Europe Winter Wear Market

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Europe Winter Wear Market - By Product (Jackets & Coats, Shawl & Scarf, Hand Gloves & Footwear, Stoles, Sweaters & Cardigans, Others); By Consumer Group (Men, Women, Kids); By Fabric (Natural, Man-made); By Distribution Channel (Online, Offline); By Country (Germany, UK, Italy, France, Spain, the Netherlands, Rest of Europe), Trend Analysis, Competitive Landscape & Forecast, 2019–2029

Published Date: January 2023
Report ID: BWC23023
Available Format: PDF
Page: 240

Report Overview

Consumer preferences for fashionable wear, growing product visibility through retail and digital marketing, increasing consumer demand for woven crafted winter wear, and deepening penetration of the organized retail sector could boost the growth of Europe Winter Wear Market during the forecast period between 2023 and 2029.

Europe Winter Wear Market - Industry Trends & Forecast Report, 2029

Europe winter wear market size was estimated at USD 80.84 billion in 2022. During the forecast period between 2023 and 2029, Europe winter wear market is expected to grow at a significant CAGR of 7.6%, reaching a value of USD 139.64 billion by 2029. Increased participation in winter sports events across the region is expected to drive market growth shortly. The increased demand for winter wear made from sustainable fabrics such as wool and fleece is creating lucrative opportunities for manufacturers. Companies should increase their R&D activities to develop innovative products to meet rising customer demand. Winter wear products such as cardigans, sweaters, coats, blazers, hoodies, and thermal clothes are expected to be manufactured using newer technologies and materials by market players. To gain a competitive advantage in the Europe winter wear industry, manufacturers should capitalize on incremental opportunities.

Europe Winter Wear Market - Overview

Winter clothing is also referred to as winter wear. Innovations and changing consumer preferences are the main factors driving the winter clothing market. Most places on earth can broadly classify winter clothing as seasonal clothing. One of the oldest and busiest sectors of the global economy is apparel. Temperatures across the nation rise, consumers are more interested than ever in high-quality winter clothing, and as a result, manufacturers are producing high-quality winter clothing to satisfy consumer demand.

Growth Drivers

Consumer preferences for stylish, trendy fashion wear and changes in weather patterns

Temperature drops across many regions have been brought on by rising Europe warming and greenhouse gas emissions, supporting the demand for winter clothing. An increasing demand for branded and expensive winter apparel, rising per capita income, and the growth of distribution networks are additional factors boosting the demand for winter wear across the region. Sales of winter clothing across a variety of segments have increased due to changing weather patterns brought on by environmental degradation. It's expected that consumer preference for lightweight winter clothing combined with a preference for recently introduced fashionable clothing over traditional ones will fuel product growth over the forecast period.

Increasing brand awareness through retail and digital marketing

The spread of social media and e-commerce websites contributes to increased distribution, which fuels market expansion. The winter clothing industry invests significantly in advertising on well-known social media sites, including Instagram, Twitter, and Facebook, which enables them to determine the preferences of their audience and provide specially selected products. By incorporating cutting-edge marketing techniques, such as influencer and affiliate marketing, these platforms assist businesses in expanding their profitability.

Restraints

Rising product prices

Increasing product prices and changing fashion trends will most likely act as restraints for winter wear growth during the forecast period. The most significant and immediate challenge to the market's growth will be the high prevalence of counterfeit products.

Impact of COVID-19 on Europe Winter Wear Market

COVID-19 pandemic adversely affected markets across the globe. Most markets are impacted by the restrictions put in place because of the pandemic. The market for winter clothing has been impacted by international restrictions. Winter clothing is also unnecessary during the pandemic. Consumer spending is focused on necessities during this time. It slowed the market's expansion. However, after COVID-19, production has resumed. In the coming years, the market will see exceptional demand.

Europe Winter Wear Market

Segmental Coverage

Europe Winter Wear Market - By Product

Europe winter wear market is divided into Jackets & Coats, Shawl & Scarf, Hand Gloves & Footwear, Stoles, Sweaters & Cardigans, and other segments. The Coats and Jackets segment dominates the market. The segment is being driven by an increase in the use of jackets for various purposes, such as trekking, bike riding, armor, tours, and travel, which is driving sales growth of winter wear products. However, the availability of light and durable products in the market has also been a key factor driving market demand. The product is used as a fashionable and comfortable clothing item. However, its use as a premium product with a tough appearance and tear-resistant properties increases its popularity among consumers. Coats are in high demand due to their acceptance in the business world. It is utilized as a casual dress for parties, which fuels demand it in the world market for winter clothing.

The fastest CAGR is expected in the sweaters and cardigans segment from 2023 to 2029. Due to the low price of sweaters and the widespread use of low-temperature conditions by consumers, the segment is expected to grow. As woolen materials are used as a raw material, they easily conform to body shapes, making it suitable for consumers. However, during the forecast period, the segment will be driven by women's adoption of cardigans in the region.

Europe Winter Wear Market

Europe Winter Wear Market - By Consumer Group

On basis of the consumer group, Europe winter wear market is divided into Men, Women, and Kids segments. The men segment held the highest market share in 2022. Trendy lifestyles and a growing number of men's winter wear products in the fashion apparel market are credited with the segment growth. Products like hoodies and cardigans with round and V necks are gradually becoming more popular among men. However, the market is expected to grow over the course of the forecast period due in large part to the men's category's acceptance of jacket products as casual and professional attire. During the forecast period, the women segment is expected to grow at the fastest CAGR. The category is being driven by various women's wear products, such as scarves, shawls, and sweaters.

Europe Winter Wear Market - By Fabric

On basis of the fabric, Europe winter wear market is split into Natural and Man-made segments.

Europe Winter Wear Market - By Distribution Channel

On basis of distribution channel, Europe winter wear market is divided into online and offline segments. During the forecast period, the Online segment is expected to grow at a significant CAGR. Online sales of knitwear products, which are part of the fashion and apparel industry, have increased.

Europe Winter Wear Market – By Country

Europe winter wear market covers major countries in the region: Germany, UK, Italy, France, Spain, the Netherlands, and Rest of Europe. Germany is the largest knitted apparel market in Europe. This is due to the extended winter season and high demand for warm clothing.

Competitive Landscape

Competition in Europe winter wear market is intense. Major companies in the market include Burberry Group Plc, Dolce and Gabbana Srl, Giorgio Armani Spa, Hermes International S.A., Kering, LVMH, Mulberry, Prada Group, Adidas AG, and Newell Brands. The key strategies used by these market leaders are new product launches, mergers & acquisitions, and alliances. To further expand their market share and reach, these companies are also focusing on investing in innovations, collaborations, and expansions.

Scope of the Report

Attributes	Details
Years Considered	Historical Data – 2019–2022
	Base Year – 2022
	Estimated Year – 2023
	Forecast Period – 2023–2029
Facts Covered	Revenue in USD Billion
Market Coverage	Germany, UK, Italy, France, Spain, the Netherlands, Rest of Europe
Product/ Service Segmentation	Product, Consumer Group, Fabric, Distribution Channel, Country.
Key Players	Burberry Group Plc, Dolce and Gabbana Srl, Giorgio Armani Spa, Hermes International S.A., Kering, LVMH, Mulberry, Prada Group, Adidas AG, Newell Brands

By Product

- Jackets & Coats
- Shawl & Scarf
- Hand Gloves & Footwear
- Stoles
- Sweaters & Cardigans
- Others

By Consumer Group

- Men
- Women
- Kids

By Fabric

- Natural
- Man-made

By Distribution Channel

- Online
- Offline

By Country

- Germany
- UK
- Italy
- France
- Spain
- Netherlands
- Rest of Europe

Research Framework
1. Research Objective
2. Product Overview
3. Market Segmentation
Executive Summary
Europe Winter Wear Market Insights
1. Industry Value Chain Analysis
2. DROC Analysis
  1. Growth Drivers
    1. Growing Consumer Demand for Woven Crafted Winter Wear
    2. Consumer Preferences for Fashionable, Trendy Fashion Segments
    3. Growing Product Visibility Through Retail and Digital Marketing
  2. Restraints
    1. Large Production Time
    2. High Needs Of R&D Investments for Winter Products
  3. Opportunities
    1. Increased Penetration of The Organized Retail Sector
    2. Rising Income Levels
    3. Favorable Demographics in Developing Countries in Europe
  4. Challenges
    1. Increasing Product Prices
    2. Continuous Changes in Fashion Trends
    3. High Operational Costs
3. Technology Advancements/Recent Developments
4. Regulatory Framework
5. Porter’s Five Forces Analysis
  1. Bargaining Power of Suppliers
  2. Bargaining Power of Buyers
  3. Threat of New Entrants
  4. Threat of Substitutes
  5. Intensity of Rivalry
Europe Winter Wear Market Overview
1. Market Size & Forecast by Value, 2019−2029
  1. By Value (USD Million)
2. Market Share & Forecast
  1. By Product
    1. Jackets & Coats
    2. Shawl & Scarf
    3. Hand Gloves & Footwear
    4. Stoles
    5. Sweaters & Cardigans
    6. Others
  2. By Consumer Group
    1. Men
    2. Women
    3. Kids
  3. By Fabric
    1. Natural
    2. Man-made
  4. By Distribution Channel
    1. Online
    2. Offline
  5. By Country
    1. Germany
    2. UK
    3. Italy
    4. France
    5. Spain
    6. The Netherlands
    7. Rest of Europe
Germany Winter Wear Market Overview
1. Market Size & Forecast by Value, 2019−2029
  1. By Value (USD Million)
2. Market Share & Forecast
  1. By Product
  2. By Consumer Group
  3. By Fabric
  4. By Distribution Channel
UK Winter Wear Market Overview
1. Market Size & Forecast by Value, 2019−2029
  1. By Value (USD Million)
2. Market Share & Forecast
  1. By Product
  2. By Consumer Group
  3. By Fabric
  4. By Distribution Channel
Italy Winter Wear Market Overview
1. Market Size & Forecast by Value, 2019−2029
  1. By Value (USD Million)
2. Market Share & Forecast
  1. By Product
  2. By Consumer Group
  3. By Fabric
  4. By Distribution Channel
France Winter Wear Market Overview
1. Market Size & Forecast by Value, 2019−2029
  1. By Value (USD Million)
2. Market Share & Forecast
  1. By Product
  2. By Consumer Group
  3. By Fabric
  4. By Distribution Channel
Spain Winter Wear Market Overview
1. Market Size & Forecast by Value, 2019−2029
  1. By Value (USD Million)
2. Market Share & Forecast
  1. By Product
  2. By Consumer Group
  3. By Fabric
  4. By Distribution Channel
The Netherland Winter Wear Market Overview
1. Market Size & Forecast by Value, 2019−2029
  1. By Value (USD Million)
2. Market Share & Forecast
  1. By Product
  2. By Consumer Group
  3. By Fabric
  4. By Distribution Channel
Rest of Europe Winter Wear Market Overview
1. Market Size & Forecast by Value, 2019−2029
  1. By Value (USD Million)
2. Market Share & Forecast
  1. By Product
  2. By Consumer Group
  3. By Fabric
  4. By Distribution Channel
Competitive Landscape
1. List of Key Players and Their Offerings
2. Europe Winter Wear Company Market Share Analysis, 2022
3. Competitive Benchmarking, By Operating Parameters
4. Key Strategic Development (Mergers, Acquisitions, Partnerships, etc.)
Impact of Covid-19 on Europe Winter Wear Market
Company Profile (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)
1. Burberry Group Plc
2. Dolce and Gabbana Srl
3. Giorgio Armani Spa
4. Hermes International S.A.
5. Kering
6. LVMH
7. Mulberry
8. Prada Group
9. Adidas AG
10. Newell Brands
11. Other Prominent Players
Key Strategic Recommendations
Research Methodology
1. Qualitative Research
  1. Primary & Secondary Research
2. Quantitative Research
3. Market Breakdown & Data Triangulation
  1. Secondary Research
  2. Primary Research
4. Breakdown of Primary Research Respondents, By Region
5. Assumption & Limitation

*Financial information in case of non-listed companies will be provided as per availability

**The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable

List of Figures

Figure 1 Europe Winter Wear Market Segmentation

Figure 2 Europe Winter Wear Market Value Chain Analysis

Figure 3 Company Market Share Analysis, 2022

Figure 4 Europe Winter Wear Market Size, By Value (USD Million), 2019−2029

Figure 5 Europe Winter Wear Market Share, By Product, By Value, 2019−2029

Figure 6 Europe Winter Wear Market Share, By Consumer Group, By Value, 2019−2029

Figure 7 Europe Winter Wear Market Share, By Fabric, By Value, 2019−2029

Figure 8 Europe Winter Wear Market Share, By Distribution Channel, By Value, 2019−2029

Figure 9 Europe Winter Wear Market Share, By Country, By Value, 2019−2029

Figure 10 Germany Winter Wear Market Size, By Value (USD Million), 2019−2029

Figure 11 Germany Winter Wear Market Share, By Product, By Value, 2019−2029

Figure 12 Germany Winter Wear Market Share, By Consumer Group, By Value, 2019−2029

Figure 13 Germany Winter Wear Market Share, By Fabric, By Value, 2019−2029

Figure 14 Germany Winter Wear Market Share, By Distribution Channel, By Value, 2019−2029

Figure 15 UK Winter Wear Market Size, By Value (USD Million), 2019−2029

Figure 16 UK Winter Wear Market Share, By Product, By Value, 2019−2029

Figure 17 UK Winter Wear Market Share, By Consumer Group, By Value, 2019−2029

Figure 18 UK Winter Wear Market Share, By Fabric, By Value, 2019−2029

Figure 19 UK Winter Wear Market Share, By Distribution Channel, By Value, 2019−2029

Figure 20 Italy Winter Wear Market Size, By Value (USD Million), 2019−2029

Figure 21 Italy Winter Wear Market Share, By Product, By Value, 2019−2029

Figure 22 Italy Winter Wear Market Share, By Consumer Group, By Value, 2019−2029

Figure 23 Italy Winter Wear Market Share, By Fabric, By Value, 2019−2029

Figure 24 Italy Winter Wear Market Share, By Distribution Channel, By Value, 2019−2029

Figure 25 France Winter Wear Market Size, By Value (USD Million), 2019−2029

Figure 26 France Winter Wear Market Share, By Product, By Value, 2019−2029

Figure 27 France Winter Wear Market Share, By Consumer Group, By Value, 2019−2029

Figure 28 France Winter Wear Market Share, By Fabric, By Value, 2019−2029

Figure 29 France Winter Wear Market Share, By Distribution Channel, By Value, 2019−2029

Figure 30 Spain Winter Wear Market Size, By Value (USD Million), 2019−2029

Figure 31 Spain Winter Wear Market Share, By Product, By Value, 2019−2029

Figure 32 Spain Winter Wear Market Share, By Consumer Group, By Value, 2019−2029

Figure 33 Spain Winter Wear Market Share, By Fabric, By Value, 2019−2029

Figure 34 Spain Winter Wear Market Share, By Distribution Channel, By Value, 2019−2029

Figure 35 The Netherlands Winter Wear Market Size, By Value (USD Million), 2019−2029

Figure 36 The Netherlands Winter Wear Market Share, By Product, By Value, 2019−2029

Figure 37 The Netherlands Winter Wear Market Share, By Consumer Group, By Value, 2019−2029

Figure 38 The Netherlands Winter Wear Market Share, By Fabric, By Value, 2019−2029

Figure 39 The Netherlands Winter Wear Market Share, By Distribution Channel, By Value, 2019−2029

Figure 40 Rest of Europe Winter Wear Market Size, By Value (USD Million), 2019−2029

Figure 41 Rest of Europe Winter Wear Market Share, By Product, By Value, 2019−2029

Figure 42 Rest of Europe Winter Wear Market Share, By Consumer Group, By Value, 2019−2029

Figure 43 Rest of Europe Winter Wear Market Share, By Fabric, By Value, 2019−2029

Figure 44 Rest of Europe Winter Wear Market Share, By Distribution Channel, By Value, 2019−2029

List of Tables

Table 1 Europe Winter Wear Market Size, By Product, By Value, 2019−2029

Table 2 Europe Winter Wear Market Size, By Consumer Group, By Value, 2019−2029

Table 3 Europe Winter Wear Market Size, By Fabric, By Value, 2019−2029

Table 4 Europe Winter Wear Market Size, By Distribution Channel, By Value, 2019−2029

Table 5 Europe Winter Wear Market Size, By Country, By Value, 2019−2029

Table 6 Germany Winter Wear Market Size, By Product, By Value, 2019−2029

Table 7 Germany Winter Wear Market Size, By Consumer Group, By Value, 2019−2029

Table 8 Germany Winter Wear Market Size, By Fabric, By Value, 2019−2029

Table 9 Germany Winter Wear Market Size, By Distribution Channel, By Value, 2019−2029

Table 10 UK Winter Wear Market Size, By Product, By Value, 2019−2029

Table 11 UK Winter Wear Market Size, By Consumer Group, By Value, 2019−2029

Table 12 UK Winter Wear Market Size, By Fabric, By Value, 2019−2029

Table 13 UK Winter Wear Market Size, By Distribution Channel, By Value, 2019−2029

Table 14 Italy Winter Wear Market Size, By Product, By Value, 2019−2029

Table 15 Italy Winter Wear Market Size, By Consumer Group, By Value, 2019−2029

Table 16 Italy Winter Wear Market Size, By Fabric, By Value, 2019−2029

Table 17 Italy Winter Wear Market Size, By Distribution Channel, By Value, 2019−2029

Table 18 France Winter Wear Market Size, By Product, By Value, 2019−2029

Table 19 France Winter Wear Market Size, By Consumer Group, By Value, 2019−2029

Table 20 France Winter Wear Market Size, By Fabric, By Value, 2019−2029

Table 21 France Winter Wear Market Size, By Distribution Channel, By Value, 2019−2029

Table 22 Spain Winter Wear Market Size, By Product, By Value, 2019−2029

Table 23 Spain Winter Wear Market Size, By Consumer Group, By Value, 2019−2029

Table 24 Spain Winter Wear Market Size, By Fabric, By Value, 2019−2029

Table 25 Spain Winter Wear Market Size, By Distribution Channel, By Value, 2019−2029

Table 26 The Netherlands Winter Wear Market Size, By Product, By Value, 2019−2029

Table 27 The Netherlands Winter Wear Market Size, By Consumer Group, By Value, 2019−2029

Table 28 The Netherlands Winter Wear Market Size, By Fabric, By Value, 2019−2029

Table 29 The Netherlands Winter Wear Market Size, By Distribution Channel, By Value, 2019−2029

Table 30 Rest of Europe Winter Wear Market Size, By Product, By Value, 2019−2029

Table 31 Rest of Europe Winter Wear Market Size, By Consumer Group, By Value, 2019−2029

Table 32 Rest of Europe Winter Wear Market Size, By Fabric, By Value, 2019−2029

Table 33 Rest of Europe Winter Wear Market Size, By Distribution Channel, By Value, 2019−2029

Table 34 Burberry Group Plc Company Overview

Table 35 Burberry Group Plc Financial Overview

Table 36 Dolce and Gabbana Srl Company Overview

Table 37 Dolce and Gabbana Srl Financial Overview

Table 38 Giorgio Armani Spa Company Overview

Table 39 Giorgio Armani Spa Financial Overview

Table 40 Hermes International S.A. Company Overview

Table 41 Hermes International S.A. Financial Overview

Table 42 Kering Company Overview

Table 43 Kering Financial Overview

Table 44 LVMH Company Overview

Table 45 LVMH Financial Overview

Table 46 Mulberry Company Overview

Table 47 Mulberry Financial Overview

Table 48 Prada Group Company Overview

Table 49 Prada Group Financial Overview

Table 50 Adidas AG Company Overview

Table 51 Adidas AG Financial Overview

Table 52 Newell Brands Company Overview

Table 53 Newell Brands Financial Overview

Market Segmentation

By Product

- Jackets & Coats
- Shawl & Scarf
- Hand Gloves & Footwear
- Stoles
- Sweaters & Cardigans
- Others

By Consumer Group

- Men
- Women
- Kids

By Fabric

- Natural
- Man-made

By Distribution Channel

- Online
- Offline

By Country

- Germany
- UK
- Italy
- France
- Spain
- Netherlands
- Rest of Europe

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Europe Winter Wear Market

Europe Winter Wear Market

Report Overview

Market Segmentation

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