Report Overview

Germany Consumer Appliances Market - Industry Trends & Forecast Report 2028

Germany Consumer Appliances Market was worth USD 17.63 billion in 2021 and is further projected to reach USD 28.74 billion by the year 2028, exhibiting a CAGR of 7.4% during the forecast period (2022-2028). The rapid expansion of the market is predominantly due to the acceptance of high-quality and premium items. Also, rising per capita income, rising affordability, space limitations, and the demand for convenience. Additionally, as the percentage of dual-income families increases nationwide, so does the demand for different home appliances as these households typically have more money available to them than most single-income households do. In addition, the country's economy is expanding at a growing rate, which has increased disposable income and raised consumer spending power. The independent businesses competing in the home appliance industry make money using well-honed advertising techniques and efficient business practices. Large merchants and other established distribution channels have an advantage over entrants in the market's distribution network.

Consumer Appliances - Overview

Major appliances or white goods, minor appliances, and consumer electronics are the three types of consumer appliances. Major appliances are huge home appliances that are used for routine housekeeping tasks such as cooking, laundry, food preservation, and so on. They are typically outfitted with unique connections such as electrical, gas, plumbing, and ventilation arrangements, limiting their mobility throughout the house. Small appliances are equipment that is semi-portable or portable and are typically employed on platforms such as counter-tops and tabletops. Air purifiers, humidifiers and dehumidifiers, blenders, clothes steamers and irons, electric kettles and coffee machines, and other appliances are examples of these. TVs, music systems, and other gadgets used for entertainment, communication, and home-office operations are examples of consumer electronics.

Germany Consumer Appliances Market Forecast and Trends

Growth Drivers

Rising Demand for Advanced Consumer Appliances Industry

Due to booming investment in the construction of smart homes across industrialized regions in Germany, demand for innovative consumer goods items and linked devices such as smart kitchen appliances are fast rising in the household sector. Additionally, this is helping the market expand. In light of this, major market participants are spending more money on research and development projects to introduce unique products that incorporate cutting-edge technology like artificial intelligence and the internet of things.

Rising Consumer Electronics Showrooms

The opening of new consumer electronics showrooms is expected to boost sales of kitchen appliances. Consumer electronics corporations are increasingly striving to open new showrooms and stores to take advantage of chances due to the expanding demand for innovative consumer appliances like induction cooktops, conventional grills, and others across modern houses in Germany. All these factors offer lucrative growth opportunities in the Germany Consumer Appliances Market during the forecast period (2022-2028).

Consumer Appliance Sales are being Pushed by the Rising trend of Single Living

According to research, the assessment period is expected to see a sharp CAGR in consumer appliance sales in Germany. The demand for advanced consumer goods, such as kitchen appliances and small appliances, is rapidly increasing in the nation due to the growing trend of single-living and an escalating fast-paced lifestyle, which is in turn fueling growth in Germany. Additionally, the market's sales are anticipated to be further boosted by the growing use of energy-efficient electronic devices, which guarantee greater performance efficiency in cost-effective ways due to rising environmental awareness. Surging Demand for Metal-Free Friction Materials. All these factors boost the growth of the Germany Consumer Appliances Market during the forecast period (2022-2028).

Restraints

High Switching Costs for Users of Existing Smart Devices

The use and needs of homeowners influence the shipments of smart home products. Products that offer convenience and energy efficiency are typically preferred by consumers. Smart home devices are expensive and come with additional up-front fees for installation and upkeep. The expensive price of smart gadgets prevents many businesses and consumers from embracing them. According to the GFK poll, 36% of respondents said that their top issue was the high cost of smart home gadgets. All these factors hinder the market expansion.

Impact of COVID-19 on Germany Consumer Appliances Market

The recent Covid-19 outbreak has had a significant negative influence on Germany's consumer appliances industry growth. Due to social exclusion and stay-at-home restrictions, the pandemic impacted both the manufacture and sales of appliances through both online and offline channels. Retailers' requests for new purchases have ceased due to the lockdown of the key markets, which has significantly changed the global supply chain. As a result, supply chain disruptions have a significant impact on the Germany Consumer Appliances Market. The market is expected to rise due to the quickest recovery rates in some regions and rising kitchen and household appliances sales. Which in turn anticipated to surge in the demand for a variety of consumer appliances.

Germany Consumer Appliances Market - By Product type

Based on the product type, the Germany Consumer Appliances Market is segmented into Household Appliances and Kitchen Appliances. Among these, the household appliances segment dominates the market share. Consumer appliances are given a specific space or location in the home and frequently need a lot of electricity to operate. The most well-known items in the domestic appliance market are, to name a few, refrigerators, freezers, washing machines, air conditioners, and dryers. White goods are another name for these items. Market demand for large household equipment is significant. A significant market for smart appliances is now emerging in conjunction with the rising demand for big appliances. Moreover, white goods, usually referred to as domestic appliances, include refrigerators, washing machines, vacuum cleaners, and other items. Water heaters, purifiers, iron, and other items are included in the others category. Microwave ovens, stoves, ovens, hoods, dishwashers, and additional appliances such as a blender, mixer, toaster, and others are all included in the kitchen equipment. Slowly but steadily, small home appliances like toasters, mixers, blenders, and many more contribute to Germany's overall home appliance industry growth.

Germany Consumer Appliances Market – By Distribution Channel

Based on distribution channels, the Germany Consumer Appliances Market is segmented into Online, Super Markets, and Specialty Stores. Among these, the online segment holds the largest market share. In Germany, there is more concentration since huge shops such as Metro (Media Market and Saturn) retain large market shares, acting as a greater impediment to new competitors. E-commerce is thriving in the German market, with Amazon and Otto ranking as the leading e-retailers. Department shops are the second-fastest growing distribution channel in Germany, after e-retailers. The German people have shown a preference for retail deals and discounts, as well as a large range of secure e-payment solutions. Thus, German e-commerce and department shops are likely to rise rapidly in the coming years.

Competitive Landscape

The leading market players in the Germany Consumer Appliances Market are Panasonic Corporation, BSH Hausegrate GmbH, Electrolux Group, Gorenje, Arcelik A.S., Bosch, Miele, Thermador, Gaggenau, Liebherr, and other prominent players.

The Germany Consumer Appliances Market is highly fragmented with the presence of several manufacturing companies in the country. The market leaders retain their supremacy by spending on research and development, incorporating cutting-edge technology into their goods, and releasing upgraded items for customers. Various tactics, including strategic alliances, agreements, mergers, and partnerships, are used.

Recent Development

• In May 2020, Panasonic and Blue Yonder (US) extended their strategic partnership to accelerate the development of an autonomous supply chain.

Scope of the Report

By Product Type

• Household Appliances
• Kitchen Appliances

By Distribution Channel

• Online
• Supermarkets
• Specialty Stores

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Research Methodology
   1. Qualitative Research
      1. Primary & Secondary Research
   2. Quantitative Research
   3. Market Breakdown & Data Triangulation
      1. Secondary Research
      2. Primary Research
   4. Breakdown of Primary Research Respondents, By Region
   5. Assumption & Limitation
3. Executive Summary
4. Germany Consumer Appliances Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
      2. Restraints
      3. Opportunities
      4. Challenges
   3. Technological Landscape/Recent Development
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
5. Germany Consumer Appliances Market Overview
   1. Market Size & Forecast by Value, 2018-2028
      1. By Value (USD Million)
      2. By Volume (Million Units)
   2. Market Share & Forecast
      1. By  Product Type
         1. Household Appliances
         2. Kitchen Appliances
      2. By Distribution Channel
         1. Online
         2. Supermarkets
         3. Specialty Stores
6. Competitive Landscape
   1. List of Key Players and Their Product Types
   2. Market Share Analysis, 2021
   3. Competitive Benchmarking, By Operating Parameters
   4. Key Strategic Development (Mergers, Acquisitions, Partnerships, etc.)
7. Impact of Covid-19 on Germany Consumer Appliances Market Industry
8. Company Profile (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook) **
   1. Panasonic Corporation
   2. BSH Hausegrate GmbH
   3. Electrolux Group
   4. Gorenje
   5. Arcelik A.S.
   6. Bosch
   7. Miele
   8. Thermador
   9. Gaggenau
   10. Liebherr 
   11. Other Prominent Players
9. Key Strategic Recommendations

*Financial information in case of non-listed companies will be provided as per availability

**The segmentation and the companies are subjected to modifications based on the in-depth secondary for the final deliverable

List of Figures

Figure 1        Germany Consumer Appliances Market Segmentation

Figure 2        Germany Consumer Appliances Market Value Chain Analysis

Figure 3        Company Market Share Analysis, 2021

Figure 4        Germany Consumer Appliances Market Size, By Value (USD Million), 2018-2028

Figure 5        Germany Consumer Appliances Market Share, By Product Type, By Value, 2018-2028

Figure 6        Germany Consumer Appliances Market Share, By Distribution Channel, By Value, 2018-2028

List of Tables

Table 1         Germany Consumer Appliances Market Size, By Product Type, By Value, 2018-2028            

Table 2         Germany Consumer Appliances Market Size, By Distribution Channel, By Value, 2018-2028         

Table 3         Panasonic Corporation Company Overview                             

Table 4         Panasonic Corporation Financial Overview                             

Table 5         BSH Hausegrate GmbH Company Overview                                     

Table 6         BSH Hausegrate GmbH Technology Overview                                  

Table 7         Electrolux Group Company Overview                                    

Table 8         Electrolux Group Financial Overview                                     

Table 9         Gorenje Company Overview                             

Table 10        Gorenje Financial Overview                              

Table 11        Arcelik A.S Company Overview                                  

Table 12        Arcelik A.S Financial Overview

Table 13        Bosch Company Overview                               

Table 14        Bosch Financial Overview                                

Table 15        Miele Company Overview                                

Table 16        Miele Financial Overview                                 

Table 17        Thermador Company Overview                                  

Table 18        Thermador Financial Overview

Table 19        Gaggenau Company Overview                                   

Table 20        Gaggenau Financial Overview       

Table 21        Liebherr Company Overview                            

Table 22        Liebherr Financial Overview