Report Overview

Asia Pacific Retail Analytics Market – Industry Trends & Forecast Report, 2030

Asia Pacific Retail Analytics Market size was estimated at USD 8.4  billion in 2023. During the forecast period between 2024 and 2030, Asia Pacific Retail Analytics Market size is projected to grow at a CAGR of 18.9% reaching a value of USD 28.7 billion by 2030. Prominent drivers of the market include the rising Wi-Fi analytics platforms, a shift towards prescriptive analytics, product assortment tools, mobile reporting, and the integration of IoT and robotics in retail. Retailers are increasingly investing in analytics platforms using technologies like beacons, video cameras, and 3D sensors to enhance customer experiences and optimize in-store operations. Key countries such as China, India, Japan, South Korea, and Australia are leading market growth as retailers recognize the substantial benefits of analytics tools. This expansion is further fueled by the adoption of Industry 4.0, the rise of smartphones and e-commerce, and growing government investments in big data. The market is also driven by the opening of new retail outlets in developing nations and the increasing demand for automated retail services, as exemplified by Reliance Retail's plans to open multiple Gap stores in India, which will spur further demand for retail analytics solutions.

Retail Analytics – Overview

Retail analytics refers to the data-driven insights that empower retailers to make more informed decisions and manage their businesses more efficiently. This involves utilizing computers and technology to analyze situations, identify needs, select appropriate tools, gather comprehensive information, and process data to enhance decision-making. Recently, analytics has emerged as a critical tool for retailers, enabling fact-based or insight-driven decisions to optimize strategic, operational, and financial performance.

Asia Pacific Retail Analytics Market

Growth Drivers

Data Explosion and Advanced Analytics

Executives across Asia are increasingly recognizing the transformative power of advanced analytics amid a significant data explosion, which is driving growth in the Asia-Pacific retail analytics market. The ability to harness vast amounts of data is reshaping industries and offering unprecedented insights into consumer behavior and market trends. For instance, an Indian automotive OEM utilized predictive analytics to achieve a 50% increase in sales conversions by identifying high-potential leads. This kind of success underscores the urgent need for organizations in the region to adopt advanced analytics to stay competitive. For instance, Aimazing's new retail analytics solution helps in enhancing the market growth by providing mall operators and retailers with real-time insights into consumer behaviors and business performance. Using sophisticated technology akin to image recognition, Aimazing's system analyzes transaction data through a machine learning engine and delivers actionable insights via a cloud platform. This innovation equips physical retailers and mall operators, traditionally lacking such visibility, with the tools needed to make data-driven decisions and optimize their strategies. As offline retail continues to represent 91% of total retail sales in Southeast Asia, Aimazing’s solution levels the playing field, enabling physical marketplaces to compete effectively in an increasingly data-driven landscape.

Challenges

Lack of Skilled Analytics Workforce

The lack of skilled analytics professionals is hindering growth in the Asia-Pacific retail analytics market. Despite the region's booming e-commerce sector and increasing demand for data-driven insights, businesses struggle to find and retain talent proficient in advanced analytics. The skills gap limits the ability to fully leverage data for optimizing sales strategies, enhancing customer experiences, and driving growth. As the retail landscape becomes more complex, the shortage of skilled analysts impedes the effective use of analytics tools, constraining the market's potential and slowing down the adoption of innovative data-driven solutions in the region.

Impact of Escalating Geopolitical Tensions on Asia Pacific Retail Analytics Market

Escalating geopolitical tensions among countries across regions could have a significant impact on the growth of Asia Pacific Retail Analytics Market. Such tensions create uncertainty and disrupt global supply chains, leading to unpredictable consumer behavior and complicating trend forecasting. The resulting volatility can hinder effective use of analytics for optimizing sales strategies. Additionally, geopolitical risks may delay or deter investments in technology and data infrastructure, further constraining market growth. With increased operational costs and potential delays, businesses may struggle to leverage analytics fully, affecting the region's ability to capitalize on data-driven opportunities.

Asia Pacific Retail Analytics Market

Segmental Coverage

Asia Pacific Retail Analytics Market – By Deployment

By deployment, Asia Pacific Retail Analytics Market is bifurcated into On-premises and Cloud segments. The cloud segment holds a higher share in Asia Pacific Retail Analytics Market by deployment due to its transformative impact on eCommerce. The rapid evolution of technology, including AI and machine learning, has driven retailers to adopt cloud-based analytics solutions for their scalability, flexibility, and cost-efficiency. Cloud deployment enables real-time data processing and integration from diverse sources, providing retailers with up-to-date insights into consumer behavior, inventory levels, and market trends. This immediacy and advanced analytical capability are essential for optimizing operations, personalizing marketing efforts, and managing inventory effectively. As retailers in the Asia Pacific region increasingly leverage cloud solutions, they benefit from reduced IT infrastructure costs, enhanced predictive analytics, and the ability to swiftly adapt to market changes. Consequently, the cloud segment continues to dominate the retail analytics landscape, reflecting its critical role in driving eCommerce growth and operational efficiency.

Asia Pacific Retail Analytics Market – By Retail Store Type

Based on retail store type, Asia Pacific Retail Analytics Market is split into Hypermarkets & Supermarkets and Retail Chains segments. The hypermarkets & supermarkets segment holds a higher share in Asia Pacific Retail Analytics Market by retail store type, reflecting their significant role in the retail sector. These large-scale retail formats leverage advanced analytics to manage vast inventories, optimize supply chains, and enhance customer experience. The extensive product range and high transaction volumes inherent in hypermarkets and supermarkets create a substantial demand for robust analytics solutions. These solutions facilitate efficient inventory management, demand forecasting, and promotional planning, allowing these retail giants to streamline operations and maintain competitive pricing. Additionally, the scale of operations in hypermarkets and supermarkets necessitates sophisticated analytics to effectively handle the complexity of data generated from numerous products and customer interactions. As a result, the hypermarkets & supermarkets segment leads in the adoption of retail analytics within the Asia Pacific market, underscoring its pivotal role in driving retail efficiency and customer satisfaction.

Asia Pacific Retail Analytics Market – By Function

By function, Asia Pacific Retail Analytics Market is divided into Customer Management, Supply Chain, Merchandising, Strategy & Planning, and In-store Operations segments. The merchandising segment holds the highest share in Asia Pacific Retail Analytics Market by function, due to its critical role in enhancing retail performance through data-driven strategies. Retail merchandising analytics empowers organizations to manage brand perception, optimize shelf space, and address market gaps effectively. By analyzing consumer trends and competitive positioning, retailers can refine their branding strategies, ensuring alignment with customer expectations and boosting brand loyalty. Merchandising analytics also enables retailers to secure optimal shelf placements by understanding consumer preferences and negotiating better space allocations with store managers. Furthermore, it helps in identifying market and product gaps, allowing businesses to tailor their offerings and stay ahead of competitors by addressing unmet customer needs with personalized solutions. The ability to implement dynamic pricing strategies and real-time recommendations enhances both online and in-store pricing efficiency. As a result, the merchandising segment leverages advanced analytics to drive efficiency, improve ROI, and maintain a competitive edge, making it the dominant function in the Asia Pacific retail analytics market.

Asia Pacific Retail Analytics Market – By Country

The in-depth research report on Asia Pacific Retail Analytics Market covers the market in the region’s major countries including China, India, Japan, South Korea, Australia & New Zealand, Indonesia, Malaysia, Singapore, Vietnam, and Rest of APAC. Japan holds the highest share in Asia Pacific Retail Analytics Market and is expected to maintain its dominance during the forecast period. The prominence is driven by the country’s robust retail sales growth, technological advancements, and the increasing adoption of data analytics solutions. The digital transformation sweeping Japan’s retail sector further amplifies opportunities for implementing advanced retail analytics, enhancing marketing strategies, and optimizing customer targeting through insights on location, age, preferences, and buying patterns. The market’s growth is fueled by the demand for sophisticated solutions like real-time analytics, artificial intelligence, and machine learning, which are expected to become integral to retail operations. With Japan’s retail industry surpassing JPY 150 trillion in sales, including substantial contributions from supermarkets and convenience stores, the expansion of retail analytics solutions is set to accelerate, reinforcing Japan’s leading position in the Asia Pacific market.

Competitive Landscape

Major players operating in Asia Pacific Retail Analytics Market include Oracle Corporation, IBM Corporation, SAP SE, Microsoft Corporation, Qlik Technologies, Inc, Retail Next, Inc, Manthan Systems, and Intelligence Node. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Scope of the Report

By Deployment

• On-premises

• Cloud

By Retail Store Type

• Hypermarkets & Supermarkets

• Retail Chains

By Function

• Customer Management

• Supply Chain

• Merchandising

• Strategy & Planning

• In-store Operations

By Country

• China

• India

• Japan

• South Korea

• Australia & New Zealand

• Indonesia

• Malaysia

• Singapore

• Vietnam

• Rest of APAC

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3. APAC Retail Analytics Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. E-commerce Boom
         2. Omnichannel Retail
         3. Data Explosion and Advanced Analytics
      2. Restraints
         1. High Cost of Implementation
         2. Lack of Skilled Analytics Professionals
      3.  Opportunities
         1. Increase in Customer Centricity
         2. Rise in Supply Chain Optimization
      4. Challenges
         1. Data Security and Privacy Concerns
         2. Economic Fluctuations
   3. Technological Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. APAC Retail Analytics Market: Marketing Strategies
5. APAC Retail Analytics Market Overview
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Deployment
         1. On-premises
         2. Cloud
      2. By Retail Store Type
         1. Hypermarkets & Supermarkets
         2. Retail Chains
      3. By Function
         1. Customer Management
         2. Supply Chain
         3. Merchandising
         4. Strategy & Planning
         5. In-store Operations
      4. By Country
         1. China
         2. India
         3. Japan
         4. South Korea
         5. Australia & New Zealand
         6. Indonesia
         7. Malaysia
         8. Singapore
         9. Vietnam
         10. Rest of APAC
6. China Retail Analytics Market
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Deployment
      2. By Retail Store Type
      3. By Function
7. India Retail Analytics Market
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Deployment
      2. By Retail Store Type
      3. By Function
8. Japan Retail Analytics Market
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Deployment
      2. By Retail Store Type
      3. By Function
9. South Korea Retail Analytics Market
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Deployment
      2. By Retail Store Type
      3. By Function
10. Australia & New Zealand Retail Analytics Market
    1. Market Size & Forecast, 2019–2030
       1. By Value (USD Billion)
    2. Market Share & Forecast
       1. By Deployment
       2. By Retail Store Type
       3. By Function
11. Indonesia Retail Analytics Market
    1. Market Size & Forecast, 2019–2030
       1. By Value (USD Billion)
    2. Market Share & Forecast
       1. By Deployment
       2. By Retail Store Type
       3. By Function
12. Malaysia Retail Analytics Market
    1. Market Size & Forecast, 2019–2030
       1. By Value (USD Billion)
    2. Market Share & Forecast
       1. By Deployment
       2. By Retail Store Type
       3. By Function
13. Singapore Retail Analytics Market
    1. Market Size & Forecast, 2019–2030
       1. By Value (USD Billion)
    2. Market Share & Forecast
       1. By Deployment
       2. By Retail Store Type
       3. By Function
14. Vietnam Retail Analytics Market
    1. Market Size & Forecast, 2019–2030
       1. By Value (USD Billion)
    2. Market Share & Forecast
       1. By Deployment
       2. By Retail Store Type
       3. By Function
15. Rest of APAC Retail Analytics Market
    1. Market Size & Forecast, 2019–2030
       1. By Value (USD Billion)
    2. Market Share & Forecast
       1. By Deployment
       2. By Retail Store Type
       3. By Function
16. Competitive Landscape
    1. List of Key Players and Their Offerings
    2. Asia Pacific Retail Analytics Company Market Share Analysis, 2023
    3. Competitive Benchmarking, By Operating Parameters
    4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
17. Impact of Escalating Geopolitical Tensions on Asia Pacific Retail Analytics Market
18. Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)
    1. Oracle Corporation
    2. IBM Corporation
    3. SAP SE
    4. Microsoft Corporation
    5. Qlik Technologies, Inc
    6. Retail Next, Inc
    7. Manthan Systems
    8. Intelligence Node
    9. Other Prominent Players
19. Key Strategic Recommendations
20. Research Methodology
    1.       Qualitative Research
       1.   Primary & Secondary Research
    2.       Quantitative Research
    3.       Market Breakdown & Data Triangulation
       1.   Secondary Research
       2.   Primary Research
    4.       Breakdown of Primary Research Respondents, By Region
    5.       Assumptions & Limitations

*Financial information of non-listed companies can be provided as per availability.

**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable

List of Figures

Figure 1       Asia Pacific Retail Analytics  Segmentation             

Figure 2       Asia Pacific Retail Analytics  Market Value Chain Analysis           

Figure 3       Company Market Share Analysis, 2023         

Figure 4       Asia Pacific Retail Analytics Market Size, By Value (USD Billion), 2019–2030            

Figure 5       Asia Pacific Retail Analytics Market Share, By Deployment, By Value, 2019–2030                  

Figure 6       Asia Pacific Retail Analytics Market Share, By Retail Store Type, By Value, 2019–2030          

Figure 7       Asia Pacific Retail Analytics Market Share, By Function, By Value, 2019–2030          

Figure 8       Asia Pacific Retail Analytics Market Share, By Country, By Value, 2019–2030          

Figure 9       China Retail Analytics Market Size, By Value (USD Billion), 2019–2030          

Figure 10     China Retail Analytics Market Share, By Deployment, By Value, 2019–2030            

Figure 11     China Retail Analytics Market Share, By Retail Store Type, By Value, 2019–2030                  

Figure 12     China Retail Analytics Market Share, By Function, By Value, 2019–2030                  

Figure 13     India Retail Analytics Market Size, By Value (USD Billion), 2019–2030          

Figure 14     India Retail Analytics Market Share, By Deployment, By Value, 2019–2030             

Figure 15     India Retail Analytics Market Share, By Retail Store Type, By Value, 2019–2030                  

Figure 16     India Retail Analytics Market Share, By Function, By Value, 2019–2030         

Figure 17     Japan Retail Analytics Market Size, By Value (USD Billion), 2019–2030         

Figure 18     Japan Retail Analytics Market Share, By Deployment, By Value, 2019–2030            

Figure 19     Japan Retail Analytics Market Share, By Retail Store Type, By Value, 2019–2030                  

Figure 20     Japan Retail Analytics Market Share, By Function, By Value, 2019–2030                 

Figure 21     South Korea Retail Analytics Market Size, By Value (USD Billion), 2019–2030          

Figure 22     South Korea Retail Analytics Market Share, By Deployment, By Value, 2019–2030                  

Figure 23     South Korea Retail Analytics Market Share, By Retail Store Type, By Value, 2019–2030          

Figure 24     South Korea Retail Analytics Market Share, By Function, By Value, 2019–2030                  

Figure 25     Australia & New Zealand Retail Analytics Market Size, By Value (USD Billion), 2019–2030          

Figure 26     Australia & New Zealand Retail Analytics Market Share, By Deployment, By Value, 2019–2030          

Figure 27     Australia & New Zealand Retail Analytics Market Share, By Retail Store Type, By Value, 2019–2030          

Figure 28     Australia & New Zealand Retail Analytics Market Share, By Function, By Value, 2019–2030          

Figure 29     Indonesia Retail Analytics Market Size, By Value (USD Billion), 2019–2030             

Figure 30     Indonesia Retail Analytics Market Share, By Deployment, By Value, 2019–2030                  

Figure 31     Indonesia Retail Analytics Market Share, By Retail Store Type, By Value, 2019–2030          

Figure 32     Indonesia Retail Analytics Market Share, By Function, By Value, 2019–2030            

Figure 33     Malaysia Retail Analytics Market Size, By Value (USD Billion), 2019–2030               

Figure 34     Malaysia Retail Analytics Market Share, By Deployment, By Value, 2019–2030                  

Figure 35     Malaysia Retail Analytics Market Share, By Retail Store Type, By Value, 2019–2030          

Figure 36     Malaysia Retail Analytics Market Share, By Function, By Value, 2019–2030             

Figure 37     Singapore Retail Analytics Market Size, By Value (USD Billion), 2019–2030             

Figure 38     Singapore Retail Analytics Market Share, By Deployment, By Value, 2019–2030                  

Figure 39     Singapore Retail Analytics Market Share, By Retail Store Type, By Value, 2019–2030          

Figure 40     Singapore Retail Analytics Market Share, By Function, By Value, 2019–2030           

Figure 41     Vietnam Retail Analytics Market Size, By Value (USD Billion), 2019–2030                

Figure 42     Vietnam Retail Analytics Market Share, By Deployment, By Value, 2019–2030          

Figure 43     Vietnam Retail Analytics Market Share, By Retail Store Type, By Value, 2019–2030          

Figure 44     Vietnam Retail Analytics Market Share, By Function, By Value, 2019–2030              

Figure 45     Rest of APAC Retail Analytics Market Size, By Value (USD Billion), 2019–2030          

Figure 46     Rest of APAC Retail Analytics Market Share, By Deployment, By Value, 2019–2030                  

Figure 47     Rest of APAC Retail Analytics Market Share, By Retail Store Type, By Value, 2019–2030          

Figure 48     Rest of APAC Retail Analytics Market Share, By Function, By Value, 2019–2030                  

List of Tables

Table 1        Asia Pacific Retail Analytics Market Size, By Value (USD Billion), 2019–2030  

Table 2        Asia Pacific Retail Analytics Market Size, By Deployment, By Value, 2019–2030         

Table 3        Asia Pacific Retail Analytics Market Size, By Retail Store Type, By Value, 2019–2030 

Table 4        Asia Pacific Retail Analytics Market Size, By Function, By Value, 2019–2030  

Table 5        Asia Pacific Retail Analytics Market Size, By Country, By Value, 2019–2030   

Table 6        China Retail Analytics Market Size, By Value (USD Billion), 2019–2030

Table 7        China Retail Analytics Market Size, By Deployment, By Value, 2019–2030     

Table 8        China Retail Analytics Market Size, By Retail Store Type, By Value, 2019–2030         

Table 9        China Retail Analytics Market Size, By Function, By Value, 2019–2030 

Table 10      India Retail Analytics Market Size, By Value (USD Billion), 2019–2030 

Table 11      India Retail Analytics Market Size, By Deployment, By Value, 2019–2030      

Table 12      India Retail Analytics Market Size, By Retail Store Type, By Value, 2019–2030         

Table 13      India Retail Analytics Market Size, By Function, By Value, 2019–2030 

Table 14      Japan Retail Analytics Market Size, By Value (USD Billion), 2019–2030

Table 15      Japan Retail Analytics Market Size, By Deployment, By Value, 2019–2030     

Table 16      Japan Retail Analytics Market Size, By Retail Store Type, By Value, 2019–2030         

Table 17      Japan Retail Analytics Market Size, By Function, By Value, 2019–2030

Table 18      South Korea Retail Analytics Market Size, By Value (USD Billion), 2019–2030

Table 19      South Korea Retail Analytics Market Size, By Deployment, By Value, 2019–2030         

Table 20      South Korea Retail Analytics Market Size, By Retail Store Type, By Value, 2019–2030 

Table 21      South Korea Retail Analytics Market Size, By Function, By Value, 2019–2030

Table 22      Australia & New Zealand Retail Analytics Market Size, By Value (USD Billion), 2019–2030 

Table 23      Australia & New Zealand Retail Analytics Market Size, By Deployment, By Value, 2019–2030 

Table 24      Australia & New Zealand Retail Analytics Market Size, By Retail Store Type, By Value, 2019–2030

Table 25      Australia & New Zealand Retail Analytics Market Size, By Function, By Value, 2019–2030 

Table 26      Indonesia Retail Analytics Market Size, By Value (USD Billion), 2019–2030   

Table 27      Indonesia Retail Analytics Market Size, By Deployment, By Value, 2019–2030

Table 28      Indonesia Retail Analytics Market Size, By Retail Store Type, By Value, 2019–2030 

Table 29      Indonesia Retail Analytics Market Size, By Function, By Value, 2019–2030    

Table 30      Malaysia Retail Analytics Market Size, By Value (USD Billion), 2019–2030     

Table 31      Malaysia Retail Analytics Market Size, By Deployment, By Value, 2019–2030 

Table 32      Malaysia Retail Analytics Market Size, By Retail Store Type, By Value, 2019–2030         

Table 33      Malaysia Retail Analytics Market Size, By Function, By Value, 2019–2030      

Table 34      Singapore Retail Analytics Market Size, By Value (USD Billion), 2019–2030   

Table 35      Singapore Retail Analytics Market Size, By Deployment, By Value, 2019–2030         

Table 36      Singapore Retail Analytics Market Size, By Retail Store Type, By Value, 2019–2030 

Table 37      Singapore Retail Analytics Market Size, By Function, By Value, 2019–2030    

Table 38      Vietnam Retail Analytics Market Size, By Value (USD Billion), 2019–2030      

Table 39      Vietnam Retail Analytics Market Size, By Deployment, By Value, 2019–2030 

Table 40      Vietnam Retail Analytics Market Size, By Retail Store Type, By Value, 2019–2030         

Table 41      Vietnam Retail Analytics Market Size, By Function, By Value, 2019–2030      

Table 42      Rest of APAC Retail Analytics Market Size, By Value (USD Billion), 2019–2030

Table 43      Rest of APAC Retail Analytics Market Size, By Deployment, By Value, 2019–2030         

Table 44      Rest of APAC Retail Analytics Market Size, By Retail Store Type, By Value, 2019–2030 

Table 45      Rest of APAC Retail Analytics Market Size, By Function, By Value, 2019–2030

Table 46      Oracle Corporation Company Overview

Table 47      Oracle Corporation Financial Overview

Table 48      IBM Corporation Company Overview

Table 49      IBM Corporation Financial Overview

Table 50      SAP SE Company Overview

Table 51      SAP SE Financial Overview

Table 52      Microsoft Corporation Company Overview

Table 53      Microsoft Corporation Financial Overview

Table 54      Qlik Technologies, Inc Company Overview

Table 55      Qlik Technologies, Inc Financial Overview

Table 56      Retail Next, Inc Company Overview

Table 57      Retail Next, Inc Financial Overview

Table 58      Manthan Systems Company Overview

Table 59      Manthan Systems Financial Overview

Table 60      Intelligence Node Company Overview

Table 61      Intelligence Node Financial Overview