Report Overview

Global Hard Seltzer Market- Industry Trends & Forecast Report 2028

The global hard seltzer market was worth USD 9 billion in 2021 and is further projected to reach USD 37.1 billion by the year 2028, exhibiting a CAGR of 22.40% during the forecast period. The market is witnessing tremendous growth owing to the driving factors such as rising demand for low sugar carbonated drinks among consumers along with increasing health consciousness which is influencing this shift. Furthermore, increasing launches and availability of hard seltzer in different flavors to boost their appeal is also propelling the growth of the global hard seltzer market.

Hard Seltzer - Overview

Hard seltzer is a carbonated drink that is produced as is beer but with little sugar. A small amount of sugar is added to the carbonated water which is then fermented by yeast that turns sugar into alcohol. This alcohol content is extremely low and is generally around 5%. The calorie count is also limited to these drinks. However, both alcohol and calorie content differ in every brand. Hard seltzer is mostly available in cans.

Global Hard Seltzer Market Forecast and Trends

Growth Drivers

Rising Health Consciousness among Consumers

The hard seltzer is gaining huge popularity among consumers as an effective replacement for regular alcohol. With the rising health consciousness among consumers and their efforts to decrease their alcohol consumption, the demand for hard seltzer is projected to surge in the forecast period. This is because hard seltzer is healthier compared to other alcoholic beverages due to fewer calories, sugars, and carbs. Furthermore, they are also 100% gluten-free which makes them safe for people with celiac disease.

Increasing Popularity of Online Sales Channels

Since the COVID-19 pandemic halted the distribution channels for hard seltzer, online stores emerged as an effective alternative for the purchase and sales of these products. Since people started focusing on their health more during the pandemic, their consumption pattern through the online stores as the major buying channels also changed. Due to this, the demand for hard seltzer on online stores such as Amazon.com, Target, etc., witnessed a significant spike during this period. This pattern is projected to expand in the forecast period, propelling the overall market growth.

Restraints

Negative Health Impact due to Overconsumption

Hard seltzer contains less sugar and is considered better for health compared to alcohol. However, this fine line is often blurred when consumers start replacing hard seltzer with health drinks, which further leads to overconsumption. Experts claim that overconsumption of hard seltzer can lead to negative health consequences similar to alcohol and therefore consumed in moderation. It can cause impairment, inflammation, dehydration, and addiction. This acts as a huge restraining factor for the global hard seltzer market.

Impact of COVID-19 on Global Hard Seltzer Market

The global hard seltzer market registered a negative impact post the COVID-19 pandemic outbreak. The lockdown imposed by several countries to mitigate the virus spread directly influenced the people’s mobility. Furthermore, several stores were out of stock for hard seltzer due to hindrance in the distribution channels and panic buying of several products from convenience stores and supermarkets/hypermarkets. The demand for hard seltzer also registered a sharp decline from the on-trade channels since the bars, hotels and other channels were closed due to lockdown restrictions.

Global Hard Seltzer Market - By Alcohol by Volume Content

Based on alcohol by volume content, the global hard seltzer market is segmented into 1.0% to 4.9%, 5.0% to 6.9%, and others. The 5.0% to 6.9% segment holds the largest share in the global hard seltzer market. The demand for low-content alcohol is gaining huge popularity among consumers. Due to this, several alcohol brands are launching hard seltzer in this ABV range to tap into the growing market opportunities. The availability of a wide range of products is anticipated to drive the growth of this segment in the forecast period.

Global Hard Seltzer Market - By Distribution Channel

Based on the distribution channel, the global hard seltzer market is segmented into off-trade and on-trade. The off-trade segment accounts for the largest market share. Consumers are more inclined towards purchasing hard seltzer from offline channels such as convenience stores, supermarkets and hypermarkets, wine and beer shops, etc. The online channels are also gaining huge popularity among consumers and are projected to witness significant growth during the forecast period. The on-trade segment also covers substantial market share due to high demand from bars, clubs, hotels, etc.

Global Hard Seltzer Market - Regional Insights

Geographically, the global hard seltzer market is segmented into North America, Europe, Asia-Pacific, Latin America, Middle East & Africa. North America dominates the global hard seltzer market owing to the high penetration of various hard seltzer brands in this region. Hard seltzer is gaining huge popularity among younger consumers in this region mainly because of its low sugar content. However, the Asia-Pacific region is also emerging as an appealing market for hard seltzer owing to the favorable drinking culture in several countries such as South Korea, China, Australia, etc.

Competitive Landscape

The leading market players of the global hard seltzer market are Briggs Hard Seltzer, Henry's Hard Sparkling Water, Bon & Viv Spiked Seltzer, Truly Hard Seltzer, White Claw Hard Seltzer, Nauti Hard Seltzer, Willie's Superbrew, Smirnoff Seltzer Red, White and Berry, High Noon Hard Seltzer, JuneShine Hard Kombucha Acai Berry, Màkku Passionfruit, Two Robbers Hard Seltzer, Amass Hard Seltzer, and other prominent players.

The global hard seltzer market is highly fragmented with the presence of several alcohol companies. The companies constantly launch new products with new flavors and significantly focus on improving their distribution channel to boost their sales. They also focus on attractive packaging to garner consumers’ attention. Furthermore, the adoption of competitive strategies such as partnerships, mergers, acquisitions, collaborations, etc., is also prominent in this market.

Recent Development

• In March 2022, Molson Coors Beverage Co., a US-based drink and brewing company, announced the launch of new variants of its Vizzy hard seltzer brand that contains a mix of fruit flavors and real orange juice.
• In March 2022, Bale Breaker Brewing announced plans to expand the YOXI Hard Seltzer line with a new variety pack that contains three new flavors including Paloma Ranch Water, Spicy Mango, and Strawberry Citrus.

Scope of the Report

By Alcohol by Volume Content

• 1.0% to 4.9%
• 5.0% to 6.9%
• Others

By Distribution Channel

• Off-Trade
• On-Trade

By Region

• North America
• Europe
• Asia-Pacific (APAC)
• Latin America (LATAM)
• Middle-East & Africa (MEA)

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Research Methodology
   1. Qualitative Research
      1. Primary & Secondary Research
   2. Quantitative Research
   3. Market Breakdown & Data Triangulation
      1. Secondary Research
      2. Primary Research
   4. Breakdown of Primary Research Respondents, By Region
   5. Assumption & Limitation
3. Executive Summary
4. Global Hard Seltzer Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
      2. Restraints
      3. Opportunities
      4. Challenges
   3. Technological Advancement/Recent Development
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
5. Global Hard Seltzer Market Overview
   1. Market Size & Forecast by Value, 2018-2028
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By ABV Content
         1. 1% to 4.9%
         2. 5% to 6.9%
         3. 7% and Above
      2. By Packaging Material
         1. Cans
         2. Glass
         3. Others
      3. By Distribution Channel
         1. Supermarkets and Hypermarkets
         2. Online Stores
         3. Others
      4. By Flavour
         1. Cherry
         2. Grapefruit
         3. Mango
         4. Lime
         5. Others
      5. By Region
         1. North America
         2. Europe
         3. The Asia Pacific
         4. Latin America
         5. The Middle East and Africa
6. North America Hard Seltzer Market
   1. Market Size & Forecast by Value, 2018-2028
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By ABV Content
      2. By Packaging Material
      3. By Distribution Channel
      4. By Flavour
      5. By Country
         1. United States
         2. Canada
7. Europe Hard Seltzer Market
   1. Market Size & Forecast by Value, 2018-2028
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By ABV Content
      2. By Packaging Material
      3. By Distribution Channel
      4. By Flavour
      5. By Country
         1. Germany
         2. United Kingdom
         3. Italy
         4. France
         5. Spain
         6. Rest of Europe
8. Asia-Pacific Hard Seltzer Market
   1. Market Size & Forecast by Value, 2018-2028
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By ABV Content
      2. By Packaging Material
      3. By Distribution Channel
      4. By Flavour
      5. By Country
         1. China
         2. India
         3. Japan
         4. South Korea
         5. Rest of Asia Pacific
9. Latin America Hard Seltzer Market
   1. Market Size & Forecast by Value, 2018-2028
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By ABV Content
      2. By Packaging Material
      3. By Distribution Channel
      4. By Flavour
      5. By Country
         1. Brazil
         2. Mexico
         3. Rest of Latin America
10. Middle East & Africa Hard Seltzer Market
    1. Market Size & Forecast by Value, 2018-2028
       1. By Value (USD Million)
    2. Market Share & Forecast
       1. By ABV Content
       2. By Packaging Material
       3. By Distribution Channel
       4. By Flavour
       5. By Country
          1. Saudi Arabia
          2. UAE
          3. South Africa
          4. Rest of Middle East & Africa
11. Competitive Landscape
    1. List of Key Players and Their Offerings
    2. Market Share Analysis, 2021
    3. Competitive Benchmarking, By Operating Parameters
    4. Key Strategic Development (Merger, Acquisition, Partnership)
12. Impact of Covid-19 on Global Hard Seltzer Industry
13. Company Profile (Company Overview, Financial Matrix, Competitive landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook) **
    1. Anheuser-Busch InBev
    2. Barefoot Cellars (E. & J. Gallo Winery)
    3. Blue Marble Cocktails Inc.
    4. Ficks & Co.
    5. Future Proof Brands LLC
    6. Hard Seltzer Beverage Company LLC (The Boston Beer Company Inc)
    7. Lift Bridge Brewing Co.
    8. Oskar Blues Brewery
    9. White Claw Hard Seltzer
    10. Mark Anthony Brands International
    11. The Coca Cola Company
    12. Diageo plc
    13. Heineken N.V.
    14. Molson Coors Beverage Company
    15. Constellation Brands, Inc.
    16. Kopparberg
    17. San Juan Seltzer, Inc.
    18. Other prominent players

14. Key Strategic Recommendations

*Financial information in case of non-listed companies will be provided as per availability

**The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable

List Of Figures

Figure 1        Global Hard Seltzer Market Segmentation

Figure 2        Global Hard Seltzer Market Value Chain Analysis

Figure 3        Company Market Share Analysis, 2021

Figure 4        Global Hard Seltzer Market Size, By Value (USD Million), 2018-2028

Figure 5        Global Hard Seltzer Market Share, By ABV Content, By Value, 2018-2028

Figure 6        Global Hard Seltzer Market Share, By Packaging Material, By Value, 2018-2028

Figure 7        Global Hard Seltzer Market Share, By Distribution Channel, By Value, 2018-2028

Figure 8        Global Hard Seltzer Market Share, By Flavour, By Value, 2018-2028

Figure 9        Global Hard Seltzer Market Share, By Region, By Value, 2018-2028

Figure 10       North America Hard Seltzer Market Size, By Value (USD Million), 2018-2028

Figure 11       North America Hard Seltzer Market Share, By ABV Content, By Value, 2018-2028

Figure 12       North America Hard Seltzer Market Share, By Packaging Material, By Value, 2018-2028

Figure 13       North America Hard Seltzer Market Share, By Distribution Channel, By Value, 2018-2028

Figure 14       North America Hard Seltzer Market Share, By Flavour, By Value, 2018-2028

Figure 15       North America Hard Seltzer Market Share, By Country, By Value, 2018-2028

Figure 16       Europe Hard Seltzer Market Size, By Value (USD Million), 2018-2028

Figure 17       Europe Hard Seltzer Market Share, By ABV Content, By Value, 2018-2028

Figure 18       Europe Hard Seltzer Market Share, By Packaging Material, By Value, 2018-2028

Figure 19       Europe Hard Seltzer Market Share, By Distribution Channel, By Value, 2018-2028

Figure 20       Europe Hard Seltzer Market Share, By Flavour, By Value, 2018-2028

Figure 21       Europe Hard Seltzer Market Share, By Country, By Value, 2018-2028

Figure 22       Asia-Pacific Hard Seltzer Market Size, By Value (USD Million), 2018-2028

Figure 23       Asia-Pacific Hard Seltzer Market Share, By ABV Content, By Value, 2018-2028

Figure 24       Asia-Pacific Hard Seltzer Market Share, By Packaging Material, By Value, 2018-2028

Figure 25       Asia-Pacific Hard Seltzer Market Share, By Distribution Channel, By Value, 2018-2028

Figure 26       Asia-Pacific Hard Seltzer Market Share, By Flavour, By Value, 2018-2028

Figure 27       Asia-Pacific Hard Seltzer Market Share, By Country, By Value, 2018-2028

Figure 28       Latin America Hard Seltzer Market Size, By Value (USD Million), 2018-2028

Figure 29       Latin America Hard Seltzer Market Share, By ABV Content, By Value, 2018-2028

Figure 30       Latin America Hard Seltzer Market Share, By Packaging Material, By Value, 2018-2028

Figure 31       Latin America Hard Seltzer Market Share, By Distribution Channel, By Value, 2018-2028

Figure 32       Latin America Hard Seltzer Market Share, By Flavour, By Value, 2018-2028

Figure 33       Latin America Hard Seltzer Market Share, By Country, By Value, 2018-2028

Figure 34       Middle East & Africa Hard Seltzer Market Size, By Value (USD Million), 2018-2028

Figure 35       Middle East & Africa Hard Seltzer Market Share, By ABV Content, By Value, 2018-2028

Figure 36       Middle East & Africa Hard Seltzer Market Share, By Packaging Material, By Value, 2018-2028

Figure 37       Middle East & Africa Hard Seltzer Market Share, By Distribution Channel, By Value, 2018-2028

Figure 38       Middle East & Africa Hard Seltzer Market Share, By Flavour, By Value, 2018-2028

Figure 39       Middle East & Africa Hard Seltzer Market Share, By Country, By Value, 2018-2028

List Of Tables

Table 1         Global Hard Seltzer Market Size, By ABV Content, By Value, 2018-2028                             

Table 2         Global Hard Seltzer Market Size, By Packaging Material, By Value, 2018-2028                     

Table 3         Global Hard Seltzer Market Size, By Distribution Channel, By Value, 2018-2028                           

Table 4         Global Hard Seltzer Market Size, By Flavour, By Value, 2018-2028                          

Table 5         Global Hard Seltzer Market Size, By Region, By Value, 2018-2028                           

Table 6         North America Hard Seltzer Market Size, By ABV Content, By Value, 2018-2028                           

Table 7         North America Hard Seltzer Market Size, By Packaging Material, By Value, 2018-2028                          

Table 8         North America Hard Seltzer Market Size, By Distribution Channel, By Value, 2018-2028                        

Table 9         North America Hard Seltzer Market Size, By Flavour, By Value, 2018-2028                         

Table 10        North America Hard Seltzer Market Size, By Country, By Value, 2018-2028                        

Table 11        Europe Hard Seltzer Market Size, By ABV Content, By Value, 2018-2028                            

Table 12        Europe Hard Seltzer Market Size, By Packaging Material, By Value, 2018-2028                    

Table 13        Europe Hard Seltzer Market Size, By Distribution Channel, By Value, 2018-2028                           

Table 14        Europe Hard Seltzer Market Size, By Flavour, By Value, 2018-2028                         

Table 15        Europe Hard Seltzer Market Size, By Country, By Value, 2018-2028                        

Table 16        Asia-Pacific Hard Seltzer Market Size, By ABV Content, By Value, 2018-2028                      

Table 17        Asia-Pacific Hard Seltzer Market Size, By Packaging Material, By Value, 2018-2028                       

Table 18        Asia-Pacific Hard Seltzer Market Size, By Distribution Channel, By Value, 2018-2028                     

Table 19        Asia-Pacific Hard Seltzer Market Size, By Flavour, By Value, 2018-2028                   

Table 20        Asia-Pacific Hard Seltzer Market Size, By Country, By Value, 2018-2028                            

Table 21        Latin America Hard Seltzer Market Size, By ABV Content, By Value, 2018-2028                            

Table 22        Latin America Hard Seltzer Market Size, By Packaging Material, By Value, 2018-2028                    

Table 23       Latin America Hard Seltzer Market Size, By Distribution Channel, By Value, 2018-2028                         

Table 24        Latin America Hard Seltzer Market Size, By Flavour, By Value, 2018-2028                          

Table 25        Latin America Hard Seltzer Market Size, By Country, By Value, 2018-2028                         

Table 26        Middle East & Africa Hard Seltzer Market Size, By ABV Content, By Value, 2018-2028                   

Table 27  Middle East & Africa Hard Seltzer Market Size, By Packaging Material, By Value, 2018-2028                            

Table 28   Middle East & Africa Hard Seltzer Market Size, By Distribution Channel, By Value, 2018-2028                     

Table 29        Middle East & Africa Hard Seltzer Market Size, By Flavour, By Value, 2018-2028                           

Table 30        Middle East & Africa Hard Seltzer Market Size, By Country, By Value, 2018-2028                          

Table 31        Anheuser-Busch InBev Company Overview                  

Table 32        Anheuser-Busch InBev Financial Overview                   

Table 33        Barefoot Cellars (E. & J. Gallo Winery) Company Overview                          

Table 34        Barefoot Cellars (E. & J. Gallo Winery) Financial Overview                           

Table 35        Ficks & Co. Company Overview                        

Table 36        Ficks & Co. Financial Overview                         

Table 37        Future Proof Brands LLC Company Overview                          

Table 38        Future Proof Brands LLC Financial Overview                           

Table 39        Lift Bridge Brewing Co. Company Overview                            

Table 40        Lift Bridge Brewing Co. Financial Overview                   

Table 41        White Claw Hard Seltzer Company Overview                          

Table 42        White Claw Hard Seltzer Financial Overview                           

Table 43        Mark Anthony Brands International Company Overview                     

Table 44        Mark Anthony Brands International Financial Overview                      

Table 45        The Coca Cola Company Overview                    

Table 46        The Coca Cola Company Financial Overview                           

Table 47        Diageo plc Company Overview                         

Table 48        Diageo plc Financial Overview                          

Table 49        Heineken N.V. Company Overview                    

Table 50        Heineken N.V. Financial Overview                     

Table 51        Molson Coors Beverage Company Overview                           

Table 52        Molson Coors Beverage Company Financial Overview                        

Table 53        Constellation Brands, Inc. Company Overview                        

Table 54        Constellation Brands, Inc. Financial Overview                         

Table 55        Kopparberg Company Overview                        

Table 56        Kopparberg Financial Overview                         

Table 57        San Juan Seltzer, Inc. Company Overview                   

Table 58        San Juan Seltzer, Inc. Financial Overview