Report Overview

Brazil Nutritional Supplements Market - Industry Trends & Forecast Report, 2030

The Brazil Nutritional Supplements Market size was estimated to be worth USD 389.81 million in 2023. During the forecast period between 2024 and 2030, the Brazil Nutritional Supplements Market size is projected to grow at a CAGR of 5.17%, reaching a value of USD 590.07 million by 2030.

By volume, the Brazil Nutritional Supplements Market size was estimated at 247.83 thousand tons in 2023. During the forecast period between 2024 and 2030, the Brazil Nutritional Supplements Market size is expected to expand at a CAGR of 5.55% reaching a volume of 298.12 million tons by 2030.

Major growth factors for the Brazil Nutritional Supplements Market include the rising prevalence of non-communicable diseases (NCDs) and lifestyle diseases due to poor eating habits along with increasing health awareness among the population.

Nutritional Supplements – Overview

Nutritional supplements, often known as food supplements or dietary supplements, are products made to provide nutrients that may be lacking in the diet. Nutritional supplements can have positive effects on health if taken properly and under a doctor's supervision. Typically, they are consumed as pills, capsules, powders, or liquids. Nutritional supplements are not prescription drugs that can be used to treat illnesses or other conditions. These are full of nutrients that can be obtained from synthetic sources or plant sources.

Brazil Nutritional Supplements Market

Growth Drivers

Increasing Prevalence of Diseases and Rising Health Consciousness

Brazilian consumers are becoming more aware of health issues and placing more emphasis on preventative healthcare, which has raised their demand for nutritional supplements. The advantages of eating a healthy, balanced diet and adding vitamins, minerals, and other nutrients to it are becoming increasingly well known. The Brazilian population's eating habits have changed as a result of urbanization and modernity. Due to their hectic schedules, people are more likely to utilize nutritional supplements to fill in the nutritional gaps that are typically caused by inadequate nutrient consumption. Spending on health and wellness items, such as nutritional supplements, has increased among consumers as their disposable income has increased, driving the Brazil Nutritional Supplements market.

Challenges

Mislabeled Products and Lack of Stringent Food Regulations

According to a recent survey, around one-fifth of the protein products available in Brazil are mislabeled. Mislabeled products prove to be counterproductive and do more harm than good to the consumer’s health. The lack of stringent food regulations to govern the breach of regulations may limit the demand for nutritional supplements, hindering their market growth in Brazil.

Brazil Nutritional Supplements Market

Segmental Coverage

Brazil Nutritional Supplements Market – By Form

Based on form, the Brazil Nutritional Supplements Market is segmented into powder, tablets, capsules, liquid, soft gels, and others. The capsule segment holds the largest share in the Brazil nutritional supplements market. Capsules are mainly used for dietary supplements and are faster than tablets as well as have better absorption. However, the powder segment is also growing at a substantial rate owing to the higher accessibility and increased commercial presence. Various nutrition powders are recommended to both kids and older people as they allow them to get the right amount of nutrients, which contributes to its market growth.

Brazil Nutritional Supplements Market – By Age Group

Based on age group, the Brazil Nutritional Supplements Market is segmented into kids, adults, and geriatrics. The adult segment holds the largest share of the market. The increasing number of working adults, particularly the female workforce, is increasing the prevalence of lifestyle diseases, such as obesity, heart disease and stroke, type 2 diabetes, etc., associated with poor dietary habits resulting in increasing health among consumers. As a result, the demand for nutritional supplements is surging at a high rate among adults in Brazil.

Brazil Nutritional Supplements Market – By Distribution Channel

Based on the distribution channel, the Brazil Nutritional Supplements Market is segmented into supermarkets/hypermarkets, specialty stores, pharmacies, e-commerce, and others. The supermarkets/hypermarkets segment dominates the Brazil Nutritional Supplements Market, as the segment provides consumers with access to a wide range of products under one roof as well as offers discounts to its customers. However, online distribution channels are anticipated to register the highest growth rate during the forecast period owing to the increasing number of websites and platforms that offer nutritional supplements and the growing popularity of online payments.

Competitive Landscape

Major players operating in the Brazil Nutritional Supplements Market include Aché Laboratórios, Neo Química, Natre Nutrifarma, Herbalife, Nestlé, GNC, Bayer, BioTech, and EMS.

To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

• In February 2024 – CarnoSyn, a patented beta-alanine supplement of parent company Natural Alternatives, Inc., announced its expansion in Brazil with Barentz, a global life science and specialty performance ingredients distributor as the exclusive distributor.

Scope of the Report

By Form

• Powder

• Tablets

• Capsules

• Liquid

• Soft gels

• Others

By Product Type

• Sports Nutrition

• Dietary Supplements

• Fat Burner

• Functional Food

• Others

By Age Group

• Kids

• Adults

• Geriatric

By Distribution Channel

• Supermarkets/Hypermarkets

• Specialty Stores

• Pharmacies

• E-commerce

• Others

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3. Brazil Nutritional Supplements Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Rising Prevalence of Lifestyle Diseases
         2. Rising Health Awareness
         3. Growing Geriatric Population
      2. Restraints
         1. High Cost of Nutritional Supplements
         2. Lack of Awareness about the Benefits of Nutritional Supplements
      3. Opportunities
         1. Development of New and Innovative Nutritional Supplements
         2. Expansion of the E-Commerce market for Nutritional Supplements
      4. Challenges
         1. Counterfeit and Substandard Products
         2. Lack of Government Support for the Nutritional Supplements Industry
   3. Technological Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. Brazil Nutritional Supplements Market: Marketing Strategies
5. Brazil Nutritional Supplements Market: Pricing Analysis
6. Brazil Nutritional Supplements Market Overview
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Form
         1. Powder
         2. Tablets
         3. Capsules
         4. Liquid
         5. Soft gels
         6. Others
      2. By Product Type
         1. Sports Nutrition
         2. Dietary Supplements
         3. Fat Burner
         4. Functional Food
         5. Others
      3. By Age Group
         1. Kids
         2. Adults
         3. Geriatric
      4. By Distribution Channel
         1. Supermarkets/Hypermarkets
         2. Specialty Stores
         3. Pharmacies
         4. E-commerce
         5. Others
7. Competitive Landscape
   1. List of Key Players and Their Offerings
   2. Brazil Nutritional Supplements Company Market Share Analysis, 2023
   3. Competitive Benchmarking, By Operating Parameters
   4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
8. Impact of Escalating Geopolitical Tensions on Brazil Nutritional Supplements Market
9. Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)
   1. Aché Laboratórios
   2. Neo Química
   3. Natre Nutrifarma
   4. Herbalife
   5. Nestlé
   6. GNC
   7. Bayer
   8. BioTech
   9. EMS
   10. Other Prominent Players
10. Key Strategic Recommendations
11. Research Methodology
    1. Qualitative Research
       1. Primary & Secondary Research
    2. Quantitative Research
    3. Market Breakdown & Data Triangulation
       1. Secondary Research
       2. Primary Research
    4. Breakdown of Primary Research Respondents, By Country
    5. Assumptions & Limitations
12. *Financial information of non-listed companies can be provided as per availability.
13. **The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable.

List of Figures

Figure 1   Brazil Nutritional Supplements Segmentation

Figure 2   Brazil Nutritional Supplements Market Value Chain Analysis

Figure 3   Company Market Share Analysis, 2023

Figure 4   Brazil Nutritional Supplements Market Size, By Value (USD Million), 2019–2030

Figure 5   Brazil Nutritional Supplements Market Share, By Form, By Value, 2019–2030

Figure 6   Brazil Nutritional Supplements Market Share, By Product Type, By Value, 2019–2030

Figure 7   Brazil Nutritional Supplements Market Share, By Age Group, By Value, 2019–2030

Figure 8   Brazil Nutritional Supplements Market Share, By Distribution Channel, By Value, 2019–2030

List of Tables

Table 1    Brazil Nutritional Supplements Market Size, By Value (USD Million), 2019–2030

Table 2    Brazil Nutritional Supplements Market Size, By Form, By Value, 2019–2030

Table 3    Brazil Nutritional Supplements Market Size, By Product Type, By Value, 2019–2030

Table 4    Brazil Nutritional Supplements Market Size, By Age Group, By Value, 2019–2030

Table 5    Brazil Nutritional Supplements Market Size, By Distribution Channel, By Value, 2019–2030

Table 6        Aché Laboratórios Company Overview

Table 7        Aché Laboratórios Financial Overview

Table 8        Neo Química Company Overview

Table 9        Neo Química Financial Overview

Table 10      Natre Nutrifarma Company Overview

Table 11      Natre Nutrifarma Financial Overview

Table 12      Herbalife Company Overview

Table 13      Herbalife Financial Overview

Table 14      Nestlé Company Overview

Table 15      Nestlé Financial Overview

Table 16      GNC Company Overview

Table 17      GNC Financial Overview

Table 18      Bayer Company Overview

Table 19      Bayer Financial Overview

Table 20      BioTech Company Overview

Table 21      BioTech Financial Overview

Table 22      EMS Company Overview

Table 23      EMS Financial Overview