Report Overview

The pollution level in seven Beijing districts reached the severe level in November 2021, negatively impacting normal life. Thus, the deteriorating air quality and increasing prevalence of airborne diseases are driving the China air purifier market.

China Air Purifier Market- Industry Trends & Forecast Report 2027

China air purifier market was worth USD 1,845.4 million in 2020 and is further projected to reach USD 3,910.5 million by the year 2027, growing at a CAGR of 11.0% in the forecast period. The market is flourishing at a high rate because of the increasing levels of air pollution and fine dust in the environment caused by rapid industrialization and urbanization. A growing number of respiratory diseases caused by air pollution also favors the China air purifier market. Additionally, the launch of smart air purifiers and the availability of a wide range of air purifiers with attractive features are anticipated to drive market growth during the forecast period.

Source: BlueWeave Consulting

China Air Purifier Market- Overview

An air purifier or air cleaner removes harmful pollutants and contaminants from the air to make it breathable. Simply put, it's a device that improves the quality of air in the home, which is similar to a water purifier. Over 1 million people die each year in China because of poor outdoor air quality. With deteriorating air quality, air purifiers have become a necessity in China. Its application can alleviate asthma symptoms, neutralize unpleasant odors, eliminate hazardous asbestos particles, besides increase life expectancy. China is exploring a number of options to address its chronic smog problem. For instance, in 2018, Chinese officials launched the world's largest air purification tower in the city of Xi'an to combat air pollution there.

China Air Purifier Market Forecast and Trends

Growth Drivers

Increasing Levels of Air Pollution

China is among the leading countries with the worst air quality. The annual average concentration of fine particulate matter in China was 57 micrograms per meter cube in 2017, which was six times higher than the acceptable levels recommended by the World Health Organization (WHO). China's rapid industrialization and extensive use of coal in economic activities contribute significantly to air pollution. Thus, the growing public awareness on air pollution is anticipated to fuel the demand for air purifiers for China during the forecast period.

Launch of a Wide Range of Advanced Air Purifiers

Air purifiers market growth in China is largely attributed to the high concentration of leading air purifier brands in the country. Additionally, both local and global brands are launching air purifiers to tap into the market. For instance, Huawei Smart Life recently launched Huawei Smart Life Air Purifier 1Pro. Additionally, smartphone manufacturer realme is also gearing up to launch air purifiers called realme TechLife Air Purifier Pro.

Restraints

High Cost of Installation and Maintenance Costs

China's air purifier market may be hindered by the high installation costs of air purifiers. Low-priced air purifiers are gaining significant traction among middle- and lower-class families in the country. However, the installation prices of air purifiers remain relatively high, which may restrict its market demand in the foreseeable future. Additionally, air purifiers require periodic maintenance and filter replacements for maximum efficiency and performance, which may cause an additional financial burden for consumers, hampering the overall market growth.

Impact of COVID-19 on China Air Purifier Market

The China air purifier market was initially halted by the sudden outbreak of the COVID-19 pandemic. As the virus was suspected to have first emerged in China, the country was put under a strict lockdown to control the burden on the healthcare system and prevent further spread. As a result of the outbreak, production and distribution of air purifiers were completely stopped, hindering the market's growth. However, several reports have shown that air purifiers can control airborne COVID-19 particles and prevent the virus's spread, which is expected to fuel air purifier sales in the forecast period.

China Air Purifier Market - By Technology

Based on technologies, the China air purifier market is segmented into HEPA technology (high-efficiency particulate air), activated carbon technology, UV technology, negative ion, and others. The HEPA technology (high-efficiency particulate air) segment accounted for the largest market share. One of the major driving factors for HEPA air purifiers is their higher effectiveness in reducing airborne COVID-19 particles from the environment. Therefore, they are prominently being used in healthcare facilities, such as hospitals and clinics, which is fueling the market growth.

China Air Purifier Market - By Product

Based on products, the China air purifier market is segmented into portable air purifiers, whole-house air purifiers & cleaners, electrostatic precipitators, smart air purifiers, and others. The portable air purifiers segment holds the largest share in the market. Portable air purifiers offer benefits including the convenience of handling them anywhere in the room. Because they reduce the likelihood of health issues caused by indoor air pollutants, portable air purifiers enjoy a higher percentage of market share and are likely to maintain their supremacy even during the forecast period.

China Air Purifier Market - By Coverage

Based on coverages, the China air purifier market is segmented into <324 Sq. Ft., 324-538 Sq. Ft., 539-753 Sq. Ft., and >753 sq. Ft. Among these, the <324 Sq. Ft. segment accounted for the largest share in the market in 2020 as this range of coverage is considered suitable for rooms up to 300 sq. ft. Therefore, this coverage is in huge demand in the residential segment, mainly among families of lower and middle-income groups. However, >753 sq. ft. segment also covers a substantial share in the market because of its prominent use in commercial facilities such as hospitals.

China Air Purifier Market - Competitive Landscape

The leading players in the China air purifier market are Xiaomi Inc., Dyson Pure Cool, Shenzhen Guanglei Electronic Co., Highend Home Appliance Co., Honeywell Corporation, LG Electronics Co. Ltd., ADA Electrotech Co., Ltd., Panasonic Ecology Systems Co., Ltd, Beijing Yadu Environmental Protection Technology Co., Philips Domestic Appliances and Personal Care Company Ltd., and other prominent players.

The market is highly fragmented due to the presence of several industry participants. However, leading players such as Xiaomi, Phillips, etc., dominate the market. The market players launch a wide range of products to increase their product penetration and rely heavily on marketing strategies and online sales channels. They also introduce smart features, such as artificial intelligence (AI) and the internet of things (IoT), to gain a competitive edge. Furthermore, the adoption of competitive strategies, such as partnerships, mergers, acquisitions, joint ventures, etc., is also prominent in this market.

Recent Development:

• In October 2021, Xiaomi announced the launch of the Mijia Air Purifier 4 Pro in September 2021. A month later, the company launched its mini version Mijia Air Purifier 4 Lite at 699 yuan (USD 108). This air purifier can deliver 6330 liters of fresh air per minute at a fast rate. This product is also 99.99% antibacterial and can effectively detect and eliminate inactivated bacteria.

Scope of the Report:

By Technology

• HEPA Technology (High-Efficiency Particulate Air)
• Activated Carbon Technology
• UV Technology
• Negative Ion
• Others

By Product

• Portable Air Purifiers
• Whole-House Air Purifiers & Cleaners
• Electrostatic Precipitators
• Smart air purifier
• Others

By Coverage

• <324 Sq. Ft.
• 324-538 Sq. Ft.
• 539-753 Sq. Ft.
• >753 Sq. Ft.

By Distribution Channel

• Online Distributors
• Offline Distributors

1. Specialty stores
2. Departmental stores
3. Direct to Consumer
4. Others

By End-User

• Residential
• Commercial
• Industrial