Report Overview

GCC Bath and Shower Products Market - Industry Trends & Forecast Report, 2029

GCC bath and shower products market size was estimated at USD 1.44 billion in 2022. During the forecast period between 2023 and 2029, the size of GCC bath and shower products market is projected to grow at a CAGR of 5.7% reaching a value of USD 2.12 billion by 2029. The bath and shower products market in the GCC region is primarily driven by consumer preferences for personal hygiene and grooming, along with increasing awareness of health and wellness. Factors such as urbanization, a growing middle-class population, and rising disposable incomes contribute to higher demand. Innovations in product formulations, packaging, and eco-friendly options cater to evolving consumer needs. Also, aggressive marketing campaigns and endorsements by celebrities play a crucial role in boosting sales. The market is also influenced by changing lifestyle trends, including the shift towards natural and organic products. Overall, the bath and shower products market thrives on a combination of hygiene consciousness, lifestyle changes, and product innovation. 

Bath and Shower Products - Overview

Bath and shower products encompass a wide range of personal care items designed to cleanse and refresh the body. These products include soap, shower gel, shampoo, conditioner, body wash, bath salts, bath bombs, loofahs, sponges, and more. They are formulated with various ingredients to cleanse, moisturize, and provide a pleasant sensory experience during bathing. Bath and shower products cater to diverse preferences, from soothing, natural ingredients for relaxation to invigorating scents for an energizing start to the day. These products are essential for maintaining personal hygiene and often offer a luxurious and therapeutic aspect to the daily ritual of cleansing.

GCC Bath and Shower Products Market

Growth Drivers

Increasing Consumer Awareness about Health and Hygiene

One significant growth driver of the GCC bath and shower products market is the rising consumer awareness of health and hygiene. With a growing emphasis on personal well-being and cleanliness, consumers in the Gulf Cooperation Council (GCC) region are increasingly seeking high-quality bath and shower products. This trend is further fueled by the region's hot and humid climate, which necessitates frequent bathing and showering. As consumers become more health-conscious and hygiene-focused, they are willing to invest in premium products that offer superior cleansing, moisturizing, and fragrance experiences, thereby driving the market's growth and encouraging product innovation by manufacturers.

Restraints

Supply Chain Disruptions

GCC bath and shower products market faces a significant restraint in the form of supply chain disruptions. These disruptions, triggered by various factors, such as transportation challenges, trade restrictions, and global economic uncertainties, have led to delays in the procurement of essential raw materials and distribution of finished products. Therefore, manufacturers struggle to meet consumer demand and maintain consistent product availability, impacting market growth. Companies are now exploring alternative supply chain strategies to mitigate these challenges and ensure the steady flow of bath and shower products across the GCC region.

Impact of COVID-19 on GCC Bath and Shower Products Market

The COVID-19 pandemic significantly impacted the GCC bath and shower products market. Due to heightened hygiene awareness and lockdown measures, there was an initial surge in demand for essential bath and shower items, such as soap and hand sanitizers. However, economic uncertainties led to reduced consumer spending, affecting sales of premium products. Supply chain disruptions and transportation restrictions also posed challenges for manufacturers. As the region gradually adapted to the new normal, online sales channels gained prominence, and product preferences shifted towards natural and eco-friendly options. Overall, the market experienced fluctuations but showed resilience as consumers prioritized personal hygiene during the pandemic.

GCC Bath and Shower Products Market

Segmental Coverage

GCC Bath and Shower Products Market - By Product Type

By product type, GCC bath and shower products market is divided into Bath Soaps, Body Wash/Shower Gel, and Bath Additives segments. The body wash/shower gel segment is the largest contributor to the GCC bath and shower products market. This segment offers convenience and a variety of scents and formulations to cater to diverse consumer preferences. Body washes and shower gels have gained popularity due to their ease of use and the perception of being more hygienic compared to traditional bar soaps. Additionally, they often contain moisturizing and skin-nourishing ingredients, making them a preferred choice for many individuals in the region. As a result, the body wash/shower gel segment tends to dominate the market, reflecting the evolving consumer preferences in the GCC region.

GCC Bath and Shower Products Market - By Form

Based on form, GCC bath and shower products market is divided into Solid, Gels, and Liquid segments. The liquid form segment dominates the market. Liquid bath and shower products, such as shower gels, body washes, shampoos, and liquid soaps, dominate the market due to their convenience and versatility. They are preferred by consumers for their ease of use, pleasant textures, and the ability to incorporate various beneficial ingredients like moisturizers and fragrances. The liquid segment's popularity is also attributed to its suitability for a wide range of skin and hair types, making it a versatile choice that appeals to a broad consumer base in the Gulf Cooperation Council (GCC) region

GCC Bath and Shower Products Market – By End User

By end user, GCC bath and shower products market is split into Men and Women segments. The women segment is a larger contributor to the GCC bath and shower products market. Women's bath and shower product offerings tend to be more extensive and diverse, including a wide range of skincare and haircare products, such as body washes, shampoos, conditioners, and specialty items like exfoliants and moisturizers. This segment also frequently includes products with a focus on fragrances and luxurious sensory experiences, appealing to the desire for self-care and pampering. While the men's segment is growing and becoming more sophisticated, the women's segment traditionally commands a larger share due to the broader range of products catering to various skincare and haircare needs.

GCC Bath and Shower Products Market – By Distribution Channel

By distribution channel, GCC bath and shower products market is divided into Convenience Stores, Hypermarkets /Supermarkets, and Online Stores segments. The hypermarkets/supermarkets segment is the largest segment in the GCC bath and shower products market. These large retail outlets offer a wide array of personal care products, including bath and shower items, making them a convenient one-stop shopping destination for consumers. The hypermarkets/supermarkets segment benefits from the high foot traffic they receive, offering consumers easy access to a variety of brands and product choices. Additionally, these stores often run promotions and discounts, attracting price-conscious shoppers. While the online stores segment is growing in popularity, hypermarkets and supermarkets continue to dominate the market due to their established presence and accessibility across the GCC region.

GCC Bath and Shower Products Market – By Country

Geographically, GCC bath and shower products market is divided into Saudi Arabia, UAE, Qatar, Bahrain, and Kuwait. The United Arab Emirates (UAE) dominates the market. The UAE, known for its thriving economy and tourism industry, often accounted for a significant portion of the region's personal care product consumption. Its diverse population and tourism sector contributed to the high demand for bath and shower products, including premium and specialty items. However, market dynamics can change over time, so it's advisable to refer to more recent market reports for the latest information on the GCC bath and shower products market segmentation.

Competitive Landscape

GCC bath and shower products market is fiercely competitive, with major players including L'Oréal, Unilever Plc, Johnson & Johnson Consumer Inc., Procter & Gamble, Bath & Body Works UAE, Bath & Body Works Qatar, THE BODY SHOP, L'Occitane International SA, and Henkel. The key strategies used by these market leaders are new product launches, mergers & acquisitions, and alliances. To grow their market share, these companies are also focusing on investing in innovations, collaborations, and expansions.

Scope of the Report

By Product Type

• • Bath Soaps

  • Body Wash/Shower Gel

  • Bath Additives

By Form

• • Solid

  • Gels

  • Liquid

By End User

• • Men

  • Women

By Distribution Channel

• • Convenience Stores

  • Hypermarkets /Supermarkets

  • Online Stores

By Country

• • Saudi Arabia

  • UAE

  • Qatar

  • Bahrain

  • Kuwait

  • Oman

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3.  GCC Bath and Shower Products Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Increasing hygiene awareness
         2. Rising disposable income
      2. Restraints
         1. Environmental concerns
         2. Regulatory compliance
      3. Opportunities
         1. Product innovation
         2. E-commerce
      4. Challenges
         1. Competition
         2. Changing consumer preferences
   3. Technological Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4.  GCC Bath and Shower Products Market Overview
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Billion)
   2. Market Share and Forecast
      1. By Product Type
         1. Bath Soaps
         2. Body Wash/Shower Gel
         3. Bath Additives
         4. Others
      2. By Form
         1. Solid
         2. Gels
         3. Liquid
         4. Others
      3. By End User
         1. Men
         2. Women
      4. By Distribution Channel
         1. Convenience Stores
         2. Hypermarkets /Supermarkets
         3. Online Stores
         4. Others
      5. By Country
         1. Saudi Arabia
         2. UAE
         3. Qatar
         4. Bahrain
         5. Kuwait
         6. Oman
5. Saudi Arabia Bath and Shower Products Market
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Product Type
      2. By Form
      3. By End User
      4. By Distribution Channel
6. UAE Bath and Shower Products Market
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Product Type
      2. By Form
      3. By End User
      4. By Distribution Channel
7. Qatar Bath and Shower Products Market
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Product Type
      2. By Form
      3. By End User
      4. By Distribution Channel
8. Bahrain Bath and Shower Products Market
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Product Type
      2. By Form
      3. By End User
      4. By Distribution Channel
9. Kuwait Bath and Shower Products Market
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Product Type
      2. By Form
      3. By End User
      4. By Distribution Channel
10. Oman Bath and Shower Products Market
    1. Market Size & Forecast, 2019–2029
    2. By Value (USD Billion)
    3. Market Share & Forecast
    4. By Product Type
    5. By Form
    6. By End User
    7. By Distribution Channel
11. Competitive Landscape
    1. List of Key Players and Their Offerings
    2. GCC Bath and Shower Products Market Share Analysis, 2022
    3. Competitive Benchmarking, By Operating Parameters
    4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
12. Impact of COVID-19 on GCC Bath and Shower Products Market
13. Company Profile (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, SWOT Analysis)
    1. L'Oréal
    2. Unilever Plc
    3. Johnson & Johnson Consumer Inc.
    4. Procter & Gamble
    5. Bath & Body Works UAE
    6. Bath & Body Works Qatar
    7. THE BODY SHOP
    8. L'Occitane International SA
    9. Henkel
    10. Other Prominent Players
14. Key Strategic Recommendations
15. Research Methodology
    1.   Qualitative Research
       1.  Primary & Secondary Research
    2.   Quantitative Research
    3.   Market Breakdown & Data Triangulation
       1.  Secondary Research
       2.  Primary Research
    4.   Breakdown of Primary Research Respondents, By Country
    5.   Assumptions & Limitations

*Financial information of non-listed companies can be provided as per availability.

**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable

Figure 1       GCC Bath and Shower Products Segmentation

Figure 2       GCC Bath and Shower Products Market Value Chain Analysis

Figure 3       Company Market Share Analysis, 2022

Figure 4       GCC Bath and Shower Products Market Size, By Value (USD Billion), 2019–2029

Figure 5       GCC Bath and Shower Products Market Share, By Product Type, By Value, 2019–2029

Figure 6       GCC Bath and Shower Products Market Share, By Form, By Value, 2019–2029

Figure 7       GCC Bath and Shower Products Market Share, By End User, By Value, 2019–2029

Figure 8       GCC Bath and Shower Products Market Share, By Distribution Channel, By Value, 2019–2029

Figure 9       GCC Bath and Shower Products Market Share, By Country, By Value, 2019–2029

Figure 10     Saudi Arabia Bath and Shower Products Market Size, By Value (USD Billion), 2019–2029

Figure 11     Saudi Arabia Bath and Shower Products Market Share, By Product Type, By Value, 2019–2029

Figure 12     Saudi Arabia Bath and Shower Products Market Share, By Form, By Value, 2019–2029

Figure 13     Saudi Arabia Bath and Shower Products Market Share, By End User, By Value, 2019–2029

Figure 14     Saudi Arabia Bath and Shower Products Market Share, By Distribution Channel, By Value, 2019–2029

Figure 15     UAE Bath and Shower Products Market Size, By Value (USD Billion), 2019–2029

Figure 16    

Figure 17     UAE Bath and Shower Products Market Share, By Form, By Value, 2019–2029

Figure 18     UAE Bath and Shower Products Market Share, By End User, By Value, 2019–2029

Figure 19     UAE Bath and Shower Products Market Share, By Distribution Channel, By Value, 2019–2029

Figure 20     Qatar Bath and Shower Products Market Size, By Value (USD Billion), 2019–2029

Figure 21     Qatar Bath and Shower Products Market Share, By Product Type, By Value, 2019–2029

Figure 22     Qatar Bath and Shower Products Market Share, By Form, By Value, 2019–2029

Figure 23     Qatar Bath and Shower Products Market Share, By End User, By Value, 2019–2029

Figure 24     Qatar Bath and Shower Products Market Share, By Distribution Channel, By Value, 2019–2029

Figure 25     Bahrain Bath and Shower Products Market Size, By Value (USD Billion), 2019–2029

Figure 26     Bahrain Bath and Shower Products Market Share, By Product Type, By Value, 2019–2029

Figure 27     Bahrain Bath and Shower Products Market Share, By Form, By Value, 2019–2029

Figure 28     Bahrain Bath and Shower Products Market Share, By End User, By Value, 2019–2029

Figure 29     Bahrain Bath and Shower Products Market Share, By Distribution Channel, By Value, 2019–2029

Figure 30     Kuwait Bath and Shower Products Market Size, By Value (USD Billion), 2019–2029

Figure 31     Kuwait Bath and Shower Products Market Share, By Product Type, By Value, 2019–2029

Figure 32     Kuwait Bath and Shower Products Market Share, By Form, By Value, 2019–2029

Figure 33     Kuwait Bath and Shower Products Market Share, By End User, By Value, 2019–2029

Figure 34     Kuwait Bath and Shower Products Market Share, By Distribution Channel, By Value, 2019–2029

Figure 35     Oman Bath and Shower Products Market Size, By Value (USD Billion), 2019–2029

Figure 36     Oman Bath and Shower Products Market Share, By Product Type, By Value, 2019–2029

Figure 37     Oman Bath and Shower Products Market Share, By Form, By Value, 2019–2029

Figure 38     Oman Bath and Shower Products Market Share, By End User, By Value, 2019–2029

Figure 39     Oman Bath and Shower Products Market Share, By Distribution Channel, By Value, 2019–2029          

List of Tables

Table 1        GCC Bath and Shower Products Market Size, By Value (USD Billion), 2019–2029         

Table 2        GCC Bath and Shower Products Market Size, By Product Type, By Value, 2019–2029 

Table 3        GCC Bath and Shower Products Market Size, By Form, By Value, 2019–2029

Table 4        GCC Bath and Shower Products Market Size, By End User, By Value, 2019–2029         

Table 5        GCC Bath and Shower Products Market Size, By Distribution Channel, By Value, 2019–2029 

Table 6        GCC Bath and Shower Products Market Size, By Country, By Value, 2019–2029         

Table 7        Saudi Arabia Bath and Shower Products Market Size, By Value (USD Billion), 2019–2029

Table 8        Saudi Arabia Bath and Shower Products Market Size, By Product Type, By Value, 2019–2029

Table 9        Saudi Arabia Bath and Shower Products Market Size, By Form, By Value, 2019–2029 

Table 10      Saudi Arabia Bath and Shower Products Market Size, By End User, By Value, 2019–2029 

Table 11      Saudi Arabia Bath and Shower Products Market Size, By Distribution Channel, By Value, 2019–2029

Table 12      UAE Bath and Shower Products Market Size, By Value (USD Billion), 2019–2029                   

Table 13      UAE Bath and Shower Products Market Size, By Product Type, By Value, 2019–2029           

Table 14      UAE Bath and Shower Products Market Size, By Form, By Value, 2019–2029           

Table 15      UAE Bath and Shower Products Market Size, By End User, By Value, 2019–2029                   

Table 16      UAE Bath and Shower Products Market Size, By Distribution Channel, By Value, 2019–2029 

Table 17      Qatar Bath and Shower Products Market Size, By Value (USD Billion), 2019–2029         

Table 18      Qatar Bath and Shower Products Market Size, By Product Type, By Value, 2019–2029

Table 19      Qatar Bath and Shower Products Market Size, By Form, By Value, 2019–2029

Table 20      Qatar Bath and Shower Products Market Size, By End User, By Value, 2019–2029

Table 21      Qatar Bath and Shower Products Market Size, By Distribution Channel, By Value, 2019–2029 

Table 22      Bahrain Bath and Shower Products Market Size, By Value (USD Billion), 2019–2029

Table 23      Bahrain Bath and Shower Products Market Size, By Product Type, By Value, 2019–2029

Table 24      Bahrain Bath and Shower Products Market Size, By Form, By Value, 2019–2029                   

Table 25      Bahrain Bath and Shower Products Market Size, By End User, By Value, 2019–2029 

Table 26      Bahrain Bath and Shower Products Market Size, By Distribution Channel, By Value, 2019–2029          

Table 27      Kuwait Bath and Shower Products Market Size, By Value (USD Billion), 2019–2029         

Table 28      Kuwait Bath and Shower Products Market Size, By Product Type, By Value, 2019–2029           

Table 29      Kuwait Bath and Shower Products Market Size, By Form, By Value, 2019–2029         

Table 30      Kuwait Bath and Shower Products Market Size, By End User, By Value, 2019–2029                   

Table 31      Kuwait Bath and Shower Products Market Size, By Distribution Channel, By Value, 2019–2029 

Table 32      Oman Bath and Shower Products Market Size, By Value (USD Billion), 2019–2029         

Table 33      Oman Bath and Shower Products Market Size, By Product Type, By Value, 2019–2029 

Table 34      Oman Bath and Shower Products Market Size, By Form, By Value, 2019–2029         

Table 35      Oman Bath and Shower Products Market Size, By End User, By Value, 2019–2029         

Table 36      Oman Bath and Shower Products Market Size, By Distribution Channel, By Value, 2019–2029 

Table 37      L'Oréal Company Overview

Table 38      L'Oréal Financial Overview

Table 39      Unilever Plc Company Overview

Table 40      Unilever Plc Financial Overview

Table 41      Johnson & Johnson Consumer Inc. Company Overview

Table 42      Johnson & Johnson Consumer Inc. Financial Overview

Table 43      Procter & Gamble Company Overview

Table 44      Procter & Gamble Financial Overview

Table 45      Bath & Body Works UAE Company Overview

Table 46      Bath & Body Works UAE Financial Overview

Table 47      Bath & Body Works Qatar Company Overview

Table 48      Bath & Body Works Qatar Financial Overview

Table 49      THE BODY SHOP Company Overview

Table 50      THE BODY SHOP Financial Overview

Table 51      L'Occitane International SA Company Overview

Table 52      L'Occitane International SA Financial Overview

Table 53      Henkel Company Overview

Table 54      Henkel Financial Overview