Report Overview

India Kitchenware Market - Industry Trends & Forecast Report, 2029

India kitchenware market size was estimated at USD 1,668.01 million in 2022. During the forecast period between 2023 and 2029, the size of India kitchenware market is projected to grow at a CAGR of 3.01% reaching a value of USD 1,992.45 million by 2029. Major growth drivers for the India kitchenware market include an increasing consumer consumption pattern, rising per capita income, and a growing population across different regions of the country. Notably, the demand for branded cookware products is on the rise in rural areas, where nearly 70% of the Indian population resides. Rural consumers are increasingly aware of the benefits of higher quality and durability. The cookware market is also influenced by changing lifestyles and higher disposable incomes, particularly among the working women population, who seek kitchen products that enhance convenience and comfort. Also, the expansion of online retailing is providing a significant boost to the cookware market, allowing it to tap into this emerging distribution channel and better meet consumer demands. Another driving force is the adoption of smart kitchen technology, which is altering consumer buying habits. Residential market expansion is also a contributing factor, exemplified by India's increased household count from 52.06 million to 78.48 million in 2011. Hence, such aspects are expected to boost the expansion of the India kitchenware market during the forecast period.

India Kitchenware Market – Overview

India kitchenware market refers to the industry and commercial sector in India that involves the production, distribution, and sale of various kitchen utensils, cookware, and related kitchen equipment. Kitchenware market encompasses a wide range of products such as pots, pans, utensils, appliances, cutlery, and other tools used for cooking and food preparation in households and commercial kitchens. It also includes the emergence of modern, smart, and technologically advanced kitchenware products. The India kitchenware market is influenced by changing consumer preferences, lifestyle trends, population growth, and evolving culinary practices. It encompasses both traditional and innovative kitchenware solutions and serves the needs of a diverse customer base in India.

India Kitchenware Market

Growth Drivers

Increasing Shift Toward a Contemporary Approach

The India kitchenware market is experiencing a significant boost as it moves towards a more modern approach. This shift is driven by changing consumer preferences and evolving lifestyles. In recent years, there has been a growing inclination toward advanced, innovative, and smart kitchenware products. These modern solutions not only enhance the cooking experience but also align with the convenience and comfort sought by an increasingly busy and working population. Moreover, the market is benefiting from the rising disposable incomes and the desire for sophisticated kitchen setups. As a result, the demand for stylish and technologically advanced kitchenware is on the rise, making the India Kitchenware Market a thriving and dynamic industry in response to the evolving needs of consumers.

Restraints

Health Problems Linked to Toxic Compounds

The India kitchenware market faces growth constraints due to the occurrence of health problems linked to toxic compounds found in plastic kitchenware. These harmful substances, when leached into food during cooking or storage, pose health risks to consumers. Increasing awareness about the potential health hazards associated with the use of such plastics has led to a growing preference for safer, non-toxic alternatives. As a result, the market is witnessing a shift towards materials like stainless steel, glass, and other food-grade materials, which offer better safety and quality assurance. Addressing these health concerns is crucial for the sustained growth and success of the India Kitchenware Market.

Impact of COVID-19 on India Kitchenware Market

COVID-19 pandemic had a mixed impact on the India kitchenware market. Initially, as lockdowns were enforced, there was a surge in demand for kitchenware products as people spent more time cooking at home. However, supply chain disruptions, labor shortages, and economic uncertainties hindered production and distribution. The market adapted by promoting online sales channels and contactless delivery. Also, safety concerns led to a preference for hygienic and easy-to-clean kitchenware. As the pandemic evolved, consumer priorities shifted towards essential items, and the market saw fluctuations in demand. Overall, the India Kitchenware Market demonstrated resilience and adaptability in response to the pandemic's challenges.

India Kitchenware Market

Segmental Coverage

India Kitchenware Market – By Product

By product, the India kitchenware market is divided into Cookware, Bakeware, Serveware, and Kitchen utensils segments. The cookware segment holds the highest share in the India kitchenware market by product. In nations like India, a significant portion of the population opts to prepare their own meals, consequently driving up the demand for cookware items. The surge in health consciousness among consumers, who are increasingly cognizant of the detrimental consequences of fast food, has led to shifting preferences. This trend is particularly evident among young bachelors, who now choose to cook their own meals rather than resorting to junk food. These factors stand out as the key contributors to the growth of this market segment.

India Kitchenware Market – By Material

Based on material, the India kitchenware market is divided into Stainless Steel, Aluminum, and Glass segments.

India Kitchenware Market – By Distribution Channel

Based on distribution channel, the India kitchenware market is divided into Hypermarkets & Supermarkets, Specialty Stores, and Online segments. The online segment holds the highest share in the India kitchenware market by distribution channel. It is primarily driven by the escalating competition among brick-and-mortar retail outlets and the increasing amount of time the general population dedicates to the internet. Also, the availability of convenient financing options and the attractive discounts offered by eCommerce giants such as Flipkart and Amazon are compelling consumers to favor online shopping over traditional in-store purchases. Online shopping has emerged as a pivotal retail channel for all consumer acquisitions. It empowers consumers to efficiently explore a wide array of features and pricing choices from various retailers with just a few clicks, thereby saving time.

India Kitchenware Market – By End User

On the basis of end user, the India kitchenware market is split into Residential and Commercial segments. The residential segment holds a higher share in the India kitchenware market by end user. The dominance can be attributed to factors such as the country's growing population and urbanization, leading to an increased number of households. With more households, there is a higher demand for kitchenware products, including cookware, bakeware, and glassware. Changing lifestyles and preferences, particularly among working women, have also contributed to the need for kitchen products that offer convenience and comfort. This trend makes the residential segment a significant consumer of kitchenware products in India.

India Kitchenware Market – By Region

Regionally, the India kitchenware market is segmented as North India, South India, East India, and West India. North India region holds the highest share in the India kitchenware market. The region exhibited a strong preference for modular kitchens and innovative kitchenware products, resulting in increased consumption. The demand for kitchenware products in India has been steadily increasing, with consistent revenue growth. Cookware products, including items, such as pressure cookers, induction cookers, and various cooking utensils, made a significant contribution to the market share. Organized players dominated the market, with Northern India showing a strong inclination toward modern kitchen solutions. Furthermore, the entry of online platforms in recent years significantly boosted kitchenware purchases, further bolstering the region's market share.

Competitive Landscape

Major players operating in the India kitchenware market include Vinod Cookware, TTK Prestige, Hawkins Cookers, Stovekraft, Bajaj Electricals, Wonderchef, Bhalaria Cookware, Hamilton Housewares, Cello Cookware, and Sumeet Cookware. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

• In August 2023 - House of X has partnered with Celebrity Chef Sanjyot Keer to introduce YFL Home, an innovative kitchenware brand. YFL Home offers a diverse collection of household appliances. The company’s inaugural product, the BlendLabPro mixer/blender, features high-speed grinding capabilities and intelligent blend modes. The partnership signifies House of X's entry into the kitchenware sector, catering to the growing demand for kitchen upgrades in India.

• In June 2023 - Bergner, a prominent cookware manufacturer, unveiled its latest cookware ranges in India, the Argent Mini and Bellini+ Aura. The Argent Mini range addresses the needs of individuals cooking for themselves or in small quantities by providing versatile and compact cookware that can seamlessly transition from cooking to serving. It features an innovative mini triply construction and aims to cater to smaller households. The Bellini+ Aura range introduces rivetless technology for improved hygiene and a more effortless cooking experience. These cookware ranges are available through various online channels and retailers, reflecting Bergner's commitment to convenience and quality.

• In January 2023 - Geek Technology India, a notable home and kitchen appliance brand, received the prestigious 'Most Promising Kitchenware Brand of 2022' award from Silicon India Magazine. Geek offers a range of innovative products, including electric pressure cookers, air fryer ovens, vacuum cleaners, smart locks, and coffee makers. It also announced its plans to venture into smart home appliances and IoT-enabled products in 2023 to enhance customer experiences.

Scope of the Report

By Product

• Cookware

• Bakeware

• Serveware

• Kitchen Utensils

By Material

• Stainless Steel

• Aluminum

• Glass

By Distribution Channel

• Hypermarkets & Supermarkets

• Specialty Store

• Online

By End User

• Residential

• Commercial

By Region

• North India

• South India

• East India

• West India

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3. India Kitchenware Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Moving towards the modern way of approach
         2. Stylizing of cookware in order to transform the product from the functional kitchen tool to making it a part of an aspiration lifestyle
      2. Restraints
         1. Unorganized sector
         2. Occurrence of health problems from the toxic compound found in the plastic
      3. Opportunities
         1. Introduction of multi-purpose appliances
         2. Introduction of compact design cookware especially for small homes, apartments and travelling purposes
      4. Challenges
         1. Competition from unorganized players
   3. Technological Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. India Kitchenware Market Overview
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Product
         1. Cookware
         2. Bakeware
         3. Serveware
         4. Kitchen Utensils
         5. Others
      2. By Material
         1. Stainless Steel
         2. Aluminum
         3. Glass
         4. Others
      3. By Distribution Channel
         1. Hypermarkets & Supermarkets
         2. Specialty Stores
         3. Online
         4. Others
      4. By End User
         1. Residential
         2. Commercial
      5. By Region
         1. North India
         2. South India
         3. East India
         4. West India
5. Competitive Landscape
   1. List of Key Players and Their Range
   2. India Kitchenware Company Market Share Analysis, 2022
   3. Competitive Benchmarking, By Operating Parameters
   4. Key Strategic Development (Mergers, Acquisitions, Partnerships)
6. Impact of Covid-19 on India Kitchenware Market Industry
7. Company Profile (Company Overview, Financial Matrix, Competitive landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook, SWOT Analysis)
   1. Vinod Cookware
   2. TTK Prestige
   3. Hawkins Cookers
   4. Stovekraft
   5. Bajaj Electricals
   6. Wonderchef
   7. Bhalaria Cookware
   8. Hamilton Housewares
   9. Cello Cookware
   10. Sumeet Cookware
   11. Other prominent players
8. Key Strategic Recommendations
9. Research Methodology
   1. Qualitative Research
      1. Primary & Secondary Research
   2. Quantitative Research
   3. Market Breakdown & Data Triangulation
      1. Secondary Research
      2. Primary Research
   4. Breakdown of Primary Research Respondents
   5. Assumption & Limitation

*Financial information of non-listed companies can be provided as per availability.

**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable.

List of Figures

Figure 1       India Kitchenware Market Segmentation

Figure 2       India Kitchenware Market Value Chain Analysis

Figure 3       Company Market Share Analysis, 2022

Figure 4       India Kitchenware Market Size, By Value (USD Million), 2019–2029

Figure 5       India Kitchenware Market Share, By Product, By Value, 2019–2029

Figure 6       India Kitchenware Market Share, By Material, By Value, 2019–2029

Figure 7       India Kitchenware Market Share, By Distribution Channel, By Value, 2019–2029

Figure 8       India Kitchenware Market Share, By End-User, By Value, 2019–2029

Figure 9       India Kitchenware Market Share, By Region, By Value, 2019–2029

Figure 10     North India Kitchenware Market Size, By Value (USD Million), 2019−2029

Figure 11     North India Kitchenware Market Share, By Product, By Value, 2019−2029

Figure 12     North India Kitchenware Market Share, By Material, By Value, 2019−2029

Figure 13     North India Kitchenware Market Share, By Distribution Channel, By Value, 2019−2029

Figure 14     North India Kitchenware Market Share, By End-User, By Value, 2019−2029

Figure 15     South India Kitchenware Market Share, By Product, By Value, 2019−2029

Figure 16     South India Kitchenware Market Share, By Material, By Value, 2019−2029

Figure 17     South India Kitchenware Market Share, By Distribution Channel, By Value, 2019−2029

Figure 18     South India Kitchenware Market Share, By End-User, By Value, 2019−2029

Figure 19     East India Kitchenware Market Share, By Product, By Value, 2019−2029

Figure 20     East India Kitchenware Market Share, By Material, By Value, 2019−2029

Figure 21     East India Kitchenware Market Share, By Distribution Channel, By Value, 2019−2029

Figure 22     East India Kitchenware Market Share, By End-User, By Value, 2019−2029

Figure 23     West India Kitchenware Market Share, By Product, By Value, 2019−2029

Figure 24     West India Kitchenware Market Share, By Material, By Value, 2019−2029

Figure 25     West India Kitchenware Market Share, By Distribution Channel, By Value, 2019−2029

Figure 26     West India Kitchenware Market Share, By End-User, By Value, 2019−2029

List of Tables      

Table 1        India Kitchenware Market Share, By Product, By Value, 2019–2029

Table 2        India Kitchenware Market Share, By Material, By Value, 2019–2029

Table 3        India Kitchenware Market Share, By Distribution Channel, By Value, 2019–2029

Table 4        India Kitchenware Market Share, By End-User, By Value, 2019–2029

Table 5        India Kitchenware Market Share, By Region, By Value, 2019–2029

Table 6        North India Kitchenware Market Size, By Value (USD Million), 2019−2029

Table 7        North India Kitchenware Market Share, By Product, By Value, 2019−2029

Table 8        North India Kitchenware Market Share, By Material, By Value, 2019−2029

Table 9        North India Kitchenware Market Share, By Distribution Channel, By Value, 2019−2029

Table 10      North India Kitchenware Market Share, By End-User, By Value, 2019−2029

Table 11      South India Kitchenware Market Share, By Product, By Value, 2019−2029

Table 12      South India Kitchenware Market Share, By Material, By Value, 2019−2029

Table 13      South India Kitchenware Market Share, By Distribution Channel, By Value, 2019−2029

Table 14      South India Kitchenware Market Share, By End-User, By Value, 2019−2029

Table 15      East India Kitchenware Market Share, By Product, By Value, 2019−2029

Table 16      East India Kitchenware Market Share, By Material, By Value, 2019−2029

Table 17      East India Kitchenware Market Share, By Distribution Channel, By Value, 2019−2029

Table 18      East India Kitchenware Market Share, By End-User, By Value, 2019−2029

Table 19      West India Kitchenware Market Share, By Product, By Value, 2019−2029

Table 20      West India Kitchenware Market Share, By Material, By Value, 2019−2029

Table 21      West India Kitchenware Market Share, By Distribution Channel, By Value, 2019−2029

Table 22      West India Kitchenware Market Share, By End-User, By Value, 2019−2029

Table 23      Vinod Cookware Company Overview

Table 24      Vinod Cookware Financial Overview

Table 25      TTK Prestige Company Overview

Table 26      TTK Prestige Financial Overview

Table 27      Hawkins Cookers Company Overview

Table 28      Hawkins Cookers Financial Overview

Table 29      Stovekraft Company Overview

Table 30      Stovekraft Financial Overview

Table 31      Bajaj Electricals Company Overview

Table 32      Bajaj Electricals Financial Overview

Table 33      Wonderchef Company Overview

Table 34      Wonderchef Financial Overview

Table 35      Bhalaria Cookware Company Overview

Table 36      Bhalaria Cookware Financial Overview

Table 37      Hamilton Housewares Company Overview

Table 38      Hamilton Housewares Financial Overview

Table 39      Cello Cookware Company Overview

Table 40      Cello Cookware Financial Overview

Table 41      Sumeet Cookware Company Overview

Table 42      Sumeet Cookware Financial Overview