Report Overview

India Air Fryer Market – Industry Trends & Forecast Report, 2030

India Air Fryer Market size by value was estimated at USD 176.28 million in 2023. During the forecast period between 2024 and 2030, the India Air Fryer Market size is projected to grow at a CAGR of 5.93% reaching a value of USD 347.21 million by 2030. Prominent drivers of the market are the rising disposable income, an increasing focus on health consciousness and awareness regarding a nutritious diet, growing demand for air fryers in cafes, shops, fast-food restaurants, and hotels, as well as the introduction of innovative products featuring enhanced designs. Although the concept of air fryers is relatively recent in India, it has swiftly gained traction among Indian households. The introduction of air fryers to the Indian market dates back to around 2013, and since then, these appliances have been creating a significant impact in the cooking and home appliance sectors. Notably, international companies such as Philips and Tefal played a pivotal role in popularizing the idea of air fryers. Positioned as a healthier and more convenient alternative to traditional deep frying, which is a prevalent cooking method in India, air fryers gained traction as consumers became increasingly aware of their benefits.

By volume, the India Air Fryer Market size was estimated at 0.76 million units in 2023. During the forecast period between 2024 and 2030, the India Air Fryer Market size is projected to grow at a CAGR of 2.44% reaching the volume of 0.9 million units by 2030. Presently, the market offers a diverse range of air fryers, catering to varying price points and models that align with the distinct needs and preferences of Indian consumers. In the present decade, environmentally conscious consumers prioritize appliances that offer convenience while minimizing energy use and carbon emissions. Air fryers, with their smaller size, consume less energy compared to traditional ovens and stovetops. Their efficient application of heat to food results in lower overall energy consumption. Additionally, the use of powerful convection fans and swift hot air circulation enables air fryers to cook food faster, leading to gas and energy savings. Equipped with adjustable timers and temperature settings, air fryers provide precise control, reducing energy waste and the risk of overcooking. These attributes, coupled with economical energy expenses and minimal environmental impact, propel the development of the air fryer market.

Air Fryer Market – Overview

An air fryer is a culinary appliance that employs hot air circulation and a minimal quantity of oil to cook food, yielding a crisp and uniformly cooked outcome akin to deep frying. It is acknowledged as a healthier substitute for traditional frying techniques, as it diminishes the quantity of oil employed while preserving the desired texture and flavor of fried items.

India Air Fryer Market

Growth Drivers

Rising Health Awareness

The burgeoning growth of the air fryer market in India is significantly propelled by the rising awareness among consumers about health concerns and the benefits associated with low-oil or oil-free cooking methods. In response to an increased focus on health and wellness, people are actively seeking ways to mitigate the consumption of harmful fats linked to obesity, heart disease, and other health issues. Recent years have witnessed a surge in the prevalence of these health concerns, with cardiovascular diseases, according to the WHO, standing as the primary global cause of around 17.9 million annual fatalities. Additionally, the WHO notes that over 1 billion individuals worldwide are grappling with obesity, including 650.0 million adults, 39.0 million children, and 340.0 million adolescents, with this number continually on the rise. By 2025, it is projected that nearly 167 million people will face health consequences due to obesity or being overweight. In addressing this health challenge, air fryers leverage hot air circulation and convection technology to craft delectable and crispy food with minimal or no oil. This innovative approach enables individuals to savor their favorite fried dishes while adhering to their health and dietary objectives.

Challenges

High Initial Cost

The India Air Fryer Market growth faces a restraint in the form of a high initial cost. The considerable upfront expense associated with acquiring air fryers can deter potential consumers from making immediate purchases. This financial barrier may impact market penetration, particularly among price-sensitive consumers who may opt for more traditional and affordable cooking appliances. Overcoming this obstacle would require strategic pricing models, promotions, or financing options to make air fryers more accessible, expanding their adoption in the Indian market.

Impact of Escalating Geopolitical Tensions on India Air Fryer Market

Geopolitical tensions can have a multifaceted impact on the India Air Fryer Market. Fluctuations in international relations may influence trade dynamics, affecting the import and export of essential components for air fryer manufacturing. Changes in diplomatic relations could lead to trade restrictions, impacting the supply chain and potentially causing disruptions in the market. Currency fluctuations and economic uncertainties arising from geopolitical tensions may affect consumer purchasing power, influencing buying decisions for non-essential items like air fryers. Additionally, political instability can create an unpredictable business environment, affecting investor confidence and overall market growth. Continuous monitoring and adaptation to geopolitical developments become crucial for stakeholders in the India Air Fryer Market to navigate potential challenges and seize opportunities.

India Air Fryer Market

Segmental Coverage

India Air Fryer Market – By Product

By product, the India Air Fryer Market is split into Manual/Analog and Digital/Electric segments. The digital/electric segment holds a higher share in the India Air Fryer Market by product. Digital or electric air fryers offer advanced features, precise temperature control, and programmable settings, providing users with greater convenience and versatility in cooking. The ease of use and automation appeal to modern consumers seeking efficient kitchen appliances. Additionally, the increasing adoption of smart home technologies contributes to the popularity of digital air fryers. These appliances align with the contemporary lifestyle, catering to consumers who prioritize technology-driven and time-saving cooking solutions. As a result, the digital/electric segment has gained prominence, reflected the evolving preferences and demand of the Indian consumer base in the air fryer market.

India Air Fryer Market – By End User

Based on end user, the India Air Fryer Market is bifurcated into Residential and Commercial segments. The residential segment dominates the India Air Fryer Market by end user. It is mainly attributed to the increasing popularity of air fryers equipped with advanced technologies that eliminate odors, ensuring a clean and fresh home environment without lingering smells. Moreover, the market is experiencing growth driven by changing lifestyles and growing disposable income, leading to a higher adoption of air fryers.

India Air Fryer Market – By Distribution Channel

On the basis on distribution channel, the India Air Fryer Market is divided into Hypermarket/Supermarket, Specialty Stores, and Online Channels segments. The online channels segment holds the highest share in the India Air Fryer Market by distribution channel, due to its convenience, accessibility, and a surge in online shopping trends. Consumers prefer the ease of browsing and purchasing air fryers from various online platforms, which offer a wide range of choices and often provide attractive discounts. Additionally, the growing penetration of e-commerce and digital payment methods further propels the popularity of online channels. The ease of doorstep delivery and the ability to compare prices contribute to the significant market share held by online distribution channels in the Indian Air Fryer Market.

India Air Fryer Market – By Region

Geographically, the India Air Fryer Market is divided into North India, South India, East India, and West India regions.

Competitive Landscape

Major players operating in India Air Fryer Market include Koninklijke Philips N.V., Inalsa, Bajaj Electricals Limited, Panasonic, LG, Havells India Limited, Decure, and Surya Electronics. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

• In May 2023 - Philips, in collaboration with Croma, introduced a new air fryer in India, featuring a transparent cooking window enabling users to monitor the cooking process, preventing overcooking or burning.

Scope of the Report

By Product

• Manual/ Analog

• Digital/Electric

By End User

• Residential

• Commercial

By Distribution Channel

• Hypermarkets/Supermarkets

• Specialty Stores

• Online Channels

By Region

• North India

• South India

• East India

• West India

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3. India Air Fryer Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Rising health consciousness
         2. Convenience and timesaving
         3. Versatility
         4. Increasing Marketing and social media
      2. Restraints
         1. High initial cost
         2. Limited capacity
      3. Opportunities
         1. Advancement in technology
         2. Growing disposable income
      4. Challenges
         1. Safety concerns
         2. Competition from other appliances
   3. Technological Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. India Air Fryer Market: Marketing Strategies
5. India Air Fryer Market Overview
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Million)
      2. By Volume (Million Units)
   2. Market Share & Forecast
      1. By Product
         1. Manual/ Analog
         2. Digital/Electric
      2. By End User
         1. Residential
         2. Commercial
      3. By Distribution Channel
         1. Hypermarket/Supermarket
         2. Specialty Stores
         3. Online Channels
      4. By Region
         1. North India
         2. South India
         3. East India
         4. West India
6. North India Air Fryer Market
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Million)
      2. By Volume (Million Units)
   2. Market Share & Forecast
      1. By Product
      2. By End User
      3. By Distribution Channel
7. South India Air Fryer Market
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Million)
      2. By Volume (Million Units)
   2. Market Share & Forecast
      1. By Product
      2. By End User
      3. By Distribution Channel
8. East India Air Fryer Market
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Million)
      2. By Volume (Million Units)
   2. Market Share & Forecast
      1. By Product
      2. By End User
      3. By Distribution Channel
9. West India Air Fryer Market
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Million)
      2. By Volume (Million Units)
   2. Market Share & Forecast
      1. By Product
      2. By End User
      3. By Distribution Channel
10. Competitive Landscape
    1. List of Key Players and Their Offerings
    2. India Air Fryer Company Market Share Analysis, 2023
    3. Competitive Benchmarking, By Operating Parameters
    4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
11. India Air Fryer Market Import & Export
12. Impact of Escalating Geopolitical Tensions on India Air Fryer Market
13. Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)
    1. Koninklijke Philips N.V.
    2. Inalsa
    3. Bajaj Electricals Limited
    4. Panasonic
    5. LG
    6. Havells India Limited
    7. Decure
    8. Surya Electronics
    9. Other Prominent Players
14. Key Strategic Recommendations
15. Research Methodology
    1. Qualitative Research
       1. Primary & Secondary Research
    2. Quantitative Research
    3.  Market Breakdown & Data Triangulation
       1.  Secondary Research
       2.  Primary Research
    4.  Breakdown of Primary Research Respondents, By Region
    5.  Assumptions & Limitations

*Financial information of non-listed companies can be provided as per availability.

**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable.

List of Figures

Figure 1       India Air Fryer Segmentation    

Figure 2       India Air Fryer Market Value Chain Analysis  

Figure 3       Company Market Share Analysis, 2023

Figure 4       India Air Fryer Market Size, By Value (USD Million), 2019–2030 

Figure 5       India Air Fryer Market Size, By Volume (Million Units), 2019–2030      

Figure 6       India Air Fryer Market Share, By Product, By Value, 2019–2030

Figure 7       India Air Fryer Market Share, By Product, By Volume, 2019–2030       

Figure 8       India Air Fryer Market Share, By End User, By Value, 2019–2030        

Figure 9       India Air Fryer Market Share, By End User, By Volume, 2019–2030     

Figure 10     India Air Fryer Market Share, By Distribution Channel, By Value, 2019–2030 

Figure 11     India Air Fryer Market Share, By Distribution Channel, By Volume, 2019–2030         

Figure 12     North India Air Fryer Market Size, By Value (USD Million), 2019–2030 

Figure 13     North India Air Fryer Market Size, By Volume (Million Units), 2019–2030      

Figure 14     North India Air Fryer Market Share, By Product, By Value, 2019–2030 

Figure 15     North India Air Fryer Market Share, By Product, By Volume, 2019–2030       

Figure 16     North India Air Fryer Market Share, By End User, By Value, 2019–2030

Figure 17     North India Air Fryer Market Share, By End User, By Volume, 2019–2030     

Figure 18     North India Air Fryer Market Share, By Distribution Channel, By Value, 2019–2030         

Figure 19     North India Air Fryer Market Share, By Distribution Channel, By Volume, 2019–2030 

Figure 20     South India Air Fryer Market Size, By Value (USD Million), 2019–2030

Figure 21     South India Air Fryer Market Size, By Volume (Million Units), 2019–2030      

Figure 22     South India Air Fryer Market Share, By Product, By Value, 2019–2030

Figure 23     South India Air Fryer Market Share, By Product, By Volume, 2019–2030       

Figure 24     South India Air Fryer Market Share, By End User, By Value, 2019–2030        

Figure 25     South India Air Fryer Market Share, By End User, By Volume, 2019–2030     

Figure 26     South India Air Fryer Market Share, By Distribution Channel, By Value, 2019–2030 

Figure 27     South India Air Fryer Market Share, By Distribution Channel, By Volume, 2019–2030 

Figure 28     East India Air Fryer Market Size, By Value (USD Million), 2019–2030   

Figure 29     East India Air Fryer Market Size, By Volume (Million Units), 2019–2030

Figure 30     East India Air Fryer Market Share, By Product, By Value, 2019–2030   

Figure 31     East India Air Fryer Market Share, By Product, By Volume, 2019–2030

Figure 32     East India Air Fryer Market Share, By End User, By Value, 2019–2030 

Figure 33     East India Air Fryer Market Share, By End User, By Volume, 2019–2030       

Figure 34     East India Air Fryer Market Share, By Distribution Channel, By Value, 2019–2030         

Figure 35     East India Air Fryer Market Share, By Distribution Channel, By Volume, 2019–2030 

Figure 36     West India Air Fryer Market Size, By Value (USD Million), 2019–2030  

Figure 37     West India Air Fryer Market Size, By Volume (Million Units), 2019–2030       

Figure 38     West India Air Fryer Market Share, By Product, By Value, 2019–2030  

Figure 39     West India Air Fryer Market Share, By Product, By Volume, 2019–2030

Figure 40     West India Air Fryer Market Share, By End User, By Value, 2019–2030

Figure 41     West India Air Fryer Market Share, By End User, By Volume, 2019–2030      

Figure 42     West India Air Fryer Market Share, By Distribution Channel, By Value, 2019–2030         

Figure 43     West India Air Fryer Market Share, By Distribution Channel, By Volume, 2019–2030 

List of Tables

Table 1        India Air Fryer Market Size, By Value (USD Million), 2019–2030 

Table 2        India Air Fryer Market Size, By Volume (Million Units), 2019–2030      

Table 3        India Air Fryer Market Size, By Product, By Value, 2019–2030   

Table 4        India Air Fryer Market Size, By Product, By Volume, 2019–2030

Table 5        India Air Fryer Market Size, By End User, By Value, 2019–2030 

Table 6        India Air Fryer Market Size, By End User, By Volume, 2019–2030        

Table 7        India Air Fryer Market Size, By Distribution Channel, By Value, 2019–2030   

Table 8        India Air Fryer Market Size, By Distribution Channel, By Volume, 2019–2030

Table 9        North India Air Fryer Market Size, By Value (USD Million), 2019–2030 

Table 10      North India Air Fryer Market Size, By Volume (Million Units), 2019–2030      

Table 11      North India Air Fryer Market Size, By Product, By Value, 2019–2030   

Table 12      North India Air Fryer Market Size, By Product, By Volume, 2019–2030

Table 13      North India Air Fryer Market Size, By End User, By Value, 2019–2030 

Table 14      North India Air Fryer Market Size, By End User, By Volume, 2019–2030        

Table 15      North India Air Fryer Market Size, By Distribution Channel, By Value, 2019–2030         

Table 16      North India Air Fryer Market Size, By Distribution Channel, By Volume, 2019–2030 

Table 17      South India Air Fryer Market Size, By Value (USD Million), 2019–2030

Table 18      South India Air Fryer Market Size, By Volume (Million Units), 2019–2030      

Table 19      South India Air Fryer Market Size, By Product, By Value, 2019–2030   

Table 20      South India Air Fryer Market Size, By Product, By Volume, 2019–2030

Table 21      South India Air Fryer Market Size, By End User, By Value, 2019–2030 

Table 22      South India Air Fryer Market Size, By End User, By Volume, 2019–2030       

Table 23      South India Air Fryer Market Size, By Distribution Channel, By Value, 2019–2030         

Table 24      South India Air Fryer Market Size, By Distribution Channel, By Volume, 2019–2030 

Table 25      East India Air Fryer Market Size, By Value (USD Million), 2019–2030   

Table 26      East India Air Fryer Market Size, By Volume (Million Units), 2019–2030

Table 27      East India Air Fryer Market Size, By Product, By Value, 2019–2030     

Table 28      East India Air Fryer Market Size, By Product, By Volume, 2019–2030  

Table 29      East India Air Fryer Market Size, By End User, By Value, 2019–2030   

Table 30      East India Air Fryer Market Size, By End User, By Volume, 2019–2030

Table 31      East India Air Fryer Market Size, By Distribution Channel, By Value, 2019–2030         

Table 32      East India Air Fryer Market Size, By Distribution Channel, By Volume, 2019–2030         

Table 33      West India Air Fryer Market Size, By Value (USD Million), 2019–2030  

Table 34      West India Air Fryer Market Size, By Volume (Million Units), 2019–2030       

Table 35      West India Air Fryer Market Size, By Product, By Value, 2019–2030    

Table 36      West India Air Fryer Market Size, By Product, By Volume, 2019–2030 

Table 37      West India Air Fryer Market Size, By End User, By Value, 2019–2030  

Table 38      West India Air Fryer Market Size, By End User, By Volume, 2019–2030

Table 39      West India Air Fryer Market Size, By Distribution Channel, By Value, 2019–2030         

Table 40      West India Air Fryer Market Size, By Distribution Channel, By Volume, 2019–2030         

Table 41      Koninklijke Philips N.V. Company Overview

Table 42      Koninklijke Philips N.V. Financial Overview

Table 43      Inalsa Company Overview

Table 44      Inalsa Financial Overview

Table 45      Bajaj Electricals Limited Company Overview

Table 46      Bajaj Electricals Limited Financial Overview

Table 47      Panasonic Company Overview

Table 48      Panasonic Financial Overview

Table 49      LG Company Overview

Table 50      LG Financial Overview

Table 51      Havells India Limited Company Overview

Table 52      Havells India Limited Financial Overview

Table 53      Decure Company Overview

Table 54      Decure Financial Overview

Table 55      Surya Electronics Company Overview

Table 56      Surya Electronics Financial Overview