Report Overview

India eSports Market - Industry Trends & Forecast Report 2028

India eSports Market was worth USD 33.50 million in 2021 and is further projected to reach USD 245.21 million by the year 2028, exhibiting a CAGR of 32.5% during the forecast period (2022-2028). The emergence of esports is expected to change the landscape of the sports industry. Media rights, tickets and merchandise, sponsorships, direct advertisements, and publisher fees are all major revenue streams for esports. Sponsorships and advertisements are the major revenue-generating streams that have seen burgeoning demand over the last five years in revenue-generating streams. Furthermore, increasing penetration among young gamers, as well as influencer-driven marketing, are influencing the market growth. Young people's use of social media and live video streaming has fueled the eSports market. Many eSports companies are enlisting athletes and sportspeople to help promote their products, allowing the market to thrive.

eSports - Overview

Esports are typically organized competitions between professional players of multiplayer video games, either individually or in teams. It describes the structured and competitive video game industry. In reality, competitive video gaming is a hugely popular worldwide phenomenon with billions of dollars on the line and millions of fans. Because of streaming services and live events, casual gamers have developed into major celebrities who earn seven figures per year and receive massive commercial endorsements.

India eSports Market Forecast and Trends

Growth Drivers

Right Set of Skills among the Gamers from Tier I or II Cities and Launch of 5G Data Network will Fuel the Market

The fastest communication network currently in use, 5G, is gradually spreading to all nations including India. The goal of 5G wireless technology is to provide more users with faster multi-Gbps peak data speeds, extremely low latency, increased reliability, massive network capacity, and a more consistent user experience. New user experiences are enabled by increased performance and efficiency, which also propels the eSports market. Moreover, Twitch and other streaming platforms have attracted viewers by streaming esports and gaming. Esports tournaments have captivated athletes and celebrities, as well as a large audience. Furthermore, esports and gaming make it simple to attract the attention of enthusiastic and young viewers who are difficult to reach via traditional media channels. Many brands have invested in esports events in sponsorships and advertising due to their ability to capture the attention of a young and enthusiastic audience. Investors' interest has grown as a result of the centralization of an Esports team, a growing audience, and the introduction of a more franchise-style league. During the forecast period, the rising interest of brands in esports teams to reach potential customers is expected to drive market growth.

Increasing number of Events with Large Prize Pools

Because of the popularity of these esports events among gamers and spectators, the esports industry is becoming monetized. Several universities and colleges, like any other traditional sport, are offering scholarships and even eSport courses, creating opportunities for gamers to pursue it as a professional career. This is expected to accelerate the growth of the global esports market in the coming years. All these factors boost the growth of the India Brake Pad Market during the forecast period (2022-2028).

Increase in Video Game Popularity as a result of Technology

People are increasingly dependent on smartphones, other high-tech devices, and the internet as a result of global technological advancements. As a result of the widespread popularity of video games, vendors have started using recurring revenue models recently. In addition, due to ongoing technological development, virtual reality products, video game competitions, and consumer spending on video content are all expanding rapidly globally.

Free-to-play Gaming Business Model supports Market Expansion

It has been determined that the free-to-play gaming business model is successful, with significant in-game microtransactions fueling the companies' revenue and subsequently supporting the industry's expansion. Free-to-play games have gained popularity because there are no introductory fees; instead, players only pay for supplemental or supplementary content. The free-to-play business model has encouraged diversity and assisted in bringing together young gamers in the esports ecosystem, which has led to an increase in the number of gamers overall. The esports market's overall revenue growth has been attributed in large part to the crucial role that microtransactions have played in this industry.

Restraints

Lack of Standardization in eSports Industry

Because the esports industry is still in its early stages, both companies and players face numerous challenges. Many tournament participants and gamers have difficulty determining the legitimacy of tournaments. Along with the growing number of tournaments, the number of scams and fraudsters is also growing, posing challenges for genuine and legitimate esports tournament organizers. The lack of standardization in the esports industry reflects the consistent issues that players, tournaments, teams, and their advertising, sponsorships, or contracts face.

Impact of COVID-19 on India eSports Market

The COVID-19 pandemic outbreak has had a favorable effect on the expansion of the esports industry. People are now forced to interact with one another through digital and virtual platforms and mediums due to the imposition of lockdown and social distancing norms. Esports has also arisen as a result of digital transformation in the online gaming industry. However, the limited availability of auxiliary equipment, such as gaming setup, joypads, and console sensors & screens, had an impact on the implementation of esports. However, the esports market is anticipated to grow rapidly over the next few years thanks to the loosening of lockdown norms and regulations.

India eSports Market - By Revenue Source

Based on the revenue source, the India eSports Market is segmented into Sponsorship, Advertising, Merchandise & Tickets, Publisher Fees, and Media Rights (Subscription, Online Advertisement). Among these, sponsorship accounts for the largest share in the India eSports Market. Sponsorships enable brands to directly reach out to potential customers via online and offline media channels. Booths, interactive advertising, posters, freebies, video displays, and a variety of other innovative methods allow the brand to reach out to potential customers. Many major corporations, including Nvidia Corporation, Red Bull, BMW AG, The Coca-Cola Company, and the United States Air Force, have already signed sponsorship agreements with esports leagues and teams. All these factors propel the growth of the India eSports Market during a forecast period (2022-2028).

India eSports Market – By Device Type

Based on device type, the India eSports Market is segmented into smartphones, Smart TVs, Desktop –laptop tablets, and Gaming consoles. Among these, the gaming console segment dominates the Esports market share, and this trend is expected to continue over the forecast period. The growth of this segment can be attributed to a variety of benefits provided by this device type, such as excellent gaming quality, which leads to a much better gaming experience, high security, and so on. All these factors boost the growth of the India eSports Market during the forecast period (2022-2028).

India eSports Market - By Games

Based on games, India eSports Market is segmented into Multiplayer Online Battle Arena (Moba), First-person Shooter (Fps), Real-time Strategy (RTS), and Other. During the forecast period, the first-person shooter segment is anticipated to take the lead in terms of revenue contribution to the global eSports market. The most popular and desired game genre right now is first-person shooters. Counter-Strike: Go, Call of Duty, and a few other games in this genre, which allow players to control one avatar at a time, are currently among the most well-known. The abundance of weapons and the variety of environments and maps available in these games is one of the main reasons for their popularity.

India eSports Market - By Audience

Based on audience, the India eSports Market is segmented into Platform and Service.

Competitive Landscape

The leading market players in the India eSports Market are Nazara Technology, Jetsynthesys, Nodwin Group, Gaming Monk, Neon Gaming Studio, Team Brutality, League of Extraordinary Gamers (LXG), Viacom 18, Esports Federation of India, and other prominent players.

The India eSports Market is highly fragmented with the presence of several manufacturing companies in the country. The market leaders retain their supremacy by spending on research and development, incorporating cutting-edge technology into their goods, and releasing upgraded items for customers. Various tactics, including strategic alliances, agreements, mergers, and partnerships, are used.

Recent Development

Scope of the Report

By Revenue Source

• Sponsorship
• Advertising
• Merchandise & Tickets
• Publisher Fees
• Media Rights

• Subscription
• Online Advertisement

By Device Type

• Smartphone
• Smart TV
• Desktop –laptop-tablets
• Gaming console

By Games

• Multiplayer Online Battle Arena (Moba)
• First-person Shooter (Fps)
• Real-time Strategy (RTS)
• Other

By Audience

• Tournament Organizers
• Alliances
• Game Publishers
• Sponsors
• Esports Investors
• Research Institutes and Organizations
• Analysts And Strategic Business Planners
• Market Research and Consulting Firms

By Application

• Platform
• Service

1. Research Framework
   1. Research Objective
   2. Type Overview
   3. Market Segmentation
2. Executive Summary
3. India eSports Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Rising availability of low-cost gaming phones is creating the demand for eSports market
         2. High-speed internet coupled with an awareness of eSports
         3. Others
      2. Restraints
         1. Lack of favorable policies coupled with low awareness regarding eSports market
         2. Others
      3. Opportunity
         1. Right set of skills among the gamers from Tier I or II cities and launch of 5G data network will fuel the market
         2. Increasing number of events with large prize pools
         3. Others
      4. Challenges
         1. Lack of standardization, such as betting and gambling hamper the market growth
         2. Others
   3. Technological Advancement/Recent Development
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. India eSports Market Overview
   1. Market Size & Forecast by Value, 2018-2028
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Revenue Source
         1. 1. Sponsorship
            2. Advertising
            3. Merchandise & Tickets
            4. Publisher Fees
            5. Media Rights
               1. Subscription
               2. Online Advertisement
      2. By Device Type
         1. Smart phone
         2. Smart TV
         3. Desktop –laptop-tablets
         4. Gaming console
      3. By Games
         1. Multiplayer Online Battle Arena (Moba)
         2. First-person Shooter (Fps)
         3. Real-time Strategy (RTS)
         4. Other
      4. By Audience
         1. Tournament Organizers
         2. Alliances
         3. Game Publishers
         4. Sponsors
         5. Esports Investors
         6. Research Institutes and Organizations
         7. Analysts And Strategic Business Planners
         8. Market Research and Consulting Firms
      5. By Application
         1. Platform
         2. Service
5. Competitive Landscape
   1. List of Key Players and Their Offerings
   2. India eSports  Company Market Share Analysis, 2021
   3. Competitive Benchmarking, By Operating Parameters
   4. Key Strategic Development (Mergers, Acquisitions, Partnerships, and others)
6. Impact of Covid-19 on India eSports Market
7. Company Profile (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook)
   1. Nazara Technology
   2. Jetsynthesys
   3. Nodwin Group
   4. Gaming Monk
   5. Neon Gaming Studio
   6. Team Brutality
   7. League of Extraordinary Gamers (LXG)
   8. Viacom 18
   9. Esports Federation of India
   10. Other Prominent Players
8. Key Strategic Recommendations
9. Research Methodology
   1. Qualitative Research
      1. Primary & Secondary Research
   2. Quantitative Research
   3. Market Breakdown & Data Triangulation
      1. Secondary Research
      2. Primary Research
   4. Breakdown of Primary Research Respondents, By Region
   5. Assumption & Limitation

*Financial information in case of non-listed companies will be provided as per availability

**The segmentation and the companies are subjected to modifications based on the in-depth secondary for the final deliverable

LOT

Table 1         India eSports Market Size, By Revenue Source, By Value, 2018-2028

Table 2         India eSports Market Size, By Device Type, By Value, 2018-2021

Table 3         India eSports Market Size, By Games, By Value, 2018-2021

Table 4         India eSports Market Size, By Audience, By Value, 2018-2021

Table 5         India eSports Market Size, By Application, By Value, 2018-2021

Table 6         Nazara Technology Company Overview

Table 7         Nazara Technology Financial Overview

Table 8         Jetsynthesys Company Overview

Table 9         Jetsynthesys Financial Overview

Table 10        Nodwin Group Company Overview

Table 11        Nodwin Group Financial Overview

Table 12        Gaming Monk Company Overview

Table 13        Gaming Monk Financial Overview

Table 14        Neon Gaming Studio Company Overview

Table 15        Neon Gaming Studio Financial Overview

Table 16        Team Brutality Company Overview

Table 17        Team Brutality Financial Overview

Table 18        League of Extraordinary Gamers (LXG) Company Overview

Table 19        League of Extraordinary Gamers (LXG) Financial Overview

Table 20        Viacom 18 Company Overview

Table 21        Viacom 18 Financial Overview

Table 22        Esports Federation of India Company Overview

Table 23        Esports Federation of India Financial Overview

LOF

Figure 1        India eSports Market Segmentation

Figure 2        India eSports Market Value Chain Analysis

Figure 3        Company Market Share Analysis, 2021

Figure 4        India eSports Market Size, By Value (USD Million), 2018-2028

Figure 5        India eSports Market Share, By Revenue Source, By Value, 2018-2021

Figure 6        India eSports Market Share, By Device Type, By Value, 2018-2021

Figure 7        India eSports Market Share, By Games, By Value, 2018-2021

Figure 8        India eSports Market Share, By Audience, By Value, 2018-2021

Figure 9        India eSports Market Share, By Application, By Value, 2018-2021