Report Overview

Increase rate of female employment rate and nuclear families, spurring demand for children's travel products, and product innovations could boost the growth of Brazil Baby Stroller Market during the forecast period between 2023 and 2029.

Brazil Baby Stroller Market - Industry Trends & Forecast Report, 2029

Brazil baby stroller market size is expected to expand at a CAGR of 3.60% during the forecast period between 2023 and 2029. Technology advancements in baby care products, such as multi-functional features and customization to meet the needs of parents, are major factors driving the demand for baby strollers. The growing trend of traveling among millennials and baby boomers has broadened the scope for easy travel with babies, increasing the use of baby strollers. Increasing birth rates in developing countries, combined with growing safety concerns, have expanded the market for baby strollers. The market has witnessed an increase in the use of strollers for carrying children or transporting them in vehicles. The product features convenience, ease of use, and cost-effectiveness, which could encourage the use of baby strollers.

Brazil Baby Stroller Market - Overview

Brazil baby stroller market has witnessed an increase in the use of strollers for carrying children or transporting them in vehicles. The product features convenience, ease of use, and cost-effectiveness, which could encourage the use of baby strollers. The growing trend of traveling across generations has created a demand for simple and pain-free baby travel. As a result, parents prefer to incorporate an additional seat for their infants during car transport by using a travel system stroller. Increasing consumer adoption of prams has aided in the adoption of baby strollers. Product innovations have also introduced multi-functional convertible strollers.

Growth Drivers

Medical advancements driving infant population

Baby strollers are commonly used in the first few years after birth, and an increase in the number of newborns is a key demographic factor driving the Brazil baby stroller market's sales potential. The total number of baby births nationwide has been steadily increasing over the last decade. As a result, these factors will drive the growth of the baby stroller market.

Growing nuclear families and rising female employment rate

The increased employment of women and the growing number of nuclear families are driving the market for baby care products such as strollers. Strollers are more convenient, easy to use, and effective for on-the-go needs. As the number of nuclear families grows, so does the demand for strollers.

Restraints

High cost of raw materials

Growth of the market is anticipated to be hampered during the forecast period by developing or underdeveloped countries' inability to afford baby strollers and prams. However, the emergence of online retailing and the growing consumer spending power is anticipated to give the sector a significant boost by acting as a potential counter to the limiting factors. As a result, it is expected that the market will expand during the forecast period.

Impact of COVID-19 on Brazil Baby Stroller Market

Due to lockdowns and widespread travel restrictions, the pandemic has had a significant impact on the baby carrier industry. Due to supply chain disruptions caused by the COVID-19 pandemic, the players in the baby carrier market have been significantly impacted. Over the past year, online sales channels have experienced significant growth. Players in the sector are strengthening their online presence as a result. During the pandemic, infant products first saw a decline in sales. Infant products saw an increase in sales on online marketplaces during the coronavirus crisis.

Brazil Baby Stroller Market

Segmental Coverage

Brazil Baby Stroller Market - By Product Type

Brazil baby stroller market is divided into Lightweight, Jogging, Travel System, Double, and Standard. Lightweight strollers dominate the market. It is made of lightweight materials and has fewer features, making it ideal for brief trips. Young babies who can sit up straight and accompany their parents on walks in parks or other nearby activities like shopping are compatible with lightweight strollers. The stroller is readily available in the market because it is simple to use daily and suggests a relatively less expensive version among other types.

Travel system is expected to grow at the fastest CAGR during the forecast period. The product is a redesigned and innovative stroller with the advanced feature of an infant seat that is easily detachable from its main component. The segment is being driven by the growing trend of traveling among millennials and baby boomers, as well as the increasing acceptance of the product for safe transportation with young babies. Manufacturers concentrate on new product development that incorporates cutting-edge technology.

Brazil Baby Stroller Market - By Distribution Channel

On basis of the distribution channel, Brazil baby stroller market is divided into Hypermarket/Supermarkets, Specialist Retailers, Online, and Others. Specialized retailers dominate the industry. Awareness about practical products, such as prams, cribs, and strollers, has increased, as the number of baby care stores offering all infant and baby care products has increased. The number of retail stores offering baby necessities has increased due to parents' preference for buying all baby care products from the same store due to greater convenience and less time spent looking for products in different stores. A significant factor driving the segment is the expanding demand for one-stop shopping options among the working population to improve efficiency and save time. Special information is also due to consumers' growing preference for specialty baby stores.

Competitive Landscape

Competition in Brazil baby stroller market is intense. Major companies in the market include Babyjogger, Newells Brands, Mothercare PLC, Summer Infant, and Graco Children’s Products Inc. The key strategies used by these market leaders are new product launches, mergers & acquisitions, and alliances. To grow their market share, these companies are also focusing on investing in innovations, collaborations, and expansions.

Scope of the Report

By Product Type

• Lightweight

• Jogging

• Travel System

• Double

• Standard

By Distribution Channel

• Hypermarket/Supermarket

• Specialist Retailers
• Online
• Others