Report Overview

Global Digital Experience Platform (DXP) Market - Industry Trends & Forecast Report, 2028

Global Digital Experience Platform Market - Overview

The interaction between a user and an organization is referred to as the digital experience. Customers, partners, and staff are examples of an organization's users. User experience is critical for every organization since it aids in the understanding of customer needs, market trends, breakthroughs, and new technology. These allow companies to improve their products (or services, solutions, and offerings).

Global Digital Experience Platform Market - Industry trends and market forecast

Global Digital Experience Platform Market (DXP) size was USD 10.75 billion in 2021, is forecast to more than double to reach USD 26.93 billion by 2028, growing at a significant CAGR of 14% between 2022 and 2028. A rapidly increasing adoption rate of cloud-based solutions by companies across verticals is a major growth factor for the Global Digital Experience Platform (DXP) Market.

Growth Drivers

Global Digital Experience Platform Market Technology Advancements

Companies’ focus on delivering personalized, optimized, and integrated user engagement and experience across marketing channels fuels the demand for platforms to comprehend customers' immediate needs. The adoption of DXPs by marketers for the purpose of seamlessly reaching customers across multiple digital devices and promoting cross-selling and upselling as well as high usage due to accurate data obtained through DXPs used for marketing and customer engagement are expected to have a positive impact on the market growth.

Marketers’ increased focus on reaching customers through multiple digital touchpoints

Market expansion is expected to be fueled by enterprises' growing desire to provide integrated, tailored, and streamlined client experiences and engagement across various marketing channels. Marketers' increasing adoption of DXPs has also enabled enterprises to access customers across digital touchpoints, which aids in upselling and cross-selling. A DXP enables end-to-end touchpoint optimization and a personalized digital experience across channels.

Segmental Coverage

Global Digital Experience Platform Market - By Component  

In Global Digital Experience Platform (DXP) Market by component, the platform category had a major market share. Customers' expectations have risen, and businesses are focusing on meeting them and understanding their varying behavior. Organizations need integrated people, simpler processes, and better-connected technology to understand customers. The lack of a technically sound system within an organization might stymie the organization's performance. To avoid such instances, businesses rely on DXPs, which assist them with everything from brand recognition to product assistance. DXP also enables the acquisition of new consumers and the retention of existing ones, which are two elements driving the platform segment's growth.

The service segment is expected to grow at significant rate during the forecast period, owing to a growing demand for services such as training and consulting across industries. Organizations can benefit from DXP services in a variety of ways, including greater Return on Investment (ROI), lower costs, and better business performance. Organizations frequently need help to successfully adopt software. Even after the implementation, they require support services for software maintenance. For firms that do not have a specialized analytics platform to create and manage customer experience, DXP services are really helpful. These factors are expected to drive the services segment in the global DXP market.

Global Digital Experience Platform Market - By Application

Global Digital Experience Platform (DXP) Market by application, the Business-to-Consumer (B2C) application segment had a higher market share, and is also expected to grow at a higher rate over the forecast period. The B2C application segment’s growth is mainly driven by the factors, such as providing customers with a single view of their activities, current offers, and other key facts from the DXP, which also allows them to interact and provide valuable feedback through the interactive platform. With the help of a DXP, users can simply track the delivery process, make payments, receive regular updates, and even pre-book things.

Omnichannel content management, analytical capabilities to boost customer retention rate, seamless integration, and a uniform customer journey, are major contributors to the rising adoption of B2B DXPs by enterprises and other institutions. Furthermore, B2B DXPs provide businesses with a unified platform for developing client engagement and interaction strategies. They enable businesses to meet client expectations by making customized product and service recommendations. B2B DXP solutions help businesses in reformatting business content for multiple touch points, including tablets, smartphones, and desktops.

Global Digital Experience Platform Market - By Deployment

On the basis of deployment, Global DXP Market is segmented as On-premises and On Cloud. On-premises solutions accounted for more than half of the market share, which is expected to expand significantly over the projection period. Many firms prefer on-premises deployment since it allows them to adjust according to user needs during the implementation. From 2022 to 2028, the cloud segment is expected to grow at a faster rate. The expansion of the market can be attributed to a number of factors, including ease of deployment, low financial investments in physical infrastructure, and rapid advancements in data sharing technology. Companies benefit from cloud deployment because it delivers on-demand scalability with a simple drag-and-drop interface, automated workflows, requires no maintenance, boosts operational agility, and requires minimal operational staff.

Global Digital Experience Platform Market - By Application

In Global DXP Market by application, the Business-to-Consumer (B2C) application segment had the higher market share, and it is also predicted to grow at the faster rate during the forecast period. Customers can get a single view of their activities, current offers, and other key information from the DXP, which also allows them to interact and provide valuable feedback through the interactive platform. Multiple elements, such as omnichannel content management, analytical capabilities to boost customer retention rate, seamless integration, and a uniform customer journey, have contributed to the rising adoption of B2B DXPs by enterprises and other institutes.

Global Digital Experience Platform Market - By End User

In Global DXP Market by end user, the retail segment accounted for a significant share of market share in 2021 and is forecast to maintain its dominance by 2028, owing to the growing number of customers who demand to have digital journeys across numerous channels. Given that the retail business is focusing on a customer-driven marketing approach, resources are being invested in improving customer engagement and connection. Furthermore, individualized product delivery, increased transparency, shorter product delivery times, better resource utilization, and customer-specific pricing strategy are all contributing to the market's expansion. As the retail industry is focusing on a customer-driven marketing strategy, money is being put into boosting consumer interaction and relationships. Individualized product delivery, more transparency, faster product delivery times, better resource utilization, and a customer-specific pricing approach are all contributing to the market's growth.

Impact of COVID-19 on Global Digital Experience Platform Market

The spread of COVID-19 has increased the extent of automation and digitalization in healthcare settings. In these crises, DXPs in healthcare enabled more efficient operational operations and greater patient involvement. These platforms help healthcare organizations target their efforts on implementing healthcare DXPs to preserve business continuity and process optimization. As a result of the pandemic, more vendors are implementing healthcare DXPs, which enable them to access patients through a variety of digital devices, allowing for upselling and cross-selling across the industry.

Regional Insights

The market is expanding as a result of an increasing emphasis on providing customer-centric platforms that give satisfaction. Enterprises' rising desire to provide integrated, personalized, and streamlined client experiences and interaction across numerous marketing channels is projected to fuel market expansion. Furthermore, market vendors' growing use of DXPs has allowed businesses to reach out to customers via a number of digital touchpoints and apps, promoting upselling and cross-selling. Employees must be supplied with appropriate tools in order to better serve knowledgeable clients, which is another aspect supporting DXP's expansion in North America. Over the projection period, Asia Pacific (APAC) is expected to be the fastest growing regional market. The growth of the IT industry, rising per capita incomes, and high-volume sales of smartphones and tablets are just a few of the key drivers that are expected to boost the adoption of DXPs by businesses in APAC.

In addition, the presence of various Information Technology Enabled Services (ITeS) and software companies in major APAC countries such as India, Japan, China, Singapore, and South Korea is expected to hasten DXP deployment.

Competitive Landscape

Adobe Inc., censhare AG, IBM Corporation, Infosys Limited, Microsoft Corporation, Oracle Corporation, Open Text Corporation, SAP SE, Salesforce.com, Inc., Sitecore, Acquia Inc., and Liferay, Inc., are leading companies in the DXP market. Market participants invest extensively in R&D to support organic growth and improve internal operations. Organizations are developing strategic alliances in order to expand their reach and effect across numerous touchpoints. They are also investing in new technology to improve their existing products to attract more clients and grow their respective market shares.

Recent Developments

• SE and Accenture collaborated to offer a co-developed platform for the oil and gas industry in March 2020. The technology, which is built on SAP S/4HANA cloud, will help the upstream oil and gas sector minimize operational complexity. This will aid the organization in increasing its consumer base and market share. Experience Manager was announced as a cloud service in January 2020 to provide organizations with SaaS-like speed and flexibility.

Scope of the Report

By Component

• Platform
• Services

By Deployment Mode

• On-premises
• Cloud

By Application

• Business to Customer (B2C)
• Business to Business (B2B)

 By End User

• IT and Telecom
• BFSI
• Manufacturing
• Public Sector
• Healthcare
• Others

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Research Methodology
   1. Qualitative Research
      1. Primary & Secondary Research
   2. Quantitative Research
   3. Market Breakdown & Data Triangulation
      1. Secondary Research
      2. Primary Research
   4. Breakdown of Primary Research Respondents, By Region
   5. Assumption & Limitation
3. Executive Summary
4. Global Digital Experience Platform Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
      2. Restraints
      3. Opportunities
      4. Challenges
   3. Technological Advancement/Recent Development
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
5. Global Digital Experience Platform Market Overview
   1. Market Size & Forecast by Value, 2018-2028
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Component
         1. Platform
         2. Services
      2. By Deployment Mode
         1. On-premise
         2. Cloud
      3. By Application
         1. Business to Customer (B2C)
         2. Business to Business (B2B)
      4. By End User
         1. IT and Telecom
         2. BFSI
         3. Manufacturing
         4. Public Sector
         5. Healthcare
         6. Others
      5. By Region
         1. North America
         2. Europe
         3. The Asia Pacific
         4. Latin America
         5. The Middle East and Africa
6. North America Digital Experience Platform Market
   1. Market Size & Forecast by Value, 2018-2028
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Component
      2. By Deployment Mode
      3. By Application
      4. By End User
      5. By Country
         1. United States
         2. Canada
7. Europe Digital Experience Platform Market
   1. Market Size & Forecast by Value, 2018-2028
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Component
      2. By Deployment Mode
      3. By Application
      4. By End User By Country
         1. Germany
         2. United Kingdom
         3. Italy
         4. France
         5. Spain
         6. Rest of Europe
8. The Asia Pacific Digital Experience Platform Market
   1. Market Size & Forecast by Value, 2018-2028
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Component
      2. By Deployment Mode
      3. By Application
      4. By End User
      5. By Country
         1. China
         2. India
         3. Japan
         4. South Korea
         5. Rest of Asia Pacific
9. Latin America Digital Experience Platform Market
   1. Market Size & Forecast by Value, 2018-2028
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Component
      2. By Deployment Mode
      3. By Application
      4. By End User By Country
         1. Brazil
         2. Mexico
         3. Rest of Latin America
10. The Middle East & Africa Digital Experience Platform Market
    1. Market Size & Forecast by Value, 2018-2028
       1. By Value (USD Billion)
    2. Market Share & Forecast
       1. By Component
       2. By Deployment Mode
       3. By Application
       4. By End User
       5. By Country
          1. Saudi Arabia
          2. UAE
          3. South Africa
          4. Rest of Middle East & Africa
11. Competitive Landscape
    1. List of Key Players and Their Offerings
    2. Market Share Analysis, 2021
    3. Competitive Benchmarking, By Operating Parameters
    4. Key Strategic Development (Merger, Acquisition, Partnership.)
12. Global Potential Target Customers of Plant Extracts, 2021
13. Impact of COVID-19 on Global Digital Experience Platform Market
14. Company Profile (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook) **
    1. Adobe Inc.
    2. censhare AG
    3. IBM Corporation
    4. Infosys Limited
    5. Microsoft Corporation
    6. Oracle Corporation
    7. Open Text Corporation
    8. SAP SE
    9. Salesforce.com, Inc.
    10. Sitecore
    11. Acquia Inc.
    12. Liferay, Inc.
    13. Others
15. Key Strategic Recommendations

*Financial information in case of non-listed companies will be provided as per availability

**The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable

List of Figures

Figure 1        Global Digital Experience Platform Segmentation

Figure 2        Global Digital Experience Platform Market Value Chain Analysis

Figure 3        Company Market Share Analysis, 2021

Figure 4        Global Digital Experience Platform Market Size, By Value (USD Billion), 2018-2028

Figure 5        Global Digital Experience Platform Market Share, By Component, By Value, 2018-2028

Figure 6        Global Digital Experience Platform Market Share, By Deployment Mode, By Value, 2018-2028

Figure 7        Global Digital Experience Platform Market Share, By Application, By Value, 2018-2028

Figure 8        Global Digital Experience Platform Market Share, By End-User, By Value, 2018-2028

Figure 9        Global Digital Experience Platform Market Share, By Region, By Value, 2018-2028

Figure 10       North America Digital Experience Platform Market Size, By Value (USD Billion), 2018-2028

Figure 11       North America Digital Experience Platform Market Share, By Component, By Value, 2018-2028

Figure 12       North America Digital Experience Platform Market Share, By Deployment Mode, By Value, 2018-2028

Figure 13       North America Digital Experience Platform Market Share, By Application, By Value, 2018-2028

Figure 14       North America Digital Experience Platform Market Share, By End-User, By Value, 2018-2028

Figure 15       North America Digital Experience Platform Market Share, By Country, By Value, 2018-2028

Figure 16       Europe Digital Experience Platform Market Size, By Value (USD Billion), 2018-2028

Figure 17       Europe Digital Experience Platform Market Share, By Component, By Value, 2018-2028

Figure 18       Europe Digital Experience Platform Market Share, By Deployment Mode, By Value, 2018-2028

Figure 19       Europe Digital Experience Platform Market Share, By Application, By Value, 2018-2028

Figure 20       Europe Digital Experience Platform Market Share, By End-User, By Value, 2018-2028

Figure 21       Europe Digital Experience Platform Market Share, By Country, By Value, 2018-2028

Figure 22       The Asia-Pacific Digital Experience Platform Market Size, By Value (USD Billion), 2018-2028

Figure 23       The Asia-Pacific Digital Experience Platform Market Share, By Component, By Value, 2018-2028

Figure 24       The Asia-Pacific Digital Experience Platform Market Share, By Deployment Mode, By Value, 2018-2028

Figure 25       The Asia-Pacific Digital Experience Platform Market Share, By Application, By Value, 2018-2028

Figure 26       The Asia-Pacific Digital Experience Platform Market Share, By End-User, By Value, 2018-2028

Figure 27       The Asia-Pacific Digital Experience Platform Market Share, By Country, By Value, 2018-2028

Figure 28       Latin America Digital Experience Platform Market Size, By Value (USD Billion), 2018-2028

Figure 29       Latin America Digital Experience Platform Market Share, By Component, By Value, 2018-2028

Figure 30       Latin America Digital Experience Platform Market Share, By Deployment Mode, By Value, 2018-2028

Figure 31       Latin America Digital Experience Platform Market Share, By Application, By Value, 2018-2028

Figure 32       Latin America Digital Experience Platform Market Share, By End-User, By Value, 2018-2028

Figure 33       Latin America Digital Experience Platform Market Share, By Country, By Value, 2018-2028

Figure 34       The Middle East & Africa Digital Experience Platform Market Size, By Value (USD Billion), 2018-2028

Figure 35       The Middle East & Africa Digital Experience Platform Market Share, By Component, By Value, 2018-2028

Figure 36       The Middle East & Africa Digital Experience Platform Market Share, By Deployment Mode, By Value, 2018-2028

Figure 37       The Middle East & Africa Digital Experience Platform Market Share, By Application, By Value, 2018-2028

Figure 38       The Middle East & Africa Digital Experience Platform Market Share, By End-User, By Value, 2018-2028

Figure 39       The Middle East & Africa Digital Experience Platform Market Share, By Country, By Value, 2018-2028

List of Tables

Table 1         Global Digital Experience Platform Market Size, By Component, By Value, 2018-2028

Table 2         Global Digital Experience Platform Market Size, By Deployment Mode, By Value, 2018-2028

Table 3         Global Digital Experience Platform Market Size, By Application, By Value, 2018-2028

Table 4         Global Digital Experience Platform Market Size, By End-User, By Value, 2018-2028

Table 5         Global Digital Experience Platform Market Size, By Region, By Value, 2018-2028

Table 6         North America Digital Experience Platform Market Size, By Component, By Value, 2018-2028

Table 7         North America Digital Experience Platform Market Size, By Deployment Mode, By Value, 2018-2028

Table 8         North America Digital Experience Platform Market Size, By Application, By Value, 2018-2028

Table 9         North America Digital Experience Platform Market Size, By End-User, By Value, 2018-2028

Table 10        North America Digital Experience Platform Market Size, By Country, By Value, 2018-2028

Table 11        Europe Digital Experience Platform Market Size, By Component, By Value, 2018-2028

Table 12        Europe Digital Experience Platform Market Size, By Deployment Mode, By Value, 2018-2028

Table 13        Europe Digital Experience Platform Market Size, By Application, By Value, 2018-2028

Table 14        Europe Digital Experience Platform Market Size, By End-User, By Value, 2018-2028

Table 15        Europe Digital Experience Platform Market Size, By Country, By Value, 2018-2028

Table 16        The Asia-Pacific Digital Experience Platform Market Size, By Component, By Value, 2018-2028

Table 17        The Asia-Pacific Digital Experience Platform Market Size, By Deployment Mode, By Value, 2018-2028

Table 18        The Asia-Pacific Digital Experience Platform Market Size, By Application, By Value, 2018-2028

Table 19        The Asia-Pacific Digital Experience Platform Market Size, By End-User, By Value, 2018-2028

Table 20        The Asia-Pacific Digital Experience Platform Market Size, By Country, By Value, 2018-2028

Table 21        Latin America Digital Experience Platform Market Size, By Component, By Value, 2018-2028

Table 22        Latin America Digital Experience Platform Market Size, By Deployment Mode, By Value, 2018-2028

Table 23        Latin America Digital Experience Platform Market Size, By Application, By Value, 2018-2028

Table 24        Latin America Digital Experience Platform Market Size, By End-User, By Value, 2018-2028

Table 25        Latin America Digital Experience Platform Market Size, By Country, By Value, 2018-2028

Table 26        The Middle East & Africa Digital Experience Platform Market Size, By Component, By Value, 2018-2028

Table 27        The Middle East & Africa Digital Experience Platform Market Size, By Deployment Mode, By Value, 2018-2028

Table 28        The Middle East & Africa Digital Experience Platform Market Size, By Application, By Value, 2018-2028

Table 29        The Middle East & Africa Digital Experience Platform Market Size, By End-User, By Value, 2018-2028

Table 30        The Middle East & Africa Digital Experience Platform Market Size, By Country, By Value, 2018-2028

Table 31        Adobe Inc. Company Overview

Table 32        Adobe Inc. Financial Overview

Table 33        censhare AG Company Overview

Table 34        censhare AG Financial Overview

Table 35        Infosys Limited Company Overview

Table 36        Infosys Limited Financial Overview

Table 37        Microsoft Corporation Company Overview

Table 38        Microsoft Corporation Financial Overview

Table 39        Open Text Corporation Company Overview

Table 40        Open Text Corporation Financial Overview

Table 41        Salesforce.com, Inc. Company Overview

Table 42        Salesforce.com, Inc. Financial Overview

Table 43        Sitecore Company Overview

Table 44        Sitecore Financial Overview

Table 45        Acquia Inc. Company Overview

Table 46        Acquia Inc. Financial Overview

Table 47        Liferay, Inc. Company Overview

Table 48        Liferay, Inc. Financial Overview