Report Overview

India Bubble Tea Market- Industry Trends & Forecast Report, 2029

India bubble tea market size is expected to expand at a significant CAGR of 14.6% during the forecast period between 2023 and 2029. Major growth factors for India bubble tea market include an increasing demand for tea and coffee among students and working-class population owing to its cognitive enhancing abilities as well as growing health awareness about beverages containing zero fat and low-calorie contents. Increased health benefits from the beverage's different constituents, such as green and black tea bases and tapioca, as well as cost-effective pricing. Dr. Bubbles, a native bubble tea franchise, is at the forefront of the movement in India. Bubble tea, which originated in Taiwan, is a popular flavored beverage that contains tea as the primary ingredient. Boba are soft, chewy, and gummy tapioca pearls produced from cassava root that are drizzled over bubble tea. Moreover, the growing popularity of bubble tea due to distinct taste, available in various flavors such as mango, peach, and others and customized using syrups which is also expected to increase demand for bubble tea, boosting the market growth.

India Bubble Tea Market – Overview

Bubble tea is a Taiwanese tea-based beverage and referred as pearl milk tea or boba juice. Usually, the bubble tea recipes include a tea base mixed with organic product or milk, which is then topped with chewy custard balls (also commonly known as air pockets, pearls, or boba) and organic product jam. Ice-mixed forms are often blended with organic product or syrup to create a slushy texture. There are numerous varieties of the beverage with various ingredients. The two most popular combinations are bubble milk tea with custard and air pocket milk green tea with custard. The air pockets or pearls are tapioca balls derived from cassava root that contains vitamin C and calcium. India bubble tea market is expanding rapidly as the demand of bubble tea grows due to its plethora of health benefits and delectable taste. Along with antioxidants, bubble tea provides strength to the body due presence of milk, which is an excellent source of calcium and helps to strengthen bones. As it contains carbs, bubble tea is the principal source of energy for your brain and cardiovascular muscles. The beverage contains caffeine, which is an effective stress reliever since it relaxes the body's stiff muscles. Furthermore, bubble tea functions as an immune booster due to its high antioxidant content, which prevents the accumulation of oxidative stress.

India Bubble Tea Market

Growth Drivers

Health Benefits associated with Bubbles Tea

Obesity and diabetes have prompted individuals to prefer sugar substitutes such as stevia, agave, and honey, all of which are linked to a high sugar intake. These are the sweeteners found in boba tea that are utilized to substitute or reduce the quantity of sugar taken. Due to their antioxidant, anti-inflammatory, and anti-carcinogenic characteristics, natural sweeteners are chosen over sugar by health-conscious people and diabetics. As a result, several tea manufacturers are switching their emphasis to healthy teas with lower fat and calorie content. Many are even employing taglines to sell their goods, emphasizing the antioxidant and anti-inflammatory properties of bubble tea. It is typically supplied at a low cost to introduce customers to a variety of flavors and encourage them to develop a bubble tea habit over time. Consumers flavor their bubble tea with fruits and jellies to promote it in new markets.

Restraints

Growing preference towards other alternatives

Coffee is another widely used beverage that is high in antioxidants, manganese, niacin, potassium, and other minerals. Coffee has been linked to lower the risk of chronic diseases like cancer, type 2 diabetes, stress, and cardiovascular disease. Furthermore, coffee consumption enhances energy, lowering weariness and enhancing alertness due to its high caffeine concentration. Hence, all these benefits make coffee an excellent alternative for bubble tea, which is expected to hinder market growth during the forecast period.

Impact of COVID–19 on India Bubble Tea Market

The COVID-19 had detrimental impact on most of the industries including the bubble tea market due to imposition of stringent lockdown norms worldwide, travel and import-export ban, resulting in economic consequences. In addition, the supply chain disruptions have led to manufacturing process delay due to shortage or non-availability of raw materials. The lockdown regulations have jeopardized the livelihoods of millions of small tea farmers worldwide. Furthermore, the closure of cafes, restaurants, farms, and production units to maintain social distancing measures resulted in a reduction of supply and demand as well as travel restrictions and labor scarcity hindered the India bubble tea market. However, increasing government focus to expand the bubble tea industry worldwide are assisting the market’s recovery. In addition, for the development of the products, market key players employed new safety precautions. The online distribution channel is changing people's purchase behavior providing benefits such as easy payment methods, a wide range of products, doorstep delivery, and heavy discounts, which aided in market growth during the pandemic and will further accelerate growth in the post-pandemic situation.

India Bubble Tea Market

Segmental Coverage

India Bubble Tea Market- By Base Ingredient

Based on base ingredient, India bubble tea market is divided into Black Tea, Green Tea, White Tea, and Oolong Tea segments. The black tea segment holds the highest market share due to its authentic flavor, reduces blood sugar level and bad cholesterol. Black tea is derived from camellia sinensis, an antioxidant that benefits in improving metabolism and gut health, increases alertness and boosts energy. The green tea segment holds the second highest share in the market because it contains bioactive compounds that aids in brain functioning, accelerates the fat burning process and decreases the risk of type 2 diabetes.

India Bubble Tea Market - By Flavor

Based on flavor, India bubble tea market is divided into Original Flavor, Coffee Flavor, Fruit Flavor, and Chocolate Flavor. Fruit Flavor is predicted to lead the market during the forecast period. The availability of different fruit tastes, such as strawberry, passion fruit, mango, pineapple, cantaloupe, watermelon, avocado, coconut, grape, lychee, peach, honeydew, kiwi, and banana, is the primary reason driving category expansion. The chocolate flavor segment is expected to hold the second highest market share. The chocolate flavor bubble tea is gaining popularity in which chocolate powder is combined with tea to enhance the taste; it can also be served with ice. Adding chocolate flavor to tea has many health benefits like increasing the functioning of brain and alleviating physical tension. The chocolate flavor bubble tea lowers the risk of heart disease and free radical generation, increasing cellular health and avoiding several types of cancer. These advantages are expected to boost the expansion of the chocolate taste sub-segment throughout the forecast period.

India Bubble Tea Market – By Component

Based on component, India bubble tea market is segmented into Flavour, Creamer, Sweetener, Liquid, and Tapioca Pearls. The liquid segment holds the highest market share. As liquid bubble tea may be blended with various fruit juices and syrups, the mixing of bubble tea with liquid flavors such as green tea, black tea, oolong tea, and others is growing globally. This factor is expected to increase demand for the liquid segment during the forecast period.

India Bubble Tea Market – By Region

Regionally, India bubble tea market is segregated into North India, South India, East India, and West India.

Competitive Landscape

India bubble tea market is fiercely competitive with Coco fresh Tea & Juice, ChaTime Group, Bubble Tea Supply Inc, Ten Ren's Tea Time, Mongoose- Asian Bubble Bar, The Boba Place, Dr Bubbles, Got Tea, Cha Bar, Chai Lelo-Chai, Snacks & More, Burma Burma, Boba Tree, and Tea Trails. To further enhance their market share, these players are primarily focused on the development of innovative and efficient products, new product releases, mergers and acquisitions, collaborations, partnerships, and joint ventures.

Scope of the Report

By Base Ingredient

• Black Tea

• Green Tea

• Oolong Tea

• White Tea

By Flavor

• Original Flavor

• Coffee Flavor

• Fruit Flavor

• Chocolate Flavor

By Component

• Flavour

• Creamer

• Sweetener

• Liquid

• Tapioca Pearls

By Region

• North India

• South India

• East India

• West India

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3. India Bubble Tea Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Availability of wide range of Products
         2. Health Benefits associated with Bubbles Tea
         3. Low Price of Bubbles Tea
         4. Expanding Retail Market
      2. Restraints
         1. Availability of other Caffeinated Drinks
         2. Growth in coffee consumption
         3. Stringent Environmental Regulations
         4. High Setup Costs
      3. Opportunities
         1. Rising Inclination of Customers towards Versatile Teas
         2. Consumer Shift towards healthy Alternatives
         3. Introduction of New Flavors
      4. Challenges
         1. Negative Impact of COVID-19
   3. Technology Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. India Bubble Tea Market Overview
   1. Market Size & Forecast by Value, 2019–2029
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Base Ingredient
         1. Black Tea
         2. Green Tea
         3. Oolong Tea
         4. White Tea
      2. By Flavor
         1. Original Flavor
         2. Coffee Flavor
         3. Fruit Flavor
         4. Chocolate Flavor
         5. Others
      3. By Component
         1. Flavour
         2. Creamer
         3. Sweetener
         4. Liquid
         5. Tapioca Pearls
         6. Others
         7.  
      4. By Region
         1. North India
         2. South India
         3. East India
         4. West India
5. North India Bubble Tea Market
   1. 1. Market Size & Forecast by Value, 2019–2029
      2. By Value (USD Million)
   2. Market Share & Forecast
      1. By Base Ingredient
      2. By Flavor
      3. By Component
6. South India Bubble Tea Market
   1. Market Size & Forecast by Value, 2019–2029
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Base Ingredient
      2. By Flavor
      3. By Component
7. East India Bubble Tea Market
   1. Market Size & Forecast by Value, 2019–2029
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Base Ingredient
      2. By Flavor
      3. By Component
8. West India Bubble Tea Market
   1. Market Size & Forecast by Value, 2019–2029
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Base Ingredient
      2. By Flavor
      3. By Component
9. Competitive Landscape
   1. List of Key Players and Their Offerings
   2. India Bubble Tea Company Market Share Analysis, 2022
   3. Competitive Benchmarking, By Operating Parameters
   4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
10. Impact of Covid-19 on India Bubble Tea Market
11. Company Profile (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook)
    1. Coco fresh Tea & Juice
    2. ChaTime Group
    3. Bubble Tea Supply Inc
    4. Ten Ren's Tea Time
    5. Mongoose - Asian Bubble Bar
    6. The Boba Place
    7. Dr Bubbles
    8. Got Tea
    9. Cha Bar
    10. Chai Lelo-Chai, Snacks & More
    11. Burma
    12. Boba Tree
    13. Tea Trails
    14. Other Prominent Players
12. Key Strategic Recommendations
13. Research Methodology
    1. Qualitative Research
       1. Primary & Secondary Research
    2. Quantitative Research
    3. Market Breakdown & Data Triangulation
       1. Secondary Research
       2. Primary Research
    4. Breakdown of Primary Research Respondents, By Region
    5. Assumptions & Limitations

*Financial information in case of non-listed companies will be provided as per availability

**The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable

List of Figure

Figure 1    India Bubble Tea Market Segmentation

Figure 2    India Bubble Tea Market Value Chain Analysis

Figure 3    Company Market Share Analysis, 2022

Figure 4    India Bubble Tea Market Size, By Value (USD Billion), 2019–2029

Figure 5    India Bubble Tea Market Share, By Base Ingredient, By Value, 2019–2029

Figure 6    India Bubble Tea Market Share, By Flavor, By Value, 2019–2029

Figure 7    India Bubble Tea Market Share, By Component, By Value, 2019–2029

Figure 8    North India Bubble Tea Market Size, By Value (USD Billion), 2019–2029

Figure 9    North India Bubble Tea Market Share, By Base Ingredient, By Value, 2019–2029

Figure 10  North India Bubble Tea Market Share, By Flavor, By Value, 2019–2029

Figure 11  North India Bubble Tea Market Share, By Component, By Value, 2019–2029

Figure 12  South India Bubble Tea Market Size, By Value (USD Billion), 2019–2029

Figure 13  South India Bubble Tea Market Share, By Base Ingredient, By Value, 2019–2029

Figure 14  South India Bubble Tea Market Share, By Flavor, By Value, 2019–2029

Figure 15  South India Bubble Tea Market Share, By Component, By Value, 2019–2029

Figure 16  East India Bubble Tea Market Size, By Value (USD Billion), 2019–2029

Figure 17  East India Bubble Tea Market Share, By Base Ingredient, By Value, 2019–2029

Figure 18  East India Bubble Tea Market Share, By Flavor, By Value, 2019–2029

Figure 19  East India Bubble Tea Market Share, By Component, By Value, 2019–2029

Figure 20  West India Bubble Tea Market Size, By Value (USD Billion), 2019–2029

Figure 21  West India Bubble Tea Market Share, By Base Ingredient, By Value, 2019–2029

Figure 22  West India Bubble Tea Market Share, By Flavor, By Value, 2019–2029

Figure 23  West India Bubble Tea Market Share, By Component, By Value, 2019–2029

List of Tables

Table 1     India Bubble Tea Market Size, By Base Ingredient, By Value, 2019−2029

Table 2     India Bubble Tea Market Size, By Flavor, By Value, 2019−2029

Table 3     India Bubble Tea Market Size, By Component, By Value, 2019−2029

Table 4     North India Bubble Tea Market Size, By Base Ingredient, By Value, 2019−2029

Table 5     North India Bubble Tea Market Size, By Flavor, By Value, 2019−2029

Table 6     North India Bubble Tea Market Size, By Component, By Value, 2019−2029

Table 7     South India Bubble Tea Market Size, By Base Ingredient, By Value, 2019−2029

Table 8     South India Bubble Tea Market Size, By Flavor, By Value, 2019−2029

Table 9     South India Bubble Tea Market Size, By Component, By Value, 2019−2029

Table 10    East India Bubble Tea Market Size, By Base Ingredient, By Value, 2019−2029

Table 11    East India Bubble Tea Market Size, By Flavor, By Value, 2019−2029

Table 12    East India Bubble Tea Market Size, By Component, By Value, 2019−2029

Table 13    West India Bubble Tea Market Size, By Base Ingredient, By Value, 2019−2029

Table 14    West India Bubble Tea Market Size, By Flavor, By Value, 2019−2029

Table 15    West India Bubble Tea Market Size, By Component, By Value, 2019−2029

Table 16    Coco fresh Tea & Juice Company Overview

Table 17    Coco fresh Tea & Juice Financial Overview

Table 18    ChaTime Group Company Overview

Table 19    ChaTime Group Financial Overview

Table 20    Bubble Tea Supply Inc Company Overview

Table 21    Bubble Tea Supply Inc Financial Overview

Table 22    Ten Ren's Tea Time Company Overview

Table 23    Ten Ren's Tea Time Financial Overview

Table 24    Mongoose- Asian Bubble Bar Company Overview

Table 25    Mongoose- Asian Bubble Bar Financial Overview

Table 26    The Boba Place Company Overview

Table 27    The Boba Place Financial Overview

Table 28    Dr Bubbles Company Overview

Table 29    Dr Bubbles Financial Overview

Table 30    Got Tea Company Overview

Table 31    Got Tea Financial Overview

Table 32    Cha Bar Company Overview

Table 33    Cha Bar Financial Overview

Table 34    Chai Lelo-Chai, Snacks & More Company Overview

Table 35    Chai Lelo-Chai, Snacks & More Financial Overview

Table 36    Burma Burma Company Overview

Table 37    Burma Burma Financial Overview

Table 38    Boba Tree Company Overview

Table 39    Boba Tree Financial Overview

Table 40    Tea Trails Company Overview

Table 41    Tea Trails Financial Overview