Report Overview

Global Toys and Games Market Size -Industry Trends & Forecast Report 2027

Global Toys and Games Market was worth USD 276.1 Billion in 2020 and is further projected to reach USD 403.1 Billion by 2027, at a CAGR of 5.7% during 2021-2027 (forecast period). Because of the emergence of high-income group customers, the global toys and games market has been witnessing tremendous growth. Moreover, toys and games inspired by popular cartoon, movie, or TV characters are gaining prominence across the globe, which in turn, is driving the market. Several other trends contribute to increased demand for toys and games, including the popularity of educational and scientific toys, and the growing demand for sustainable, reusable, and eco-friendly toys.

Source: BlueWeave Consulting

Global Toys and Games Market Overview

A toy or game is any item a child can use for play, including rattles, plush toys such as teddy bears, toy cars, dolls, ropes, jigsaw puzzles, board games, and much more. Parents' increased interest in ecological toys, the rebirth of traditional toys and video games, awareness of the intellectual benefits of building/construction toys, and the growing popularity of mobile-based gaming are all contributing to the global toys and games market's growth.The global toys and games market is also driven by the increasing popularity of traditional recreational activities among young people. Additionally, the market growth is expected to be driven by millennials' growing fondness for old-fashioned games at social gatherings.

Growth Drivers

The influence of technology is promoting video games

Video game developers have developedrecurring revenue business models, which has substantially contributed to expanding the global toys and games market over the past few years due to continual video game engagement resulting in increased sales over time. The expansion of technology has led to significant growth in the global toys and games market as consumers are spending more on video content, virtual reality products, and video game tournaments. Moreover, with the shift from physical to digital distribution of software, as well as the expansion of mobile and online gaming, the market has experienced exponential growth.

The Growing Popularity of TV shows

One of the major factors that have been influencing the growth of the global toys and games market is the rising popularity of TV shows and movies. Several blockbusters, such as Star Wars, Frozen, and Despicable Me, have led to high retail sales. Moreover, specialty stores promote many popular TV series, including Game of Thrones, Penny Dreadful, Breaking Bad, and Big Bang Theory. For example, one of the US-Based retail stores by the name of Hot Topic makes a significant portion of its income from TV-based merchandise and animation collectibles. Meanwhile, sales of collectibles are likely to increase during this forecast period, thereby driving the growth of the global toys and games market.

Restraints

The major restraint facing the global toys and games market is the new threat of smartphones and tablets. As a result, traditional toy manufacturers are facing difficulties. It's no wonder that kids are lured to electronics as technology advances and the internet becomes more widely available. This has posed a serious challenge to the toy industry's profit margins, particularly in Spain, forcing them to rethink the entire market, as other countries such as the United Kingdom and Germany are doing.

Impact of COVID-19 in the industry

Since the sudden emergence of the COVID-19 pandemic, there has been a disruption in the import and export of toys and games due to the implementation of strict lockdown regulations in many countries. COVID-19's influence, on the other hand, has led to significant growth of the toy and game market among high- and middle-income customers. This is mainly due to the launch of numerous stay-at-home product ranges by the key players. During the pandemic, sales of toys and games were driven primarily by online retailers, such as Amazon Toys, Walmart Toys, Fat Brain Toys, etc. Raw material supplies have been severely affected as a result of the lockdown restrictions imposed by various nations. Furthermore, the lower manufacturing volume resulted in lower sales volume.

Global Toys and Games Market: By Product Type

Based on product types, the global toys and games market is divided into Games &Puzzles, Video Games, Construction Toys, Dolls & Accessories, Outdoor & Sports Toys, and other Product Types. Among these, the video games segment held the largest market share in 2020.As a result of technological developments and internet penetration, consumers are spending more time watching video content, buying virtual reality products, and watching video game tournaments. The spread of mobile and online gaming, as well as the move from physical to online software distribution, are all contributing to the market's significant growth.

Global Toys and Games Market: By Distribution Channel

Based on distribution channels, the global toys and games market is divided into online and offline channels. The online segment has dominated the market in 2020 in terms of revenue. Many players are keenly shifting their product offerings method by introducing e-stores and retailing products through e-commerce platforms like Walmart online, Amazon, etc. These online platforms have emerged as a feasible and cost-effective replacement for traditional marketing and sales methods. Furthermore, because of the COVID-19 outbreak, many were forced to stay at home due to lockdown limitations. In order to amuse themselves during the lockdown, people started playing board games and indoor games, which were easily available online. As a result, the online segment of the global toys and games market has been witnessing impressive growth since the COVID-19 outbreak.

Global Toys and Games Market – Regional Insights

Based on regions, the global toys and games marketis grouped into North America, Latin America, Europe, Asia Pacific, Middle East, and Africa.Among these regions, the Asia Pacific holds the largest market share. India and China considered being prominent players in the Asia Pacific region as one of the major suppliers of products and raw materials.  Factors responsible for the growth of the global toys and games market are rising in the number of retail outlets along with the rising disposable income of consumers. There is a high demand from emerging countries like Singapore and India, which influenced the toys and games market. The increasing industrial and commercial sectors in the developing countries are responsible for increasing the demand for the product.

Source: BlueWeave Consulting

Recent Developments

• April 2021- Matchbox launched a series of toy cars inspired by real-life electric and hybrid carsto make its miniatures more sustainable and raise awareness among children about the impact of motoring on the environment.

• June 2021- E-commerce major Flipkart announced the formation of a joint venture with Ace Turtle to bring Toys"R"Us and Babies"R"Us to its platform in India. As part of the joint venture, Toys"R" Us and Babies"R" Us have been licensed to operate in India.

Competitive Landscape

The key players in the global toys and games market are LeapFrog Enterprises, Vivid Imaginations, Mattel, Ravensburger, Lansay, PlaymatesToys, TOMY, The LEGO Group, The ToyQuest, Hasbro, MGA Entertainment, Funtastic, Funko, JAKKS Pacific and other key manufacturers.

The key players operating in the market are taking all possible measures to gain a competitive edge by launching announcing new toys and games in the market to cater to the welfares of their target consumers. New product launch is the most favored marketing strategy in the toys and games market.

Scope of the Report

• By Product Type

• Games and Puzzles
• Video Games
• Construction Toys
• Dolls and Accessories
• Outdoor and Sports Toys
• Other Product Types

• By Distribution Channel

• Online
• Offline Channels

• By Region

• North America
• Latin America
• Europe
• The Asia Pacific
• The Middle East
• Africa

1. Research Framework

    1.1. Research Objective

    1.2. Product Overview

1.3. Market Segmentation

2. Research Methodology

    2.1. Qualitative Research

            2.1.1. Primary & Secondary Research

2.2. Quantitative Research

2.3. Market Breakdown & Data Triangulation

           2.3.1. Secondary Research

           2.3.2. Primary Research

    2.4. Breakdown of Primary Research Respondents, By Region

    2.5. Assumption & Limitation

3. Executive Summary

4. Global Toys and Games MarketInsights

    4.1. DROC Analysis

           4.1.1. Growth Drivers

           4.1.2. Restraints

           4.1.3. Opportunities

           4.1.4. Challenges

    4.2. Recent Development

    4.3. Porter’s Five Forces Analysis

            4.3.1. Bargaining Power of Suppliers

            4.3.2. Bargaining Power of Buyers

            4.3.3. Threat of New Entrants

            4.3.4. Threat of Substitutes

            4.3.5. Intensity of Rivalry

   4.4 Value Chain Analysis

4.5 Key Strategic Developments

5. Global Toys and Games Market Overview

    5.1. Market Size & Forecast by Value, 2017-2027

            5.1.1. By Value (USD Billion)

    5.2. Market Share & Forecast

5.2.1. By Product Type

5.2.1.1. Games and Puzzles

                5.2.1.2. Video Games

                5.2.1.3. Construction Toys

                5.2.1.4. Dolls and Accessories

                5.2.1.5. Outdoor and Sports Toys

                5.2.1.6. Other Product Types

5.2.2. By Distribution Channel

                5.2.2.1. Online

5.2.2.2. Offline

5.2.3. By Region

5.2.3.1. North America

5.2.3.2. Latin America

5.2.3.3. Europe

5.2.3.4. Asia Pacific

5.2.3.5. Middle East

5.2.3.6. Africa

6. North America Toys and Games Market

6.1. Market Size & Forecast by Value, 2017-2027

              6.1.1. By Value (USD Billion)

         6.2. Market Share & Forecast

          6.2.1. By Product Type

              6.2.2. By Distribution Channel

6.2.3. By Country

   6.2.3.1. United States

                       6.2.3.2. Canada

7. EuropeToys and Games Market

    7.1. Market Size & Forecast by Value, 2017-2027

            7.1.1. By Value (USD Billion)

7.2. Market Share & Forecast

         7.2.1. By Product Type

          7.2.2. By Distribution Channel

7.2.3. By Country

7.2.3.1. Germany

7.2.3.2. Poland

7.2.3.3. Russia

7.2.3.4. Italy

7.2.3.5. France

7.2.3.6. United Kingdom

7.2.3.7. Spain

7.2.3.8. Rest of Europe

8. Asia Pacific Toys and Games Market

 8.1. Market Size & Forecast by Value, 2017-2027

             8.1.1. By Value (USD Billion)

     8.2. Market Share & Forecast

          8.2.1. By Product Type

         8.2.2. By DistributionChannel

8.2.3. By Country

8.2.3.1. China

8.2.3.2. India

8.2.3.3. Japan

8.2.3.4. Malaysia

8.2.3.5. Singapore

8.2.3.6. Rest of Asia Pacific

9. Latin America Toys and Games Market

9.1.    Market Size & Forecast by Value, 2017-2027

             9.1.1. By Value (USD Billion)

    9.2. Market Share & Forecast

          9.2.1. By Product Type

         9.2.2. By DistributionChannel

9.2.3. By Country

9.2.3.1. Brazil

9.2.3.2. Mexico

                 9.2.3.3. Rest of Latin America

10. Middle East & AfricaToys and Games Market

  10.1.Market Size & Forecast by Value, 2017-2027

         10.1.1. By Value (USD Billion)

    10.2. Market Share & Forecast

         10.2.1. By Product Type

         10.2.2. By DistributionChannel

10.2.3. By Country

10.2.3.1. Saudi Arabia

10.2.3.2. UAE

10.2.3.3. South Africa

             10.2.3.4. Rest of Middle East & Africa

11.      Competitive Landscape

     11.1. List of Key Players and Their Offerings

     11.2. Market/Ranking Share Analysis

     11.3. Competitive Benchmarking, By Operating Parameters

12.      COVID-19 Impact

13.      Company Profile (Company Overview, Financial Matrix, Competitive landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook)

13.1. LeapFrog Enterprises

    13.2. Vivid Imaginations

    13.3. Mattel

    13.4. Ravens burger

    13.5. Lansay

    13.6. Playmates Toys

    13.7. TOMY

    13.8. The LEGO Group

    13.9. Toys Quest

   13.10. MGA Entertainment

    13.11. Funtastic

    13.12. Funko

    13.13. JAKKS Pacific

13.14. Other Manufacturers

14. Key Strategic Recommendations

* Financial information of non-listed Companies will be provided as per availability

**The segmentation and the companies are subjected to modifications based on in-depth study during the final deliverable.

List of Figures

Fig 1: Global Toys and Games MarketSegmentation

Fig 2: Global Toys and Games Market Value Chain Analysis,

Fig 3: Company Market Share Analysis, 2020

Fig 4: Global Toys and Games Market Size, By Value (USD Billion), 2017-2027

Fig 5: Global Toys and Games Market Share (%), ByProduct Type, By Value, 2017-2027

Fig 6: Global Toys and Games Market Share (%), By DistributionChannel, By Value, 2017-2027

Fig 7: Global Toys and Games Market Share (%), By Country, By Value, 2017-2027

Fig 8: North AmericaToys and Games Market Size, By Value (USD Billion), 2017-2027

Fig 9: North AmericaToys and Games Market Share (%), By Product Type, By Value, 2017-2027

Fig 10: North America Toys and Games Market Share (%), By Distribution Channel, By Value, 2017-2027

Fig 11: North AmericaToys and Games Market Share (%), By Country, By Value, 2017-2027

Fig 12: EuropeToys and Games Market Size, By Value (USD Billion), 2017-2027

Fig 13: EuropeToys and Games Market Share (%), By Product Type, By Value, 2017-2027

Fig 14: Europe Toys and Games Market Share (%), By Distribution Channel, By Value, 2017-2027

Fig 15: EuropeToys and Games Market Share (%), By Country, By Value, 2017-2027

Fig 16: Asia-PacificToys and Games Market Size, By Value (USD Billion), 2017-2027

Fig 17: Asia-Pacific,Toys and Games Market Share (%), By Product Type, By Value, 2017-2027

Fig 18: Asia-Pacific, Toys and Games Market Share (%), By Distribution Channel, By Value, 2017-2027

Fig 19: Asia-PacificToys and Games Market Share (%), By Country, By Value,2017-2027

Fig 20: Latin AmericaToys and Games Market Size, By Value (USD Billion), 2017-2027

Fig 21: Latin AmericaToys and Games Market Share (%), ByProduct Type, By Value, 2017-2027

Fig 22: Latin America Toys and Games Market Share (%), By Distribution Channel, By Value, 2017-2027

Fig 23: Latin AmericaToys and Games Market Share (%), By Country, By Value, 2017-2027

Fig 24: Middle East & AfricaToys and Games Market Size, By Value (USD Billion), 2017-2027

Fig 25: Middle East & AfricaToys and Games Market Share (%), ByProduct Type, By Value, 2017-2027

Fig 26: Middle East & Africa Toys and Games Market Share (%), By DistributionChannel, By Value, 2017-2027

Fig 27: Middle East & AfricaToys and Games Market Share (%), By Country, By Value, 2017-2027

List of Tables

Table 28: Global Toys and Games Market Size, By Product Type, By Value (USD Billion), 2017-2027

Table 29: Global Toys and Games Market Size, By Distribution Channel, By Value (USD Billion), 2017-2027

Table 30: Global Toys and Games Market Size, By Region, By Value (USD Billion), 2017-2027

Table 31: North AmericaToys and Games Market Size, By Product Type, By Value (USD Billion), 2017-2027

Table 32: North America Toys and Games Market Size, By Distribution Channel, By Value (USD Billion), 2017-2027

Table 33: North AmericaToys and Games Market Size, By Country, By Value (USD Billion), 2017-2027

Table 34: EuropeToys and Games Market Size, By Product Type, By Value (USD Billion), 2017-2027

Table 35: Europe Toys and Games Market Size, By Distribution Channel, By Value (USD Billion), 2017-2027

Table 36: EuropeToys and Games Market Size, By Country, By Value (USD Billion), 2017-2027

Table 37: The Asia-PacificToys and Games Market Size, ByProduct Type, By Value (USD Billion), 2017-2027

Table 38: The Asia-Pacific Toys and Games Market Size, By Distribution Channel, By Value (USD Billion), 2017-2027

Table 39: The Asia-PacificToys and Games Market Size, By Country, By Value (USD Billion), 2017-2027

Table 40: Latin AmericaToys and Games Market Size, By Product Type, By Value (USD Billion), 2017-2027

Table 41: Latin America Toys and Games Market Size, By DistributionChannel, By Value (USD Billion), 2017-2027

Table 42: Latin AmericaToys and Games Market Size, By Country, By Value (USD Billion), 2017-2027

Table 43: The Middle-East & AfricaToys and Games Market Size, By Product Type, By Value (USD Billion), 2017-2027

Table 44: The Middle-East & Africa Toys and Games Market Size, By DistributionChannel, By Value (USD Billion), 2017-2027

Table 45: The Middle-East & AfricaToys and Games Market Size, By Country, By Value (USD Billion), 2017-2027

Table 46: LeapFrog EnterprisesFinancial Analysis

Table 47: LeapFrog EnterprisesBusiness Overview

Table 48: Vivid ImaginationsFinancial Analysis

Table 49: Vivid ImaginationsBusiness Overview

Table 50: MattelFinancial Analysis

Table 51: MattelBusiness Overview

Table 52: Ravens burgerFinancial Analysis

Table 53: Ravens burgerBusiness Overview

Table 54: LansayFinancial Analysis

Table 55: LansayBusiness Overview

Table 56: Playmates ToysFinancial Analysis

Table 57: PlaymatesToysBusiness Overview

Table 58: TOMYFinancial Analysis

Table 59: TOMYBusiness Overview

Table 60: The LEGO GroupFinancial Analysis

Table 61: The LEGO GroupBusiness Overview

Table 62: Toys QuestFinancial Analysis

Table 63: Toys QuestBusiness Overview

Table 64: HasbroFinancial Analysis

Table 65: HasbroBusiness Overview

Table 66: MGA EntertainmentFinancial Analysis

Table 67: MGA EntertainmentBusiness Overview

Table 68: FuntasticFinancial Analysis

Table 69: FuntasticBusiness Overview

Table 70: FunkoFinancial Analysis

Table 71: FunkoBusiness Overview

Table 72: JAKKS PacificFinancial Analysis

Table 73: JAKKS PacificBusiness Overview