Report Overview

India Eyeliner Market - Industry Trends & Forecast Report, 2030

India Eyeliner Market size was estimated to be worth USD 345.40 million in 2023. During the forecast period between 2024 and 2030, India Eyeliner Market size is projected to grow at a CAGR of 2.70%, reaching a value of USD 407.73 million by 2030. Major growth factors for India Eyeliner Market include a high focus on eye makeup as a regular grooming routine, particularly among female consumers, and rising acceptance of makeup among men. In addition, rising launches of different products, such as smudge-proof and waterproof eyeliners, and their increasing availability through online sales platforms are anticipated to drive the growth of India Eyeliner Market.

Eyeliner – Overview

Eyeliner is a cosmetic that is applied to the eyes to define them. It is used to provide a range of aesthetic effects surrounding the eye(s)' features. Women, girls, and occasionally guys use eyeliner for fashion purposes. Usually, they are generally made of clays, gums, and waxes like candelilla or carnauba wax. Preservatives contribute to the product's longer shelf life.

India Eyeliner Market

Growth Drivers

Increasing Disposable Income of Consumers

The increasing disposable income and purchasing power, particularly of middle-income consumers, is emerging as a major driving factor for India Eyeliner Market. The growing influence of social media and micro-celebrity culture is changing perspectives around personal grooming and beauty products, particularly among men. As a result, the demand for cosmetic products to enhance the appearance and aesthetics of a person is increasing among Indians. The Indian brands are also leveraging social media influencers to promote their products, which is also presenting lucrative growth opportunities to the India Eyeliner Market.

Challenges

Availability of Counterfeit Eyeliner Products

India is a country that is infamous for the high penetration of counterfeit products of various goods, including cosmetics. These counterfeit products are practically impossible to distinguish from original brands and are easily available at lower prices in any local market in India. These products attract a significant percentage of the consumer base in India owing to their prices due to price sensitivity in Indian consumers. The lack of stringent government regulations to deal with counterfeit products negatively impacts the revenue of eyeliner brands in India, limiting their market growth.

Impact of Escalating Geopolitical Tensions on India Eyeliner Market

Further spreading and intensifying geopolitical tensions could adversely affect India Eyeliner Market in several ways. Conflicts and tensions between countries across the major regions directly lead to disruption in supply chain, which affects the availability of raw materials, increasing the price of the products or their shortage in the market. Furthermore, geopolitical tensions also impacts the purchasing power of the consumers due to unstable economy. This can cause consumers to limit their discretionary spending, including cosmetics such as eyeliners. In addition, Geopolitical issues might drive consumers towards domestic brands as a show of support, impacting the sales of international brands.

India Eyeliner Market

Segmental Coverage

India Eyeliner Market – By Product Type

Based on product type, India Eyeliner Market is segmented into pencil eyeliners, liquid eyeliners, gel eyeliners, pen eyeliners, and others. The liquid eyeliner segment holds the largest share of India Eyeliner Market owing to its higher precision, which allows the consumers to have different eyeliner looks, such as cat eyes, winged eyeliner, graphic eyeliner, etc. However, gel and pencil eyeliners also cover a substantial market share. They are considered a better option for hooded eyes than most Indians have. Gel eyeliners are long-lasting and smudge-proof and are capable of dealing with sweaty or oily lids.

India Eyeliner Market – By End User

On the basis of end user, India Eyeliner Market is segmented into women and men. The women segment accounts for a higher market share by end user. The high emphasis placed on women for personal grooming and beauty and the increasing disposable income of female consumers directly influence this demographic's growing demand for eyeliner. Furthermore, product marketing and advertisements that target women only also play a crucial factor in propelling its market growth. However, the men segment is projected to witness a high growth rate during the forecast period owing to the changing perspective of Indian men around makeup and personal grooming along with an increasing number of male beauty influencers.

India Eyeliner Market – By Region

The in-depth research report on India Eyeliner Market covers four major regions of the country: North India, South India, East India, and West India. South India dominates India Eyeliner Market owing to its diverse consumer base and high purchasing power of consumers. The concentration of various urban centers in the region, such as Bangalore, Hyderabad, and Chennai, and the growing female working population also propel the demand for eyeliner in South India. Furthermore, the cultural significance of eye makeup and the prominent use of kajal also contribute to its market growth.

Competitive Landscape

Major companies in the highly competitive India Eyeliner Market include Amway India, L'Oréal Group, Avon Products, Lakme, Revlon Inc., Unilever PLC, Lotus Herbal, Swiss Beauty, A.G. Industries, and Kwality Color Cosmetics. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

• In January 2024 – Swiss Beauty, a beauty and cosmetic brand, launched India’s first holographic eyeliner range.

Scope of the Report

By Product Type

• Pencil Eyeliners

• Liquid Eyeliners

• Gel Eyeliners

• Pen Eyeliners

• Others

By Formulation

• Waterproof

• Non-Waterproof

• Natural/Organic

By Distribution Channel

• Online Retail

• Supermarkets/Hypermarkets

• Beauty Stores

• Pharmacies/Drugstores

• Department Stores

By End User

• Women

• Men

By Region

• North India

• South India

• East India

• West India

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3. India Eyeliner Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Rising Disposable Income
         2. Growing Urbanization and Westernization of Indian Society
         3. Growing Awareness of Personal Care
      2. Restraints
         1. Traditional Beauty Practices
         2. Availability of Counterfeit Eyeliner Products in the Market
      3. Opportunities
         1. Growth of E-Commerce Platforms
         2. Growing Demand for High-Quality and Luxury Products.
         3. Offering Customized Eyeliner Products
      4. Challenges
         1. Adhering to Regulatory Standards and Ensuring Product Safety
         2. Increasing Concern Regarding Use of Certain Chemicals in Eyeliner Production
   3. Technological Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. India Eyeliner Market: Marketing Strategies
5. India Eyeliner Market: Pricing Analysis
6. India Eyeliner Market Overview
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Product Type
         1. Pencil Eyeliners
         2. Liquid Eyeliners
         3. Gel Eyeliners
         4. Pen Eyeliners
         5. Others
      2. By Formulation
         1. Waterproof
         2. Non-Waterproof
         3. Natural/Organic
      3. By Distribution Channel
         1. Online Retail
         2. Supermarkets/Hypermarkets
         3. Beauty Stores
         4. Pharmacies/Drugstores
         5. Department Stores
      4. By End User
         1. Women
         2. Men
      5. By Region
         1. North India
         2. South India
         3. East India
         4. West India
7. North India Eyeliner Market
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Product Type
      2. By Formulation
      3. By Distribution Channel
      4. By End User
8. South India Eyeliner Market
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Product Type
      2. By Formulation
      3. By Distribution Channel
      4. By End User
9. East India Eyeliner Market
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Product Type
      2. By Formulation
      3. By Distribution Channel
      4. By End User
10. West India Eyeliner Market
    1. Market Size & Forecast, 2019–2030
       1. By Value (USD Million)
    2. Market Share & Forecast
       1. By Product Type
       2. By Formulation
       3. By Distribution Channel
       4. By End User
11. Competitive Landscape
    1. List of Key Players and Their Offerings
    2. India Eyeliner Company Market Share Analysis, 2023
    3. Competitive Benchmarking, By Operation Channel Parameters
    4. Key Strategic Development (Mergers, Acquisitions, Partnerships, etc.)
12. Impact of Escalating Geopolitical Tensions on India Eyeliner Market
13. Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)
    1. Amway India
    2. L'Oréal Group
    3. Avon Products
    4. Lakme
    5. Revlon Inc.
    6. Unilever PLC
    7. Lotus Herbal
    8. Swiss Beauty
    9. A.G Industries
    10. Kwality Color Cosmetics
    11. Other Prominent Players
14. Key Strategic Recommendations
15. Research Methodology
    1. Qualitative Research
       1. Primary & Secondary Research
    2. Quantitative Research
    3. Market Breakdown & Data Triangulation
       1. Secondary Research
       2. Primary Research
    4. Breakdown of Primary Research Respondents, By Region
    5. Assumption & Limitation

*Financial information of non-listed companies will be provided as per availability

**The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable

List of Figures

Figure 1       India Eyeliner Market Segmentation             

Figure 2       India Eyeliner Market Value Chain Analysis   

Figure 3       Company Market Share Analysis, 2023                                               

Figure 4       India Eyeliner Market Size, By Value (USD Million), 2019–2030

Figure 5       India Eyeliner Market Share, By Product Type, By Value (USD Million) 2019–2030

Figure 6       India Eyeliner Market Share, By Formulation, By Value (USD Million) 2019–2030

Figure 7       India Eyeliner Market Share, By Distribution Channel, By Value (USD Million) 2019–2030

Figure 8       India Eyeliner Market Share, By End User, By Value (USD Million) 2019–2030

Figure 9       India Eyeliner Market Share, By Region, By Value (USD Million) 2019–2030

Figure 10     North India Eyeliner Market Size, By Value (USD Million), 2019–2030

Figure 11     North India Eyeliner Market Share, By Product Type, By Value (USD Million) 2019–2030

Figure 12     North India Eyeliner Market Share, By Formulation, By Value (USD Million) 2019–2030

Figure 13     North India Eyeliner Market Share, By Distribution Channel, By Value (USD Million) 2019–2030

Figure 14     North India Eyeliner Market Share, By End User, By Value (USD Million) 2019–2030

Figure 15     South India Eyeliner Market Size, By Value (USD Million), 2019–2030

Figure 16     South India Eyeliner Market Share, By Product Type, By Value (USD Million) 2019–2030

Figure 17     South India Eyeliner Market Share, By Formulation, By Value (USD Million) 2019–2030

Figure 18     South India Eyeliner Market Share, By Distribution Channel, By Value (USD Million) 2019–2030

Figure 19     South India Eyeliner Market Share, By End User, By Value (USD Million) 2019–2030

Figure 20     East India Eyeliner Market Size, By Value (USD Million), 2019–2030

Figure 21     East India Eyeliner Market Share, By Product Type, By Value (USD Million) 2019–2030

Figure 22     East India Eyeliner Market Share, By Formulation, By Value (USD Million) 2019–2030

Figure 23     East India Eyeliner Market Share, By Distribution Channel, By Value (USD Million) 2019–2030

Figure 24     East India Eyeliner Market Share, By End User, By Value (USD Million) 2019–2030

Figure 25     West India Eyeliner Market Size, By Value (USD Million), 2019–2030

Figure 26     West India Eyeliner Market Share, By Product Type, By Value (USD Million) 2019–2030

Figure 27     West India Eyeliner Market Share, By Formulation, By Value (USD Million) 2019–2030 

Figure 28     West India Eyeliner Market Share, By Distribution Channel, By Value (USD Million) 2019–2030

Figure 29     West India Eyeliner Market Share, By End User, By Value (USD Million) 2019–2030                                       

List of Tables      

Table 1        India Eyeliner Market Size, By Value (USD Million), 2019–2030

Table 2        India Eyeliner Market Share, By Product Type, By Value (USD Million) 2019–2030

Table 3        India Eyeliner Market Share, By Formulation, By Value (USD Million) 2019–2030

Table 4        India Eyeliner Market Share, By Distribution Channel, By Value (USD Million) 2019–2030

Table 5        India Eyeliner Market Share, By End User, By Value (USD Million) 2019–2030

Table 6        India Eyeliner Market Share, By Region, By Value (USD Million) 2019–2030

Table 7        North India Eyeliner Market Size, By Value (USD Million), 2019–2030

Table 8        North India Eyeliner Market Share, By Product Type, By Value (USD Million) 2019–2030

Table 9        North India Eyeliner Market Share, By Formulation, By Value (USD Million) 2019–2030

Table 10      North India Eyeliner Market Share, By Distribution Channel, By Value (USD Million) 2019–2030

Table 11      North India Eyeliner Market Share, By End User, By Value (USD Million) 2019–2030

Table 12      South India Eyeliner Market Size, By Value (USD Million), 2019–2030

Table 13      South India Eyeliner Market Share, By Product Type, By Value (USD Million) 2019–2030

Table 14      South India Eyeliner Market Share, By Formulation, By Value (USD Million) 2019–2030

Table 15      South India Eyeliner Market Share, By Distribution Channel, By Value (USD Million) 2019–2030

Table 16      South India Eyeliner Market Share, By End User, By Value (USD Million) 2019–2030

Table 17      East India Eyeliner Market Size, By Value (USD Million), 2019–2030

Table 18      East India Eyeliner Market Share, By Product Type, By Value (USD Million) 2019–2030

Table 19      East India Eyeliner Market Share, By Formulation, By Value (USD Million) 2019–2030

Table 20      East India Eyeliner Market Share, By Distribution Channel, By Value (USD Million) 2019–2030

Table 21      East India Eyeliner Market Share, By End User, By Value (USD Million) 2019–2030

Table 22      West India Eyeliner Market Size, By Value (USD Million), 2019–2030

Table 23      West India Eyeliner Market Share, By Product Type, By Value (USD Million) 2019–2030

Table 24      West India Eyeliner Market Share, By Formulation, By Value (USD Million) 2019–2030 

Table 25      West India Eyeliner Market Share, By Distribution Channel, By Value (USD Million) 2019–2030

Table 26      West India Eyeliner Market Share, By End User, By Value (USD Million) 2019–2030                                       

Table 27      Amway India Company Overview

Table 28      Amway India Financial Overview

Table 29      L'Oréal Group Company Overview

Table 30      L'Oréal Group Financial Overview

Table 31      Avon Products Company Overview

Table 32      Avon Products Financial Overview

Table 33      Lakme Company Overview

Table 34      Lakme Financial Overview

Table 35      Revlon Inc. Company Overview

Table 36      Revlon Inc. Financial Overview

Table 37      Unilever PLC Company Overview

Table 38      Unilever PLC Financial Overview

Table 39      Lotus Herbal Company Overview

Table 40      Lotus Herbal Financial Overview

Table 41      Swiss Beauty Company Overview

Table 42      Swiss Beauty Financial Overview

Table 43      A.G Industries Company Overview

Table 44      A.G Industries Financial Overview

Table 45      Kwality Color Cosmetics Company Overview

Table 46      Kwality Color Cosmetics Financial Overview