Report Overview

Growing consumer awareness about skincare, an spurring demand for natural and organic products, innovations in beauty technology, an increasing focus on sustainability, the influence of social media, and the desire for personalized beauty solutions are expected to contribute to the growth of the Australia Cosmetics Market during the forecast period between 2023 and 2029.

Australia Cosmetics Market – Industry Trends & Forecast Report, 2029

Australia Cosmetics Market size was estimated at USD 2.77 billion in 2022. During the forecast period between 2023 and 2029, the size of Australia Cosmetics Market is projected to grow at a CAGR of 5.64% reaching a value of USD 3.85 billion by 2029. The driving factors of the Australia Cosmetics Market include a rising consumer emphasis on personal grooming, increasing disposable income, and a growing awareness of skincare and beauty trends. Influenced by social media, consumers seek innovative products and are inclined towards natural and sustainable options. Also, a diverse and multicultural population contributes to a demand for a wide range of beauty products tailored to different skin tones and types. The market is also influenced by the prevalence of e-commerce, making beauty products more accessible. These factors collectively fuel the robust growth of the cosmetics industry in Australia.

Cosmetics – Overview

Cosmetics encompass a wide range of beauty products designed for enhancing or altering one's appearance. Including makeup, skincare, hair care, and fragrances, cosmetics serve both aesthetic and self-care purposes. Formulated with various ingredients, they aim to cleanse, moisturize, and beautify, addressing individual preferences and diverse skin types. The cosmetics market continually evolves with trends, innovations, and a growing emphasis on sustainability. Cosmetics play a significant role in personal expression, confidence-building, and cultural practices, reflecting societal ideals of beauty. Hence, they contribute to the beauty and well-being of individuals across cultures and demographics.

Australia Cosmetics Market

Growth Drivers

Increasingly High Demand for Skincare Products

Australia Cosmetics Market record growth at a significant rate, propelled by the high demand for skincare products. The surge in demand for skincare products is fueled by a growing consumer awareness of skincare routines and the increasing emphasis on personal well-being. Rising level of disposable income, changing lifestyles, and a desire for premium-quality skincare items contribute to the growing trend of increasing sales of skincare products. Australia Cosmetics Market is witnessing an influx of innovative and specialized skincare solutions, catering to diverse skin types and concerns. With consumers prioritizing self-care and beauty, the escalating demand for skincare products is a significant driver propelling the growth trajectory of the Australia Cosmetics Market.

Restraints

Lack of Cosmetic Legislation

The Australia Cosmetics Market grapples with the significant challenge of a lack of cosmetic legislation. The absence of comprehensive regulatory frameworks creates an environment where product safety, ingredient transparency, and industry standards are not adequately enforced. This regulatory void hampers consumer trust and poses potential risks to public health. Stakeholders, including manufacturers and consumers, face uncertainty due to the absence of clear guidelines, hindering the growth and competitiveness of the cosmetics sector. Urgent attention to establishing robust cosmetic legislation is imperative to ensure the safety of products, foster industry innovations, and instill confidence in both businesses and consumers within the Australia Cosmetics Market.

Australia Cosmetics Market

Segmental Coverage

Australia Cosmetics Market – By Category

Based on category, the Australia Cosmetics Market is divided into Skincare, Hair Care, Make-up, and Fragrances segments. The skincare segment stands out as a significant and expansive category, reflecting the growing consumer interest in maintaining healthy skin. The segment encompasses a wide range of products tailored to various skincare needs, contributing substantially to the overall dynamics of the cosmetics market in Australia. As the beauty industry continues to evolve, skincare remains a dominant and influential force in shaping consumer preferences and market trends.

Australia Cosmetics Market – By Gender

Based on gender, the Australia Cosmetics Market is divided into Women, Men, and Unisex segments. The women cosmetics segment dominates the market, reflecting a robust demand for a wide range of beauty and skincare products. The men segment has witnessed notable growth, driven by increasing male grooming awareness. The emergence of the unisex segment underscores a trend toward gender-neutral beauty products, catering to a broader consumer base. As the market evolves, these segments collectively contribute to a dynamic and multifaceted cosmetics market in Australia.

Australia Cosmetics Market – By Distribution Channel

By distribution channel, Australia Cosmetics Market is divided into Hypermarkets/Supermarkets, Specialty Stores, and Online Sales Channels segments. The online sales channels segment emerges as the largest, reflecting the growing trend of consumers preferring the convenience and accessibility of online shopping for cosmetics. The segment's dominance is indicative of the industry's adaptation to e-commerce platforms, offering a wide array of beauty products and reaching a broad consumer base. The online sales channel's prominence underscores the evolving consumer landscape, and the significant role digital platforms play in shaping the cosmetics retail sector in Australia.

Competitive Landscape

Major players in the Australia Cosmetics Market include Alpha-H, Mecca Brands, Sephora Australia, L'Occitane Australia, Estée Lauder Companies, L’Oréal, Revlon, Maybelline, and Neon Cosmetics. To enhance their market share and expand their reach, these companies are also focusing on investing in innovations, collaborations, and expansions.

Scope of the Report

 

Attributes	Details
Years Considered	Historical Data – 2019–2022
	Base Year – 2022
	Estimated Year – 2023
	Forecast Period – 2023–2029
Facts Covered	Revenue in USD Billion
Market Coverage	Australia
Product/Service Segmentation	Category, Gender, Distribution Channel
Key Players	Alpha-H, Mecca Brands, Sephora Australia, L'Occitane Australia, Estée Lauder Companies, L’Oréal, Revlon, Maybelline, Neon Cosmetics

 

 

By Category

• Skincare

• Hair Care

• Make-up

• Fragrances

By Gender

• Women

• Men

• Unisex

By Distribution Channel

• Hypermarkets/Supermarkets

• Specialty Stores

• Online Sales Channels

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3.  Australia Cosmetics Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. High demand for skincare products
         2. Increase in online shopping and e-commerce websites
      2. Restraints
         1. Lack of cosmetic legislation
         2. Competition
      3. Opportunities
         1. Slow beauty movement
         2. Increased awareness and inclusiveness to the diversity of cosmetic brands
      4. Challenges
         1. Changing consumer preferences
         2. Environmental concerns
   3. Technology Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4.  Australia Cosmetics Market Overview
   1. Market Category & Forecast, 2019–2029
      1. By Value (USD Billion)
   2. Market Share and Forecast
      1. By Category
         1. Skincare
         2. Hair care
         3. Make-up
         4. Fragrances
         5. Others
      2. By Gender
         1. Women
         2. Men
         3. Unisex
      3. By Distribution Channel
         1. Hypermarkets/supermarkets
         2. Specialty stores
         3. Online sales channels
         4. Other
5. Competitive Landscape
   1. List of Key Players and Their Offerings
   2. Australia Cosmetics Market Share Analysis, 2022
   3. Competitive Benchmarking, By Operating Parameters
   4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
6. Impact of Escalating Geopolitical Tensions on Australia Cosmetics Market
7. Company Profile (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, SWOT Analysis)
   1. Alpha-H
   2. Mecca Brands
   3. Sephora Australia
   4. L'Occitane Australia
   5. Estée Lauder Companies
   6. L’Oréal
   7. Revlon
   8. Maybelline
   9. Neon Cosmetics
   10. Other Prominent Players
8. Key Strategic Recommendations
9. Research Methodology
   1.  Qualitative Research
      1.  Primary & Secondary Research
   2.  Quantitative Research
   3.  Market Breakdown & Data Triangulation
      1.  Secondary Research
      2.  Primary Research
   4.  Breakdown of Primary Research Respondents, By Distribution Channel
   5.  Assumptions & Limitations

*Financial information of non-listed companies can be provided as per availability.

**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable

 

List of Figures

Figure 1       Australia Cosmetics Segmentation

Figure 2       Australia Cosmetics Market Value Chain Analysis

Figure 3       Company Market Share Analysis, 2022

Figure 4       Australia Cosmetics Market Category, By Value (USD Billion), 2019–2029

Figure 5       Australia Cosmetics Market Share, By Category, By Value, 2019–2029

Figure 6       Australia Cosmetics Market Share, By Gender, By Value, 2019–2029

Figure 7       Australia Cosmetics Market Share, By Distribution Channel, By Value, 2019–2029

 

List of Tables

 

Table 1        Australia Cosmetics Market Category, By Value (USD Billion), 2019–2029

Table 2        Australia Cosmetics Market Share, By Category, By Value, 2019–2029

Table 3        Australia Cosmetics Market Share, By Gender, By Value, 2019–2029

Table 4        Australia Cosmetics Market Share, By Distribution Channel, By Value, 2019–2029

Table 5        Alpha-H Company Overview

Table 6        Alpha-H Financial Overview

Table 7        Mecca Brands Company Overview

Table 8        Mecca Brands Financial Overview

Table 9        Sephora Australia Company Overview

Table 10      Sephora Australia Financial Overview

Table 11      L'Occitane Australia Company Overview

Table 12      L'Occitane Australia Financial Overview

Table 13      Estée Lauder Companies Company Overview

Table 14      Estée Lauder Companies Financial Overview

Table 15      L’Oréal Company Overview

Table 16      L’Oréal Financial Overview

Table 17      Revlon Company Overview

Table 18      Revlon Financial Overview

Table 19      Maybelline Company Overview

Table 20      Maybelline Financial Overview

Table 21      Neon Cosmetics Company Overview

Table 22      Neon Cosmetics Financial Overview