Report Overview

India Bath and Shower Products Market - Industry Trends & Forecast Report, 2029

India bath and shower products market size was estimated at USD 2.33 billion in 2022. During the forecast period between 2023 and 2029, the size of India bath and shower products market is projected to grow at a CAGR of 7.59% reaching a value of USD 4.56 billion by 2029. Major growth drivers for the India bath and shower products market include an increasing disposable income, growing awareness about personal hygiene, and the availability of a wide range of products. The demand for bath and shower products in India has risen due to heightened awareness of hygiene among consumers. Manufacturers and brand owners have been able to captivate consumers and encourage them to prioritize their body care needs through product innovation and improved marketing strategies. Increased spending power among consumers has also facilitated the growth of the market for hygiene-related products, which has subsequently led to improved health outcomes. Bar soap, which is widely used across various demographics and geographic locations in India, continues to be a highly popular category.

India Bath and Shower Products Market – Overview

The bath and shower products market refers to the industry that produces and sells a wide range of personal care products used for bathing and showering purposes. These products may include body wash, shower gel, bar soap, bath salts, and other related products. The market encompasses both domestic and international manufacturers and may be segmented by product type, distribution channel, price range, and target demographic. Bath and shower products are essential for maintaining personal hygiene, and the market has seen significant growth in recent years, driven by factors such as increasing disposable income, growing awareness about personal hygiene, and the availability of a wide range of products catering to diverse consumer needs.

India Bath and Shower Products Market

Growth Drivers

Rising Disposable Income

The India bath and shower products market is expanding due to rising level of disposable income among consumers across the country. As consumers have more money to spend, they are willing to invest in personal care products that improve their hygiene and overall well-being. The availability of a diverse range of bath and shower products, such as body wash, shower gel, bar soap, and bath salts, has further contributed to the market's growth. Manufacturers and brand owners are capitalizing on the trend by introducing new and innovative products and improving their marketing strategies to attract consumers. The premium segment is expected to witness strong growth, driven by increasing consumer preference for premium and organic products.

Restraints

Availability of Low-Cost Alternatives

The bath and shower products market across India may face constraints due to the availability of low-cost alternatives. With increasing price sensitivity among consumers, many are opting for cheaper personal care products instead of premium products. This trend is expected to impact the growth of the bath and shower products market, as consumers shift towards lower-priced alternatives. Furthermore, the COVID-19 pandemic has led to economic uncertainty and financial constraints for many consumers, leading them to reduce their spending on non-essential items such as personal care products. This is also likely to impact on the market's growth in the short term.

Impact of COVID-19 on India Bath and Shower Products Market

COVID-19 pandemic boosted the growth of the bath and shower products market across India. The lockdown measures implemented caused customers to engage in panic buying, resulting in a shortage of bath and shower products. This can be attributed to the heightened awareness of the significance of hygiene in containing the spread of the novel corona virus. However, the need for increased hand washing is expected to drive greater demand for bar soap and liquid soap in the coming years. Liquid soap, in particular, is expected to continue to gain popularity as it is considered an effective way to maintain optimal hygiene levels and prevent the transmission of the novel corona virus.

India Bath and Shower Products Market

Segmental Coverage

India Bath and Shower Products Market – By Product Type

By product type, the India bath and shower products market is divided into Bath Soaps, Bath Wash/Shower Gel, and Bath Additives segments. The bath soaps segment held the highest share in the India bath and shower products market. The bar soap has been a traditional personal care product in India for many years and is widely used across different demographics, age groups, and regions. This has helped to establish a strong consumer base and a high level of brand loyalty among consumers. It is perceived as an affordable and convenient option compared to other bath and shower products, making it a popular choice among price-sensitive consumers. Also, the popularity of herbal and natural ingredients in personal care products has contributed to the growth of the bath soaps segment. Many manufacturers are incorporating natural ingredients such as neem, turmeric, and aloe vera into their bar soaps, which are perceived to have beneficial properties for the skin.

India Bath and Shower Products Market – By Form

Based on form, the India bath and shower products market is divided into Solid, Gels, and Liquid segments. The solid forms segment, including bar soaps, holds the highest share in the India bath and shower products market. The bar soap is a traditional and widely used personal care product in India, with a strong consumer base and brand loyalty. The solid forms are perceived as more convenient, easier to use, and affordable compared to liquid forms, making them an attractive option for price-sensitive consumers. Also, the increasing popularity of natural ingredients in personal care products has contributed to the growth of solid forms, with manufacturers incorporating natural ingredients such as neem and turmeric into their bar soaps, which are perceived to have beneficial properties for the skin.

India Bath and Shower Products Market – By Price Point

Based on price point, the India bath and shower products market is divided into Premium, Medium, and Economy segments. The economy segment holds the highest share in the India bath and shower products market based on price point, due to a large consumer base in India that is price-sensitive and seeks affordable personal care products. The Economy segment includes products that are low-priced and cater to consumers who are budget conscious.

India Bath and Shower Products Market – By End User

Based on end user, the India bath and shower products market is bifurcated into Household and Commercial segments. The household segment holds a higher share in the India bath and shower products market based on end user. This segment includes products that are used for personal hygiene purposes in households across India. The household segment is driven by the large and growing population in India, which has led to a significant demand for bath and shower products. Consumers in households purchase these products for their daily hygiene routines, and the market is dominated by products such as bar soaps, body washes, and shower gels.

India Bath and Shower Products Market – By Distribution Channel

Based on distribution channel, the India bath and shower products market is divided into B2B, B2C, and Online segments. The Business-to-Consumer (B2C) segment is considered to dominate the India bath and shower products market. India has a large and growing population of consumers who purchase these products for their personal hygiene needs. The B2C segment directly targets these consumers and includes retail channels such as supermarkets, hypermarkets, pharmacies, and online marketplaces. These channels offer convenience and accessibility to consumers, making it easy for them to purchase bath and shower products. The B2C segment is dominated by well-established brands and manufacturers who have strong distribution networks across India. These brands have built a strong brand reputation and consumer trust over the years, which has helped to establish their market dominance. Consumers in India tend to be loyal to trusted brands, and this loyalty contributes to the dominance of the B2C segment.

India Bath and Shower Products Market – By Region

Based on region, the India bath and shower products market is divided into North India, South India, East India, and West India segments.

Competitive Landscape

Major players operating in the India bath and shower products market include Jahwa, REVLON, INC., CHANEL, LUSH LTD, AVON PRODUCTS, Estée Lauder, Natura., Beiersdorf AG, L'OCCITANE INTERNATIONAL SA., and Lion Corporation. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Scope of the Report

By Product Type

• Bath Soaps

• Bath Wash/Shower Gel

• Bath Additives

By Form

• Solid

• Gels

• Liquid

By Price Point

• Premium

• Medium

• Economy

By End User

• Household

• Commercial

By Distribution Channel

• B2B

• B2C

• Online

By Region

• North India

• South India

• East India

• West India

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3. India Bath and Shower Products Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Increasing Awareness About Personal Hygiene
         2. Rising Disposable Income
      2. Restraints
         1. Availability of Low-Cost Alternatives
      3. Opportunities
         1. Growing Demand for Natural and Organic Products
      4. Challenges
         1. Environmental Concerns
   3. Technology Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. India Bath and Shower Products Market Overview
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Million)
      2. By Volume (Thousand Units)
   2. Market Share & Forecast
      1. By Product Type
         1. Bath Soaps
         2. Bath Wash/Shower Gel
         3. Bath Additives
         4. Others
      2. By Form
         1. Solid
         2. Gels
         3. Liquid
         4. Others
      3. By Price Point
         1. Premium
         2. Medium
         3. Economy
      4. By End User
         1. Household
         2. Commercial
         3. Others
      5. By Distribution Channel
         1. B2B
         2. B2C
         3. Online
      6. By Region
         1. North India
         2. South India
         3. East India
         4. West India
5. North India Bath and Shower Products Market
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Million)
      2. By Volume (Thousand Units)
   2. Market Share & Forecast
      1. By Product Type
      2. By Form
      3. By Price Point
      4. By Mode
      5. By Distribution Channel
6. South India Bath and Shower Products Market
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Million)
      2. By Volume (Thousand Units)
   2. Market Share & Forecast
      1. By Product Type
      2. By Form
      3. By Price Point
      4. By Mode
      5. By Distribution Channel
7. East India Bath and Shower Products Market
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Million)
      2. By Volume (Thousand Units)
   2. Market Share & Forecast
      1. By Product Type
      2. By Form
      3. By Price Point
      4. By Mode
      5. By Distribution Channel
8. West India Bath and Shower Products Market
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Million)
      2. By Volume (Thousand Units)
   2. Market Share & Forecast
      1. By Product Type
      2. By Form
      3. By Price Point
      4. By Mode
      5. By Distribution Channel
9. Competitive Landscape
   1. List of Key Players and Their Offerings
   2. India Bath and Shower Products Market Company Market Share Analysis, 2022
   3. Competitive Benchmarking, By Operating Parameters
   4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
10. Impact of Covid-19 on India Bath and Shower Products Market
11. Company Profile (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, SWOT Analysis)
    1. Jahwa
    2. REVLON, INC.
    3. CHANEL
    4. LUSH LTD
    5. AVON PRODUCTS
    6. Estée Lauder
    7. Natura
    8. Beiersdorf AG
    9. L'OCCITANE INTERNATIONAL SA.
    10. Lion Corporation
    11. Other Prominent Players
12. Key Strategic Recommendations
13. Research Methodology
    1.  Qualitative Research
       1.  Primary & Secondary Research
    2.  Quantitative Research
    3.  Market Breakdown & Data Triangulation
       1.  Secondary Research
       2.  Primary Research
    4.  Breakdown of Primary Research Respondents, By Region
    5.  Assumptions & Limitations

*Financial information of case of non-listed companies can be provided as per availability.

**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable

List of Figures

Figure 1       India Bath and Shower Products Segmentation      

Figure 2       India Bath and Shower Products Market Value Chain Analysis    

Figure 3       Company Market Share Analysis, 2022

Figure 4       India Bath and Shower Products Market Size, By Value (USD Million), 2019–2029         

Figure 5       India Bath and Shower Products Market Share, By Product Type, By Value, 2019–2029 

Figure 6       India Bath and Shower Products Market Share, By Form, By Value, 2019–2029         

Figure 7       India Bath and Shower Products Market Share, By Price Point, By Value, 2019–2029         

Figure 8       India Bath and Shower Products Market Share, By Mode, By Value, 2019–2029         

Figure 9       India Bath and Shower Products Market Share, By Distribution Channel, By Value, 2019–2029 

Figure 10     India Bath and Shower Products Market Share, By Region, By Value, 2019–2029         

Figure 11     North India Bath and Shower Products Market Size, By Value (USD Million), 2019–2029 

Figure 12     North India Bath and Shower Products Market Share, By Product Type, By Value, 2019–2029 

Figure 13     North India Bath and Shower Products Market Share, By Form, By Value, 2019–2029 

Figure 14     North India Bath and Shower Products Market Share, By Price Point, By Value, 2019–2029 

Figure 15     North India Bath and Shower Products Market Share, By Mode, By Value, 2019–2029 

Figure 16     North India Bath and Shower Products Market Share, By Distribution Channel, By Value, 2019–2029

Figure 17     South India Bath and Shower Products Market Size, By Value (USD Million), 2019–2029 

Figure 18     South India Bath and Shower Products Market Share, By Product Type, By Value, 2019–2029 

Figure 19     South India Bath and Shower Products Market Share, By Form, By Value, 2019–2029 

Figure 20     South India Bath and Shower Products Market Share, By Price Point, By Value, 2019–2029 

Figure 21     South India Bath and Shower Products Market Share, By Mode, By Value, 2019–2029 

Figure 22     South India Bath and Shower Products Market Share, By Distribution Channel, By Value, 2019–2029

Figure 23     East India Bath and Shower Products Market Size, By Value (USD Million), 2019–2029 

Figure 24     East India Bath and Shower Products Market Share, By Product Type, By Value, 2019–2029 

Figure 25     East India Bath and Shower Products Market Share, By Form, By Value, 2019–2029         

Figure 26     East India Bath and Shower Products Market Share, By Price Point, By Value, 2019–2029 

Figure 27     East India Bath and Shower Products Market Share, By Mode, By Value, 2019–2029         

Figure 28     East India Bath and Shower Products Market Share, By Distribution Channel, By Value, 2019–2029

Figure 29     West India Bath and Shower Products Market Size, By Value (USD Million), 2019–2029 

Figure 30     West India Bath and Shower Products Market Share, By Product Type, By Value, 2019–2029 

Figure 31     West India Bath and Shower Products Market Share, By Form, By Value, 2019–2029 

Figure 32     West India Bath and Shower Products Market Share, By Price Point, By Value, 2019–2029 

Figure 33     West India Bath and Shower Products Market Share, By Mode, By Value, 2019–2029 

Figure 34     West India Bath and Shower Products Market Share, By Distribution Channel, By Value, 2019–2029

List of Tables

Table 1        India Bath and Shower Products Market Size, By Value (USD Million), 2019–2029

Table 2        India Bath and Shower Products Market Size, By Product Type, By Value, 2019–2029

Table 3        India Bath and Shower Products Market Size, By Form, By Value, 2019–2029

Table 4        India Bath and Shower Products Market Size, By Price Point, By Value, 2019–2029

Table 5        India Bath and Shower Products Market Size, By Mode, By Value, 2019–2029

Table 6        India Bath and Shower Products Market Size, By Distribution Channel, By Value, 2019–2029

Table 7        India Bath and Shower Products Market Size, By Region, By Value, 2019–2029

Table 8        North India Bath and Shower Products Market Size, By Value (USD Million), 2019–2029

Table 9        North India Bath and Shower Products Market Size, By Product Type, By Value, 2019–2029

Table 10      North India Bath and Shower Products Market Size, By Form, By Value, 2019–2029

Table 11      North India Bath and Shower Products Market Size, By Price Point, By Value, 2019–2029

Table 12      North India Bath and Shower Products Market Size, By Mode, By Value, 2019–2029

Table 13      North India Bath and Shower Products Market Size, By Distribution Channel, By Value, 2019–2029

Table 14      South India Bath and Shower Products Market Size, By Value (USD Million), 2019–2029

Table 15      South India Bath and Shower Products Market Size, By Product Type, By Value, 2019–2029

Table 16      South India Bath and Shower Products Market Size, By Form, By Value, 2019–2029

Table 17      South India Bath and Shower Products Market Size, By Price Point, By Value, 2019–2029

Table 18      South India Bath and Shower Products Market Size, By Mode, By Value, 2019–2029

Table 19      South India Bath and Shower Products Market Size, By Distribution Channel, By Value, 2019–2029

Table 20      East India Bath and Shower Products Market Size, By Value (USD Million), 2019–2029

Table 21      East India Bath and Shower Products Market Size, By Product Type, By Value, 2019–2029

Table 22      East India Bath and Shower Products Market Size, By Form, By Value, 2019–2029

Table 23      East India Bath and Shower Products Market Size, By Price Point, By Value, 2019–2029

Table 24      East India Bath and Shower Products Market Size, By Mode, By Value, 2019–2029

Table 25      East India Bath and Shower Products Market Size, By Distribution Channel, By Value, 2019–2029

Table 26      West India Bath and Shower Products Market Size, By Value (USD Million), 2019–2029

Table 27      West India Bath and Shower Products Market Size, By Product Type, By Value, 2019–2029

Table 28      West India Bath and Shower Products Market Size, By Form, By Value, 2019–2029

Table 29      West India Bath and Shower Products Market Size, By Price Point, By Value, 2019–2029

Table 30      West India Bath and Shower Products Market Size, By Mode, By Value, 2019–2029

Table 31      West India Bath and Shower Products Market Size, By Distribution Channel, By Value, 2019–2029

Table 32      Jahwa Company Overview

Table 33      Jahwa Financial Overview

Table 34      REVLON, INC. Company Overview

Table 35      REVLON, INC. Financial Overview

Table 36      CHANEL Company Overview

Table 37      CHANEL Financial Overview

Table 38      LUSH LTD Company Overview

Table 39      LUSH LTD Financial Overview

Table 40      AVON PRODUCTS Company Overview

Table 41      AVON PRODUCTS Financial Overview

Table 42      Estée Lauder Company Overview

Table 43      Estée Lauder Financial Overview

Table 44      Natura. Company Overview

Table 45      Natura. Financial Overview

Table 46      Beiersdorf AG Company Overview

Table 47      Beiersdorf AG Financial Overview

Table 48      L'OCCITANE INTERNATIONAL SA. Company Overview

Table 49      L'OCCITANE INTERNATIONAL SA. Financial Overview

Table 50      Lion Corporation. Company Overview

Table 51      Lion Corporation. Financial Overview