Report Overview

An increasing awareness about personal grooming and hair care among Indian consumers, changing lifestyles, urbanization, and the influence of western culture, and rising disposable income are projected to propel the expansion of the India hair care and styling products market during the forecast period between 2023 and 2029

India Hair Care and Styling Products Market - Industry Trends & Forecast Report, 2029

India hair care and styling products market size is expected to grow at a CAGR of 6.25% during the forecast period between 2023 and 2029. Major growth drivers for the India hair care and styling products market include an increasing focus on personal grooming and appearance among Indian consumers. As disposable incomes rise and lifestyles evolve, there is a growing willingness to spend on hair care products to achieve desired hairstyles and maintain healthy hair. The market offers a wide range of hair care and styling products, including shampoos, conditioners, hair oils, hair serums, hair sprays, gels, and styling creams. Both domestic and international brands compete in this space, offering diverse product portfolios to cater to the varied needs and preferences of Indian consumers. India's cultural diversity and the importance of hair in traditional practices and rituals have also contributed to the growth of the hair care market. Ayurvedic and herbal-based hair care products have gained popularity, with consumers seeking natural and chemical-free alternatives. E-commerce platforms and the increasing penetration of smartphones have played a pivotal role in driving the accessibility and availability of hair care products across India. Online platforms provide a convenient and wide-ranging selection of products, making it easier for consumers to explore and purchase hair care and styling items. Hence, such factors are expected to boost the expansion of India hair care and styling products market.

India Hair Care and Styling Products Market – Overview

The India hair care and styling products market refers to the industry in India that encompasses the production, distribution, and sale of various products designed for hair care and styling purposes. It includes a wide range of products, such as shampoos, conditioners, hair oils, hair serums, hair sprays, gels, and styling creams. This market focuses on catering to the needs and preferences of Indian consumers who seek products to maintain healthy hair, achieve desired hairstyles, and enhance their overall appearance. It encompasses both domestic and international brands that offer diverse product portfolios to meet the varied requirements of Indian consumers. The India hair care and styling products market presents opportunities for companies to innovate, position their brands effectively, and cater to the specific needs of different regions and consumer segments. The market is characterized by competition, price sensitivity, and the need to address challenges such as counterfeit products. However, with the rising demand for hair care and styling products, the market is expected to continue growing in the future.

India Hair Care and Styling Products Market

Growth Drivers

Increasing Awareness about Personal Grooming and Hair Care among Indian Consumers

The India hair care and styling products market is witnessing significant growth due to the increasing awareness about personal grooming and hair care among Indian consumers. With evolving lifestyles and rising disposable incomes, individuals in India are placing greater importance on their appearance, including hair health and styling. This growing consciousness about personal grooming has led to a surge in demand for a wide range of hair care and styling products, such as shampoos, conditioners, hair oils, and styling creams. Manufacturers and brands are capitalizing on this trend by offering innovative products that cater to the specific needs and preferences of Indian consumers, driving the growth of the market in the country.

Restraints

Price Sensitivity

Price sensitivity poses a significant restraint on the India hair care and styling products market. Indian consumers are highly price-conscious and often prioritize affordability when making purchasing decisions. With a large population and diverse economic backgrounds, there is a wide range of income levels in India. As a result, consumers tend to be more price-sensitive and look for value-for-money products in the hair care and styling segment. This creates a challenge for manufacturers and brands to offer products at competitive prices without compromising on quality. To overcome this restraint, companies often introduce cost-effective variants or smaller-sized packaging options to cater to price-sensitive consumers and expand their customer base in the Indian market.

Impact of COVID-19 on India Hair Care and Styling Products Market

COVID-19 pandemic adversely affected the India hair care and styling products market. With the imposition of lockdowns and restrictions, consumer priorities shifted, and the demand for non-essential products, including hair care and styling products, declined. The closure of salons and reduced social gatherings further reduced the need for such products. Supply chain disruptions and economic uncertainties affected the overall market growth. However, as restrictions eased and people adapted to the new normal, there was a gradual recovery in the market. The increased focus on personal grooming, online sales channels, and the introduction of hygiene-focused products have helped revive the India hair care and styling products market to some extent.

India Hair Care and Styling Products Market

Segmental Coverage

India Hair Care and Styling Products Market – By Product

By product, the India hair care and styling products market is divided into Hair Colorants, Hair Sprays, Conditioners, Styling Gels, Hair Oils, and Shampoos segments. The shampoos segment holds the highest share in the India hair care and styling products market. The shampoo is a necessity for hair hygiene and is used by a considerable proportion of the population on a regular basis. The diverse range of shampoos available, catering to different hair types and concerns, appeals to a wide consumer base. Also, the increasing awareness of hair health and the desire for clean and well-maintained hair drive the demand for shampoos. Notably, the presence of both mass-market and premium shampoo brands, offering varied price points, contributes to the segment's dominance in the market.

India Hair Care and Styling Products Market – By Distribution Channel

Based on distribution channel, the India hair care and styling products market is divided into Hypermarkets/Supermarkets, Specialty Stores, Online Retail Stores, and Pharmacies/Health Stores segments. The online retail stores segment is expected to hold the highest market share during the forecast period. The popularity of e-commerce platforms for beauty and personal care products is on the rise in India, driven by the convenience and efficient services they offer. With busy lifestyles and urbanization, consumers are increasingly turning to online marketplaces, such as Flipkart, Amazon, Myntra, Nykaa, and Meesho, to fulfil their product needs. These platforms provide a wide array of choices, allowing consumers to explore diverse options and even access foreign and luxury products. Attractive discounts and offers like buy-one-get-one promotions attract consumers to these e-commerce sites. Catering to the growing demand, these platforms are expanding their partnerships with varied brands and diversifying their product portfolios.

Competitive Landscape

Major players operating in the India hair care and styling products market include Procter & Gamble Company, Unilever PLC, L'Oréal S.A., Marico Limited, Dabur India Ltd, Johnson & Johnson Services, Inc., Henkel AG & Co. KGaA, Natura & Co, Emmbros Overseas Pvt Ltd., Beacon Bio Life Sciences Private Limited, and AVA Group (Medimix). To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Scope of the Report

By Product

• Hair Colorants

• Hair Sprays

• Conditioners

• Styling Gels

• Hair Oils

• Shampoos

By Distribution Channel

• Hypermarkets/Supermarkets

• Specialty Stores

• Online Retail Stores

• Pharmacies/Health Stores