Report Overview

Global Energy Drink Market- Industry Trends & Forecast Report 2028

The global energy drink market was worth USD 63.6 billion in 2021 and is further projected to reach USD 109.9 billion by the year 2028, growing at a CAGR of 8.20% in the forecast period. The growth of the energy drink market is attributed to the increasing focus on health due to the hectic working life of adults and changing lifestyles and the rising prevalence of various chronic diseases. Furthermore, increasing and easy availability of a wide range of products in convenience and online stores also acts as a major driving factor for the market growth.

Energy Drink - Overview

Energy drinks are a type of drink that contain ingredients that provide mental or physical stimulation (commonly referred to as energy). Some of the most commonly used constituents of energy drinks are herbal extracts, taurine, and amino acids. They may also be carbonated and may contain sugar as well. Energy drinks are considered to influence the cognitive performance of the consumer, such as increased attention and reaction speed, etc. However, excessive consumption can also lead to cardiac and psychiatric conditions.

Global Energy Drink Market Forecast and Trends

Growth Drivers

Increasing Health Consciousness Among Consumers

The health benefits associated with the consumption of energy drinks are the major driving factor for the market growth. Multiple studies have revealed that energy drinks consumption reduces mental fatigue along with improving overall brain functions such as memory and reaction time. Energy drinks also enhance alertness. Therefore, its consumption is highly prominent among athletes. The moderate consumption of energy drinks also improves physical endurance, helps in weight loss, and improves concentration. All these factors contribute to the growth of the overall market.

Expanding Popularity of Online Sales Channels

The restrictions on the distribution channels during the pandemic period provided significant space for the online sales channels to flourish. Online stores are increasingly becoming the major source of grocery shopping, especially among youngsters and working adults who find it hard to take time out to visit offline convenience stores. Furthermore, the emergence of online stores such as Amazon Prime Pantry, Amazon Fresh, Crowd Crow, Blue Arpon, etc., and increasing penetration of mobile wallets and online payment modes are also driving the market growth.

Restraints

Negative Health Impact of Over-consumption of Energy Drinks

Energy drinks are beneficial for one’s health. However, excessive consumption may lead to severe health issues for the consumer. For instance, some energy drinks contain caffeine and sugar, and consuming them more than the suggested levels can raise your blood pressure and heart rate. It can also cause anxiety and insomnia. Furthermore, long-term consumption of caffeine and sugar can also raise the risk of heart disease. All these factors may act as a huge restraint for the energy drink market growth.

Impact of COVID-19 on Energy Drink Market

The energy drink market witnessed tremendous growth post the COVID-19 pandemic outbreak. This is because of the negative influence of the pandemic on the physical and mental health of the people. The fitness clubs and gyms were closed, and people started to do their workouts from homes. All these factors caused severe burnout and lethargy. Due to this, the focus on one’s health and need for healthy consumption surged, fueling the demand for energy drinks during the pandemic period.

Global Energy Drink Market - By Packaging Type

Based on packaging type, the global energy drink market is segmented into bottles and cans. The cans segment accounts for the largest market share. Cans are airtight, preventing the fizz and keeping it carbonated. Cans are generally made of aluminum, which makes them light-weighted and convenient as well as is easy to recycle, thus being environmentally friendly. It also saves energy since reusing recycled metals saves as much as 95% of the energy needed to make cans from virgin ores.

Global Energy Drink Market - By Distribution Channel

Based on the distribution channel, the global energy drink market is segmented into supermarkets/hypermarkets, specialty stores, convenience stores, online retail stores, and others. The convenience stores segment accounts for the largest market share owing to the availability of a wide range of products of different brands and flavors under one roof. Consumers can easily buy bulk products from these stores during an event. The supermarkets/hypermarkets segment also grabs a significant market share.

Global Energy Drink Market - Regional Insights

Geographically, the global energy drink market is segmented into North America, Europe, Asia-Pacific, Latin America, Middle-East & Africa. North America dominates the energy drink market owing to its huge cultural influence. Energy drinks are becoming an integral part of the social gatherings of events such as sports events, parties, etc., in America and Canada, which is significantly fueling the growth of the market. Furthermore, the presence of leading manufacturers and easy availability of a wide range of energy drinks also favors the market growth.

Competitive Landscape

The leading market players of the global energy drink market are Red Bull GmbH, Suntory Holdings Limited, PepsiCo Inc. AriZona Beverages USA, Monster Energy, Living Essentials LLC, The Coca-Cola Company, Campbell Soup Company, National Beverage Corp., Amway Corp., Xyience Energy, Living Essentials Marketing LLC, Metta Beverage Corp., National Beverage Corp., Suntory Holdings Limited, Taisho Pharmaceutical Co. Ltd. and other prominent players.

The global energy drink market is highly competitive with the presence of several global and regional market players. The companies constantly launch new products with different flavors and additives to suit consumers’ tastes and preferences. They also focus on improving their supply chain and launching their products in new markets to boost their sales and revenue. Furthermore, the adoption of competitive strategies such as partnerships, mergers, acquisitions, collaborations, etc., is also prominent in this market.

Recent Development

• In February 2022, RFK Racing announced its partnership with CELSIUS energy drink for their upcoming NASCAR Season.
• In February 2022, Morinaga America Inc., a confectionery company, announced the launch of Cargel, a new line of one-of-a-kind athletic Gel Drinks.

Scope of the Report

By Packaging Type

• Bottles
• Cans

By Distribution Channel

• Supermarkets/Hypermarkets
• Specialty Stores
• Convenience Stores
• Online Stores
• Others

By Region

• North America
• Europe
• Asia-Pacific (APAC)
• Latin America (LATAM)
• Middle-East & Africa (MEA)

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Research Methodology
   1. Qualitative Research
      1. Primary & Secondary Research
   2. Quantitative Research
   3. Market Breakdown & Data Triangulation
      1. Secondary Research
      2. Primary Research
   4. Breakdown of Primary Research Respondents, By Region
   5. Assumption & Limitation
3. Executive Summary
4. Global Energy Drink Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
      2. Restraints
      3. Opportunities
      4. Challenges
   3. Technological Advancement/Recent Development
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
5. Global Energy Drink Market Overview
   1. Market Size & Forecast by Value, 2018-2028
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Type
         1. Non-alcoholic
         2. Alcoholic
      2. By Packaging
         1. Cartons
         2. Bottles
         3. Cans
         4. others
      3. By Distribution Channel
         1. Supermarket
         2. Online
         3. Specialty store
         4. Others
      4. By Region
         1. North America
         2. Europe
         3. The Asia Pacific
         4. Latin America
         5. The Middle East and Africa
6. North America Energy Drink Market
   1. Market Size & Forecast by Value, 2018-2028
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Type
      2. By Packaging
      3. By Distribution Channels
      4. By Country
         1. United States
         2. Canada
7. Europe Energy Drink Market
   1. Market Size & Forecast by Value, 2018-2028
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Type
      2. By Packaging
      3. By Distribution Channels
      4. By Country
         1. Germany
         2. United Kingdom
         3. Italy
         4. France
         5. Spain
         6. Rest of Europe
8. Asia Pacific Energy Drink Market
   1. Market Size & Forecast by Value, 2018-2028
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Type
      2. By Packaging
      3. By Distribution Channels
      4. By Country
         1. China
         2. India
         3. Japan
         4. South Korea
         5. Rest of Asia Pacific
9. Latin America Energy Drink Market
   1. Market Size & Forecast by Value, 2018-2028
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Type
      2. By Packaging
      3. By Distribution Channels
      4. By Country
         1. Brazil
         2. Mexico
         3. Rest of Latin America
10. Middle East & Africa Energy Drink Market
    1. Market Size & Forecast by Value, 2018-2028
       1. By Value (USD Million)
    2. Market Share & Forecast
       1. By Type
       2. By Packaging
       3. By Distribution Channels
       4. By Country
          1. Saudi Arabia
          2. UAE
          3. South Africa
          4. Rest of Middle East & Africa
11. Competitive Landscape
    1. List of Key Players and Their Offerings
    2. Market Share Analysis, 2021
    3. Competitive Benchmarking, By Operating Parameters
    4. Key Strategic Development (Merger, Acquisition, Partnership)
12. Impact of COVID-19 on Global Energy Drink Market Industry
13. Company Profile (Company Overview, Financial Matrix, Competitive landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook) **
    1. Red Bull
    2. Monster Beverage Corporation
    3. Rockstar Inc.
    4. The Coca-Cola Company
    5. PepsiCo
    6. Arizona Beverage Company
    7. National Beverage Corp.
    8. Dr. Pepper Snapple Group
    9. Living Essentials
    10. Cloud 9
    11. Amway Corporation
    12. Lucozade
    13. Rockstar, Inc.
    14. Taisho Pharmaceutical Co. Ltd
    15. Vital Pharmaceutical
    16. Other prominent players

14. Key Strategic Recommendations

*Financial information in case of non-listed companies will be provided as per availability

**The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable

List of Figures

Figure 1        Global Energy Drink Segmentation

Figure 2        Global Energy Drink Market Value Chain Analysis

Figure 3        Company Market Share Analysis, 2021

Figure 4        Global Energy Drink Market Size, By Value (USD Million), 2018-2028

Figure 5        Global Energy Drink Market Share, By Type, By Value, 2018-2028

Figure 6        Global Energy Drink Market Share, By Packaging, By Value, 2018-2028

Figure 7        Global Energy Drink Market Share, By Distribution Channel, By Value, 2018-2028

Figure 8        Global Energy Drink Market Share, By Region, By Value, 2018-2028

Figure 9        North America Energy Drink Market Size, By Value (USD Million), 2018-2028

Figure 10       North America Energy Drink Market Share, By Type, By Value, 2018-2028

Figure 11       North America Energy Drink Market Share, By Packaging, By Value, 2018-2028

Figure 12       North America Energy Drink Market Share, By Distribution Channel, By Value, 2018-2028

Figure 13       North America Energy Drink Market Share, By Country, By Value, 2018-2028

Figure 14       Europe Energy Drink Market Size, By Value (USD Million), 2018-2028

Figure 15       Europe Energy Drink Market Share, By Type, By Value, 2018-2028

Figure 16       Europe Energy Drink Market Share, By Packaging, By Value, 2018-2028

Figure 17       Europe Energy Drink Market Share, By Distribution Channel, By Value, 2018-2028

Figure 18       Europe Energy Drink Market Share, By Country, By Value, 2018-2028

Figure 19       The Asia-Pacific Energy Drink Market Size, By Value (USD Million), 2018-2028

Figure 20       The Asia-Pacific Energy Drink Market Share, By Type, By Value, 2018-2028

Figure 21       The Asia-Pacific Energy Drink Market Share, By Packaging, By Value, 2018-2028

Figure 22       The Asia-Pacific Energy Drink Market Share, By Distribution Channel, By Value, 2018-2028

Figure 23       The Asia-Pacific Energy Drink Market Share, By Country, By Value, 2018-2028

Figure 24       Latin America Energy Drink Market Size, By Value (USD Million), 2018-2028

Figure 25       Latin America Energy Drink Market Share, By Type, By Value, 2018-2028

Figure 26       Latin America Energy Drink Market Share, By Packaging, By Value, 2018-2028

Figure 27       Latin America Energy Drink Market Share, By Distribution Channel, By Value, 2018-2028

Figure 28       Latin America Energy Drink Market Share, By Country, By Value, 2018-2028

Figure 29       The Middle East & Africa Energy Drink Market Size, By Value (USD Million), 2018-2028

Figure 30       The Middle East & Africa Energy Drink Market Share, By Type, By Value, 2018-2028

Figure 31       The Middle East & Africa Energy Drink Market Share, By Packaging, By Value, 2018-2028

Figure 32       The Middle East & Africa Energy Drink Market Share, By Distribution Channel, By Value, 2018-2028

Figure 33       The Middle East & Africa Energy Drink Market Share, By Country, By Value, 2018-2028

List of Tables

Table 1         Global Energy Drink Market Size, By Type, By Value, 2018-2028

Table 2         Global Energy Drink Market Size, By Packaging, By Value, 2018-2028

Table 3         Global Energy Drink Market Size, By Distribution Channel, By Value, 2018-2028

Table 4         Global Energy Drink Market Size, By Region, By Value, 2018-2028

Table 5         North America Energy Drink Market Size, By Type, By Value, 2018-2028

Table 6         North America Energy Drink Market Size, By Packaging, By Value, 2018-2028

Table 7         North America Energy Drink Market Size, By Distribution Channel, By Value, 2018-2028

Table 8         North America Energy Drink Market Size, By Country, By Value, 2018-2028

Table 9         Europe Energy Drink Market Size, By Type, By Value, 2018-2028

Table 10        Europe Energy Drink Market Size, By Packaging, By Value, 2018-2028

Table 11        Europe Energy Drink Market Size, By Distribution Channel, By Value, 2018-2028

Table 12        Europe Energy Drink Market Size, By Country, By Value, 2018-2028

Table 13        The Asia-Pacific Energy Drink Market Size, By Type, By Value, 2018-2028

Table 14        The Asia-Pacific Energy Drink Market Size, By Packaging, By Value, 2018-2028

Table 15        The Asia-Pacific Energy Drink Market Size, By Distribution Channel, By Value, 2018-2028

Table 16        The Asia-Pacific Energy Drink Market Size, By Country, By Value, 2018-2028

Table 17        Latin America Energy Drink Market Size, By Type, By Value, 2018-2028

Table 18        Latin America Energy Drink Market Size, By Packaging, By Value, 2018-2028

Table 19        Latin America Energy Drink Market Size, By Distribution Channel, By Value, 2018-2028

Table 20        Latin America Energy Drink Market Size, By Country, By Value, 2018-2028

Table 21        The Middle East & Africa Energy Drink Market Size, By Type, By Value, 2018-2028

Table 22        The Middle East & Africa Energy Drink Market Size, By Packaging, By Value, 2018-2028

Table 23        The Middle East & Africa Energy Drink Market Size, By Distribution Channel, By Value, 2018-2028

Table 24        The Middle East & Africa Energy Drink Market Size, By Country, By Value, 2018-2028

Table 25        Red Bull Company Overview

Table 26        Red Bull Financial Overview

Table 27        Monster Beverage Corporation Company Overview

Table 28        Monster Beverage Corporation Financial Overview

Table 29        The Coca-Cola Company Overview

Table 30        The Coca-Cola Company Financial Overview

Table 31        PepsiCo Company Overview

Table 32        PepsiCo Financial Overview

Table 33        National Beverage Corp. Company Overview

Table 34        National Beverage Corp. Financial Overview

Table 35        Living Essentials Company Overview

Table 36        Living Essentials Financial Overview

Table 37        Cloud 9 Company Overview

Table 38        Cloud 9 Financial Overview

Table 39        Amway Corporation Company Overview

Table 40        Amway Corporation Financial Overview

Table 41        Lucozade Company Overview

Table 42        Lucozade Financial Overview

Table 43        Rockstar, Inc. Company Overview

Table 44        Rockstar, Inc. Financial Overview

Table 45        Taisho Pharmaceutical Co. Ltd Company Overview

Table 46        Taisho Pharmaceutical Co. Ltd Financial Overview

Table 47        Vital Pharmaceutical Company Overview

Table 48        Vital Pharmaceutical Financial Overview