Report Overview

Increased phishing attacks, increased organizational adoption of BYOD policies, and increased security solutions for cloud email are driving the industry.

Global Phishing Protection Market- Industry Trends & Forecast Report 2027

The global phishing protection market is estimated to grow at a CAGR of 8.4% during the forecast period (2021-2027). Increased phishing attacks, increased organizational adoption of BYOD policies, and increased security solutions for cloud email are driving the industry. Furthermore, cyber threats to critical infrastructure and the burgeoning volume of digital data are pushing the phishing protection market.

Global Phishing Protection Market Overview

Phishing protection is the security measure taken by industries, companies, institutions, firms, households to prevent the “phishing attacks''. Phishing is a form of cyber-crime, which gets to its prey (individuals) through the medium of email, telephone, or text message. The predator or the individual poses as someone else, mainly as a legitimate body to lure in prey/individuals. To get sensitive personal or financial data, such as bank & credit card details, identity cards (used for identity theft), pin codes & passcodes, residential & work addresses, etc. The obtained information is then used to access important accounts, cards details, passwords, social security numbers, etc. Leading to access to important accounts, databases, cards’, etc. resulting in financial loss, identity theft, loss & theft of personal or professional data.

Global Phishing Protection Market Trend

Growth Drivers

Third World Economies Taking a Rise in the Market

A rise in the third worlds’ economies would drive the market expectedly as the investments made for the development of IT infrastructure are taking place in full swing. Because of the growing incidences of cybercrimes and cyber-attacks in countries such as India, China, Japan, and many South American regions. Furthermore, MEA (the Middle East and Africa) and South America are forecast to elevate the market for phishing protection. As the market across North America and Europe is mature, then a more stable growth is much expected from these regions.

Restraints

Absence of Relevant Knowledge and Understanding of Cyber Threats and Terrorism

As the market is kept on growing, the requirement for suitable candidates and operators is increasing too. The presence of relevant knowledge and understanding of several cyber-attacks & threats is required crucially for the proper functioning of the protection from phishing in industries. Moreover, lack of knowledge will/expected to hamper the market growth, as the targeted individuals’ barely have prior information regarding such related scams. In recent, the FBI (Federal Branch of Investigation, U.S.) has confirmed that most hackers or phishing bodies are focusing on or targeting the real estate sector through emails. And the percentage of transactions that took place due to this activity between 2015-2017 was as high as 1100%, with a nearly 2200% increase in monetary loss.

Impact of COVID-19

The COVID 19 pandemic did pose a risk of increased cyber-attacks due to high dependency on IT infrastructure, digital tools, cloud computing, network/connectivity-based completion of tasks, etc. Cybersecurity attacks have drastically increased in the past few months during the pandemic. According to a new report by Barracuda Networks, a worldwide leader in Security, Application Delivery, and Data Protection Solutions, 72% of all COVID-19-related attacks in India happened via scamming or spear-phishing. Enlarging the figures of phishing scams and hacking campaigns, measures taken in countries like China, Japan, Russia, and the U.S. Increasing scrutiny for the identity verification purpose requirements. The temporary halts, lockdowns have led to the outcome of many industrial shortcomings & financial losses, but the networking, connectivity, IT infrastructure, cyber-security, system-security-related businesses, and markets have had a low-paced growth.

Global Phishing ProtectionMarket: By Application

Based on applications, the market is divided into vertices such as BFSI, Education, Government, Healthcare, IT, Telecommunication, Transportation, and Retail. Out of these, the BFSI segment has accounted for a significant market share in 2020 and is likely to dominate the market during the forecast period. The expansive rise in internet penetration and investment in data security in the fronts like telecommunications, healthcare, IT, government, public, and residential sector allows the phishing protection market. Moreover, phishing protection solutions and services are being increasingly used by the enterprise sector to protect their digital assets from spam and thefts by providing email encryptions, email archiving, and prevention of data loss-aiding the relevant market with growth over the projected timespan.

Source: BlueWeave Consulting

Global Phishing Protection Market: Regional Insights

Geographically, the global phishing protection market is categorized into North America, Europe, the Asia-Pacific, the Middle East & Africa, and Latin America. Among all the regions, North America has catered to the greatest share amongst all. Due to the enhanced digitalization, smartphone usage, email users, remote location access users, IoT devices, etc. This specific region will lead because of high investments being done by top manufacturers in technological advancements of the entire cybersecurity system. And following recent trends in consumer acceptance of products is high there.

Source: BlueWeave Consulting

Competitive Landscape

The phishing protection market is highly fragmented due to the presence of numerous domestic and international players. Besides this, the emergence of new entrants has resulted in healthier competition among long-established service providers in the industry. Some key players in the global phishing protection market are  BAE Systems, Cisco Systems Inc., FireEye Inc., GreatHorn, Inc., Intel Corporation, Microsoft Corporation, Mimecast Ltd., Phishlabs, Proofpoint, Inc., Symantec Corporation, and among various others.

Recent Development

• In December 2020, IBM Security X-Force formed a threat intelligence task force to track down COVID-19 cyber threats directed at enterprises that keep the vaccination supply chain running. As a result, the X-Force researchers discovered a global phishing campaign aimed at firms involved in the COVID-19 cold chain. The cold chain is a part of the vaccine supply chain that guarantees the safe storage and delivery of vaccines in temperature-controlled environments.

• In September 2020, GreatHorn, the cloud-linked email security solution, announced the launch of its most substantial and comprehensive platform update. The entirely refreshed solution offers more expansive visibility across the entire email security stack for an even more intelligent phishing detection and response capability.

Scope of the Report

• By Type
  • • • Email based Phishing
      • Non Email based Phishing
•  By Application
  • • • BFSI
      • Education
      • Government
      • Healthcare
      • IT
      • Telecommunication
      • Transportation
      • Retail
• By Region
  • • • North America
      • Europe
      • The Asia-Pacific
      • Latin America
      • The Middle East and Africa