Report Overview

An increasing disposable income, changing consumer tastes and hectic lifestyles, growing expansion of e-commerce, and rapid urbanization and growth of major cities are expected to drive India Online Meat Delivery Market during the forecast period between 2024 and 2030.

India Online Meat Delivery Market – Industry Trends & Forecast Report, 2030

India Online Meat Delivery Market size was estimated at USD 42.18 million in 2023. During the forecast period between 2024 and 2030, India Online Meat Delivery Market size is projected to grow at a CAGR of 16.3% reaching a value of USD 119.36 million by 2030. Prominent drivers of the market include increasing affordability of smartphones has expanded the customer base for online meal delivery services and rising internet usage due to lower data costs. The industry is accelerating its expansion as leading companies extend their reach beyond metropolitan areas to smaller towns and cities. The introduction of delivery-only kitchens in regions with limited dining options is boosting growth in tier-2 and tier-3 cities. Enhanced marketing efforts by major players, including subscriptions and discounts, are attracting more customers to these platforms. Millennials are a key demographic for online meat delivery market. They prioritize convenience, time-saving, and sustainable consumption. Online meat delivery aligns perfectly with these preferences, offering fresh, high-quality meat at the click of a button. Also, the growing emphasis on ethical food sourcing has led many online meat companies to partner with local, sustainable farms. The COVID-19 pandemic accelerated the shift towards online shopping, including for meat. The trend is expected to persist as consumers continue to value convenience, sustainability, and ethical choices.

Online Meat Delivery – Overview

The online meat delivery service sources meat directly from trusted farms equipped with advanced technology to ensure healthy livestock growth. The meat is transported to processing and delivery centers in refrigerated trucks, and delivery personnel use insulated bags to maintain freshness. Top companies in the industry have revolutionized the supply chain by delivering beef products straight from the farm. Most orders for fresh meat are fulfilled within approximately two hours.

India Online Meat Delivery Market

Growth Drivers

Growing Popularity of E-commerce Platforms

E-commerce growth has significantly boosted India's online meat delivery market. Major players like Licious and FreshToHome have capitalized on increasing consumer preferences for convenience, quality, and hygiene. The COVID-19 pandemic further accelerated this shift as safety concerns prompted more people to shop online. Urbanization and busy lifestyles in Tier 1 cities have driven tech-savvy consumers to opt for online meat purchases. Companies are leveraging advanced technologies such as real-time inventory tracking and AI to enhance customer experiences and ensure high standards. Despite challenges like capital-intensive cold chain technologies, the market is set for substantial growth, underscoring the strong potential of e-commerce in transforming the meat delivery industry in India.

Challenges

Logistics and Cold Chain Challenges

Logistics and cold chain challenges significantly restrain the growth of India's online meat delivery market. Maintaining a consistent temperature throughout the supply chain is crucial for preserving meat quality, yet frequent temperature fluctuations and inadequate infrastructure pose major risks. Issues such as insufficient cold storage facilities, heat exposure during handling, and equipment failures contribute to spoilage and food waste. Additionally, real-time monitoring and visibility problems further complicate logistics. These hurdles impact the efficiency of online meat delivery services, leading to higher operational costs and reduced consumer confidence. Addressing these challenges is essential for ensuring the growth and reliability of the online meat delivery sector.

Impact of Escalating Geopolitical Tensions on India Online Meat Delivery Market

Escalating geopolitical tensions among countries across regions could have a significant impact on the growth of India Online Meat Delivery Market. Trade disruptions and import restrictions may hinder the supply chain for meat products, leading to higher costs and reduced availability. Additionally, increased scrutiny and regulatory changes could complicate cross-border logistics. Such uncertainties can undermine market stability, impact consumer confidence, and drive-up prices. Consequently, these geopolitical challenges may slow the growth of the online meat delivery sector in India by affecting both supply chain efficiency and overall market dynamics.

India Online Meat Delivery Market

Segmental Coverage

India Online Meat Delivery Market – By Type of Meat

By type of meat, India Online Meat Delivery Market is divided into Chicken, Fish & Seafood, Mutton, and other (Pork, Eggs) segments. The chicken segment holds the highest share in India Online Meat Delivery Market by type of meat. Rising disposable incomes and changing food habits have boosted demand for non-vegetarian food, with chicken being the top choice. FreshToHome, a leading online meat delivery platform, reports chicken as the highest-selling product, contributing significantly to their growth. In 2022, chicken orders surged, supported by innovations like preservative-free, ready-to-cook chicken products, which saw 1.9 times growth. This surge in chicken consumption has also led to increased imports of chicken feed, with corn purchases reaching record levels. The robust demand for chicken highlights its pivotal role in the online meat delivery market, making it the most popular meat choice among Indian consumers.

India Online Meat Delivery Market – By Type of Product

Based on type of product, India Online Meat Delivery Market is bifurcated into RTC & RTE (Ready to Cook & Ready to Eat) and DIY (Do It Yourself) segments. The RTC & RTE (ready to cook & ready to eat) segment is expected to hold a higher share in India Online Meat Delivery Market by type of product during the forecast period. It is driven by the increasing prevalence of work-from-home arrangements and the rising demand for convenient food options. Companies such as Jubilant FoodWorks, Veeba Foods, and Licious are broadening their RTC and RTE product lines. Notably, Licious reports that 20% of its revenue is derived from the RTC segment, highlighting a significant consumer preference for these convenient meal solutions. Additionally, innovations in preservative-free and healthy meat options are contributing to this trend. As urbanization progresses, the popularity of RTC and RTE meat products is anticipated to grow, positioning them as the leading segments in the online meat delivery market, meeting the evolving needs of modern Indian consumers.

India Online Meat Delivery Market – By Nature of Storage

By nature of storage, India Online Meat Delivery Market is split into Fresh and Frozen segments. The fresh segment holds a higher share in India Online Meat Delivery Market by nature of storage, due to its superior quality and consumer preference. Startups like Zappfresh, Licious, and EasyMeat.in are leading this trend by offering fresh, preservative-free meat, which stands out against frozen alternatives. These companies have rapidly gained traction, providing consumers with high-quality options and reliable home delivery services. Fresh meat’s appeal is driven by its better taste, nutritional benefits, and the convenience of doorstep delivery. Despite challenges such as maintaining cold chain logistics, the growing demand for fresh meat is establishing it as the preferred choice in the online meat market, reflecting its higher market share by nature of storage.

India Online Meat Delivery Market – By Region

The in-depth research report on India Online Meat Delivery Market covers the market in the country’s major regions: North India, South India, East India, and West India regions. South India region holds the highest share in India Online Meat Delivery Mark and is expected to maintain its dominance during the forecast period, driven by a combination of high demand for fresh meat and robust infrastructure. Cities like Bengaluru and Hyderabad are leading this surge, supported by advanced cold chain logistics and a growing consumer base. Startups such as Licious and EasyMeat are capitalizing on this trend, expanding their services and increasing order volumes. The region's dominance is supported by its significant smartphone penetration, improved internet access, and the rise of delivery-only kitchens catering to emerging tier-2 and tier-3 cities. Despite challenges, including regulatory compliance and cold chain management, South India is expected to retain its leading position throughout the forecast period. For instance, ZappFresh, a leading D2C meat delivery startup, has acquired Bengaluru-based Dr. Meat to expand its footprint in South India. This strategic move reflects the region’s strong market potential and ZappFresh’s commitment to leveraging growth opportunities in South India.

Competitive Landscape

Major players operating in India Online Meat Delivery Market include Licious, FreshToHome, Zappfresh, BigBasket, Meatigo, TenderCuts, EasyMeat, Freshtohome, Meatwale, and Captain Fresh. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

• In February 2023 - Zappfresh, an online meat delivery startup, secured INR 30 crore (about USD 4.3 million) in funding from investors including Ah! Ventures, HT Media, Unity SFB, and Heifer Impact. The funds will support the company's expansion, acquisitions, and infrastructure upgrades in both North and South India. Zappfresh plans to broaden its product range with new offerings in poultry, goat meat, seafood, and ready-to-eat items. The investment aims to enhance Zappfresh's market reach and product diversity, positioning it to redefine the online meat delivery landscape in India.

Scope of the Report

By Type of Meat

• Chicken

• Fish & Seafood

• Mutton

By Type of Product

• RTC & RTE (Ready to Cook & Ready to Eat)

• DIY (Do It Yourself)

By Nature of Storage

• Fresh

• Frozen

By Region

• North India

• South India

• East India

• West India