Report Overview

India Dietary Supplements Market - Industry Trends & Forecast Report, 2029

India dietary supplements market size was estimated at USD 5.01 billion in 2022. During the forecast period between 2023 and 2029, the size of India dietary supplements market is projected to grow at a CAGR of 14.7% reaching a value of USD 13.09 billion by 2029. Major growth drivers for the India dietary supplements market include the growing consumer awareness about preventive healthcare, increasing purchasing power and rising cases of lifestyle diseases such as obesity, blood pressure, diabetes, malnutrition, etc. In addition, adoption of aggressive marketing & promotional strategies for the promotion of dietary supplement is expected to positively influence the growth of the market. Consumers are increasingly shifting towards preventive healthcare. India has one of the highest diabetes cases in the world and it is expected that over 80 million people will be diabetic in the country during the forecast period. Consumers are now getting increasingly aware about excessive use of chemicals and their side effects and opting for dietary supplements. This changing trend would boost the country's dietary supplement market.

India Dietary Supplements Market – Overview

A dietary supplement is a product containing essential nutrients, which can be derived from natural food sources or synthesized artificially. These supplements primarily serve the purpose of meeting the nutritional needs of the human body and are typically consumed in various forms such as pills, capsules, tablets, or liquids. They can offer nutritional support individually or in combination, tailored to the specific requirements of the consumer. These supplements encompass a wide range of components including vitamins, minerals, herbs, enzymes, amino acids, and various other elements. The primary objective of supplement consumption is to address nutritional deficiencies in the body, thereby aiding in the prevention of diseases and lifestyle-related health issues.

India Dietary Supplements Market

Rising Health Consciousness

The primary driver behind the growth of the dietary supplements market in India is the increasing health consciousness among consumers. This heightened awareness can be attributed to several contributing factors, including shifts in dietary preferences, a decline in physical activity, and the prevalence of sedentary lifestyles, collectively contributing to the escalating incidence of lifestyle-related ailments such as diabetes, hypertension, obesity, and cardiovascular disorders. Furthermore, increased levels of awareness have rendered consumers more discerning about their nutritional requirements. Consequently, individuals are increasingly realizing the pivotal role played by dietary supplements in addressing the nutritional deficiencies left unmet by their regular diets. This growing acknowledgment is further bolstered by factors such as increasing disposable incomes, advancements in healthcare infrastructure, and the refinement of distribution networks, all of which combine to facilitate the expansion of the dietary supplements market.

Increasing Prevalence of Diabetes, Heart Disease, and Cancer

The increasing incidence of chronic illnesses, notably heart disease, diabetes, and cancer, has heightened the awareness of preventive healthcare measures among the Indian population. A significant number of consumers are actively exploring avenues to proactively safeguard their health, and they consider dietary supplements as a means to achieve this objective. Furthermore, there is a growing inclination among consumers towards supplements crafted from natural constituents. This inclination towards natural and organic products in India has resulted in a heightened demand for herbal supplements, which are perceived as safer and more efficacious compared to synthetic alternatives. These factors are poised to contribute to the expansion of the dietary supplements market in India.

Restraints

High Cost of Dietary Supplements

Many potential consumers, particularly those from lower-income segments, are deterred by the prohibitive prices of these supplements. This pricing barrier hinders their access to essential nutritional support, limiting market growth. Additionally, cost-conscious consumers may opt for alternative, more affordable dietary choices, impacting the market's potential expansion. Addressing the issue of affordability and offering cost-effective supplement options could unlock untapped market segments and stimulate market growth, aligning with the broader goal of improving public health through enhanced nutrition.

India Dietary Supplements Market

Segmental Coverage

India Dietary Supplements Market – By Type

By type, the India dietary supplements market is divided into Botanicals, Vitamins, Minerals, Amino acids, Enzymes, and Probiotics segments. The vitamin segment holds the highest market share by type. Vitamins are essential micronutrients that play crucial roles in various bodily functions, and their deficiency can lead to health problems. Many individuals in India turn to vitamin supplements to bridge potential nutritional gaps in their diets, especially when their food intake may lack specific vitamins. Also, vitamins are perceived as a convenient and safe means of addressing common health concerns, making them a popular choice among consumers. Healthcare professionals' recommendations further reinforce the trust and preference for vitamin supplements in India. Meanwhile, the botanicals segment is expected to witness the fastest growth rate in the India dietary supplements market by type. It is attributed to the growing consumer preference for natural and herbal products, given their perceived safety and efficacy. Notably, India boasts a rich tradition of Ayurveda and herbal medicine, which has instilled trust in botanical-based supplements. The increasing awareness of health and wellness has also spurred demand for supplements derived from plant sources, as they often offer a wide range of health benefits. Also, regulatory support and stringent quality standards in India have encouraged the production and consumption of botanical dietary supplements, solidifying their leadership in the market.

India Dietary Supplements Market – By Function

By function, the India dietary supplements market is divided into Additional Supplements, Medical Supplements, and Sports Nutrition Supplements segments. The additional supplements segment holds the highest share in the India dietary supplements market by function, due to its broad appeal to consumers seeking general health and well-being improvements. These supplements encompass a wide range of vitamins, minerals, botanicals, and other nutritional elements that cater to diverse health needs. This versatility resonates with the Indian population's varying health concerns, from immunity boosting to overall vitality. Also, the ease of accessibility and affordability of these supplements has contributed to their popularity. As consumers increasingly prioritize preventive health measures, the Additional Supplements category continues to thrive, offering a comprehensive solution to address a spectrum of health-related goals.

India Dietary Supplements Market – By Application

Based on application, the India dietary supplements market is segmented as Tablets, Capsules, Liquid, Powder, Soft Gels, and Gel Caps.

India Dietary Supplements Market – By Target Consumer

On the basis of target consumer, the India dietary supplements market is segmented as Infants, Children, Adults, Pregnant Women, and Elderly.

India Dietary Supplements Market – By Distribution Channel

Based on distribution channel, the India dietary supplements market is divided into Pharmacy, Supermarket/Hypermarket, and Online segments. The pharmacy segment holds the highest share in the India dietary supplements market by distribution channel. Pharmacies are trusted sources for health-related products, including dietary supplements, where consumers can seek guidance from pharmacists. Moreover, India's vast network of pharmacies ensures widespread availability of these supplements, making them easily accessible to a wide population. As consumers increasingly prioritize health and wellness, they turn to pharmacies for reliable and safe dietary supplements. Additionally, the pharmacy channel often stocks a diverse range of supplements, catering to various health needs, reinforcing its dominant position in the Indian dietary supplements market.

India Dietary Supplements Market – By Region

Regionally, the India Dietary Supplements Market is divided into North India, South India, East India, and West India.

Competitive Landscape

Major players operating in the India dietary supplements market include Amway India Enterprises Private Limited, Herbalife International India Private Limited, Dabur India Limited, The Himalaya Drug Company, Abbott India Limited, Kraft Heinz India Pvt Ltd, Sun Pharmaceutical Industries Limited, GlaxoSmithKline Consumer Healthcare Limited, Danone Nutricia International Private Limited, and Patanjali Ayurved Limited. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

• In January 2023 - P&G India is exploring the introduction of more nutraceutical and wellness products in response to increased demand during the pandemic. The company recently launched sleeping gummies and is considering expanding its wellness portfolio to include multi-vitamins and supplements in India. The focus for the next six to 12 months remains on establishing the sleep aid category. The pandemic has driven greater awareness and demand for supplements and health products in India, aligning with a global trend. P&G joins other companies in recognizing the growth potential of the supplements subsegment within the broader healthcare market in India.

Scope of the Report

By Type

• Botanicals

• Vitamins

• Minerals

• Amino acids

• Enzymes

• Probiotics

By Function

• Additional Supplements

• Medical Supplements

• Sports Nutrition Supplements

By Application

• Tablets

• Capsules

• Liquid

• Powder

• Soft Gels

• Gel Caps

By Target Consumer

• Infants

• Children

• Adults

• Pregnant Women

• Elderly

By Distribution Channel

• Pharmacy

• Supermarket/Hypermarket

• Online

By Region

• North India

• South India

• East India

• West India

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3. India Dietary Supplements Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Increasing awareness of the importance of good health and nutrition
         2. Rising incidence of chronic diseases such as diabetes, heart disease, and cancer
      2. Restraints
         1. High cost of dietary supplements
         2. Lack of awareness about the benefits of dietary supplements
      3. Opportunities
         1. Growing e-commerce market for dietary supplements
         2. Expansion of the retail market for dietary supplements
      4. Challenges
         1. Counterfeit and spurious dietary supplements
         2. Lack of government regulation of the dietary supplements market
   3. Technological Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. India Dietary Supplements Market Overview
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Type
         1. Botanicals
         2. Vitamins
         3. Minerals
         4. Amino acids
         5. Enzymes
         6. Probiotics
         7. Other Dietary Supplements
      2. By Function
         1. Additional Supplements
         2. Medical Supplements
         3. Sports Nutrition Supplements
      3. By Application
         1. Tablets
         2. Capsules
         3. Liquid
         4. Powder
         5. Soft Gels
         6. Gel Caps
      4. By Target Consumer
         1. Infants
         2. Children
         3. Adults
         4. Pregnant Women
         5. Elderly
      5. By Distribution Channel
         1. Pharmacy
         2. Supermarket/Hypermarket
         3. Online
      6. By Region
         1. North India
         2. South India
         3. East India
         4. West India
5. North India Dietary Supplements Market
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Type
      2. By Function
      3. By Application
      4. By Target Consumer
      5. By Distribution Channel
6. South India Dietary Supplements Market
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Type
      2. By Function
      3. By Application
      4. By Target Consumer
      5. By Distribution Channel
7. East India Dietary Supplements Market
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Type
      2. By Function
      3. By Application
      4. By Target Consumer
      5. By Distribution Channel
8. West India Dietary Supplements Market
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Type
      2. By Function
      3. By Application
      4. By Target Consumer
      5. By Distribution Channel
9. Competitive Landscape
   1. List of Key Players and Their Offerings
   2. India Dietary Supplements Company Market Share Analysis, 2022
   3. Competitive Benchmarking, By Operating Parameters
   4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
10. Impact of Covid–19 on India Dietary Supplements Market
11. Company Profile (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, SWOT Analysis)
    1. Amway India Enterprises Private Limited
    2. Herbalife International India Private Limited
    3. Dabur India Limited
    4. The Himalaya Drug Company
    5. Abbott India Limited
    6. Kraft Heinz India Pvt Ltd
    7. Sun Pharmaceutical Industries Limited
    8. GlaxoSmithKline Consumer Healthcare Limited
    9. Danone Nutricia International Private Limited
    10. Patanjali Ayurved Limited
    11. Other Prominent Players
12. Key Strategic Recommendations
13. Research Methodology
    1. Qualitative Research
       1. Primary & Secondary Research
    2. Quantitative Research
    3.  Market Breakdown & Data Triangulation
       1.  Secondary Research
       2.  Primary Research
    4.  Breakdown of Primary Research Respondents, By Region
    5.  Assumptions & Limitations

*Financial information of non-listed companies can be provided as per availability.

**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable.

List of Figures

Figure 1       India Dietary Supplements Segmentation

Figure 2       India Dietary Supplements Market Value Chain Analysis

Figure 3       Company Market Share Analysis, 2022

Figure 4       India Dietary Supplements Market Size, By Value (USD Billion), 2019–2029

Figure 5       India Dietary Supplements Market Share, By Type, By Value, 2019–2029

Figure 6       India Dietary Supplements Market Share, By Function, By Value, 2019–2029

Figure 7       India Dietary Supplements Market Share, By Application, By Value, 2019–2029

Figure 8       India Dietary Supplements Market Share, By Target Consumer, By Value, 2019–2029

Figure 9       India Dietary Supplements Market Share, By Distribution Channel, By Value, 2019–2029

Figure 10     North India Dietary Supplements Market Size, By Value (USD Billion), 2019–2029

Figure 11     North India Dietary Supplements Market Share, By Type , By Value, 2019–2029

Figure 12     North India Dietary Supplements Market Share, By Function, By Value, 2019–2029

Figure 13     North India Dietary Supplements Market Share, By Application, By Value, 2019–2029

Figure 14     North India Dietary Supplements Market Share, By Target Consumer, By Value, 2019–2029

Figure 15     North India Dietary Supplements Market Share, By Distribution Channel, By Value, 2019–2029

Figure 16     South India Dietary Supplements Market Size, By Value (USD Billion), 2019–2029

Figure 17     South India Dietary Supplements Market Share, By Type , By Value, 2019–2029

Figure 18     South India Dietary Supplements Market Share, By Function, By Value, 2019–2029

Figure 19     South India Dietary Supplements Market Share, By Application, By Value, 2019–2029

Figure 20     South India Dietary Supplements Market Share, By Target Consumer, By Value, 2019–2029

Figure 21     South India Dietary Supplements Market Share, By Distribution Channel, By Value, 2019–2029

Figure 22     East India Dietary Supplements Market Size, By Value (USD Billion), 2019–2029

Figure 23     East India Dietary Supplements Market Share, By Type , By Value, 2019–2029

Figure 24     East India Dietary Supplements Market Share, By Function, By Value, 2019–2029

Figure 25     East India Dietary Supplements Market Share, By Application, By Value, 2019–2029

Figure 26     East India Dietary Supplements Market Share, By Target Consumer, By Value, 2019–2029

Figure 27     East India Dietary Supplements Market Share, By Distribution Channel, By Value, 2019–2029

Figure 28     West India Dietary Supplements Market Size, By Value (USD Billion), 2019–2029

Figure 29     West India Dietary Supplements Market Share, By Type , By Value, 2019–2029

Figure 30     West India Dietary Supplements Market Share, By Function, By Value, 2019–2029

Figure 31     West India Dietary Supplements Market Share, By Application, By Value, 2019–2029

Figure 32     West India Dietary Supplements Market Share, By Target Consumer, By Value, 2019–2029

Figure 33     West India Dietary Supplements Market Share, By Distribution Channel, By Value, 2019–2029

List of Tables

Table 1        India Dietary Supplements Market Size, By Value (USD Billion), 2019–2029

Table 2        India Dietary Supplements Market Share, By Type, By Value, 2019–2029

Table 3        India Dietary Supplements Market Share, By Function, By Value, 2019–2029

Table 4        India Dietary Supplements Market Share, By Application, By Value, 2019–2029

Table 5        India Dietary Supplements Market Share, By Target Consumer, By Value, 2019–2029

Table 6        India Dietary Supplements Market Share, By Distribution Channel, By Value, 2019–2029

Table 7        North India Dietary Supplements Market Size, By Value (USD Billion), 2019–2029

Table 8        North India Dietary Supplements Market Share, By Type , By Value, 2019–2029

Table 9        North India Dietary Supplements Market Share, By Function, By Value, 2019–2029

Table 10      North India Dietary Supplements Market Share, By Application, By Value, 2019–2029

Table 11      North India Dietary Supplements Market Share, By Target Consumer, By Value, 2019–2029

Table 12      North India Dietary Supplements Market Share, By Distribution Channel, By Value, 2019–2029

Table 13      South India Dietary Supplements Market Size, By Value (USD Billion), 2019–2029

Table 14      South India Dietary Supplements Market Share, By Type , By Value, 2019–2029

Table 15      South India Dietary Supplements Market Share, By Function, By Value, 2019–2029

Table 16      South India Dietary Supplements Market Share, By Application, By Value, 2019–2029

Table 17      South India Dietary Supplements Market Share, By Target Consumer, By Value, 2019–2029

Table 18      South India Dietary Supplements Market Share, By Distribution Channel, By Value, 2019–2029

Table 19      East India Dietary Supplements Market Size, By Value (USD Billion), 2019–2029

Table 20      East India Dietary Supplements Market Share, By Type , By Value, 2019–2029

Table 21      East India Dietary Supplements Market Share, By Function, By Value, 2019–2029

Table 22      East India Dietary Supplements Market Share, By Application, By Value, 2019–2029

Table 23      East India Dietary Supplements Market Share, By Target Consumer, By Value, 2019–2029

Table 24      East India Dietary Supplements Market Share, By Distribution Channel, By Value, 2019–2029

Table 25      West India Dietary Supplements Market Size, By Value (USD Billion), 2019–2029

Table 26      West India Dietary Supplements Market Share, By Type , By Value, 2019–2029

Table 27      West India Dietary Supplements Market Share, By Function, By Value, 2019–2029

Table 28      West India Dietary Supplements Market Share, By Application, By Value, 2019–2029

Table 29      West India Dietary Supplements Market Share, By Target Consumer, By Value, 2019–2029

Table 30      West India Dietary Supplements Market Share, By Distribution Channel, By Value, 2019–2029

Table 31      Amway India Enterprises Private Limited Company Overview

Table 32      Amway India Enterprises Private Limited Financial Overview

Table 33      Herbalife International India Private Limited Company Overview

Table 34      Herbalife International India Private Limited Financial Overview

Table 35      Dabur India Limited Company Overview

Table 36      Dabur India Limited Financial Overview

Table 37      The Himalaya Drug Company Company Overview

Table 38      The Himalaya Drug Company Financial Overview

Table 39      Abbott India Limited Company Overview

Table 40      Abbott India Limited Financial Overview

Table 41      Kraft Heinz India Pvt Ltd Company Overview

Table 42      Kraft Heinz India Pvt Ltd Financial Overview

Table 43      Sun Pharmaceutical Industries Limited Company Overview

Table 44      Sun Pharmaceutical Industries Limited Financial Overview

Table 45      GlaxoSmithKline Consumer Healthcare Limited Company Overview

Table 46      GlaxoSmithKline Consumer Healthcare Limited Financial Overview

Table 47      Danone Nutricia International Private Limited Company Overview

Table 48      Danone Nutricia International Private Limited Financial Overview

Table 49      Patanjali Ayurved Limited Company Overview

Table 50      Patanjali Ayurved Limited Financial Overview

Table 51      Other Prominent Players Company Overview

Table 52      Other Prominent Players Financial Overview