Report Overview

Europe Barbeque Grill Market – Industry Trends & Forecast Report, 2030

Europe Barbeque Grill Market size was estimated at USD 1.76 billion in 2023. During the forecast period between 2024 and 2030, the Europe Barbeque Grill Market size is projected to grow at a CAGR of 5.38% reaching a value of USD 2.49 billion by 2030. A prominent driver of the market is the increasing trend of both indoor and outdoor barbeque activities, particularly in Western European countries like Germany, the United Kingdom, France, Italy, and Poland. The Barbeque Grill Market in Europe is propelled by the increasing trend of both indoor and outdoor barbeque activities, particularly in major Western European countries like Germany, the United Kingdom, France, Italy, and Poland. The surge is further propelled by the increasing disposable income across European nations, a result of the region's ongoing development. Also, prominent in Europe Barbeque Grill Market are luxury barbeque grill manufacturers, who employ high-quality materials such as cabinets and countertops, professional space planning, modern technologies, and appliances, accompanied by aesthetically pleasing interior designs. These premium products, offered at higher prices, boast advanced functionalities, increased convenience, and state-of-the-art technology to ensure safe and efficient usage. Manufacturers like Fire Magic go the extra mile by providing a limited lifetime warranty based on the grill's material, often featuring a lifetime burner warranty for premium products. The growth of Europe Barbeque Grill Market is also attributed to the elevated standard of living and a heightened demand for premium products and services, including luxury kitchen appliances, across the region.  

Barbeque Grill – Overview

A barbeque grill is a culinary device designed to cook food directly by applying heat from below. Gas, charcoal, and electric grills constitute the three main types of the barbeque grill. The growing inclination toward holiday and weekend cooking is propelling market expansion. Noteworthy features, such as portable gas grills, robust grates, electronic igniters, LED-light controls, and fuel valves contribute to broadening the customer base. The market witnesses increased demand due to easy availability, affordability, and enhanced efficiency. The surge is further fueled by the rising popularity of home cooking as a hobby. Fast-food establishments and non-veg cafes display heightened demand for these grills. Electric grills, offering a flame-free cooking process and extended warranties, appeal to consumers. The market benefits from the evolving food habits of millennials and the preference for weekend cooking amid their busy lifestyle.

Europe Barbeque Grill Market

Growth Drivers

High Popularity of Cookouts

The increasingly high popularity of cookouts during holidays and weekends among Europeans drives the demand for barbeque grills, culinary devices designed for direct food cooking using heat from below. The market encompasses three primary grill types: gas, charcoal, and electric. Notable features like portable gas grills, sturdy grates, electronic igniters, LED-light controls, and fuel valves contribute to expanding the customer base. Accessibility, cost-effectiveness, and improved efficiency of these grills further fuel market growth. The surge is supported by the increasing preference for home cooking as a leisure activity. Fast food outlets and non-vegetarian cafes witness heightened demand for barbeque grills, with electric grills, offering flame-free cooking and extended warranties, particularly appealing. The Europe Barbeque Grill Market capitalizes on changing food habits among millennials and the preference for weekend cooking in a bustling lifestyle, aligning with the rising trend of cookouts.

Changing Lifestyle and Eating Habits

The increasing demand for slow-cooked barbeque items, including brisket, pork shoulder, and ribs, is a result of the changing lifestyles and eating habits among younger consumers. The shift is amplified by the growing popularity of outdoor gatherings and social events, suggesting a substantial contribution to the sector's growth in the near future. Recent consumer studies, exemplified by the Hearth, Patio & Barbeque Association (HPBA) research in November 2021, highlight significant trends. Approximately 38% of grill owners invested in new grills within the past two years, with 27% attributing their 2020 purchases to the increased trend of home cooking during the pandemic. This positive data underscores the dynamic interplay between evolving consumer preferences and the grill market.

Growing Culture of Dine-Out

The growing trend of dining out has prompted restaurants to adapt their offerings to meet changing consumer tastes through the introduction of innovative cuisine. Traditionally, barbecue establishments focused on serving chicken, seafood, and vegetables. However, in response to evolving preferences, the establishments have diversified their menus to include items such as barbequed beets and sweet potatoes. The expansion in culinary offerings reflects a strategic move to cater to the shifting demands of the dining public, extending beyond the conventional choices to provide a more diverse and appealing experience for customers.

Challenges

Health Implications of Grill-Cooked Food

The potential hindrance to the expansion of Europe Barbeque Grill Market lies in the rising incidence of chronic disorders associated with grill-cooked food. Though grill-cooked dishes are typically lower in fat and calories than their fried counterparts, they are not exempt from health risks. A study featured in Women's Health Magazine underscores that both grilling and deep-frying can produce advanced glycation end products, contributing to the onset of chronic conditions, such as heart disorders, diabetes, and Alzheimer's.

Impact of Escalating Geopolitical Tensions on Europe Barbeque Grill Market

The Europe Barbeque Grill Market is impacted by intensifying geopolitical tensions in several ways. Trade relations and tariffs between nations can lead to barriers affecting the import and export of raw materials and finished grilling products, thereby influencing market dynamics and pricing. Geopolitical events such as conflicts or political instability in key manufacturing regions may disrupt the global supply chain, causing shortages, increased production costs, and challenges in meeting consumer demand. Consumer behavior and preferences are also influenced, as economic uncertainties resulting from geopolitical developments may affect disposable income and willingness to spend on non-essential items like barbeque grills. Regulatory changes prompted by geopolitical shifts can impact compliance requirements and shape product innovation and marketing strategies. Also, global economic conditions, regional market growth prospects, energy prices, and cultural exchange, all influenced by geopolitical dynamics, collectively contribute to the complex landscape within which the Barbeque Grill Market operates. Understanding and adapting to these geopolitical factors are essential for industry stakeholders to navigate challenges and leverage opportunities in the dynamic market.

Europe Barbeque Grill Market

Segmental Coverage

Europe Barbeque Grill Market – By Product

Based on product, the Europe Barbeque Grill Market is divided into Gas, Charcoal, and Electric segments. The gas segment holds the highest share in the Europe Barbeque Grill Market by product. Gas grills utilize either propane or natural gas, known for their convenience and user-friendly nature due to quick ignition and precise temperature control. Individuals prioritizing efficiency and ease in their outdoor cooking preferences often opt for gas grills. Meanwhile, the electric segment is expected to witness the fastest growth rate during the forecast period. It is primarily driven by the appeal of electric units, boasting superior capabilities such as compact size, portability, and aesthetic features. The versatility of these electric grills, usable with or without a stand, positions them as a cost-effective choice for both indoor and outdoor cooking needs, thus generating replacement demand. Beyond immediate advantages, the enduring appeal of electric grills is expected due to their environmental friendliness, ease of handling, and portability, further boosting their demand in the long term within the Europe Barbeque Grill Market.

Europe Barbeque Grill Market – By Application

On the basis of application, the Europe Barbeque Grill Market is bifurcated into Household and Commercial segments. The commercial segment holds a higher share in the Europe Barbeque Grill Market by application. The commercial sector encompasses restaurants, food joints, catering services, and various other food establishments necessitating grilling equipment for their operational needs. In order to offer consumers a variety of grilled food options, numerous restaurants and food service establishments incorporate grilling into their menus. Commercial grills are generally larger in size, crafted to handle more significant quantities of food simultaneously. They often come equipped with additional features such as multiple cooking zones, expansive cooking surfaces, and enhanced durability, tailored to meet the specific demands of the restaurant industry.

Europe Barbeque Grill Market – By Distribution Channel

By distribution channel, the Europe Barbeque Grill Market is split into Online and Offline segments.

Europe Barbeque Grill Market – By Country

The in-depth research report on the Europe Barbeque Grill Market covers the market in the region’s major countries including Germany, United Kingdom, Italy, France, Spain, Belgium, Russia, the Netherlands, and Rest of Europe. Germany dominates the Europe Barbeque Grill Market and is expected to maintain its dominance over the forecast period. It can be attributed to its rich grilling culture, where barbecuing is not just a culinary practice but a cherished social and cultural experience. With a long history and a diverse range of traditional dishes, such as Bratwurst and Schwenker, Germans take pride in their grilling skills. The cultural significance of grilling, coupled with the popularity of social gatherings around the grill, contributes to Germany's sustained dominance in the market. This cultural attachment and appreciation for barbecuing position Germany as a key player, expected to maintain its leadership position over the forecast period.

Competitive Landscape

Major players operating in Europe Barbeque Grill Market include Weber-Stephen Products LLC, The Middleby Corporation, Landmann, Napoleon, Pit Boss Grills, Traeger Grills, Char-Broil, Big Green Egg, Broil King, and Cadac International. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

• In January 2023 - Weber-Stephen Products LLC introduced a range of new offerings, encompassing electric, griddle, and pellet grilling devices. Among these innovations is the LUMIN electric barbecue, specifically crafted for individuals with restricted outdoor space.

Scope of the Report

By Product

• Gas

• Charcoal

• Electric

By Application

• Household

• Commercial

By Distribution Channel

• Online

• Offline

By Country

• Germany

• United Kingdom

• Italy

• France

• Spain

• Belgium

• Russia

• The Netherlands

• Rest of Europe

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3. Europe Barbeque Grill Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Rising trend of cookouts
         2. Changing lifestyle and eating habits
         3. Increasing culture of dine-out
         4. Surging inclination towards electric cooking appliances
      2. Restraints
         1. Pricing pressure
         2. Market saturation
      3. Opportunities
         1. Advancement in technology
         2. Consumer behavior analysis and market dynamics
      4. Challenges
         1. Intense competition
         2. Regulatory challenges
   3. Technological Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. Europe Barbeque Grill Market: Marketing Strategies
5. Europe Barbeque Grill Market Overview
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Product
         1. Gas
         2. Charcoal
         3. Electric
      2. By Application
         1. Household
         2. Commercial
      3. By Distribution Channel
         1. Online
         2. Offline
      4. By Country
         1. Germany
         2. UK
         3. Italy
         4. France
         5. Spain
         6. Belgium
         7. Russia
         8. The Netherlands
         9. Rest of Europe
6. Germany Barbeque Grill Market
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Product
      2. By Application
      3. By Distribution Channel
7. United Kingdom Barbeque Grill Market
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Product
      2. By Application
      3. By Distribution Channel
8. Italy Barbeque Grill Market
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Product
      2. By Application
      3. By Distribution Channel
9. France Barbeque Grill Market
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Product
      2. By Application
      3. By Distribution Channel
10. Spain Barbeque Grill Market
    1. Market Size & Forecast, 2019–2030
       1. By Value (USD Million)
    2. Market Share & Forecast
       1. By Product
       2. By Application
       3. By Distribution Channel
11. Belgium Barbeque Grill Market
    1. Market Size & Forecast, 2019–2030
       1. By Value (USD Million)
    2. Market Share & Forecast
       1. By Product
       2. By Application
       3. By Distribution Channel
12. Russia Barbeque Grill Market
    1. Market Size & Forecast, 2019–2030
       1. By Value (USD Million)
    2. Market Share & Forecast
       1. By Product
       2. By Application
       3. By Distribution Channel
13. The Netherlands Barbeque Grill Market
    1. Market Size & Forecast, 2019–2030
       1. By Value (USD Million)
    2. Market Share & Forecast
       1. By Product
       2. By Application
       3. By Distribution Channel
14. Rest of Europe Barbeque Grill Market
    1. Market Size & Forecast, 2019–2030
       1. By Value (USD Million)
    2. Market Share & Forecast
       1. By Product
       2. By Application
       3. By Distribution Channel
15. Competitive Landscape
    1. List of Key Players and Their Offerings
    2. Europe Barbeque Grill Company Market Share Analysis, 2023
    3. Competitive Benchmarking, By Operating Parameters
    4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
16. Impact of Escalating Geopolitical Tensions on Europe Barbeque Grill Market
17. Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)
    1. Weber-Stephen Products LLC
    2. The Middleby Corporation
    3. Landmann
    4. Napoleon
    5. Pit Boss Grills
    6. Traeger Grills
    7. Char-Broil
    8. Big Green Egg
    9. Broil King
    10. Cadac International
    11. Other Prominent Players
18. Key Strategic Recommendations
19. Research Methodology
    1.  Qualitative Research
       1.  Primary & Secondary Research
    2.  Quantitative Research
    3.  Market Breakdown & Data Triangulation
       1.  Secondary Research
       2.  Primary Research
    4.  Breakdown of Primary Research Respondents, By Country
    5.  Assumptions & Limitations

*Financial information of non-listed companies can be provided as per availability.

**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable

List of Figures

Figure 1       Europe Barbeque Grill Segmentation  

Figure 2       Europe Barbeque Grill Market Value Chain Analysis

Figure 3       Company Market Share Analysis, 2023

Figure 4       Europe Barbeque Grill Market Size, By Value (USD Million), 2019–2030

Figure 5       Europe Barbeque Grill Market Share, By Product, By Value, 2019–2030

Figure 6       Europe Barbeque Grill Market Share, By Application, By Value, 2019–2030    

Figure 7       Europe Barbeque Grill Market Share, By Distribution Channel, By Value, 2019–2030 

Figure 8       Europe Barbeque Grill Market Share, By Country, By Value, 2019–2030        

Figure 9       Germany Barbeque Grill Market Size, By Value (USD Million), 2019–2030     

Figure 10     Germany Barbeque Grill Market Share, By Product, By Value, 2019–2030     

Figure 11     Germany Barbeque Grill Market Share, By Application, By Value, 2019–2030

Figure 12     Germany Barbeque Grill Market Share, By Distribution Channel, By Value, 2019–2030 

Figure 13     United Kingdom Barbeque Grill Market Size, By Value (USD Million), 2019–2030         

Figure 14     United Kingdom Barbeque Grill Market Share, By Product, By Value, 2019–2030         

Figure 15     United Kingdom Barbeque Grill Market Share, By Application, By Value, 2019–2030 

Figure 16     United Kingdom Barbeque Grill Market Share, By Distribution Channel, By Value, 2019–2030 

Figure 17     Italy Barbeque Grill Market Size, By Value (USD Million), 2019–2030   

Figure 18     Italy Barbeque Grill Market Share, By Product, By Value, 2019–2030   

Figure 19     Italy Barbeque Grill Market Share, By Application, By Value, 2019–2030       

Figure 20     Italy Barbeque Grill Market Share, By Distribution Channel, By Value, 2019–2030         

Figure 21     France Barbeque Grill Market Size, By Value (USD Million), 2019–2030

Figure 22     France Barbeque Grill Market Share, By Product, By Value, 2019–2030

Figure 23     France Barbeque Grill Market Share, By Application, By Value, 2019–2030    

Figure 24     France Barbeque Grill Market Share, By Distribution Channel, By Value, 2019–2030 

Figure 25     Spain Barbeque Grill Market Size, By Value (USD Million), 2019–2030 

Figure 26     Spain Barbeque Grill Market Share, By Product, By Value, 2019–2030 

Figure 27     Spain Barbeque Grill Market Share, By Application, By Value, 2019–2030      

Figure 28     Spain Barbeque Grill Market Share, By Distribution Channel, By Value, 2019–2030         

Figure 29     Belgium Barbeque Grill Market Size, By Value (USD Million), 2019–2030       

Figure 30     Belgium Barbeque Grill Market Share, By Product, By Value, 2019–2030       

Figure 31     Belgium Barbeque Grill Market Share, By Application, By Value, 2019–2030  

Figure 32     Belgium Barbeque Grill Market Share, By Distribution Channel, By Value, 2019–2030 

Figure 33     Russia Barbeque Grill Market Size, By Value (USD Million), 2019–2030

Figure 34     Russia Barbeque Grill Market Share, By Product, By Value, 2019–2030

Figure 35     Russia Barbeque Grill Market Share, By Application, By Value, 2019–2030    

Figure 36     Russia Barbeque Grill Market Share, By Distribution Channel, By Value, 2019–2030 

Figure 37     The Netherlands Barbeque Grill Market Size, By Value (USD Million), 2019–2030         

Figure 38     The Netherlands Barbeque Grill Market Share, By Product, By Value, 2019–2030         

Figure 39     The Netherlands Barbeque Grill Market Share, By Application, By Value, 2019–2030 

Figure 40     The Netherlands Barbeque Grill Market Share, By Distribution Channel, By Value, 2019–2030 

Figure 41     Rest of Europe Barbeque Grill Market Size, By Value (USD Million), 2019–2030         

Figure 42     Rest of Europe Barbeque Grill Market Share, By Product, By Value, 2019–2030         

Figure 43     Rest of Europe Barbeque Grill Market Share, By Application, By Value, 2019–2030         

Figure 44     Rest of Europe Barbeque Grill Market Share, By Distribution Channel, By Value, 2019–2030 

List of Tables

Table 1        Europe Barbeque Grill Market Size, By Value (USD Million), 2019–2030

Table 2        Europe Barbeque Grill Market Size, By Product, By Value, 2019–2030 

Table 3        Europe Barbeque Grill Market Size, By Application, By Value, 2019–2030      

Table 4        Europe Barbeque Grill Market Size, By Distribution Channel, By Value, 2019–2030         

Table 5        Europe Barbeque Grill Market Size, By Country, By Value, 2019–2030 

Table 6        Germany Barbeque Grill Market Size, By Value (USD Million), 2019–2030     

Table 7        Germany Barbeque Grill Market Size, By Product, By Value, 2019–2030        

Table 8        Germany Barbeque Grill Market Size, By Application, By Value, 2019–2030   

Table 9        Germany Barbeque Grill Market Size, By Distribution Channel, By Value, 2019–2030 

Table 10      United Kingdom Barbeque Grill Market Size, By Value (USD Million), 2019–2030         

Table 11      United Kingdom Barbeque Grill Market Size, By Product, By Value, 2019–2030         

Table 12      United Kingdom Barbeque Grill Market Size, By Application, By Value, 2019–2030         

Table 13      United Kingdom Barbeque Grill Market Size, By Distribution Channel, By Value, 2019–2030 

Table 14      Italy Barbeque Grill Market Size, By Value (USD Million), 2019–2030   

Table 15      Italy Barbeque Grill Market Size, By Product, By Value, 2019–2030     

Table 16      Italy Barbeque Grill Market Size, By Application, By Value, 2019–2030

Table 17      Italy Barbeque Grill Market Size, By Distribution Channel, By Value, 2019–2030         

Table 18      France Barbeque Grill Market Size, By Value (USD Million), 2019–2030

Table 19      France Barbeque Grill Market Size, By Product, By Value, 2019–2030  

Table 20      France Barbeque Grill Market Size, By Application, By Value, 2019–2030       

Table 21      France Barbeque Grill Market Size, By Distribution Channel, By Value, 2019–2030         

Table 22      Spain Barbeque Grill Market Size, By Value (USD Million), 2019–2030 

Table 23      Spain Barbeque Grill Market Size, By Product, By Value, 2019–2030    

Table 24      Spain Barbeque Grill Market Size, By Application, By Value, 2019–2030

Table 25      Spain Barbeque Grill Market Size, By Distribution Channel, By Value, 2019–2030         

Table 26      Belgium Barbeque Grill Market Size, By Value (USD Million), 2019–2030       

Table 27      Belgium Barbeque Grill Market Size, By Product, By Value, 2019–2030

Table 28      Belgium Barbeque Grill Market Size, By Application, By Value, 2019–2030    

Table 29      Belgium Barbeque Grill Market Size, By Distribution Channel, By Value, 2019–2030 

Table 30      Russia Barbeque Grill Market Size, By Value (USD Million), 2019–2030

Table 31      Russia Barbeque Grill Market Size, By Product, By Value, 2019–2030  

Table 32      Russia Barbeque Grill Market Size, By Application, By Value, 2019–2030       

Table 33      Russia Barbeque Grill Market Size, By Distribution Channel, By Value, 2019–2030         

Table 34      The Netherlands Barbeque Grill Market Size, By Value (USD Million), 2019–2030         

Table 35      The Netherlands Barbeque Grill Market Size, By Product, By Value, 2019–2030         

Table 36      The Netherlands Barbeque Grill Market Size, By Application, By Value, 2019–2030         

Table 37      The Netherlands Barbeque Grill Market Size, By Distribution Channel, By Value, 2019–2030 

Table 38      Rest of Europe Barbeque Grill Market Size, By Value (USD Million), 2019–2030         

Table 39      Rest of Europe Barbeque Grill Market Size, By Product, By Value, 2019–2030

Table 40      Rest of Europe Barbeque Grill Market Size, By Application, By Value, 2019–2030         

Table 41      Rest of Europe Barbeque Grill Market Size, By Distribution Channel, By Value, 2019–2030

Table 42      Weber-Stephen Products LLC Company Overview

Table 43      Weber-Stephen Products LLC Financial Overview

Table 44      The Middleby Corporation Company Overview

Table 45      The Middleby Corporation Financial Overview

Table 46      Landmann Company Overview

Table 47      Landmann Financial Overview

Table 48      Napoleon Company Overview

Table 49      Napoleon Financial Overview

Table 50      Pit Boss Grills Company Overview

Table 51      Pit Boss Grills Financial Overview

Table 52      Traeger Grills Company Overview

Table 53      Traeger Grills Financial Overview

Table 54      Char-Broil Company Overview

Table 55      Char-Broil Financial Overview

Table 56      Big Green Egg Company Overview

Table 57      Big Green Egg Financial Overview

Table 58      Broil King Company Overview

Table 59      Broil King Financial Overview

Table 60      Cadac International Company Overview

Table 61      Cadac International Financial Overview