Report Overview

India Online Food Delivery Market – Industry Trends & Forecast Report, 2030

India Online Food Delivery Market size was estimated at USD 36.3 billion in 2023. During the forecast period between 2024 and 2030, India Online Food Delivery Market size is projected to grow at a CAGR of 27.2% reaching a value of USD 192.7 billion by 2030. Prominent drivers of the market include increasing access to high-speed internet, rising smartphone penetration, and an expanding working population with higher disposable incomes. While urban centers like Bangalore, Delhi, and Mumbai dominate the market, smaller cities are emerging as strong growth hubs due to their untapped potential. The popularity of on-the-go food options, quick home delivery models, and affordable ready-to-eat (RTE) meals further bolster demand. Additionally, innovations such as contactless delivery, introduced by leading players like Zomato, McDonald's, and Domino’s Pizza during the COVID-19 pandemic, have enhanced safety and convenience, fueling the market's expansion.

Online Food Delivery – Overview

Online food delivery enables individuals to easily order and receive their favorite meals at home. Users can browse through a platform, choose from a variety of cuisine options, and complete payments using multiple available methods. These platforms also offer updates on the estimated time for food preparation and delivery. The convenience, speed, and reliability of these services are driving their increasing popularity in India.

India Online Food Delivery Market

Growth Drivers

Growing Smartphone Penetration and Internet Connectivity

The rapid growth of the online food delivery market in India is significantly driven by increasing smartphone penetration and widespread internet connectivity. Affordable smartphones and internet plans have made it easier for a large segment of the population to access digital platforms. As a result, consumers can now conveniently order food through user-friendly mobile applications and websites without the hassle of visiting or contacting restaurants. Government initiatives like Digital India and the adoption of Unified Payments Interface (UPI) have further accelerated this trend by enabling seamless transactions and fostering digital inclusion. This technological progress has not only expanded the customer base but also enhanced engagement, making online food delivery a preferred choice for consumers across urban and emerging markets.

Challenges

High Delivery Costs

High delivery costs significantly restrain the growth of the India Online Food Delivery Market. These costs, driven by factors like rising fuel prices, complex logistics, and the need for prompt service, directly impact profitability for platforms and affordability for consumers. Additionally, restaurants face challenges as high commission fees from aggregators further inflate end-user prices, discouraging frequent orders. Emerging platforms like ONDC and WAAYU aim to address these issues with low or zero-commission models, potentially lowering costs. However, sustaining such models remains uncertain, leaving high delivery expenses a critical barrier to market expansion and widespread adoption.

Impact of Escalating Geopolitical Tensions on India Online Food Delivery Market

Escalating geopolitical tensions among countries and further spreading across regions could have a significant impact on the growth of India Online Food Delivery Market. Rising fuel prices due to global conflicts increase delivery costs, making food delivery less affordable for consumers and challenging profitability for platforms. Disruptions in supply chains may also lead to higher prices for ingredients, impacting restaurant operations. Additionally, economic uncertainty stemming from geopolitical instability could reduce consumer spending on discretionary services like online food delivery. Such challenges compel the industry to seek innovative solutions, including cost-efficient logistics and partnerships, to mitigate risks and sustain growth.

India Online Food Delivery Market

Segmental Coverage

India Online Food Delivery Market – By Delivery Model

By delivery model, India Online Food Delivery Market is bifurcated into Platform-to-Consumer and Restaurant-to-Consumer segments. The restaurant-to-consumer segment is expected to hold a higher share in India Online Food Delivery Market by delivery models during the forecast period. The segment is experiencing steady growth as businesses introduce loyalty and subscription programs to strengthen their market presence. Direct deliveries from restaurants also create an additional revenue stream, helping them remain resilient in uncertain times. By bypassing third-party commission fees, restaurants can focus on improving profitability while maintaining direct customer interactions, ultimately boosting their revenue share and contributing to the expansion of the India online food delivery market.

India Online Food Delivery Market – By Platform Type

Based on platform type, India Online Food Delivery Market is split into Aggregator Platforms and Logistics-Focused Platforms segments. The logistics-focused platforms segments holds a higher share in India Online Food Delivery Market by platform types during the forecast period. It is primarily due to its ability to connect small-scale restaurants with a broader customer base through third-party logistics networks. This model caters to growing consumer demand for convenience and variety, enabling access to diverse cuisines. Additionally, the rise of ghost kitchens and virtual restaurants, which rely on third-party delivery services, further fuels the segment's growth.

India Online Food Delivery Market – By Order Mode

By order mode, India Online Food Delivery Market is bifurcated into Mobile Applications and Web-based Platforms segments. The mobile applications segment holds a larger share of India Online Food Delivery Market by order mode and is expected to maintain its dominance in the market during the forecast period. The convenience of ordering food with just a few taps has been a major driver behind the popularity of mobile apps. These apps enhance user experience through advanced technologies like GPS tracking, push notifications, and personalized recommendations. Integration with mobile payment systems has streamlined ordering, making it faster and more secure. As smartphone penetration increases and consumer behaviors shift toward mobile-first, the app-based food delivery segment is set to grow significantly, with future innovations like augmented reality and voice-activated ordering further solidifying its dominance.

India Online Food Delivery Market – By Order Mode

Based on order mode, India Online Food Delivery Market is divided into Online Payment, Cash on Delivery (CoD), and Subscription-based Models segments.

India Online Food Delivery Market – By Region

The in-depth research report on India Online Food Delivery Market covers the market in the country’s major regions: North India, South India, East India, and West India regions. South India holds the largest share of India Online Food Delivery Market and is expected to maintain its dominance during the forecast period. The region's strong position in this rapidly expanding market can be attributed to several key factors. Renowned for its rich culinary heritage, South India offers a diverse range of local and global cuisines, from spicy Chettinad dishes and flavorful biryanis to exquisite seafood, attracting food enthusiasts across India. Online food platforms have leveraged this culinary variety by offering extensive menus to meet diverse tastes. Additionally, high internet penetration and widespread smartphone usage among the tech-savvy population have made online food ordering a seamless and convenient experience, further driving the adoption of food delivery services. Urban centers like Bangalore, Chennai, and Hyderabad, home to a large number of young professionals and students, are prime markets for food delivery platforms, given their busy lifestyles and demand for quick, convenient food options. Furthermore, South India's cultural festivals, such as Pongal and Onam, create unique opportunities for online platforms to thrive, with surges in food orders as people enjoy traditional dishes delivered to their doorsteps. These platforms capitalize on such events with special menus and exclusive deals, enhancing their market presence. Together, these factors ensure South India's continued dominance in the online food delivery market throughout the forecast period.

Competitive Landscape

Major players operating in India Online Food Delivery Market include Domino's, Swiggy, Zomato, Dunzo, Deliveroo, Foodpanda, Eatsure, Faasos, and Pizza Hut. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

• In November 2024 - Swiggy, the SoftBank-backed online food delivery giant in India, listed its shares on India Stock Exchanges for the total market capitalization of more than INR 1 trillion. The company aims to invest IPO proceeds in the expansion of its quick-commerce service, Instamart, including the opening of more warehouses.

• In March 2024 - IRCTC signed a Memorandum of Understanding (MoU) with Swiggy to deliver pre-ordered food to Indian railway passengers. Initially available at select stations like Bengaluru, Bhubaneswar, Visakhapatnam, and Vijayawada, the service will expand to 59 stations within six months. Passengers can pre-order food via the IRCTC app and have it delivered to their seats. The partnership follows IRCTC’s collaboration with Zomato, which provides similar services at 63 stations.

Scope of the Report

By Delivery Models

• Platform-to-Consumer

• Restaurant-to-Consumer

By Platform Type

• Aggregator Platforms

• Logistics-Focused Platforms

By Order Mode

• Mobile Applications

• Web-based Platforms

By Payment Method

• Online Payment

• Cash on Delivery (CoD)

• Subscription-based Models

By Region

• North India

• South India

• East India

• West India

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3. India Online Food Delivery Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Increasing urbanization and disposable incomes
         2. Growing smartphone penetration and internet connectivity
         3. Diverse culinary preference
      2. Restraints
         1. High delivery costs
         2. Food safety concerns
      3. Opportunities
         1. Growing consumer awareness of health and wellness
         2. Exploring innovative delivery models, such as drone delivery or robotic delivery
      4. Challenges
         1. Complex regulatory frameworks and licensing requirements
         2. Acquiring and retaining customers
   3. Technological Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. India Online Food Delivery Market: Marketing Strategies
5. India Online Food Delivery Market Overview
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Delivery Model
         1. Platform-to-Consumer
         2. Restaurant-to-Consumer
      2. By Platform Type
         1. Aggregator Platforms
         2. Logistics-Focused Platforms
      3. By Order Mode
         1. Mobile Applications
         2. Web-based Platforms
      4. By Payment Method
         1. Online Payment
         2. Cash on Delivery (CoD)
         3. Subscription-based Models
      5. By Region
         1. North India
         2. South India
         3. East India
         4. West India
6. North India Online Food Delivery Market
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Delivery Models
      2. By Platform Types
      3. By Order Modes
      4. By Payment Methods
7. South India Online Food Delivery Market
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Delivery Models
      2. By Platform Types
      3. By Order Modes
      4. By Payment Methods
8. East India Online Food Delivery Market
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Delivery Models
      2. By Platform Types
      3. By Order Modes
      4. By Payment Methods
9. West India Online Food Delivery Market
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Delivery Models
      2. By Platform Types
      3. By Order Modes
      4. By Payment Methods
10. Competitive Landscape
    1. List of Key Players and Their Offerings
    2. India Online Food Delivery Company Market Share Analysis, 2023
    3. Competitive Benchmarking, By Operation Channel Parameters
    4. Key Strategic Development (Mergers, Acquisitions, Partnerships, etc.)
11. India Online Food Delivery Market: Import & Export
12. Impact of Geopolitical Tensions on India Online Food Delivery Market
13. Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)
    1. Domino’s
    2. Swiggy
    3. Zomato
    4. Dunzo
    5. Deliveroo
    6. Foodpanda
    7. Eatsure
    8. Faasos
    9. Pizza Hut
    10.  Other Prominent Players
14. Key Strategic Recommendations
15. Research Methodology
    1. Qualitative Research
       1. Primary & Secondary Research
    2. Quantitative Research
    3. Market Breakdown & Data Triangulation
       1. Secondary Research
       2. Primary Research
    4. Breakdown of Primary Research Respondents, By Region
    5. Assumption & Limitation

*Financial information of non-listed companies will be provided as per availability

**The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable

List of Figures

Figure 1       India Online Food Delivery Market Segmentation             

Figure 2       India Online Food Delivery Market Value Chain Analysis   

Figure 3       Company Market Share Analysis, 2023                                               

Figure 4       India Online Food Delivery Market Size, By Value (USD Billion), 2019–2030

Figure 5       India Online Food Delivery Market Share, By Delivery Models, By Value (USD Billion) 2019–2030

Figure 6       India Online Food Delivery Market Share, By Platform Types, By Value (USD Billion) 2019–2030

Figure 7       India Online Food Delivery Market Share, By Order Modes, By Value (USD Billion) 2019–2030

Figure 8       India Online Food Delivery Market Share, By Payment Methods, By Value (USD Billion) 2019–2030

Figure 9       India Online Food Delivery Market Share, By Region, By Value (USD Billion) 2019–2030

Figure 10     North India Online Food Delivery Market Size, By Value (USD Billion), 2019–2030

Figure 11     North India Online Food Delivery Market Share, By Delivery Models, By Value (USD Billion) 2019–2030

Figure 12     North India Online Food Delivery Market Share, By Platform Types, By Value (USD Billion) 2019–2030

Figure 13     North India Online Food Delivery Market Share, By Order Modes, By Value (USD Billion) 2019–2030

Figure 14     North India Online Food Delivery Market Share, By Payment Methods, By Value (USD Billion) 2019–2030

Figure 15     South India Online Food Delivery Market Size, By Value (USD Billion), 2019–2030

Figure 16     South India Online Food Delivery Market Share, By Delivery Models, By Value (USD Billion) 2019–2030

Figure 17     South India Online Food Delivery Market Share, By Platform Types, By Value (USD Billion) 2019–2030

Figure 18     South India Online Food Delivery Market Share, By Order Modes, By Value (USD Billion) 2019–2030

Figure 19     South India Online Food Delivery Market Share, By Payment Methods, By Value (USD Billion) 2019–2030

Figure 20     East India Online Food Delivery Market Size, By Value (USD Billion), 2019–2030

Figure 21     East India Online Food Delivery Market Share, By Delivery Models, By Value (USD Billion) 2019–2030

Figure 22     East India Online Food Delivery Market Share, By Platform Types, By Value (USD Billion) 2019–2030

Figure 23     East India Online Food Delivery Market Share, By Order Modes, By Value (USD Billion) 2019–2030

Figure 24     East India Online Food Delivery Market Share, By Payment Methods, By Value (USD Billion) 2019–2030

Figure 25     West India Online Food Delivery Market Size, By Value (USD Billion), 2019–2030

Figure 26     West India Online Food Delivery Market Share, By Delivery Models, By Value (USD Billion) 2019–2030

Figure 27     West India Online Food Delivery Market Share, By Platform Types, By Value (USD Billion) 2019–2030

Figure 28     West India Online Food Delivery Market Share, By Order Modes, By Value (USD Billion) 2019–2030

Figure 29     West India Online Food Delivery Market Share, By Payment Methods, By Value (USD Billion) 2019–2030         

List of Tables      

Table 1        India Online Food Delivery Market Size, By Value (USD Billion), 2019–2030

Table 2        India Online Food Delivery Market Share, By Delivery Models, By Value (USD Billion) 2019–2030

Table 3        India Online Food Delivery Market Share, By Platform Types, By Value (USD Billion) 2019–2030

Table 4        India Online Food Delivery Market Share, By Order Modes, By Value (USD Billion) 2019–2030

Table 5        India Online Food Delivery Market Share, By Payment Methods, By Value (USD Billion) 2019–2030

Table 6        India Online Food Delivery Market Share, By Region, By Value (USD Billion) 2019–2030

Table 7        North India Online Food Delivery Market Size, By Value (USD Billion), 2019–2030

Table 8        North India Online Food Delivery Market Share, By Delivery Models, By Value (USD Billion) 2019–2030

Table 9        North India Online Food Delivery Market Share, By Platform Types, By Value (USD Billion) 2019–2030

Table 10      North India Online Food Delivery Market Share, By Order Modes, By Value (USD Billion) 2019–2030

Table 11      North India Online Food Delivery Market Share, By Payment Methods, By Value (USD Billion) 2019–2030

Table 12      South India Online Food Delivery Market Size, By Value (USD Billion), 2019–2030

Table 13      South India Online Food Delivery Market Share, By Delivery Models, By Value (USD Billion) 2019–2030

Table 14      South India Online Food Delivery Market Share, By Platform Types, By Value (USD Billion) 2019–2030

Table 15      South India Online Food Delivery Market Share, By Order Modes, By Value (USD Billion) 2019–2030

Table 16      South India Online Food Delivery Market Share, By Payment Methods, By Value (USD Billion) 2019–2030

Table 17      East India Online Food Delivery Market Size, By Value (USD Billion), 2019–2030

Table 18      East India Online Food Delivery Market Share, By Delivery Models, By Value (USD Billion) 2019–2030

Table 19      East India Online Food Delivery Market Share, By Platform Types, By Value (USD Billion) 2019–2030

Table 20      East India Online Food Delivery Market Share, By Order Modes, By Value (USD Billion) 2019–2030

Table 21      East India Online Food Delivery Market Share, By Payment Methods, By Value (USD Billion) 2019–2030

Table 22      West India Online Food Delivery Market Size, By Value (USD Billion), 2019–2030

Table 23      West India Online Food Delivery Market Share, By Delivery Models, By Value (USD Billion) 2019–2030

Table 24      West India Online Food Delivery Market Share, By Platform Types, By Value (USD Billion) 2019–2030

Table 25      West India Online Food Delivery Market Share, By Order Modes, By Value (USD Billion) 2019–2030

Table 26      West India Online Food Delivery Market Share, By Payment Methods, By Value (USD Billion) 2019–2030                                      

Table 27      Domino's Company Overview

Table 28      Domino's Financial Overview

Table 29      Swiggy Company Overview

Table 30      Swiggy Financial Overview

Table 31      Zomato Company Overview

Table 32      Zomato Financial Overview

Table 33      Dunzo Company Overview

Table 34      Dunzo Financial Overview

Table 35      Deliveroo Company Overview

Table 36      Deliveroo Financial Overview

Table 37      Foodpanda Company Overview

Table 38      Foodpanda Financial Overview

Table 39      Eatsure Company Overview

Table 40      Eatsure Financial Overview

Table 41      Faasos Company Overview

Table 42      Faasos Financial Overview

Table 43      Pizza Hut Company Overview

Table 44      Pizza Hut Financial Overview