Report Overview

Global Facial Care Market Size - Industry Trends & Outlook Report 2026

Rise in the disposable salary of public, change in routine, and surge in product promotions to provide to the rising customer request are the key issues pouring the facial care market, worldwide. Further, the increasing admiration of multi-purpose products is predicted to propel the market growth. The market has differentiated exponentially in current years with the promotion of various products, such as facial masks, face cream, toner, serum, and anti-age cream. Rising mindfulness concerning preserving personal looks and skincare is one of the main factors predictable to motivate the development of the worldwide facial care market. Besides, the growing use of these products among women as well as men population to maintain the health of the skin is a factor projected to support the income growth of the objective market. Various making companies are focusing on launching new products to sustain in the competitive market, which is a factor expected to make profitable chances for the target market growth. Growing commercials created mindfulness concerning obtainability and welfares related to the practice of these products, which is an added factor predictable to fuel development of the global market.

Global Facial Care Market: Market Outlook and Trends

Facial care is the rehearses followed for ages to hold skin truth, improve skin look, and reduce skin disorders. These include escaping extra sun revelation, enough nourishment, and proper use of lotions. Facial care products improving its advent include several cosmetics, exfoliation, laser resurfacing, botulinum, fillers, microdermabrasion, retinol therapy, peels, and so on. Aesthetics is one of the firmest rising sections in the cosmetics industry. The facial care market comprises products and devices used for the facial cure to aesthetically recover the structure of facial tissue or parts, such as nose, eyes, ears, or lips. Health unease and rise in requests for progressive cosmetic products drive the development of the facial care market internationally.

Global Facial Care Market

Growth Drivers 

Availability of Products from different ranges 

Various offerings are available in the facial care market series from cost-effective beauty products to high-end finest cosmetics. The market development is chiefly determined by the outline of a wide variety of skincare products, counting anti-aging cream, skin toner, serum, moisturizer, BB cream, scrub, and facial mask. This has amplified the availability of differentiated products in the market to cater to varied customer needs, which, in turn, is increasing the development of the facial care industry.

Changing Lifestyle of people 

The hectic existence of persons is another pouring force pushing the development of the facial care market. With the surge in pressure level and hectic work life, the request for skincare products that help release strain as well as add radiance to the skin is rising. Products such as Tata Harper aromatic stress treatment, Vitruvi facial spray, Estée Lauder stress relief eye mask have proved beneficial in alleviating stress as well as offering facial glow to the end-users. Thus, the busy routine of customers is subsequent in the high request for face products that lend freshness to the skin and, at the same time, hide signals of tiredness.

Impact of Covid -19

The Beauty and Personal Care industry has observed a deterioration in the wake of the COVID 19 pandemic, but the effect is not as severe as seen in other sectors. Although discretionary outlay has reduced, the BPC market has watched a consumer behavioral shift towards safe and dependable products. Products with a lower risk of contamination due to automation and longer shelf lives helping the rationing of consumer supplies are expected to stand out shortly. Brands are also concentrating on refining their supply lines in terms of firming their E-commerce channel and offering at-home wellness products, which are highly suited in this unstable business environment. Our team is thoroughly working towards accounting for these issues in our report to provide you with up-to-date, actionable market information and estimates.

Global Facial Care Market: Segmentation

Based on product type, the facial care market is characterized by face cream and moisturizer, face wash, anti-aging cream, serum, facemask, cleanser, toner, scrub, and others. During the prediction period, the market is expected to witness the fastest growth in the category of anti-aging creams. This is because of swelling elderly people and growing awareness among people to look younger, with a distinct emphasis on the facial skin. It has been observed that people have started using facial care products from a very young age to delay the signs of the elderly. Hence, the customer base of these products has extended to comprise newer people as well.

Based on the distribution channel, the facial care market is categorized into multi-brand retail stores, supermarkets/hypermarkets, beauty parlors/salons, online platforms, exclusive retail stores, and others. Of these, the firmest growth in the market during the prediction period is predictable from online stages. Companies such as Makeup Geek LLC and Morphe Brushes & Cosmetics offer services to consumers that allow them to order online and get the products supplied at their doorway. However, multi-brand retail stores are predictable to donate the primary revenue to the market in the coming years, as they make available several makes under one roof.

Based on gender, the women section is predictable to donate significant income shares of the global market, due to more awareness of employed women people about looking younger and preserving their appeal.

In terms of geography, Global Facial Care Market has been divided into North America, Europe, South America, Asia Pacific, and the Middle East & Africa. Asia-Pacific (APAC) is expected to be the primary market for facial care products in the pending years. The market in the region is predictable to see prominent growth in explanation of increasing consumer spending, growing arrival awareness in people, and growing consumer awareness on the welfares of using facial care goods.

Global Facial Care Market: Regional Insights 

The Asia Pacific is predictable to control the facial care market and uphold its supremacy over the prediction period. This can be credited to rising requests for many facial care products such as anti-aging creams, skin whitening/ lightening creams, and other connected products among working women joined with their monetary individuality. The strong presence of top retailers of facial care products such as Kose Corp, and Johnson and Johnson, The Procter and Gamble Company, Unilever is another factor predictable to support revenue growth of the target market in this area. The facial care market in North America is likely to register significant growth due to changing lifestyles, the growing base of the working women population, and high spending ability. Besides, growing requests for premium beauty products is another factor expected to push the goal of market development in this region. The European facial care market is predicted to register considerable growth, owing to growing R&D activities, which can be credited to rising demand for mixed facial care variants.

Competitive Landscape

The leading players in the Facial Care Market include UnileverPLC, BeiersdorfAG, Colgate-Palmolive, AvonProducts, Kao, Oriflame, Revlon Incorporation, Procter and Gamble Company, Estee Lauder Companies Inc., Shiseido Co. Ltd., Johnson and Johnson Limited, Kose Corporation.

 Recent Development:

·     September 2020, Unilever announced today that it has signed an agreement to acquire Liquid I.V., a U.S-based health-science nutrition and wellness company.

·    July 6, 2020, Colgate-Palmolive is repurposing its fleet of mobile dental vans and tapping into a network of food banks and school district lunch programs to distribute health and hygiene products to help slow the spread of the COVID-19 virus.

Scope of Report

·         By Product Type

ü  Face Cream & Moisturizer

ü  Anti-Aging Cream

ü  Serum

ü  Face Mask

ü  Face Wash

ü  Cleanser

ü  Toner

ü  Scrub

·         By Distribution Channels

ü  Beauty Parlors/Salons

ü  Multi-Brand Retail Outlets

ü  Online Platforms

ü  Supermarkets/Hypermarkets

ü  Exclusive Retail Stores

·         By Age

ü  0–1

ü  2–25

ü  26–40

ü  41–55

ü  >55

·         By Gender

ü  Male

ü  Female

·         By Region

ü  North America

ü  Europe

ü  Asia Pacific

ü  South America

ü  Middle East & Africa

The objective of the Study:

• To analyze and forecast the Global Facial Care Market size of the market in terms of value.

• To examine the careful market segmentation and forecast the market size, in terms of value, based on the region by segmenting.

• The Global Facial Care Market segmented into five regions, namely, North America, Europe, Asia Pacific, Middle East, South America, and their leading countries.

• To outline, categorized, and forecast the Global Facial Care Market based on the Product Type, By Distribution Channels, By Age, By Gender and By Regional.

• To examine competitive developments, like by Product Type, By Distribution Channels, By Age, By Gender and By Regional within the Global Facial Care Market.

• To highlight the impact analysis of the factors affecting the market dynamics such as growth drivers.

• To strategically profile the key players and comprehensively analyze their market shares along with detailing the competitive landscape for market leaders.

Business Questions Answer by the Report

•         How will the market drivers, restraints, and opportunities affect the market dynamics?

•         What will be the market size in terms of value and volume and market statistics with a detailed classification?

•         Which segment dominates the market or region, and one will be the fastest - growing, and why?

•         A comprehensive survey of the competitive landscape and the market participant players

•         Analysis of strategy adopted by the key player and their impact on other players.

Customization Scope for the Client

Client satisfaction is our first and last priority, and that is why BlueWeave Consulting offers customization according to Company’s specific needs. The following customization options are available for the report:

Additional Company Information

•    With five additional company detail analysis

•    Additional country analysis

•    Detailed segment analysis

1.    Research Framework

1.1. Research Objective

1.2. Product Overview

1.3. Market Segmentation

2.    Research Methodology

2.1. Qualitative Research

2.1.1.     Primary & Secondary Sources

2.2. Quantitative Research

2.2.1.     Primary & Secondary Sources

2.3. Breakdown of Primary Research Respondents, By Region

2.3.1.     Secondary Research

2.3.2.     Primary Research

2.4. Breakdown of Primary Research Respondents

2.5. Market Size Estimation

2.6. Assumption For The Study

2.7. Market Breakdown & Data Triangulation

3.    Executive Summary

4.    Global Facial Care Market Insights

4.1. Industry Value Chain Analysis

4.2. DROC Analysis

4.2.1.     Growth Drivers

4.2.2.     Restraints

4.2.3.     Opportunities

4.2.4.     Challenges

4.3. Technological Landscape

4.4. Regulatory Framework

4.5. Company Market Share Analysis,2020

4.6. Porter’s Five forces analysis

4.6.1.     Bargaining Power of Suppliers

4.6.2.     Bargaining Power of Buyers

4.6.3.     Threat of New Entrants

4.6.4.     Threat of Substitutes

4.6.5.     Intensity of Rivalry

4.7. Strategic Outlook

5.    Global Facial Care Market Overview

5.1. Market Estimates & Forecast By Value, 2021-2027

5.1.1.     By Value (USD)

5.2. Market Share & Forecast

       5.2.1. By Product Type

5.2.1.1. Face Cream & Moisturizer

5.2.1.2. Anti-Aging Cream

5.2.1.3. Serum

5.2.1.4. Face Mask

5.2.1.5. Face Wash

5.2.1.6. Cleanser

5.2.1.7. Toner

5.2.1.8. Scrub  

                     5.2.2. By Distribution Channels

5.2.2.1. Beauty Parlors/Salons

5.2.2.2. Multi-Brand Retail Outlets

5.2.2.3. Online Platforms, Supermarkets/Hypermarkets

5.2.2.4. Exclusive Retail Stores

                      5.2.3. By Age

                    5.2.3.1. 0–1

5.2.3.2. 2–25

5.2.3.3. 26–40

5.2.3.4. 41–55

5.2.3.5. >55

                      5.2.4. By Gender

5.2.4.1. Female

5.2.4.2. Male

                      5.2.5. By Region

                             5.2.5.1. North America

                             5.2.5.2. Europe

                             5.2.5.3. Asia Pacific

                             5.2.5.4. South America

                             5.2.5.5. Middle East & Africa

6.    North America Facial Care Market

6.1. Market Estimates & Forecast By Value, 2021-2027

6.1.1.     By Value (USD)

6.2. Market Share & Forecast

6.2.1.     By Product Type

6.2.2.     By Distribution Channels

6.2.3.     By Age

6.2.4.     By Gender

6.2.5.     By Country

6.2.5.1.         U.S

6.2.5.2.         Canada

7.    Europe Facial Care Market

7.1. Market Estimates & Forecast By Value, 2021-2027

7.1.1.     By Value (USD)

7.2. Market Share & Forecast

7.2.1.     By Product Type

7.2.2.     By Distribution Channels

7.2.3.     By Age

7.2.4.     By Gender

7.2.5.     By Country

7.2.5.1.         Germany

7.2.5.2.         U.K

7.2.5.3.         France

7.2.5.4.         Italy

7.2.5.5.         Rest of Europe

8.    Asia Pacific Facial Care Market

8.1. Market Estimates & Forecast By Value, 2021-2027

8.1.1.      By Value (USD)

8.2. Market Share & Forecast

8.2.1.     By Product Type

8.2.2.     By Distribution Channels

8.2.3.     By Age

8.2.4.     By Gender

8.2.5.     By Country

8.2.5.1.         China

8.2.5.2.         India

8.2.5.3.         Japan

8.2.5.4.         South Korea

8.2.5.5.         Rest of APAC

9.    South America Facial Care Market

9.1. Market Estimates & Forecast By Value, 2021-2027

9.1.1.     By Value (USD)

9.2. Market Share & Forecast

9.2.1.     By Product Type

9.2.2.     By Distribution Channels

9.2.3.     By Age

9.2.4.     By Gender

9.2.5.     By Country

9.2.5.1.         Brazil

9.2.5.2.         Mexico

9.2.5.3.         Argentina

9.2.5.4.         Rest of Latin America

10. Middle East & Africa Facial Care Market

10.1.   Market Estimates & Forecast By Value, 2021-2027

10.1.1.   By Value (USD)

10.2.   Market Share & Forecast

10.2.1.   By Product Type

10.2.2.   By Distribution Channels

10.2.3.   By Age

10.2.4.   By Gender

10.2.5.   By Country

10.2.5.1.      Saudi Arabia

10.2.5.2.      UAE

10.2.5.3.      South Africa

10.2.5.4.      Rest of MEA

11. Company Profile (Company Overview, Financial Matrix, Product landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook)*

·         UnileverPLC

·         BeiersdorfAG

·         Colgate-Palmolive

·         AvonProducts

·         Kao

·         Oriflame

·         Revlon Incorporation

·         Procter and Gamble Company

·         Estee Lauder Companies Inc.

·         Shiseido Co. Ltd.

·         Johnson and Johnson Limited

·         Kose Corporation

·         Other prominent players

12. Strategic Recommendation

*Financial Details Not Be Captured in Case of Unlisted Companies

**The segmentation and the companies are subjected to modifications based on the in-depth secondary for the final deliverable