India Fitness Equipment Market
India Fitness Equipment Market, By Type (Cardiovascular Equipment, Strength Training Equipment, Yoga & Pilates Equipment, Other Fitness Equipment); By End User (Home Consumers, Commercial, Educational Institutions); By Distribution Channel (Online, Offline); By Region (North India, South India, East India, West India), Trend Analysis, Competitive Landscape & Forecast, 2019–2030
- Published Date: November 2024
- Report ID: BWC24873
- Available Format: PDF
- Page: 123
Report Overview
Growing awareness about the importance of fitness and wellness, urbanization and changing lifestyles, and increasing disposable incomes are expected to drive India Fitness Equipment Market at a significant growth rate during the forecast period between 2024 and 2030.
India Fitness Equipment Market – Industry Trends & Forecast Report, 2030
India Fitness Equipment Market size was estimated at USD 287.8 million in 2023. During the forecast period between 2024 and 2030, India Fitness Equipment Market size is projected to grow at a CAGR of 8% reaching a value of USD 453.2 million by 2030. Prominent drivers of the market include the increasing health consciousness among the population, the rise in lifestyle diseases, and government initiatives encouraging fitness. Additionally, the growing popularity of fitness equipment for home workouts and the adoption of digital fitness solutions are fueling the demand. Key players in the market, such as Cure. Fit, Gold’s Gym, and Talwalkars, continue to drive growth by expanding their offerings of fitness equipment, along with personalized training programs and digital fitness classes. Talwalkars, for instance, is planning to open 50 new centers, which will likely contribute to higher demand for fitness equipment. The rise of smart fitness equipment, integrated with wearable technology and mobile apps, is enhancing market prospects, as consumers seek more advanced and efficient ways to track and improve their fitness levels.
Fitness Equipment – Overview
Fitness equipment refers to devices or apparatus used to enhance physical exercise and improve overall fitness. It includes cardio machines like treadmills, ellipticals, and stationary bikes; strength training tools such as free weights, weight machines, and resistance bands; and flexibility aids like stretching machines and yoga mats. Specialized equipment like exercise balls, kettlebells, and suspension trainers also play a role in various fitness routines. Used in gyms, fitness centers, or at home, fitness equipment supports muscle building, cardiovascular health, flexibility, and recovery, helping individuals achieve their fitness goals through diverse exercise methods.
India Fitness Equipment Market
Growth Drivers
Growing Awareness about Importance of Fitness and Wellness
Growing awareness about the importance of fitness and wellness is driving significant growth in the India Fitness Equipment Market. As health-consciousness rises, more individuals are adopting modern fitness practices such as resistance training, yoga, and the use of wearable fitness technology. Traditional wellness practices like Ayurveda and yoga are being supplemented by a rapidly expanding fitness industry, leading to the proliferation of fitness centers and gyms across the country. This growth is fueled by increasing disposable incomes, urbanization, and a shift towards healthier lifestyles, with fitness services now extending beyond urban areas to tier II and III cities. Moreover, the rise in sedentary lifestyles and lifestyle diseases has prompted more people to invest in fitness, contributing to a surge in demand for fitness equipment. Government initiatives, including the recognition of wellness as a priority sector, further support this trend. The fitness market is also seeing innovations such as in-house corporate gyms, public park ‘open gyms,’ and the growing popularity of fitness apps, wearables, and tech-driven solutions. As competition intensifies, the market continues to expand, offering substantial growth opportunities for both local and international players.
Challenges
High Cost of Premium Fitness Equipment
The high cost of premium fitness equipment is a significant restraint on the growth of the India Fitness Equipment Market. While demand for advanced and high-quality fitness products is rising, the expensive pricing limits access for a large portion of the population, particularly in tier II and III cities. Additionally, many consumers opt for more affordable, lower-end alternatives, which impacts the overall market for premium equipment. The high initial investment, maintenance costs, and lack of financial incentives for purchasing such equipment further deter potential buyers, hindering broader market growth despite increasing health awareness.
Impact of Escalating Geopolitical Tensions on India Fitness Equipment Market
Escalating geopolitical tensions among countries and further spreading across regions could have a significant impact on the growth of India Fitness Equipment Market. Trade disruptions, such as supply chain interruptions and rising import tariffs, could increase the cost of raw materials and finished products, making fitness equipment more expensive. Additionally, uncertainty in global markets may reduce consumer spending, impacting demand for premium fitness products. Economic instability can also hinder investments in fitness infrastructure and innovation, slowing the expansion of fitness centers and the adoption of advanced fitness technologies. Overall, geopolitical tensions could dampen the market’s growth potential.
India Fitness Equipment Market
Segmental Coverage
India Fitness Equipment Market – By Type
Based on type, India Fitness Equipment Market is divided into Cardiovascular Equipment, Strength Training Equipment, Yoga & Pilates Equipment, and other Fitness Equipment segments. The cardiovascular equipment segment holds the highest share of India Fitness Equipment Market by type. The segment’s dominance is driven by the growing emphasis on heart health, calorie burning, and overall fitness, making cardio exercise a key part of daily routines. Popular devices such as treadmills, stationary bikes, elliptical trainers, and rowing machines are in high demand. Treadmills are especially favored for their versatility, allowing users to walk, jog, or run indoors. Notably, the introduction of the T-400 motorized treadmill by Reach in September 2022 reflects the growing demand for premium, locally manufactured equipment. Additionally, stationary bikes offer low-impact workouts ideal for joint health. Technological innovations, including built-in programs, interactive displays, and app compatibility, are further boosting the appeal of cardiovascular devices. As Indian consumers increasingly focus on weight management and cardiovascular health, the demand for these devices continues to grow.
India Fitness Equipment Market – By End User
Based on end user, India Fitness Equipment Market is divided into Home Consumers, Commercial, and Educational Institutions segments. The home consumers segment holds the highest share of India Fitness Equipment Market by end user. It is primarily driven by the growing trend of home gyms and increasing consumer focus on health and wellness. The rise of connected home devices and the popularity of online fitness platforms offering diverse workout routines have further fueled this growth. Additionally, IoT-enabled fitness equipment, which allows users to track their progress and stay motivated, is gaining traction. Functional fitness, aimed at improving everyday physical tasks, is also contributing to the increasing demand for home fitness equipment.
India Fitness Equipment Market – By Distribution Channel
Based on distribution channel, India Fitness Equipment Market is split into Online and Offline segments.
India Fitness Equipment Market – By Region
The in-depth research report on India Fitness Equipment Market covers the market in the country’s major regions: North India, South India, East India, and West India regions.
Competitive Landscape
Major players operating in India Fitness Equipment Market include Jerai Fitness, Nortus Fitness, BullrocK Fitness, Into Wellness, Mahaveer Gym Industry, Syndicate Gym Industries, Hercules Fitness, Meerut Gym & Gymnastic Works, Universal Gym Fitness Equipment, and Fitness World. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.
Recent Developments
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In November 2024 - MS Dhoni invested in the Bengaluru-based fitness startup Tagda Raho, which focuses on traditional Indian strength training. The startup combines classic Indian equipment, such as the Gada, Mudgars, Vajra, and Sumtola, with a modernized training regimen. Tagda Raho announced its plans to expand its presence, launching new training centers across India. The startup’s unique blend of traditional and modern fitness methods has garnered attention from professional teams, including the Lucknow Super Giants and National Cricket Academy.
Scope of the Report
Attributes |
Details |
Years Considered |
Historical Data – 2019–2030 |
Base Year – 2023 |
|
Estimated Year – 2024 |
|
Forecast Period – 2024–2030 |
|
Facts Covered |
Revenue in USD Million |
Market Coverage |
India |
Product/ Service Segmentation |
Type, End User, Distribution Channel, Region |
Key Players |
Jerai Fitness, Nortus Fitness, BullrocK Fitness, Into Wellness, Mahaveer Gym Industry, Syndicate Gym Industries, Hercules Fitness, Meerut Gym & Gymnastic Works, Universal Gym Fitness Equipment, Fitness World |
By Type
-
Cardiovascular Equipment
-
Strength Training Equipment
-
Yoga & Pilates Equipment
-
Other Fitness Equipment
By End User
-
Home Consumers
-
Commercial
-
Educational Institutions
By Distribution Channel
-
Online
-
Offline
By Region
-
North India
-
South India
-
West India
-
East India
- Research Framework
- Research Objective
- Product Overview
- Market Segmentation
- Executive Summary
- India Fitness Equipment Market Insights
- Industry Value Chain Analysis
- DROC Analysis
- Growth Drivers
- Growing awareness about the importance of fitness and wellness
- Urbanization and changing lifestyles
- Increasing disposable incomes
- Restraints
- High cost of premium fitness equipment
- Limited awareness about the benefits of regular exercise
- Inadequate after-sales service and maintenance
- Opportunities
- Government initiatives to promote fitness and sports
- Expansion of commercial fitness centers and gyms
- Growth of e-commerce platforms
- Challenges
- Prevalence of counterfeit fitness equipment
- Space constraints in urban areas
- Growth Drivers
- Technological Advancements/Recent Developments
- Regulatory Framework
- Porter’s Five Forces Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of New Entrants
- Threat of Substitutes
- Intensity of Rivalry
- India Fitness Equipment Market: Marketing Strategies
- India Fitness Equipment Market Overview
- Market Size & Forecast, 2019–2030
- By Value (USD Million)
- Market Share & Forecast
- By Type
- Cardiovascular Equipment
- Strength Training Equipment
- Yoga & Pilates Equipment
- Other Fitness Equipment
- By End User
- Home Consumers
- Commercial
- Educational Institutions
- By Distribution Channel
- Online
- Offline
- By Region
- North India
- South India
- East India
- West India
- By Type
- Market Size & Forecast, 2019–2030
- North India Fitness Equipment Market
- Market Size & Forecast, 2019–2030
- By Value (USD Million)
- Market Share & Forecast
- By Type
- By End User
- By Distribution Channel
- Market Size & Forecast, 2019–2030
- South India Fitness Equipment Market
- Market Size & Forecast, 2019–2030
- By Value (USD Million)
- Market Share & Forecast
- By Type
- By End User
- By Distribution Channel
- Market Size & Forecast, 2019–2030
- East India Fitness Equipment Market
- Market Size & Forecast, 2019–2030
- By Value (USD Million)
- Market Share & Forecast
- By Type
- By End User
- By Distribution Channel
- Market Size & Forecast, 2019–2030
- West India Fitness Equipment Market
- Market Size & Forecast, 2019–2030
- By Value (USD Million)
- Market Share & Forecast
- By Type
- By End User
- By Distribution Channel
- Market Size & Forecast, 2019–2030
- Competitive Landscape
- List of Key Players and Their Offerings
- India Fitness Equipment Company Market Share Analysis, 2023
- Competitive Benchmarking, By Operation Channel Parameters
- Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
- Impact of Escalating Geopolitical Tensions on India Fitness Equipment Market
- Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)
- Jerai Fitness
- Nortus Fitness
- BullrocK Fitness
- Into Wellness
- Mahaveer Gym Industry
- Syndicate Gym Industries
- Hercules Fitness
- Meerut Gym & Gymnastic Works
- Universal Gym Fitness Equipment
- Fitness World
- Other Prominent Players
- Key Strategic Recommendations
- Research Methodology
- Qualitative Research
- Primary & Secondary Research
- Quantitative Research
- Market Breakdown & Data Triangulation
- Secondary Research
- Primary Research
- Breakdown of Primary Research Respondents, By Region
- Assumption & Limitation
- Qualitative Research
*Financial information of non-listed companies will be provided as per availability
**The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable
List of Figures
Figure 1 India Fitness Equipment Market Segmentation
Figure 2 India Fitness Equipment Market Value Chain Analysis
Figure 3 Company Market Share Analysis, 2023
Figure 4 India Fitness Equipment Market Size, By Value (USD Million), 2019–2030
Figure 5 India Fitness Equipment Market Share, By Type, By Value (USD Million) 2019–2030
Figure 6 India Fitness Equipment Market Share, By End User, By Value (USD Million) 2019–2030
Figure 7 India Fitness Equipment Market Share, By Distribution Channel, By Value (USD Million) 2019–2030
Figure 8 India Fitness Equipment Market Share, By Region, By Value (USD Million) 2019–2030
Figure 9 North India Fitness Equipment Market Size, By Value (USD Million), 2019–2030
Figure 10 North India Fitness Equipment Market Share, By Type, By Value (USD Million) 2019–2030
Figure 11 North India Fitness Equipment Market Share, By End User, By Value (USD Million) 2019–2030
Figure 12 North India Fitness Equipment Market Share, By Distribution Channel, By Value (USD Million) 2019–2030
Figure 13 South India Fitness Equipment Market Size, By Value (USD Million), 2019–2030
Figure 14 South India Fitness Equipment Market Share, By Type, By Value (USD Million) 2019–2030
Figure 15 South India Fitness Equipment Market Share, By End User, By Value (USD Million) 2019–2030
Figure 16 South India Fitness Equipment Market Share, By Distribution Channel, By Value (USD Million) 2019–2030
Figure 17 East India Fitness Equipment Market Size, By Value (USD Million), 2019–2030
Figure 18 East India Fitness Equipment Market Share, By Type, By Value (USD Million) 2019–2030
Figure 19 East India Fitness Equipment Market Share, By End User, By Value (USD Million) 2019–2030
Figure 20 East India Fitness Equipment Market Share, By Distribution Channel, By Value (USD Million) 2019–2030
Figure 21 West India Fitness Equipment Market Size, By Value (USD Million), 2019–2030
Figure 22 West India Fitness Equipment Market Share, By Type, By Value (USD Million) 2019–2030
Figure 23 West India Fitness Equipment Market Share, By End User, By Value (USD Million) 2019–2030
Figure 24 West India Fitness Equipment Market Share, By Distribution Channel, By Value (USD Million) 2019–2030
List of Tables
Table 1 India Fitness Equipment Market Size, By Value (USD Million), 2019–2030
Table 2 India Fitness Equipment Market Share, By Type, By Value (USD Million) 2019–2030
Table 3 India Fitness Equipment Market Share, By End User, By Value (USD Million) 2019–2030
Table 4 India Fitness Equipment Market Share, By Distribution Channel, By Value (USD Million) 2019–2030
Table 5 India Fitness Equipment Market Share, By Region, By Value (USD Million) 2019–2030
Table 6 North India Fitness Equipment Market Size, By Value (USD Million), 2019–2030
Table 7 North India Fitness Equipment Market Share, By Type, By Value (USD Million) 2019–2030
Table 8 North India Fitness Equipment Market Share, By End User, By Value (USD Million) 2019–2030
Table 9 North India Fitness Equipment Market Share, By Distribution Channel, By Value (USD Million) 2019–2030
Table 10 South India Fitness Equipment Market Size, By Value (USD Million), 2019–2030
Table 11 South India Fitness Equipment Market Share, By Type, By Value (USD Million) 2019–2030
Table 12 South India Fitness Equipment Market Share, By End User, By Value (USD Million) 2019–2030
Table 13 South India Fitness Equipment Market Share, By Distribution Channel, By Value (USD Million) 2019–2030
Table 14 East India Fitness Equipment Market Size, By Value (USD Million), 2019–2030
Table 15 East India Fitness Equipment Market Share, By Type, By Value (USD Million) 2019–2030
Table 16 East India Fitness Equipment Market Share, By End User, By Value (USD Million) 2019–2030
Table 17 East India Fitness Equipment Market Share, By Distribution Channel, By Value (USD Million) 2019–2030
Table 18 West India Fitness Equipment Market Size, By Value (USD Million), 2019–2030
Table 19 West India Fitness Equipment Market Share, By Type, By Value (USD Million) 2019–2030
Table 20 West India Fitness Equipment Market Share, By End User, By Value (USD Million) 2019–2030
Table 21 West India Fitness Equipment Market Share, By Distribution Channel, By Value (USD Million) 2019–2030
Table 22 Jerai Fitness Company Overview
Table 23 Jerai Fitness Financial Overview
Table 24 Nortus Fitness Company Overview
Table 25 Nortus Fitness Financial Overview
Table 26 BullrocK Fitness Company Overview
Table 27 BullrocK Fitness Financial Overview
Table 28 Into Wellness Company Overview
Table 29 Into Wellness Financial Overview
Table 30 Mahaveer Gym Industry Company Overview
Table 31 Mahaveer Gym Industry Financial Overview
Table 32 Syndicate Gym Industries Company Overview
Table 33 Syndicate Gym Industries Financial Overview
Table 34 Hercules Fitness Company Overview
Table 35 Hercules Fitness Financial Overview
Table 36 Meerut Gym & Gymnastic Works Company Overview
Table 37 Meerut Gym & Gymnastic Works Financial Overview
Table 38 Universal Gym Fitness Equipment Company Overview
Table 39 Universal Gym Fitness Equipment Financial Overview
Table 40 Fitness World Company Overview
Table 41 Fitness World Financial Overview
Market Segmentation
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