Report Overview

China Water Purifier Market - Industry Trends & Forecast Report 2027

The China water purifier market was worth USD 8.1 billion in 2020 and is further projected to reach USD 23.0 billion by the year 2027, growing at a CAGR of 16.2% in the forecast period. Water quality degradation as a result of fast industrialization and urbanization is emerging as a major factor driving the need for water purifiers. Furthermore, manufacturers are expected to launch improved and diverse water purifiers during the projected period, boosting the China water purifier market.

Source: BlueWeave Consulting

China Water Purifier Market- Overview

Water purifiers are similar to water filters. However, purifiers have the ability to remove pathogens or microorganisms, unlike water filters. These appliances remove biological contaminants, undesirable chemicals, suspended solids, and gas particles from water. The water purifiers ensure clean and safe drinking water on demand for prevention from any water-borne diseases. Increasing population growth, land use, economic growth, and climate change are all raising pressures on water resources, degrading water quality.

China Water Purifier Market Forecast and Trends

Growth Drivers

Deteriorating Water Quality Due to Rapid Industrialization

Water pollution has become the country's worst environmental issue. Around half of China's population lacks access to safe and clean drinking water because of water pollution. Chinese households receive dangerously contaminated water from industrial and human waste. In a report by the Chinese government, more than 70% of rivers, lakes, and waterways are polluted, and more than 78% of the water is unfit for human consumption. The demand for water purifiers is expected to increase in China during the forecast period as a result.

Launch of Wide Range of Water Purifier Products

With multiple players on the market, a variety of water purifying products are available at competitive prices. Product launches are part of the company's strategy to stay competitive in the market and increase product penetration, which is driving the market growth. For instance, Xiaomi, one of the largest Chinese consumer goods manufacturers, released the Mi Water Purifier H600G in October. It also launched a new product Mi Desktop Water Dispenser with water purification capabilities.

Restraints

Presence of Alternate Water Purification Techniques

As there are multiple players on the market, a variety of products are available at competitive prices. The companies launch new products as part of its strategy to stay competitive in the market and to increase product penetration, which makes the market grow. For instance, Xiaomi, one of the largest Chinese consumer goods manufacturers, released the Mi Water Purifier H600G in October. It also launched a new product Mi Desktop Water Dispenser with water purification capabilities.

Impact of COVID-19 on China Water Purifier Market

The Coronavirus was first detected in the city of Wuhan in China before spreading around the world. The rapid influx of COVID-19 patients and the increasing burden on the healthcare system prompted the Chinese government to impose a nationwide lockdown. This resulted in severe restrictions on the sale of water purifiers in China. The manufacturers suffered huge losses due to the shutdown of the manufacturing and sales channels, which led to a decline in the country’s demand and supply of water purifiers.

China Water Purifier Market - By Technology

Based on technologies, the China water purifier market is segmented into RO water purifiers, UV water purifiers, gravity-based water purifiers, and sediment filters. RO water purifiers account for the largest market share since they not only remove contaminants but also eliminate harmful pathogens. RO water purifiers are also low-maintenance, which makes them popular among middle- and low-income groups. As UV water purifiers can remove potentially dangerous chemicals, such as chlorine, they are also expected to grow at a high rate during the forecast period.

China Water Purifier Market - By Sales-Channel

Based on the sales channels, the China water purifier market is segmented into distributor, direct, retail, wholesale, and online. The retail segment dominates China’s water purifier market due to the availability of a wide range of products. Since consumers can inspect different water purifiers at retail stores and brand showrooms before making a purchase, this segment dominates the industry. Despite this, online sales channels are likely to experience the highest CAGR during the forecast period due to the growing popularity of online websites such as Alibaba, VIPshop, etc.

China Water Purifier Market - By End-User

Based on end-users, the China water purifier market is segmented into residential, commercial, and industrial. The industrial segment accounts for the largest market share because of the flourishing manufacturing sector in the industry. The industrial sector is one of the largest water pollutant sources in the country. The stringent regulations governing the treatment and purification of water prior to its discharge in water bodies are driving industrial demand for water purifiers. Because of the increasing prevalence of water-borne diseases and health awareness of safe drinking water, the residential segment is projected to see the highest CAGR during the forecast period.

Competitive Landscape

The leading players in the China water purifier market are Midea, Haier, SUPOR, A.O. Smith, GREE, TRULIA, Royalstar, Angel, Ecowater, Sunrain, and other prominent players.

The China water purifier market is highly fragmented, with the presence of several global as well as regional market players. The regional players have deeper product penetration in the market. The companies significantly launch a wide range of products with advanced features and purification technology, boosting the market growth. The market is also characterized by the adoption of competitive strategies such as partnerships, mergers, acquisitions, joint ventures, etc.

Recent Development

• In July 2021, Xiaomi, China’s largest tech giant, announced the launch of Mi Water Purifier 1200G with innovative dual RO filtration technology for 2999 yuan (USD 462).

Scope of the Report:

By Technology

• RO Water Purifiers
• UV Water Purifiers
• Gravity Based Water Purifiers
• Sediment Filters

By Sales Channel

• Distributor
• Direct
• Retail
• Wholesale
• Online

By End-User

• Residential
• Commercial
• Industrial

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Key Market Segments
2. Research Methodology
   1. Qualitative Research
   2. Methodology
   3. Regional Split of Primary & Secondary Research
   4. Secondary Research
   5. Primary Research
      1. Breakdown of Primary Research Respondents, By Region
      2. Breakdown of Primary Research Respondents, By Industry Participants
   6. Market Size Estimation
   7. Assumptions for the Study
   8. Market Breakdown & Data Triangulation
3. Executive Summary
4. Industry Insight and Growth Strategy
   1. Value Chain Analysis
   2. DROC Analysis
      1. Market Drivers
         1. Deteriorating Water Quality Due to Rapid Industrialization
         2. Launch of Wide Range Of Water Purifier Products
      2. Market Restraints
         1. Presence of Alternate Water Purification Techniques
      3. Market Challenges
         1. Negative Influence of the COVID-19 Pandemic
      4. Market Opportunity
         1. Emergence Of Online Sales Channels
         2. Launch of AI and IoT Enabled Water Purifiers
   3. Recent Developments
   4. Porter’s Five Forces Analysis
      1. Bargaining Power of Buyers
      2. Bargaining Power of Suppliers
      3. Intensity of Rivalry
      4. Threat of New Entrants
      5. Threat of Substitutes
5. China Water Purifier Market Overview
   1. Market Size & Forecast by Value, 2017-2027
   2. Market Size and Forecast, By Segment
      1. By Technology
         1. RO Water Purifiers
         2. UV Water Purifiers
         3. Gravity Based Water Purifiers
         4. Sediment Filters
      2. By Sales Channel
         1. Distributor
         2. Direct
         3. Retail
         4. Wholesale
         5. Online
      3. By End-User
         1. Residential
         2. Commercial
         3. Industrial
6. Competitive Landscape
   1. List of Key Players and Their Offerings
   2. Market Share Analysis (2020)
   3. Competitive Benchmarking by Operating Parameters
7. Impact of COVID-19 on China Water Purifier Market
8. Company Profiles (Company Overview, Financial Matrix, Key Product landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook) *
   1. Midea
   2. Haier
   3. SUPOR
   4. A.O. Smith
   5. GREE​
   6. TRULIVA
   7. Royalstar
   8. Angel
   9. Ecowater
   10. Sunrain
   11. Other Prominent Players
9. Key Strategic Recommendations

List of Figures

Figure 1: China Water Purifier Market Segmentation

Figure 2: China Water Purifier Market Value Chain Analysis,

Figure 3: Company Market Share Analysis, 2020

Figure 4: China Water Purifier Market Size, By Value (USD Billion), 2017-2027

Figure 5: China Water Purifier Market Share (%), By Type, By Value, 2017-2027

Figure 6: China Water Purifier Market Share (%), By Service, By Value, 2017-2027

Figure 7: China Water Purifier Market Share (%), By End User, By Value, 2017-2027

List of Tables

Table 1: China Water Purifier Market Size, By Type, By Value, 2017-2027

Table 2: China Water Purifier Market Size, By Service, By Value (USD Billion), 2017-2027

Table 3: China Water Purifier Market Size, By End User, By Value (USD Billion), 2017-2027

Table 4: Midea Financial Analysis

Table 5: Midea Business Overview

Table 6: Haier Financial Analysis

Table 7: Haier Business Overview

Table 8: SUPOR Financial Analysis

Table 9: SUPOR Business Overview

Table 10: A.O. Smith Financial Analysis

Table 11: A.O. Smith Business Overview

Table 12: GREE​ Financial Analysis

Table 13: GREE​ Business Overview

Table 14: TRULIVA Financial Analysis

Table 15: TRULIVA Business Overview

Table 16: Royalstar Financial Analysis

Table 17: Royalstar Business Overview

Table 18: Angel Financial Analysis

Table 29: Angel Business Overview

Table 20: Ecowater Financial Analysis

Table 21: Ecowater Business Overview

Table 22: Sunrain Financial Analysis

Table 23: Sunrain Business Overview