mobile Wallet Market Size, By Technology, By Value, 2018–2028

Table 20        Australia & New Zealand Mobile Wallet Market Size, By Type, By Value, 2018–2028

Table 21        Australia & New Zealand Mobile Wallet Market Size, By Ownership, By Value, 2018–2028

Table 22        Australia & New Zealand Mobile Wallet Market Size, By Technology, By Value, 2018–2028

Table 23        Indonesia Mobile Wallet Market Size, By Type, By Value, 2018–2028

Table 24        Indonesia Mobile Wallet Market Size, By Ownership, By Value, 2018–2028

Table 25        Indonesia Mobile Wallet Market Size, By Technology, By Value, 2018–2028

Table 26        Malaysia Mobile Wallet Market Size, By Type, By Value, 2018–2028

Table 27        Malaysia Mobile Wallet Market Size, By Ownership, By Value, 2018–2028

Table 28        Malaysia Mobile Wallet Market Size, By Technology, By Value, 2018–2028

Table 29        Singapore Mobile Wallet Market Size, By Type, By Value, 2018–2028

Table 30        Singapore Mobile Wallet Market Size, By Ownership, By Value, 2018–2028

Table 31        Singapore Mobile Wallet Market Size, By Technology, By Value, 2018–2028

Table 32        Philippines Mobile Wallet Market Size, By Type, By Value, 2018–2028

Table 33        Philippines Mobile Wallet Market Size, By Ownership, By Value, 2018–2028

Table 34        Philippines Mobile Wallet Market Size, By Technology, By Value, 2018–2028

Table 35        Vietnam Mobile Wallet Market Size, By Type, By Value, 2018–2028

Table 36        Vietnam Mobile Wallet Market Size, By Ownership, By Value, 2018–2028

Table 37        Vietnam Mobile Wallet Market Size, By Technology, By Value, 2018–2028

Table 38        Rest of Asia Pacific Mobile Wallet Market Size, By Type, By Value, 2018–2028

Table 39        Rest of Asia Pacific Mobile Wallet Market Size, By Ownership, By Value, 2018–2028

Table 40        Rest of Asia Pacific Mobile Wallet Market Size, By Technology, By Value, 2018–2028

Table 41        Amazon.com, Inc. Company Overview

Table 42        Amazon.com, Inc. Financial Overview

Table 43        American Express Company Overview

Table 44       American Express Company Financial Overview

Table 45        Ant Financial Services Group Company Overview

Table 46        Ant Financial Services Group Financial Overview

Table 47        Google LLC Company Overview

Table 48        Google LLC Financial Overview

Table 49        ICICI Bank Limited Company Overview

Table 50        ICICI Bank Limited Financial Overview

Table 51        MasterCard Incorporated Company Overview

Table 52        MasterCard Incorporated Financial Overview

Table 53        One Mobikwik System Pvt Ltd. Company Overview

Table 54        One Mobikwik System Pvt Ltd. Financial Overview

Table 55        One97 Communications Limited Company Overview

Table 56        One97 Communications Limited Financial Overview

Table 57        PayPal Holdings Inc. Company Overview

Table 58        PayPal Holdings Inc. Financial Overview

Table 59        Samsung Electronics Co. Ltd Company Overview

Table 60        Samsung Electronics Co. Ltd Financial Overview

Table 61        Tencent Holdings Limited Company Overview

Table 62        Tencent Holdings Limited Financial Overview