Report Overview

Growing awareness about health benefits associated with bubbles tea, increasing availability of wide range of products, low price of bubbles tea, and expanding retail market are expected to propel the expansion of India Bubble Tea Market at a steady growth rate during forecast period between 2023 and 2029.

India Bubble Tea Market- Industry Trends & Forecast Report, 2029

India bubble tea market size is expected to expand at a significant CAGR of 14.6% during the forecast period between 2023 and 2029. Major growth factors for India bubble tea market include an increasing demand for tea and coffee among students and working-class population owing to its cognitive enhancing abilities as well as growing health awareness about beverages containing zero fat and low-calorie contents. Increased health benefits from the beverage's different constituents, such as green and black tea bases and tapioca, as well as cost-effective pricing. Dr. Bubbles, a native bubble tea franchise, is at the forefront of the movement in India. Bubble tea, which originated in Taiwan, is a popular flavored beverage that contains tea as the primary ingredient. Boba are soft, chewy, and gummy tapioca pearls produced from cassava root that are drizzled over bubble tea. Moreover, the growing popularity of bubble tea due to distinct taste, available in various flavors such as mango, peach, and others and customized using syrups which is also expected to increase demand for bubble tea, boosting the market growth.

India Bubble Tea Market – Overview

Bubble tea is a Taiwanese tea-based beverage and referred as pearl milk tea or boba juice. Usually, the bubble tea recipes include a tea base mixed with organic product or milk, which is then topped with chewy custard balls (also commonly known as air pockets, pearls, or boba) and organic product jam. Ice-mixed forms are often blended with organic product or syrup to create a slushy texture. There are numerous varieties of the beverage with various ingredients. The two most popular combinations are bubble milk tea with custard and air pocket milk green tea with custard. The air pockets or pearls are tapioca balls derived from cassava root that contains vitamin C and calcium. India bubble tea market is expanding rapidly as the demand of bubble tea grows due to its plethora of health benefits and delectable taste. Along with antioxidants, bubble tea provides strength to the body due presence of milk, which is an excellent source of calcium and helps to strengthen bones. As it contains carbs, bubble tea is the principal source of energy for your brain and cardiovascular muscles. The beverage contains caffeine, which is an effective stress reliever since it relaxes the body's stiff muscles. Furthermore, bubble tea functions as an immune booster due to its high antioxidant content, which prevents the accumulation of oxidative stress.

India Bubble Tea Market

Growth Drivers

Health Benefits associated with Bubbles Tea

Obesity and diabetes have prompted individuals to prefer sugar substitutes such as stevia, agave, and honey, all of which are linked to a high sugar intake. These are the sweeteners found in boba tea that are utilized to substitute or reduce the quantity of sugar taken. Due to their antioxidant, anti-inflammatory, and anti-carcinogenic characteristics, natural sweeteners are chosen over sugar by health-conscious people and diabetics. As a result, several tea manufacturers are switching their emphasis to healthy teas with lower fat and calorie content. Many are even employing taglines to sell their goods, emphasizing the antioxidant and anti-inflammatory properties of bubble tea. It is typically supplied at a low cost to introduce customers to a variety of flavors and encourage them to develop a bubble tea habit over time. Consumers flavor their bubble tea with fruits and jellies to promote it in new markets.

Restraints

Growing preference towards other alternatives

Coffee is another widely used beverage that is high in antioxidants, manganese, niacin, potassium, and other minerals. Coffee has been linked to lower the risk of chronic diseases like cancer, type 2 diabetes, stress, and cardiovascular disease. Furthermore, coffee consumption enhances energy, lowering weariness and enhancing alertness due to its high caffeine concentration. Hence, all these benefits make coffee an excellent alternative for bubble tea, which is expected to hinder market growth during the forecast period.

Impact of COVID–19 on India Bubble Tea Market

The COVID-19 had detrimental impact on most of the industries including the bubble tea market due to imposition of stringent lockdown norms worldwide, travel and import-export ban, resulting in economic consequences. In addition, the supply chain disruptions have led to manufacturing process delay due to shortage or non-availability of raw materials. The lockdown regulations have jeopardized the livelihoods of millions of small tea farmers worldwide. Furthermore, the closure of cafes, restaurants, farms, and production units to maintain social distancing measures resulted in a reduction of supply and demand as well as travel restrictions and labor scarcity hindered the India bubble tea market. However, increasing government focus to expand the bubble tea industry worldwide are assisting the market’s recovery. In addition, for the development of the products, market key players employed new safety precautions. The online distribution channel is changing people's purchase behavior providing benefits such as easy payment methods, a wide range of products, doorstep delivery, and heavy discounts, which aided in market growth during the pandemic and will further accelerate growth in the post-pandemic situation.

India Bubble Tea Market

Segmental Coverage

India Bubble Tea Market- By Base Ingredient

Based on base ingredient, India bubble tea market is divided into Black Tea, Green Tea, White Tea, and Oolong Tea segments. The black tea segment holds the highest market share due to its authentic flavor, reduces blood sugar level and bad cholesterol. Black tea is derived from camellia sinensis, an antioxidant that benefits in improving metabolism and gut health, increases alertness and boosts energy. The green tea segment holds the second highest share in the market because it contains bioactive compounds that aids in brain functioning, accelerates the fat burning process and decreases the risk of type 2 diabetes.

India Bubble Tea Market - By Flavor

Based on flavor, India bubble tea market is divided into Original Flavor, Coffee Flavor, Fruit Flavor, and Chocolate Flavor. Fruit Flavor is predicted to lead the market during the forecast period. The availability of different fruit tastes, such as strawberry, passion fruit, mango, pineapple, cantaloupe, watermelon, avocado, coconut, grape, lychee, peach, honeydew, kiwi, and banana, is the primary reason driving category expansion. The chocolate flavor segment is expected to hold the second highest market share. The chocolate flavor bubble tea is gaining popularity in which chocolate powder is combined with tea to enhance the taste; it can also be served with ice. Adding chocolate flavor to tea has many health benefits like increasing the functioning of brain and alleviating physical tension. The chocolate flavor bubble tea lowers the risk of heart disease and free radical generation, increasing cellular health and avoiding several types of cancer. These advantages are expected to boost the expansion of the chocolate taste sub-segment throughout the forecast period.

India Bubble Tea Market – By Component

Based on component, India bubble tea market is segmented into Flavour, Creamer, Sweetener, Liquid, and Tapioca Pearls. The liquid segment holds the highest market share. As liquid bubble tea may be blended with various fruit juices and syrups, the mixing of bubble tea with liquid flavors such as green tea, black tea, oolong tea, and others is growing globally. This factor is expected to increase demand for the liquid segment during the forecast period.

India Bubble Tea Market – By Region

Regionally, India bubble tea market is segregated into North India, South India, East India, and West India.

Competitive Landscape

India bubble tea market is fiercely competitive with Coco fresh Tea & Juice, ChaTime Group, Bubble Tea Supply Inc, Ten Ren's Tea Time, Mongoose- Asian Bubble Bar, The Boba Place, Dr Bubbles, Got Tea, Cha Bar, Chai Lelo-Chai, Snacks & More, Burma Burma, Boba Tree, and Tea Trails. To further enhance their market share, these players are primarily focused on the development of innovative and efficient products, new product releases, mergers and acquisitions, collaborations, partnerships, and joint ventures.

Scope of the Report

By Base Ingredient

• Black Tea

• Green Tea

• Oolong Tea

• White Tea

By Flavor

• Original Flavor

• Coffee Flavor

• Fruit Flavor

• Chocolate Flavor

By Component

• Flavour

• Creamer

• Sweetener

• Liquid

• Tapioca Pearls

By Region

• North India

• South India

• East India

• West India