Global Tea Market, By Type (Green Tea, Black Tea, Oolong Tea, Herbal Tea and others), Form (Loose Leaf, Tea Bags and others), Category (Organic and Conventional), Distribution Channel (Store-Based [Supermarkets & Hypermarkets, Convenience Stores and others] and Non-Store-Based), ByRegion (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) Trend Analysis, Competitive Market Share & Forecast, 2021-2027
- Published Date: July 2021
- Report ID: BWC2108
- Available Format: PDF
- Page: 200
Report Overview
The global tea market has been driven by the prevalence of tea culture. Tea market growth is attributed to growing health awareness and rising disposable income. Additionally, different market players are bringing in healthy ingredients to tea, which also drives the market's growth.
The global tea market was worth USD22.4 Billion in 2020 and is further projected to reach USD30.3 Billion by 2027, at a CAGR of 4.5% during 2021-2027 (forecast period). The popularity of tea culture has led to a rise in tea's popularity as a beverage in the emerging market. Moreover, rising health awareness and rising disposable income have also contributed to the growth of the tea market. Additionally, many key players are contributing to the growth of the market through the introduction of additional healthy components in tea. Nevertheless, the global tea market is largely constrained by the rise in consumption of coffee in some cities and the changing price of raw materials due to unpredictable climatic conditions. Despite this, the growing demand for herbal teas as well as the introduction of new tea varieties and flavors are expected to drive growth for the tea market.
Source: BlueWeave Consulting
Global Tea Market Overview
Tea, an aromatic beverage, is derived from the Camellia Sinensis plant. Tea is one of the most consumed drink worldwide. Recent years have seen the tea industry undergo significant changes as people have become more conscious and eager to try new experiences. Herbal tea, for example, is becoming increasingly popular due to the growing health consciousness among consumers. Black tea and green tea are the most popular tea among these. Tea contains antioxidants and minerals such as potassium, manganese, magnesium, and calcium, making it a healthy beverage. Herbal tea can reduce free radical damage, lower cholesterol and help to reduce weight by reducing oxidative stress.
Growth Drivers
Increasing Inclination toward Herbal and Green Tea
The major factor driving the growth of the global tea market is the rising consumer awareness regarding the health benefits of herbal and green tea. Moreover, increasing disposable income and alterations in the preferences and tastes of consumers in terms of beverages are contributing to the demand for tea worldwide. Market growth is also being driven by the introduction of many herbal teas with so many additional healthy ingredients by key players. Promoting tea schools and tea art training at tea expos and events across the country has made tea a flagship product among millennials, resulting in an increase in their tea consumption as well.
The increasing demand for tea extracts in the Asia Pacific is projected to drive the the market growth
There is a high demand for tea extracts in the Asian countries. As a result, countries like China and India are exporting tea worldwide to meet the rising demand. In terms of market revenue, China held the largest share in the global tea exports market. In 2020, China exported approximately 2.04 billion U.S. dollars' worth of tea, making it the largest tea exporter in the world. India is the world's second-largest producer and third-largest exporter of tea. Based on estimates from India's Directorate General of Foreign Trade (DGFT), India exported an estimated 872 million dollars’ worth of tea in 2019. Because of the APAC countries' robust economic growth, a large consumer base has been created among middle-class groups with a preference for premium tea blends. Rapid growth in per capita incomes mainly in the developing countries of Asia-Pacific is also driving the growth in tea consumption.
Restraints
In the tea market, one of the major challenges is the lack of knowledge of proper farming practices necessary for tea production. In recent years, it has become increasingly difficult for tea producers to change their conventional farming systems into productive and sustainable practices. Also, the cost of the traditional tea production is significantly higher which restricts the growth of the organic market. Moreover, because of the expensive certification, the process involved in organic tea production and sales in the international market mainly discourages farmers from accepting organic farming.
Impact of COVID-19 in the industry
COVID-19 has greatly affected tea producers across the globe mainly due to the nationwide and social distancing policies imposed by various countries to curb the spread of the virus. Due to the restrictions on export and import during the pandemic, a lot of uncertainty has been noticed in the global tea market. To control the spread of COVID-19 in tea communities, producers are taking a multitude of emergency response measures. On the other hand, many tea producers had shut down production of all agricultural industries for several weeks in March and April due to the strict lockdown measures worldwide. Because of this pandemic-induced lockdown, tea producers and smallholder livelihoods have been seriously affected.
Global Tea Market: By Type
Based on types, the global tea market has been segmented into Oolong Tea, Green Tea, Black Tea, Herbal Tea, and others. Among these, the black tea segment holds for the largest market share of the global tea market due to the major health benefits it offers. The antioxidants in black tea help block DNA damage caused by tobacco or other toxic chemicals. Antioxidants present in black tea are very different from those found in fruits and vegetables. Therefore, by including black tea regularly in your diet, consumers can gain additional health benefits.
Global Tea Market: By Distribution Channels
Based on distribution channels, the global tea market is grouped into Store-Based and Non-store Based segments. The store-based segment is further classified into supermarkets &hypermarkets, convenience stores, and others. Compared to other distribution channels in this category, the demand for purchasing tea from supermarkets is comparatively higher. However, due to the increasing use of mobile phones and the internet, many consumers prefer buying tea online.Thus, the tea market is expected to grow in the foreseeable future due to the increasing penetration of mobile phones and use of the internet.These e-commerce sites also offer many discounts and coupons, and home delivery features that attract a large consumer base.
Global Tea Market – Regional Insights
Based on the regions, the global tea market is categorized into North America, Latin America, Europe, Asia Pacific, Middle East, and Africa. Among all these regions, the Asia Pacific dominates the global tea market with the largest market share. This region is expected to increase immensely during the forecast period due to rising tea culture and increasing demand for tea from millennials. Additionally, the market is impacted by the presence of several key players in this region, which impacts its growth. The growing middle-income groups and the increasing demand from the young population as well as the increasing rate of tea production in emerging countries such as China and India over the forecast period are also likely to power the growth of the tea market during the forecast period.
Source: BlueWeave Consulting
Recent Developments
- In January 2021, Tata Consumer Products expanded its wellness portfolio in the packaged beverages segment with the introduction of TATA Tea Tulsi Green and TATA Tea Gold Care, and the addition of Vitamin C to Tetley Green Tea.
- In July 2021,Government of Assam (India) announced its intention to incentivize the production of exotic teas under the Assam Tea Industries Special Incentive Scheme (ATISIS).
Competitive Landscape
The key players in the global tea market are Associated British Foods Plc., Barry's Tea Limited, Hain Celestial Group Inc, ITO EN Ltd., Mcleod Russel India Limited, Nestle S.A., TaeTea, Tata Global Beverages, The Republic of Tea Inc., Unilever Group and other manufacturers. Most companies operating in the market are involved in product innovation and R&D. They also focus on advanced advertising and social media campaigns to appeal to more target consumers. The market players operating in the tea market are expected to have profitable growth opportunities in the future with the increasing demand for tea in the global market.
Scope of the Report:
| Attribute | Details |
| Years Considered | Historical data – 2017-2020 |
| Base Year – 2020 | |
| Forecast – 2021 – 2027 | |
| Facts Covered | Revenue in USD Million |
| Market Coverage | U.S, Canada, Germany, UK, France, Italy, Spain, Brazil, Mexico, Japan, South Korea, China, India, Argentina, UAE, South Africa, Saudi Arabia |
| Product/Service Segmentation | By Type, By Form,By Category, By Distribution Channel, By Region |
| Key Players | Key players in the global tea Mmrket are Associated British Foods Plc., Barry's Tea Limited, Hain Celestial Group Inc, ITO EN Ltd., Mcleod Russel India Limited, Nestle S.A., TaeTea, Tata Global Beverages, The Republic of Tea Inc., Unilever Group, and other key manufacturers. |
By Type
- Green Tea
- Black Tea
- Oolong Tea
- Herbal Tea
- Others
By Form
- Loose Leaf
- Tea Bags
- Others
By Category
- Organic
- Conventional
By Distribution Channel
- Store-Based
- Supermarkets & Hypermarkets
- Convenience Stores
- Others
- Non-Store-Based
By Region
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East
- Africa
1. Research Framework
1.1. Research Objective
1.2. Product Overview
1.3. Market Segmentation
2. Research Methodology
2.1. Qualitative Research
2.1.1. Primary & Secondary Research
2.2. Quantitative Research
2.3. Market Breakdown & Data Triangulation
2.3.1. Secondary Research
2.3.2. Primary Research
2.4. Breakdown of Primary Research Respondents, By Region
2.5. Assumption & Limitation
3. Executive Summary
4. Global Tea Market Insights
4.1. DROC Analysis
4.1.1. Growth Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.1.4. Challenges
4.2. Recent Development
4.3. Porter’s Five Forces Analysis
4.3.1. Bargaining Power of Suppliers
4.3.2. Bargaining Power of Buyers
4.3.3. Threat of New Entrants
4.3.4. Threat of Substitutes
4.3.5. Intensity of Rivalry
4.4 Value Chain Analysis
4.5 Key Strategic Developments
5. Global Tea Market Overview
5.1. Market Size & Forecast by Value, 2017-2027
5.1.1. By Value (USD Million)
5.2. Market Share & Forecast
5.2.1. By Type
5.2.1.1. Green Tea
5.2.1.2. Black Tea
5.2.1.3. Oolong Tea
5.2.1.4. Herbal Tea
5.2.1.5. Others
5.2.2. By Form
5.2.2.1. Loose Leaf
5.2.2.2. Tea Bags
5.2.2.3. Others
5.2.3. By Category
5.2.3.1. Organic
5.2.3.2. Conventional
5.2.4. By Distribution Channels
5.2.4.1. Store-Based
5.2.4.1.1. Supermarkets & Hypermarkets
5.2.4.1.2. Convenience Stores
5.2.4.1.3. Others
5.2.4.2. Non-Store Based
5.2.5. By Region
5.2.5.1. North America
5.2.5.2. Latin America
5.2.5.3. Europe
5.2.5.4. Asia Pacific
5.2.5.5. Middle East
5.2.5.6. Africa
6. North America Tea Market
6.1. Market Size & Forecast by Value, 2017-2027
6.1.1. By Value (USD Million)
6.2. Market Share & Forecast
6.2.1. By Type
6.2.2. By Form
6.2.3. By Category
6.2.4. Distribution Channels
6.2.5. By Country
6.2.5.1. United States
6.2.5.2. Canada
7. EuropeTea Market
7.1. Market Size & Forecast by Value, 2017-2027
7.1.1. By Value (USD Million)
7.2. Market Share & Forecast
7.2.1. By Type
7.2.2. By Form
7.2.3. By Category
7.2.4. By Distribution Channels
7.2.5. By Country
7.2.5.1. Germany
7.2.5.2. Poland
7.2.5.3. Russia
7.2.5.4. Italy
7.2.5.5. France
7.2.5.6. United Kingdom
7.2.5.7. Spain
7.2.5.8. Rest of Europe
8. Asia Pacific Tea Market
8.1. Market Size & Forecast by Value, 2017-2027
8.1.1. By Value (USD Million)
8.2. Market Share & Forecast
8.2.1. By Type
8.2.2. By Form
8.2.3. By Category
8.2.4. By Distribution Channels
8.2.5. By Country
8.2.5.1. China
8.2.5.2. India
8.2.5.3. Japan
8.2.5.4. Malaysia
8.2.5.5. Singapore
8.2.5.6. Rest of Asia Pacific
9. Latin America Tea Market
9.1. Market Size & Forecast by Value, 2017-2027
9.1.1. By Value (USD Million)
9.2. Market Share & Forecast
9.2.1. By Type
9.2.2. By Form
9.2.3. By Category
9.2.4. By Distribution Channels
9.2.5. By Country
9.2.5.1. Brazil
9.2.5.2. Mexico
9.2.5.3. Rest of Latin America
10. Middle East & AfricaTea Market
10.1.Market Size & Forecast by Value, 2017-2027
10.1.1. By Value (USD Million)
10.2. Market Share & Forecast
10.2.1. By Type
10.2.2. By Form
10.2.3. By Category
10.2.4. By Distribution Channels
10.2.5. By Country
10.2.5.1. Saudi Arabia
10.2.5.2. UAE
10.2.5.3. South Africa
10.2.5.4. Rest of Middle East & Africa
11. Competitive Landscape
11.1. List of Key Players and Their Offerings
11.2. Market/Ranking Share Analysis
11.3. Competitive Benchmarking, By Operating Parameters
12. COVID-19 Impact
13. Company Profile (Company Overview, Financial Matrix, Competitive landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook)
14.1. Associated British Foods Plc.
14.2. Barry's Tea Limited
14.3. Hain Celestial Group Inc.
14.4. ITO EN Ltd.
14.5. Mcleod Russel India Limited
14.6. Nestle S.A.
14.7. TaeTea
14.8. Tata Global Beverages
14.9. The Republic of Tea Inc.
14.10. Unilever Group
14.11. Other manufacturers
14. Key Strategic Recommendations
* Financial information of non-listed Companies will be provided as per availability
**The segmentation and the companies are subjected to modifications based on in-depth study during the final deliverable.
List of Figures
Fig 1: Global Tea MarketSegmentation
Fig 2: Global Tea MarketValue Chain Analysis,
Fig 3: Company Market Share Analysis, 2020
Fig 4: Global Tea Market Size, By Value (USD Million), 2017-2027
Fig 5: Global Tea Market Share (%), ByType, By Value, 2017-2027
Fig 6: Global Tea Market Share (%), By Form, By Value, 2017-2027
Fig 7: Global Tea Market Share (%), By Category, By Value, 2017-2027
Fig 8: Global Tea Market Share (%), By Distribution Channels, By Value, 2017-2027
Fig 9: Global Tea Market Share (%), By Country, By Value, 2017-2027
Fig 10: North AmericaTea Market Size, By Value (USD Million), 2017-2027
Fig 11: North AmericaTea Market Share (%), By Type, By Value, 2017-2027
Fig 12: North America Tea Market Share (%), By Form, By Value, 2017-2027
Fig 13: North America Tea Market Share (%), By Category, By Value, 2017-2027
Fig 14: North America Tea Market Share (%), By Distribution Channels, By Value, 2017-2027
Fig 15: North AmericaTea Market Share (%), By Country, By Value, 2017-2027
Fig 16: EuropeTea Market Size, By Value (USD Million), 2017-2027
Fig 17: EuropeTea Market Share (%), By Type, By Value, 2017-2027
Fig 18: Europe Tea Market Share (%), By Form, By Value, 2017-2027
Fig 19: Europe Tea Market Share (%), By Category, By Value, 2017-2027
Fig 20: Europe Tea Market Share (%), By Distribution Channels, By Value, 2017-2027
Fig 21: EuropeTea Market Share (%), By Country, By Value, 2017-2027
Fig 22: Asia-Pacific,Tea Market Size, By Value (USD Million), 2017-2027
Fig 23: Asia-Pacific,Tea Market Share (%), By Type, By Value, 2017-2027
Fig 24: Asia-Pacific, Tea Market Share (%), By Form, By Value, 2017-2027
Fig 25: Asia-Pacific, Tea Market Share (%), By Category, By Value, 2017-2027
Fig 26: Asia-Pacific, Tea Market Share (%), By Distribution Channels, By Value, 2017-2027
Fig 27: Asia-Pacific,Tea Market Share (%), By Country, By Value,2017-2027
Fig 28: Latin AmericaTea Market Size, By Value (USD Million), 2017-2027
Fig 29: Latin AmericaTea Market Share (%), By Type, By Value, 2017-2027
Fig 30: Latin America Tea Market Share (%), By Form, By Value, 2017-2027
Fig 31: Latin America Tea Market Share (%), By Category, By Value, 2017-2027
Fig 32: Latin America Tea Market Share (%), By Distribution Channels, By Value, 2017-2027
Fig 33: Latin AmericaTea Market Share (%), By Country, By Value, 2017-2027
Fig 34: Middle East & AfricaTea Market Size, By Value (USD Million), 2017-2027
Fig 35: Middle East & AfricaTea Market Share (%), ByType, By Value, 2017-2027
Fig 36: Middle East & Africa Tea Market Share (%), ByForm, By Value, 2017-2027
Fig 37: Middle East & Africa Tea Market Share (%), By Category, By Value, 2017-2027
Fig 38: Middle East & Africa Tea Market Share (%), By Distribution Channels, By Value, 2017-2027
Fig 39: Middle East & AfricaTea Market Share (%), By Country, By Value, 2017-2027
List of Tables
Table 1: Global Tea Market Size, By Type, By Value (USD Million), 2017-2027
Table 2: Global Tea Market Size, By Form, By Value (USD Million), 2017-2027
Table 3: Global Tea Market Size, By Category, By Value (USD Million), 2017-2027
Table 4: Global Tea Market Size, By Distribution Channels, By Value (USD Million), 2017-2027
Table 5: Global Tea Market Size, By Region, By Value (USD Million), 2017-2027
Table 6: North AmericaTea Market Size, By Type, By Value (USD Million), 2017-2027
Table 7: North America Tea Market Size, By Form, By Value (USD Million), 2017-2027
Table 8: North America Tea Market Size, By Category, By Value (USD Million), 2017-2027
Table 9: North America Tea Market Size, By Distribution Channels, By Value (USD Million), 2017-2027
Table 10: North AmericaTea Market Size, By Country, By Value (USD Million), 2017-2027
Table 11: EuropeTea Market Size, By Type, By Value (USD Million), 2017-2027
Table 12: Europe Tea Market Size, By Form, By Value (USD Million), 2017-2027
Table 13: Europe Tea Market Size, By Category, By Value (USD Million), 2017-2027
Table 14: Europe Tea Market Size, By Distribution Channels, By Value (USD Million), 2017-2027
Table 15: EuropeTea Market Size, By Country, By Value (USD Million), 2017-2027
Table 16: The Asia-PacificTea Market Size, By Type, By Value (USD Million), 2017-2027
Table 17: The Asia-Pacific Tea Market Size, By Form, By Value (USD Million), 2017-2027
Table 18: The Asia-Pacific Tea Market Size, By Category, By Value (USD Million), 2017-2027
Table 19: The Asia-Pacific Tea Market Size, By Distribution Channels, By Value (USD Million), 2017-2027
Table 20: The Asia-PacificTea Market Size, By Country, By Value (USD Million), 2017-2027
Table 21: Latin AmericaTea Market Size, By Type, By Value (USD Million), 2017-2027
Table 22: Latin America Tea Market Size, By Form, By Value (USD Million), 2017-2027
Table 23: Latin America Tea Market Size, By Category, By Value (USD Million), 2017-2027
Table 24: Latin America Tea Market Size, By Distribution Channels, By Value (USD Million), 2017-2027
Table 25: Latin AmericaTea Market Size, By Country, By Value (USD Million), 2017-2027
Table 26: The Middle-East & AfricaTea Market Size, By Type, By Value (USD Million), 2017-2027
Table 27: The Middle-East & Africa Tea Market Size, By Form, By Value (USD Million), 2017-2027
Table 28: The Middle-East & Africa Tea Market Size, By Category, By Value (USD Million), 2017-2027
Table 29: The Middle-East & Africa Tea Market Size, By Distribution Channels, By Value (USD Million), 2017-2027
Table 30: The Middle-East & AfricaTea Market Size, By Country, By Value (USD Million), 2017-2027
Table 31: Associated British Foods Plc.Financial Analysis
Table 32: Associated British Foods Plc.Business Overview
Table 33: Barry's Tea LimitedFinancial Analysis
Table 34: Barry's Tea LimitedBusiness Overview
Table 35: Hain Celestial Group Inc.Financial Analysis
Table 36: Hain Celestial Group Inc. Business Overview
Table 37: ITO EN Ltd.Financial Analysis
Table 38: ITO EN Ltd.Business Overview
Table 39: Mcleod Russel India LimitedFinancial Analysis
Table 40: Mcleod Russel India LimitedBusiness Overview
Table 41: Nestle S.A.Financial Analysis
Table 42: Nestle S.A.Business Overview
Table 43: TaeTeaFinancial Analysis
Table 44: TaeTeaBusiness Overview
Table 45: Tata Global BeveragesFinancial Analysis
Table 46: Tata Global BeveragesBusiness Overview
Table 47: The Republic of Tea Inc. Financial Analysis
Table 48: The Republic of Tea Inc. Business Overview
Table 49: Unilever Group Financial Analysis
Table 50: Unilever GroupBusiness Overview
Market Segmentation
By Type
- Green Tea
- Black Tea
- Oolong Tea
- Herbal Tea
- Others
By Form
- Loose Leaf
- Tea Bags
- Others
By Category
- Organic
- Conventional
By Distribution Channel
- Store-Based
- Supermarkets & Hypermarkets
- Convenience Stores
- Others
- Non-Store-Based
By Region
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East
- Africa
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