Report Overview

Brazil Cosmetics Market- Industry Trends & Forecast Report 2028

The Brazil cosmetics market is anticipated to growing at the CAGR of 5.0% during the forecast period of 2022-2028. The market is flourishing at a high rate owing to the rapidly changing beauty standards and the desire to achieve specific looks and aesthetics through makeup along with the increasing launching of a wide range of cosmetic products that caters to the needs of a wide range of consumers.

Cosmetics - Overview

Cosmetics are personal and skincare products that enhance one’s appearance and cleanse or protect the body or skin. The products are widely used to enhance natural features and conceal flaws on the skin, such as blemishes or inflammation. With the changing climatic conditions, consumer preferences have shifted from beautification to skincare. Therefore, consumers nowadays demand cosmetic products that offer both. Furthermore, changing societal norms are also opening new opportunities for the growth of the cosmetics market.

Brazil Cosmetics Market Forecast and Trends

Growth Drivers

Increasing Working-Class Population and Purchasing Power

The working population in Brazil is gradually increasing over the years. According to the data released by Trading Economics, the total number of employed persons in Brazil averaged around 90.31 million from 2012 until 2021. The employment population reached an all-time high in 2019 with 94.55 million. With the increasing working population, the purchasing power of consumers is also increasing, which is prompting higher spending on cosmetic products, driving the overall market growth.

Rising Launches of Wide Range of Products

With rising demand for cosmetic products in Brazil, cosmetic brands are increasingly targeting this market and launching a wide range of products. They are carrying out extensive market research to track the trends and demand of consumers to boost their sales. Since Brazilian consumers are more inclined towards facial skincare than makeup, the companies are launching products that treat their skin conditions along with covering them up. Such launches present lucrative growth opportunities for the Brazilian cosmetic market.

Restraints

Long-Term Side Effects of Regular Use of Cosmetics

Most cosmetics products are used regularly. Several cosmetic products such as foundation, skincare creams, blushes, mascara, etc., are essential parts of routine makeup looks. This habit of regular makeup can negatively impact the health of the skin in the long term. Several studies have claimed that makeup products can cause inflammation, allergies, dryness, clogged pores, acne, and even early aging. Therefore, people nowadays are avoiding the regular use of makeup and shifting towards natural ingredients, which is anticipated to hinder the growth of the Brazil cosmetics market.

Impact of COVID-19 on Brazil Cosmetics Market

The Brazil cosmetics market was negatively impacted by the unprecedented COVID-19 pandemic outbreak. As the Brazilian government was refusing to impose a lockdown, the risk of community transmission was increasing, due to which people voluntarily started quarantining themselves. As the workplaces and other public places were closing, the demand for cosmetics registered a gradual decline during this period. Furthermore, people’s inclination towards natural ingredients and products also rose during the quarantine period, which also hindered the growth of the cosmetics market in Brazil.

Brazil Cosmetics Market - By Product Type

Based on product type, the Brazil cosmetics market is segmented into skincare, haircare, makeup, fragrances, and hygiene products. The makeup product type segment holds the largest share in 2021 in the Brazil cosmetics market. These products are used on a daily basis for corrective purposes. Makeup products are effectively being used to hide unwanted aspects such as dark circles, inflammation, dark spots, etc., to get a cleaner look, which is driving its market growth. However, the hygiene product segment also covers a substantial market share.

Brazil Cosmetics Market - By Gender

Based on gender, the Brazil cosmetics market is segmented into men and female cosmetics products. The female cosmetics segment accounts for the largest market share in 2021 owing to the availability of a wide range of products that cater to women’s skin and beauty needs. Furthermore, increasing the women workforce in Brazil and rising purchasing power among women is also emerging as a major driving factor for the growth of the Brazil cosmetics market.

Brazil Cosmetics Market - By Distribution Channel

Based on distribution channel, the Brazil cosmetics market is segmented into online channels and offline channels. The offline channel accounts for the largest market share in 2021. The convenience stores and specialty stores for cosmetics offer a wide range of products. Consumers have higher trust in specialty stores and brand showrooms for offering genuine products. Furthermore, offline stores allow their customers to check products on their skin and buy them based on their needs. However, the online channel segment is witnessing the highest growth due to the COVID-19 pandemic.

Brazil Cosmetics Market - By End-User

Based on end-user, the Brazil cosmetics market is segmented into premium customers, mass-market, and professionals. The mass-market segment accounts for the largest market share owing to the increasing disposable income of the consumers and the rising working population in Brazil. The working population in Brazil has been surging over the decade and reached 81.67 million in August 2020, according to the data by Trading Economics. The need to maintain a professional and presentable attire at the workplace acts as a major driving factor for the demand for cosmetics in the market.

Competitive Landscape

The leading market players of the Brazil cosmetics market are Coach, LVMH, Puig, Shiseido, The Estée Lauder Companies Inc., Ralph Lauren Corporation, L’Oréal, Coty, Revlon, Avon Products Inc., and other prominent players.

The Brazil cosmetics market is highly competitive and mainly dominated by global cosmetic brands. The companies constantly launch new products to cater to the needs of a wide range of customers and their skin requirements. They are significantly focusing on improving their distribution channels by establishing specialty stores as well as resorting to online sales channels. Furthermore, the adoption of competitive strategies such as partnerships, mergers, acquisitions, collaborations, etc., is also prominent in this market.

Recent Development

• In September 2021, Vinci Partners Investments Ltd., a Brazilian capital market company, announced the acquisition of Farmax, a Brazilian company operating in the cosmetics and personal care industry.

Scope of the Report

By Product Type

• Skin Care
• Hair Care
• Makeup
• Fragrances
• Hygiene Products

By Demography

• Women Cosmetic Products
• Men Cosmetic Products

By Distribution Channel

• Online Channels
• Offline Channels

By End-User

• Premium Customers
• Mass-Market
• Professionals

By Region

• North
• Northeast
• Center-West
• South
• Southeast

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Research Methodology
   1. Qualitative Research
      1. Primary & Secondary Research
   2. Quantitative Research
   3. Market Breakdown & Data Triangulation
      1. Secondary Research
      2. Primary Research
   4. Breakdown of Primary Research Respondents, By Region
   5. Assumption & Limitation
3. Executive Summary
4. Brazil Cosmetics Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
      2. Restraints
      3. Opportunities
      4. Challenges
   3. Technological Landscape/Recent Development
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
5. Brazil Cosmetics Market Overview
   1. Market Size & Forecast by Value, 2018-2028
      1. By Value (USD Million)
   2. Market Share & Forecast
   3. By Product
      1. Fragrances
      2. Skincare Products
      3. Haircare Products
      4. Makeup Products
      5. Hygiene Products
      6. Oral Cosmetics
   4. By Pricing
      1. Low- and Medium-Priced Cosmetics
      2. Premium Priced Cosmetics
   5. By Gender
      1. Male Cosmetics
      2. Female Cosmetics
   6. By Distribution Channel
      1. Online Distribution Channel
      2. Offline Distribution Channel
         1. Supermarkets
         2. Departmental stores
         3. Drugstores
         4. Brand Outlets
         5. Others
      3. By End-User
         1. Premium Customers
         2. Mass-market
         3. Professional
      4. By Region
         1. North
         2. Northeast
         3. Center-West
         4. South
         5. Southeast
6. Competitive Landscape
   1. List of Key Players and Their Offerings
   2. Market Share Analysis, 2021
   3. Competitive Benchmarking, By Operating Parameters
   4. Key Strategic Development (Merger, Acquisition, Partnership, and others)
7. Impact of COVID-19 on Brazil Cosmetics Industry
8. Company Profile (Company Overview, Financial Matrix, Competitive landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook)
   1. Coach
   2. LVMH
   3. Puig
   4. Shiseido
   5. The Estée Lauder Companies Inc.
   6. Ralph Lauren Corporation
   7. L’Oréal
   8. Coty
   9. Revlon
   10. Avon Products Inc.
   11. Other prominent players
9. Key Strategic Recommendations

*Financial information in case of non-listed companies is provided as per availability

**The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable

List of Figures

Figure 1        Brazil Cosmetics Market Segmentation

Figure 2        Brazil Cosmetics Market Value Chain Analysis

Figure 3        Company Market Share Analysis, 2021

Figure 4        Brazil Cosmetics Market Size, By Value (USD Million), 2018-2028

Figure 5        Brazil Cosmetics Market Share, By Product, By Value, 2018-2028

Figure 6        Brazil Cosmetics Market Share, By Pricing, By Value, 2018-2028

Figure 7        Brazil Cosmetics Market Share, By Gender, By Value, 2018-2028

Figure 8        Brazil Cosmetics Market Share, By Distribution Channel, By Value, 2018-2028

Figure 9        Brazil Cosmetics Market Share, By End-User, By Value, 2018-2028

Figure 10       Brazil Cosmetics Market Share, By Region, By Value, 2018-2028

List of Tables

Table 1         Brazil Cosmetics Market Size, By Product, By Value, 2018-2028

Table 2         Brazil Cosmetics Market Size, By Pricing, By Value, 2018-2028

Table 3         Brazil Cosmetics Market Size, By Gender, By Value, 2018-2028

Table 4         Brazil Cosmetics Market Size, By Distribution Channel, By Value, 2018-2028

Table 5         Brazil Cosmetics Market Size, By End-User, By Value, 2018-2028

Table 6         Brazil Cosmetics Market Size, By Region, By Value, 2018-2028

Table 7         Coach Company Overview                      

Table 8         Coach Financial Overview                      

Table 9         LVMH Company Overview                      

Table 10        LVMH Financial Overview                       

Table 11        Shiseido Company Overview                  

Table 12        Shiseido Financial Overview                   

Table 13        The Estée Lauder Companies Inc. Company Overview                       

Table 14        The Estée Lauder Companies Inc. Financial Overview                        

Table 15        L’Oréal Company Overview                    

Table 16        L’Oréal Financial Overview                     

Table 17        Revlon Company Overview                     

Table 18        Revlon Financial Overview                      

Table 19        Avon Products Inc. Company Overview                        

Table 20        Avon Products Inc. Financial Overview     

Table 21        Puig Company Overview                        

Table 22        Puig Financial Overview      

Table 23        Ralph Lauren Corporation Company Overview                        

Table 24        Ralph Lauren Corporation Financial Overview      

Table 25        Coty Company Overview                        

Table 26        Coty Financial Overview