Report Overview

Growing awareness about skin care and its benefits, rapidly rising population across expanding urban areas, and increasing influence of social media are expected to drive GCC Skin Care Market during the forecast period between 2024 and 2030.

GCC Skin Care Market – Industry Trends & Forecast Report, 2030

GCC Skin Care Market size was estimated at USD 23.4 billion in 2023. During the forecast period between 2024 and 2030, GCC Skin Care Market size is projected to grow at a CAGR of 5.5% reaching a value of USD 34.3 billion by 2030. Prominent drivers of the market include the increasing influence of social media platforms, higher consumer spending on personal appearance, and growing awareness of skin health. Skincare products, including cleansers, toners, scrubs, moisturizers, creams, oils, face washes, and serums, are formulated with a mix of synthetic and natural ingredients like hyaluronic acid, retinol, aloe vera, tea tree oil, and alpha-hydroxy acids. These products help exfoliate dead skin cells, maintain skin elasticity, and protect against wrinkles, fine lines, and age spots. They also act as a shield against harmful UV rays, preventing sunburn, blemishes, and hyperpigmentation. Additionally, the demand for skincare products is increasing due to their ability to protect the skin from allergens and harmful bacteria while improving overall skin condition.

Skin Care – Overview

Skin care refers to the range of practices and products designed to maintain and improve the health, appearance, and condition of the skin. It includes cleansing, moisturizing, exfoliating, and protecting the skin from environmental factors like UV radiation and pollution. Skin care products typically contain active ingredients, both synthetic and natural, that address specific skin concerns such as dryness, acne, aging, and pigmentation. The goal of skin care is to nourish, hydrate, and protect the skin, while promoting overall skin health and preventing damage or irritation.

GCC Skin Care Market

Growth Drivers

Influence of Social Media

GCC Skin Care Market is experiencing significant growth, driven in large part by the influence of social media. Global social media platforms like Instagram, YouTube, and TikTok are shaping consumer behavior, influencing purchasing decisions, and increasing awareness of skincare products. Social media has become a powerful tool for brands to connect with potential customers, as consumers turn to these platforms to discover new products, learn about skincare routines, and access reviews and tutorials from influencers. This has amplified demand for skincare solutions tailored to regional preferences, such as sun protection and hydration for the GCC’s hot, dry climate. Influencers and content creators further accelerate market growth by showcasing skincare brands through authentic testimonials and product demonstrations. As they shape consumer preferences, the role of influencers in the GCC Skin Care Market is undeniable. Social media also serves as a platform for promoting values like sustainability, clean beauty, and cultural relevance, all of which resonate with GCC consumers. Brands that successfully engage with their audiences on social media and align with their values are more likely to thrive. Social media’s influence is a key driver of growth in GCC Skin Care Market, and brands that strategically tap into these platforms will be well positioned to succeed in the region’s dynamic beauty industry.

Challenges

Allergic Reactions and Skin Sensitivity

Allergic reactions and skin sensitivity are significant challenges that restrain the growth of the GCC Skin Care Market. Many consumers in the region are increasingly cautious about skincare products due to concerns over allergic reactions and adverse effects on sensitive skin. The harsh climate of the GCC further exacerbates these issues, with extreme heat and dryness making skin more susceptible to irritation. As a result, consumers are opting for products that are hypoallergenic and suitable for sensitive skin, creating a barrier to the widespread adoption of certain skincare brands. This growing concern highlights the importance of product safety and skin compatibility in the market.

Impact of Escalating Geopolitical Tensions on GCC Skin Care Market

Escalating geopolitical tensions among countries across regions, especially in the Middle East, could have a significant impact on the growth of GCC Skin Care Market. Political instabilities and trade uncertainties may disrupt supply chains, leading to higher costs for raw materials and finished products. This could affect the availability and pricing of skincare items in the region. Additionally, shifts in diplomatic relations may alter consumer confidence and purchasing behavior, especially if the tensions lead to economic downturns. Geopolitical instability could also influence cross-border collaborations, restricting the entry of international brands and affecting local market dynamics. As a result, skincare companies must remain agile to navigate these challenges while maintaining consumer trust.

GCC Skin Care Market

Segmental Coverage

GCC Skin Care Market – By Product

Based on product, GCC Skin Care Market is divided into Creams, Lotions, Powders, Sprays, and other segments. The creams segment holds the largest share in the GCC Skin Care Market by product. Creams are favored by consumers due to their versatility in addressing various skin concerns such as moisturizing, brightening, acne removal, tan removal, oil reduction, dark circle treatment, and sun protection. For instance, during discussions at Hia Hub, industry leaders emphasized the dominance of creams in GCC Skin Care Market, a trend supported by their versatility in addressing multiple skin concerns. Patrick Chalhoub, Group President of Chalhoub Group, pointed out that despite low overall skin care engagement in the region, creams continue to hold the largest share due to their effectiveness in moisturizing, acne treatment, and sun protection, among other benefits. This makes creams a key product in tapping into the growing potential of the skin care segment.

GCC Skin Care Market – By Packaging Type

By packaging type, GCC Skin Care Market is divided into Tube, Bottle, Jar, and other segments. The tube segment holds the highest share in GCC Skin Care Market by packaging type. The packaging format, typically made of plastic or aluminum and designed with a squeezable cylindrical shape, is favored for its convenience, ease of use, and ability to preserve product freshness. A growing trend in the market is the shift towards eco-friendly materials and minimalist designs. As sustainability becomes a priority within the industry, brands are increasingly opting for recyclable materials and sleek, travel-friendly tube designs. This aligns with consumer demands for packaging that combines both functionality and environmental responsibility.

GCC Skin Care Market – By Gender

Based on gender, GCC Skin Care Market is split into Men and Women segments. The female segment holds a higher share in GCC Skin Care Market by gender, driven by women’s increasing investment in skincare as part of their daily routines. Popular procedures like microneedling, fillers, chemical peels, and injectable polynucleotides are in high demand, especially for concerns such as dark circles, skin rejuvenation, and anti-aging. Women in the GCC, particularly in countries like the UAE, Qatar, Kuwait, and Oman, are also embracing clean beauty, opting for organic and chemical-free products that cater to their specific skin concerns. Social media and influencers play a key role in shaping skincare trends, with female influencers promoting routines that focus on hydration, natural ingredients, and anti-aging. Additionally, there is a shift towards more inclusive beauty ideals that reflect the region’s cultural values, moving away from Westernized standards. The demand for skincare products continues to rise, with women spending an average of USD 52 monthly on skincare. This trend is further fueled by the younger, tech-savvy generation that is influencing the market through online platforms and beauty communities. As a result, women remain the driving force in the GCC Skin Care Market, shaping its future with a focus on sustainability, inclusivity, and self-care.

GCC Skin Care Market – By Distribution Channel

By distribution channel, GCC Skin Care Market is divided into Cosmetic Stores, Supermarkets/Hypermarkets, Online Channels, and other segments.

GCC Skin Care Market – By Country

The in-depth research report on the GCC Skin Care Market covers the region’s countries: Saudi Arabia, UAE, Qatar, Kuwait, Oman, and Bahrain. Saudi Arabia holds the highest share in GCC Skin Care Market and is expected to maintain its dominance during the forecast period. It is primarily driven by a booming beauty industry fueled by the Kingdom’s younger, increasingly beauty-conscious population. Recent reports highlight that Saudis are the highest spenders on beauty products in the Middle East, with a significant rise in demand for skincare, makeup, and self-care items. This growth is supported by a combination of factors, including a youthful demographic, with over half of the population under 30, and changing social and cultural norms that emphasize self-expression and individualism. The economic diversification under Vision 2030 has led to increased disposable income, further propelling consumer spending on luxury beauty products. The market is also benefiting from the rise of e-commerce and social media, which have made beauty products more accessible and raised brand awareness. Additionally, Saudi women are increasingly gravitating towards local and Arabic beauty standards, reflecting a shift away from European ideals. Homegrown brands like Asteri, launched by Saudi entrepreneur Sarah Al-Rashid, cater to this demand by offering clean, vegan makeup products infused with local ingredients like moringa and date seed oil. These developments, along with the country’s rapidly growing population and expanding job market for women, suggest continued growth for Saudi Arabia in the GCC beauty and Skin Care Market.

Competitive Landscape

Major players operating in GCC Skin Care Market include L'Oreal, Estée Lauder Companies, Unilever, Shiseido, P&G, Huda Beauty, Shiffa Beauty, Hindash Cosmetics, and Scion International. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

• In October 2024 - Kaya Skin Clinic partnered with London-based wellness company Bien-Etre Ltd to develop a skin personalization platform for the Middle East. Leveraging DNA biomarker technology and AI, the platform aims to offer personalized skincare solutions, allowing professionals to tailor treatments based on individual skin profiles.

• In May 2024 - Majid Al Futtaim Lifestyle, a retail partner for global brands, expanded Shiseido’s presence in the UAE, opening two stores. Shiseido’s  products, personalized skincare consultations, and technology-driven tools, like the Skin Visualizer, strengthened customer loyalty in GCC.

Scope of the Report

By Product

• Creams

• Lotions

• Powders

• Sprays

• Others

By Packaging Type

• Tube

• Bottle

• Jar

• Others

By Gender

• Men

• Women

By Distribution Channel

• Cosmetic Stores

• Supermarkets/ Hypermarkets

• Online Channels

• Others

By Country

• Saudi Arabia

• UAE

• Qatar

• Kuwait

• Oman

• Bahrain