Report Overview

The packaged coconut water market in Australia is experiencing significant growth due to changing food habits and tastes among consumers, particularly the working population, rising consumer awareness of the numerous health benefits of drinking coconut water in terms of improving digestive functioning, lowering hypertension, and maintaining hydration levels.

Australia Packaged Coconut Water Market - Industry Trends & Forecast Report, 2029

Australia packaged coconut water market size was estimated at USD 0.05 billion in 2022. During the forecast period between 2023 and 2029, the Australia packaged coconut water market size is projected to grow at a CAGR of 21.1% reaching a value of USD 0.17 billion by 2029. The packaged coconut water market in Australia is being driven by changing food habits and tastes among consumers, particularly the working population. The growing consumer trend away from carbonated beverages and towards healthy beverages as a result of the increasing prevalence of many lifestyle problems, such as obesity, diabetes, and cardiovascular ailments, is primarily driving the market for coconut water in Australia. Furthermore, rising consumer awareness of the numerous health benefits of coconut water in terms of improving digestive functioning, lowering hypertension, and maintaining hydration levels is expected to propel the market growth. Furthermore, the widespread availability of coconut water in portable packaging solutions for on-the-go consumption, such as tetra packs and bottles, is increasing product demand.

Australia Packaged Coconut Water Market – Overview

Coconut water, which comes from the coconut tree, is a wholesome and nutritious beverage. It tastes sweet and nutty and has few calories, making it a refreshing drink. Natural electrolytes including potassium, sodium, calcium, and magnesium are abundant in coconut water. Additionally, it serves as a good source of phytohormones and cytokines, which have many anti-aging, anti-cancer, and antithrombotic advantages. As a result, coconut water helps with lowering high blood pressure, boosting metabolism, lowering blood sugar, and improving heart health. Fresh coconut water is more in demand now than ever before since dehydration and digestive issues are becoming bigger health concerns. Mango, pineapple, lime, matcha tea, and other flavors of coconut water are among those that are offered.

Australia Packaged Coconut Water Market

Growth Drivers

Growing awareness regarding benefits of consuming coconut water

The demand for coconut water has increased across Australia as customers become more aware of the benefits of drinking healthy beverages. The body needs antioxidants and minerals, which are abundant in coconut water. Coconut water contains very few calories, little fat, and very little carbohydrate. It has a lot of antioxidants and therapeutic properties. With the help of coconut water, blood pressure, renal, and cardiovascular health are all preserved. It also helps with diabetes management. Coconut water is gaining popularity as a natural sports drink due to its nutritional advantages, including electrolytes and minerals. Therefore, increasing awareness regarding benefits of consuming coconut water could drive the growth rate of the market across the country during the forecast period.

Increasing health concerns among population

Consumers are becoming more health-conscious and interested in healthier products, such as coconut water, which is touted as having hydrating, natural diuretic, soothing effects on the digestive system, and cholesterol-lowering properties. Customers prefer low-sugar goods, as seen by the recent growth in sales of coconut water in several nations. Customers are proactively concerned about their physical well-being. Active consumers who care about their health now prefer natural energy drinks like coconut water over those that are highly caffeinated and sweetened. Therefore, rising health concerns among the populace have increased the market's consumption of coconut water, which is expected to drive the market's expansion over the forecast period.

Restraints

High usage of chemical preservatives

The high usage of chemical preservatives such as sodium benzoate in the production of coconut water may hamper the growth of the market during the forecast period. Sodium benzoate is a chemical preservative found in a variety of foods, including some brands of coconut water. When it interacts with vitamin C (ascorbic acid), it can be hazardous to human health. Many fruits and vegetables contain vitamin C (ascorbic acid). When sodium benzoate and vitamin C come into touch, they react to form benzene, which has been linked to cancer. Therefore, rising usage of chemical preservatives for the preservation of coconut water may hinder the growth of the market during the forecast period.

Impact of COVID-19 on Australia Packaged Coconut Water Market

The COVID-19 pandemic had a combined effect on Australia packaged coconut water market. On the one hand, the health and wellness movement, combined with the increasing popularity of natural and organic products, raised demand for packaged coconut water as a healthy alternative to other beverages. However, the pandemic disrupted supply chains, resulting in a shortage of raw materials and higher production costs. As a result, the price of packaged coconut water increased. Lockdowns and limits on public gatherings also had an influence on the foodservice business, which is a major market for packaged coconut water. While demand for packaged coconut water remained strong overall, the pandemic created some challenges for the industry.

Australia Packaged Coconut Water Market

Segmental Coverage

Australia Packaged Coconut Water Market - By Packaging Type

Based on packaging type, the Australia packaged coconut water market is segmented into bottles, cans, pouches, tetra packs, and cartons. The tetra packs segment is expected to hold the highest market share. This packaging extends the life of the liquid contained within, protecting it against contamination by germs and bacteria. It protects the merchandise for months. The tetra pack is made up of several layers. Each layer is made up of several components such as wood paperboard, polyethylene (a type of polymer), and aluminum. The component selection also aids in keeping the packaging light.

Australia Packaged Coconut Water Market - By Distribution Channel

Based on distribution channel, the Australia packaged coconut water market is segmented into online, supermarket/hypermarket, grocery/convenience store and others. The online segment is expected to hold the highest market share. The online channel has emerged as the new favorite shopping channel for generations Y, Z, and Alpha, as these types of stores are open 24 hours a day, seven days a week. One of the most profitable parts of the channel is the simplicity of shopping it provides its customers with while resting at home.

Australia packaged coconut water Market - By Region

The Australia packaged coconut water market is dominated by New South Wales. Coconut water is a popular beverage in New South Wales and throughout Australia. The warm temperature, seaside lifestyle, and multicultural population of the state all contribute to the demand for coconut water as a pleasant and healthy beverage alternative. Natural and organic beverages, particularly coconut water, have grown in popularity among health-conscious New South Wales consumers in recent years. As a result, coconut water products are now more widely available in supermarkets, health food stores, and internet sellers across the New South Wales region.

Competitive Landscape

The Australia packaged coconut water market is highly competitive, with all the players continually competing to gain a larger market share. The key players Amy And Brian, C2o Pure Coconut Water, Celebes Coconut Corporation, CocoCoast, Elegance Brands Inc, Taste Nirvana, GraceKennedy Group, harmless harvest, Mojo Organics Inc, and Wai Koko Coconut Water.

Recent Developments

• In January 2022 - Kalbe Farma introduced Hydro Coco, a coconut water enriched with vitamin D3. Kalbe Farma of Indonesia has created Hydro Coco VITA-D, which is billed as the world's first vitamin D3 drink. Coconut water contains 600 IU of vitamin D3, which is 100% of the RDI and helps to boost immunity.

Scope of the Report

By Type

• Pure coconut water

• Mixed coconut water

By Category

• Organic Coconut Water

• Conventional Coconut Water

By Packaging Type

• Bottles

• Cans

• Pouches

• Tetra Packs

• Cartons

By Distribution Channel

• Online

• Supermarket/Hypermarket

• Grocery/Convenience Store

• Others

By Region

• New South Wales

• Victoria