Report Overview

India Ceramic Tiles Market - Industry Trends & Forecast Report, 2029

India ceramic tiles market size was estimated at USD 5.94 billion in 2022. During the forecast period between 2023 and 2029, the size of India ceramic tiles market is projected to grow at a CAGR of 8.34% reaching a value of USD 10.41 billion by 2029. Major growth drivers for the India ceramic tiles market include an increasing government policy, high disposable income and growing desire to enhance living and working spaces. The demand for hygiene-centric products like touchless bath ware and germ-free tiles is gaining prominence and is expected to continue to do so in the foreseeable future. Government initiatives such as 'Pradhan Mantri Awas Yojana' and 'Smart Cities' further stimulate the Indian real estate market. Additionally, the Real Estate (Regulation and Development) Act (RERA) enhances transparency and efficiency in the real estate sector, positively impacting the ceramic tile market. The residential segment, in particular, is anticipated to experience a surge in demand for ceramic tiles due to increased investments in home improvement projects, reflecting consumers' desire to enhance the aesthetics of their living spaces.

India Ceramic Tiles Market – Overview

The India ceramic tiles market refers to the industry and market segment within India that involves the production, distribution, and sale of ceramic tiles. Ceramic tiles are flat, thin, and often square or rectangular pieces made from clay and other natural materials. They are widely used for covering floors, walls, and other surfaces in residential, commercial, and industrial settings. The Indian Ceramic Tiles Market encompasses various manufacturers, distributors, and retailers involved in the production and supply of ceramic tiles. The India ceramic tiles market is influenced by construction and real estate sectors, changing interior design trends, and government policies impacting the housing and infrastructure sectors in the country.

India Ceramic Tiles Market

Growth Drivers

Rising Investments in Real Estate in India

In spite of economic challenges, the real estate industry remains an attractive and profitable avenue, offering consistent returns over time. As of December 2022, foreign portfolio investments in India's real estate sector reached USD 49.51 billion. Notably, Blackstone emerged as one of the significant private market investors, with a market value of approximately USD 50 billion within the real estate sector by 2021. These augmented investments have translated into a heightened demand for housing in India, accounting for a substantial 70% of the total tile demand in the country. The introduction of Real Estate Investment Trusts (REITs) in India has expanded investment horizons for both institutional and individual investors. REITs provide a means to participate in the real estate market without direct property ownership, offering diversification opportunities. The rising disposable incomes among India's middle-class population have amplified the need for residential properties, retail spaces, and commercial developments. Consequently, developers and investors are keenly capitalizing on this expanding market.

Growth and Expansion of Construction Industry

India ceramic tiles market experiences its primary impetus from substantial growth within the construction sector. This growth is further propelled by various initiatives and investments initiated by the Government of India (GOI) to stimulate infrastructural development. Notably, the GOI's launch of the Pradhan Mantri Awas Yojana, aimed at offering affordable housing to eligible families nationwide, significantly drives the adoption of ceramic tiles. Also, significant investments by major industry players in India focus on product innovations, including the development of germ-resistant, anti-skid, and scratch-resistant ceramic tiles, thereby fostering market expansion. Rising disposable incomes and a growing preference for contemporary residential spaces with visually appealing flooring solutions are other pivotal factors contributing to the market's growth.

Restraints

Fluctuating Raw Material Prices

The fluctuations in raw material prices pose a significant constraint on the growth of the ceramic tiles market in India. The production of ceramic tiles heavily relies on materials, such as clay, feldspar, kaolin, and various minerals. Any instability or sharp increases in the prices of these essential raw materials directly impact the manufacturing costs. Consequently, this leads to price fluctuations for ceramic tiles, potentially discouraging buyers and affecting market growth. Manufacturers are often compelled to absorb these increased production costs or pass them on to consumers, which can deter potential buyers in a price-sensitive market like India. To sustain and boost market growth, strategies to manage raw material costs and stabilize prices are crucial.

Impact of COVID-19 on India Ceramic Tiles Market

COVID-19 pandemic adversely affected the India ceramic tiles market. This setback was concurrent with a substantial decline in India's GDP in 2020, coupled with a 7.3% economic contraction in the April-June quarter of 2021. In March 2020, a nationwide lockdown led to the migration of around 10 million workers to their hometowns, resulting in a labor shortage and project delays for ceramic tile manufacturers. However, as the lockdown gradually eased, the ceramic tile industry displayed remarkable resilience by swiftly recovering from the crisis. As a result, the industry is now expected for robust post-COVID growth, underscoring its ability to overcome pandemic-induced challenges.

India Ceramic Tiles Market

Segmental Coverage

India Ceramic Tiles Market – By Type

Based on type, the India ceramic tiles market is bifurcated into Ceramic and Vitrified segments. The ceramic tile type segment holds a higher share in the India ceramic tiles market. It can be primarily due to their versatility, cost-effectiveness, and wide-ranging applications. They are available in various designs, colors, and sizes, making them suitable for both residential and commercial projects. Additionally, ceramic tiles are known for their durability and ease of maintenance, further enhancing their popularity. Amidst the economic fluctuations and uncertainties, consumers tend to opt for reliable and cost-efficient solutions, which ceramic tiles offer. This, coupled with the growth in construction and real estate sectors in India, cements the dominance of ceramic tiles in the market.

India Ceramic Tiles Market – By Construction Type

Based on construction type, the India ceramic tiles market is bifurcated into New Construction and Renovation & Replacement segments.

India Ceramic Tiles Market – By Application

Based on application, the India ceramic tiles market is split into Floor Tiles and Wall Tiles segments.

India Ceramic Tiles Market – By End User

Based on end user, the India ceramic tiles market is divided into Residential and Non-residential segments. The residential segment holds a higher share in the India ceramic tiles market by end user. This trend is underpinned by the increasing demand for ceramic tiles in the residential construction sector, driven by factors such as rapid urbanization, population growth, and a rising middle-class population. Homeowners and property developers are increasingly incorporating ceramic tiles into interior and exterior spaces to enhance aesthetics and durability. Also, government housing initiatives like the Pradhan Mantri Awas Yojana, aimed at providing affordable housing to eligible families, have further boosted the utilization of ceramic tiles in residential construction projects, contributing to the segment's dominance in the market.

India Ceramic Tiles Market – By Region

Regionally, the India Ceramic Tiles Market is divided into North India, South India, East India, and West India.

Competitive Landscape

Major players operating in the India ceramic tiles market include Kajaria, Somany, Prism Johnson, AGL tiles, RAK Ceramics, Simpolo, Varmora, Orient Bell Ceramics, Nitco Tiles, and Sunhearrt Ceramik. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

• In July 2023 - Somany Ceramics Limited introduced its exclusive collection of luxury tiles, titled "Embrace the Extraordinary - Igniting a New Era of Luxury in Tiles," in Jammu. The collection features nature-inspired designs, including wood finishes, stone textures, fabric patterns, and innovative cladding options. The product lineup comprises various series and sizes, including Glosstra Plus, Vistoso, Marvela, Durastone heavy vitrified tiles, and Polished vitrified tiles, providing an array of choices for discerning customers.

• In August 2022 - Linum Ceramic unveiled its plan to inaugurate one of the most extensive production units in Morbi, Gujarat. This state-of-the-art manufacturing plant, spanning an impressive area of 5.6 lakh square feet, was dedicated to the production of Linum ceramic products.

Scope of the Report

By Type

•  Ceramic

• Vitrified

By Construction Type

• New Construction

• Renovation & Replacement

By Application

• Floor Tiles

• Wall Tiles

By End User

• Residential

• Non-residential

By Region

• North India

• South India

• East India

• West India

1. Research Framework
   1. Research Objective
   2. End User Overview
   3. Market Segmentation
2. Executive Summary
3. India Ceramic Tiles Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Rising investments in real estate in India
         2. Growth and expansion of construction industry
      2. Restraints
         1. Fluctuations in the prices of raw materials
         2. Negative effect of economic downturns on construction and renovation projects
      3. Opportunities
         1. Surge in initiatives and investments by the Government of India (GOI) to promote infrastructural development
         2. Growth in urbanization
      4.  Challenges
         1. Regulatory compliance and environmental concern
   3. Technological Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. India Ceramic Tiles Market Overview
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Type
         1.  Ceramic
         2. Vitrified
         3. Others
      2. By Construction Type
         1. New Construction
         2. Renovation & Replacement
      3. By Application
         1. Floor Tiles
         2. Wall Tiles
         3. Others
      4. By End User
         1. Residential
         2. Non-residential
      5. By Region
         1. North India
         2. South India
         3. East India
         4. West India
5. North India Ceramic Tiles Market
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Type
      2. By Construction Type
      3. By Application
      4. By End User
6. South India Ceramic Tiles Market
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Type
      2. By Construction Type
      3. By Application
      4. By End User
7. East India Ceramic Tiles Market
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Type
      2. By Construction Type
      3. By Application
      4. By End User
8. West India Ceramic Tiles Market
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Type
      2. By Construction Type
      3. By Application
      4. By End User
9.  Competitive Landscape
   1. List of Key Players and Their Offerings
   2. India Ceramic Tiles Company Market Share Analysis, 2022
   3. Competitive Benchmarking, By Operating Parameters
   4. Key Strategic Development (Mergers, Acquisitions, Partnerships, etc.)
10. Impact of Covid-19 on India Ceramic Tiles Market
11. Company Profile (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, SWOT Analysis)
    1. Kajaria
    2. Somany
    3. Prism Johnson
    4. AGL tiles
    5. RAK Ceramics
    6. Simpolo
    7. Varmora
    8. Orient Bell Ceramics
    9. Nitco Tiles
    10. Sunhearrt Ceramik
    11. Other Prominent Players
12. Key Strategic Recommendations
13. Research Methodology
    1. Qualitative Research
       1. Primary & Secondary Research
    2. Quantitative Research
    3. Market Breakdown & Data Triangulation
       1. Secondary Research
       2. Primary Research
    4. Breakdown of Primary Research Respondents, By Region
    5. Assumption & Limitation

*Financial information of non-listed companies will be provided as per availability

**The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable

List of Figures

Figure 1       India Ceramic Tiles Market Segmentation              

Figure 2       India Ceramic Tiles Market Value Chain Analysis    

Figure 3       Company Market Share Analysis, 2022                                               

Figure 4       India Ceramic Tiles Market Size, By Value (USD Million), 2019–2029

Figure 5       India Ceramic Tiles Market Share, By Type, By Value, 2019–2029

Figure 6       India Ceramic Tiles Market Share, By Construction Type, By Value, 2019–2029

Figure 7       India Ceramic Tiles Market Share, By Application, By Value, 2019–2029

Figure 8       India Ceramic Tiles Market Share, By End User, By Value, 2019–2029

Figure 9       India Ceramic Tiles Market Share, By Region, By Value, 2019–2029

Figure 10     North India Ceramic Tiles Market Size, By Value (USD Million), 2019–2029

Figure 11     North India Ceramic Tiles Market Share, By Type, By Value, 2019–2029

Figure 12     North India Ceramic Tiles Market Share, By Construction Type, By Value, 2019–2029

Figure 13     North India Ceramic Tiles Market Share, By Application, By Value, 2019–2029

Figure 14     North India Ceramic Tiles Market Share, By End User, By Value, 2019–2029

Figure 15     South India Ceramic Tiles Market Size, By Value (USD Million), 2019–2029

Figure 16     South India Ceramic Tiles Market Share, By Type, By Value, 2019–2029

Figure 17     South India Ceramic Tiles Market Share, By Construction Type, By Value, 2019–2029

Figure 18     South India Ceramic Tiles Market Share, By Application, By Value, 2019–2029

Figure 19     South India Ceramic Tiles Market Share, By End User, By Value, 2019–2029

Figure 20     East India Ceramic Tiles Market Size, By Value (USD Million), 2019–2029

Figure 21     East India Ceramic Tiles Market Share, By Type, By Value, 2019–2029

Figure 22     East India Ceramic Tiles Market Share, By Construction Type, By Value, 2019–2029

Figure 23     East India Ceramic Tiles Market Share, By Application, By Value, 2019–2029

Figure 24     East India Ceramic Tiles Market Share, By End User, By Value, 2019–2029

Figure 25     West India Ceramic Tiles Market Size, By Value (USD Million), 2019–2029

Figure 26     West India Ceramic Tiles Market Share, By Type, By Value, 2019–2029

Figure 27     West India Ceramic Tiles Market Share, By Construction Type, By Value, 2019–2029 

Figure 28     West India Ceramic Tiles Market Share, By Application, By Value, 2019–2029

Figure 29     West India Ceramic Tiles Market Share, By End User, By Value, 2019–2029                                        

List of Tables      

Table 1        India Ceramic Tiles Market Size, By Value (USD Million), 2019–2029

Table 2        India Ceramic Tiles Market Share, By Type, By Value, 2019–2029

Table 3        India Ceramic Tiles Market Share, By Construction Type, By Value, 2019–2029

Table 4        India Ceramic Tiles Market Share, By Application, By Value, 2019–2029

Table 5        India Ceramic Tiles Market Share, By End User, By Value, 2019–2029

Table 6        India Ceramic Tiles Market Share, By Region, By Value, 2019–2029

Table 7        North India Ceramic Tiles Market Size, By Value (USD Million), 2019–2029

Table 8        North India Ceramic Tiles Market Share, By Type, By Value, 2019–2029

Table 9        North India Ceramic Tiles Market Share, By Construction Type, By Value, 2019–2029

Table 10      North India Ceramic Tiles Market Share, By Application, By Value, 2019–2029

Table 11      North India Ceramic Tiles Market Share, By End User, By Value, 2019–2029

Table 12      South India Ceramic Tiles Market Size, By Value (USD Million), 2019–2029

Table 13      South India Ceramic Tiles Market Share, By Type, By Value, 2019–2029

Table 14      South India Ceramic Tiles Market Share, By Construction Type, By Value, 2019–2029

Table 15      South India Ceramic Tiles Market Share, By Application, By Value, 2019–2029

Table 16      South India Ceramic Tiles Market Share, By End User, By Value, 2019–2029

Table 17      East India Ceramic Tiles Market Size, By Value (USD Million), 2019–2029

Table 18      East India Ceramic Tiles Market Share, By Type, By Value, 2019–2029

Table 19      East India Ceramic Tiles Market Share, By Construction Type, By Value, 2019–2029

Table 20      East India Ceramic Tiles Market Share, By Application, By Value, 2019–2029

Table 21      East India Ceramic Tiles Market Share, By End User, By Value, 2019–2029

Table 22      West India Ceramic Tiles Market Size, By Value (USD Million), 2019–2029

Table 23      West India Ceramic Tiles Market Share, By Type, By Value, 2019–2029

Table 24      West India Ceramic Tiles Market Share, By Construction Type, By Value, 2019–2029 

Table 25      West India Ceramic Tiles Market Share, By Application, By Value, 2019–2029

Table 26      West India Ceramic Tiles Market Share, By End User, By Value, 2019–2029                                        

Table 27      Kajaria Company Overview

Table 28      Kajaria Financial Overview

Table 29      Somany Company Overview

Table 30      Somany Financial Overview

Table 31      Prism Johnson Company Overview

Table 32      Prism Johnson Financial Overview

Table 33      AGL Tiles Company Overview

Table 34      AGL Tiles Financial Overview

Table 35      RAK Ceramics Company Overview

Table 36      RAK Ceramics Financial Overview

Table 37      Simpolo Company Overview

Table 38      Simpolo Financial Overview

Table 39      Varmora Company Overview

Table 40      Varmora Financial Overview

Table 41      Orient Bell Ceramics Company Overview

Table 42      Orient Bell Ceramics Financial Overview

Table 43      Nitco Tiles Company Overview

Table 44      Nitco Tiles Financial Overview

Table 45      Sunhearrt Ceramik Company Overview

Table 46      Sunhearrt Ceramik Financial Overview