Report Overview

Australia bottled water market is booming owing to increasing demand for convenient water sources. Additionally, increasing health consciousness and high concentration of nutrients and minerals in bottled water drives the market for bottled water in Australia.

Australia Bottled Water Market- Industry Trends & Forecast Report 2027

Australia bottled water market was worth USD 901.1 million in 2020 and is further projected to reach USD 1,374.1 million by the year 2027, growing at a CAGR of 6.3% during the forecast period. Changing consumption patterns and increasing demand for convenient water sources have led to significant growth in bottled water sales in Australia, which in turn is driving the Australia bottled water market. In addition to the growing market for bottled water, the high concentration of nutrients and minerals such as calcium, magnesium, and sodium contribute to its growth. The market is also expected to be driven by the booming tourism industry in Australia.

Source: BlueWeave Consulting

Australia Bottled Water Market- Overview

Bottled water is packaged drinking water that is usually packaged in plastic or glass bottles. There are a wide variety of sizes available, from 250 ml bottles for single servings to large carboys for water coolers. Bottled water is usually sourced from a range of sources, such as groundwater from wells and municipal water supplies. There are also several kinds of bottled water available in the market to choose from, such as groundwater, purified water, mineral water, hydrogen water, etc. The demand for purity drives the growth of the bottled water market in Australia

Australia Bottled Water Market Forecast and Trends

Growth Drivers

Flourishing Tourism Sector in Australia

Australia is one of the most popular tourist destinations in the world. As tourism in the country grows, the airports and hotels will also experience increased traffic. Bottled water of trusted brands is available at these places, along with best-in-class facilities and hospitality. Having access to clean water is one of the most important factors in preventing tourists from experiencing any unwelcome health issues while traveling. Thus, bottled water emerges as the most reliable source for water consumption. Consequently, with Australia's flourishing tourism, bottled water demand will also increase, boosting the market's overall growth.

Extensive Investments in Bottled Water Marketing

Australia’s bottled water industry spends significant amounts on promoting bottled water as a reliable source of water. Bottled water companies in the country offer convenience and taste to consumers in their products. Increased health awareness among target consumers is anticipated to be a major factor driving the market for bottled water in Australia. Furthermore, lack of awareness and understanding of tap water is also affecting the growing demand for bottled water across the country.

Restraints

Environmental Impact of Bottled Water

The negative impact of bottled water grows every day with more than 80% of plastic bottles ending up in landfills. It takes thousands of years for these bottles to decompose and leak harmful chemicals into the environment during the decomposing process. Bottled water not only causes pollution but also contributes to global warming. There is no initiative to promote recycling or any responsibility as a result of this pollution from the big corporations and brands. Therefore, with increasing environmental consciousness, the demand for bottled water may be hindered during the forecast period.

Impact of COVID-19 on Australia Bottled Water Market

The sudden outbreak of the COVID-19 pandemic consumed Australia as well, disrupting its economic activities, and overburdening the country’s health system. The government had to take certain drastic measures, such as imposing a strict lockdown to control the spread of the deadly coronavirus. Essentially, this resulted in bottled water's packaging and distribution channels being halted, effectively limiting the market growth. The temporary closure of offices, hotels, and restaurants, etc., also reduced the demand for bottled water. Additionally, the tourism industry's restrictions led to a sharp decline in bottled water demand.

Australia Bottled Water Market - By Product Type

Based on product types, Australia bottled water market is categorized into spring water, purified water, mineral water, distilled water, sparkling water, and others. Among these, the purified water segment holds the largest share in Australia bottled water market. As purified water provides a variety of health benefits to consumers, such as better hydration, support kidney function, improve digestion, etc., it holds the largest share in the Australian bottled water market. However, changing consumption patterns is also fueling the demand for sparkling water that can tackle dehydration and its symptoms, such as fatigue, dry mouth, headache, etc., more efficiently.

Australia Bottled Water Market - By Distribution Channel

Based on distribution channels, Australia bottled water market is segmented into on-trade and off-trade segments. The off-trade segment is further classified into supermarkets/hypermarkets, convenience stores, retail stores, specialty stores, online channels, home, and office delivery, and others. The convenience store segment accounts for the largest market share owing to the easy availability and faster shopping experiences in these channels. The high number of convenience stores in every locality and public space in Australia also plays a crucial factor in propelling the market growth.

Competitive Landscape

The leading players in Australia bottled water market are Balance Water Company, Coca-Cola Company, Natural Waters of Viti Ltd., Antipodes Water, Just Water, Metro Beverage Co., Voss Water, Santa Vittoria Italian Mineral Water, Beloka Water, Nestle Waters, and other prominent players.

The market is highly concentrated among established big and small players enjoying brand loyalty. The companies launch bottled water of various sizes to meet various consumer needs and to grab a larger share in the market. They also establish partnerships with various on-trade channels, such as hotels, restaurants, offices, etc., to provide their products as a part of the marketing strategy and increase their product penetration. Furthermore, the adoption of competitive strategies such as mergers, acquisitions, collaborations, etc., is also prominent in this market.

Recent Developments

• In September 2021, Nu-Pure Beverages has been announced as Cricket Australia's official water supplier for the next three years and will supply still and sparkling bottled water to the Australian Men's and Women's cricket teams

Scope of the Report

By Product Type

• Spring Water
• Purified Water
• Mineral Water
• Distilled Water
• Sparkling Water
• Others

By Distribution Channel

• On-Trade
• Off-Trade

1. Supermarkets/Hypermarkets
2. Convenience Stores
3. Retail Stores
4. Speciality Store
5. Online Channel
6. Home and Office Delivery
7. Others