India Oral Care Market
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India Oral Care Market, By Product Type (Toothpaste, Toothbrush, Mouthwash, Dental floss); By Drug Type (Medicated Toothpaste, Cosmetic Toothpaste); By Distribution Channel (Supermarkets/Hypermarkets, Traditional Grocery Retailers, Pharmacies, E-commerce Platforms); By Region (North India, South India, East India, West India), Trend Analysis, Competitive Landscape & Forecast, 2019–2030
- Published Date: June 2024
- Report ID: BWC24439
- Available Format: PDF
- Page: 200
Report Overview
Increasingly high awareness about oral hygiene, growing geriatric population, and rising disposable income are expected to drive the India Oral Care Market during the forecast period between 2024 and 2030.
India Oral Care Market – Industry Trends & Forecast Report, 2030
The India Oral Care Market size was estimated at USD 1.64 billion in 2023. During the forecast period between 2024 and 2030, the India Oral Care Market size is projected to grow at a CAGR of 6.10% reaching a value of USD 2.38 billion by 2030. Prominent drivers of the market include increasing urbanization, evolving lifestyles, rising disposable incomes, and growing aging population. This has led to higher smoking rates and greater consumption of processed foods, resulting in more dental issues like caries. Additionally, the Government of India, in partnership with vendors and dental associations, is conducting free dental camps to promote proper oral hygiene, significantly boosting market growth. Also, key players are launching multifunctional products with smart technologies, driving the sales of premium oral care items. The market is also benefiting from the easy availability of products through both online and offline channels and the rising trend of customized consumer products.
Oral Care – Overview
Oral care refers to the practice of maintaining the health and hygiene of the mouth, teeth, and gums. It encompasses a range of activities, including regular brushing and flossing of teeth, using mouthwash, and seeking professional dental care to prevent and treat dental issues such as cavities, gum disease, and bad breath. Oral care also involves dietary choices and habits that contribute to overall oral health.
India Oral Care Market
Growth Drivers
Growing Awareness about Oral Hygiene
Increasing awareness about oral hygiene is significantly boosting the growth of India Oral Care Market. In rural India, over 95% of adults suffer from dental caries, and more than 50% experience periodontal disease, largely due to a lack of awareness about oral hygiene and preventive care. Addressing this issue, the National Oral Health Program (NOHP) by the Government of India aims to improve oral health determinants and reduce morbidity from oral diseases through comprehensive, integrated care. The NOHP promotes Public-Private Partnerships (PPP) to enhance community-based oral health awareness and service delivery. Dental health awareness campaigns in schools and communities, utilizing visual aids and local languages, along with mobile dental clinics and telemedicine, can further improve access to care. Collaborations with NGOs and government initiatives, such as dental camps and subsidized treatments, are crucial. Funding supports the establishment of dental units with trained manpower, necessary equipment, and consumables. Additionally, the NOHP prepares Information, Education, and Communication (IEC) and Behavior Change Communication (BCC) materials to educate the public on the importance of oral hygiene, thereby promoting early detection and preventive practices.
Challenges
Price Sensitivity
Price sensitivity poses a significant restraint on the growth of India Oral Care Market. With a sizeable portion of the population being price-sensitive, affordability becomes a key factor in purchasing oral care products and services. This constraint often limits the adoption of premium oral care products and specialized dental treatments, impacting market growth. Manufacturers and service providers must strategize to offer affordable yet quality products and services to cater to this segment while ensuring profitability and sustainability in the market.
Impact of Escalating Geopolitical Tensions on India Oral Care Market
Geopolitical tensions can have a multifaceted impact on the India Oral Care Market by disrupting supply chains, increasing production costs, and affecting consumer confidence. Uncertainty surrounding trade relations and political instability may lead to fluctuations in currency exchange rates, affecting the pricing of imported raw materials and finished products. Moreover, heightened tensions can dampen consumer sentiment, leading to reduced spending on non-essential items like oral care products. Additionally, geopolitical conflicts may divert government attention and resources away from healthcare initiatives, potentially hindering the implementation of oral health programs. Overall, escalating tensions pose challenges to market stability and growth in the Indian oral care sector.
India Oral Care Market
Segmental Coverage
India Oral Care Market – By Product Type
By product type, the India Oral Care Market is divided into Toothpaste, Toothbrush, Mouthwash, Dental Floss, and Others (Dental Chews, Tongue Cleaners) segments. The toothpaste segment holds the highest share in the India Oral Care Market by product type. Traditionally, Indian consumers relied on Neem twigs or Mishri for oral hygiene, but international brands have replaced these methods. Dental advice is now pivotal in purchasing decisions, especially in urban areas. A wide range of toothpaste brands, including paste, gel, and powder forms, caters to diverse needs. Herbal and medicated toothpastes are gaining popularity. Rising awareness of oral hygiene, increasing income levels, and urbanization are driving market growth. The toothpaste market in India offers significant potential, with a surge in demand for value-added products and a shift towards natural ingredients.
India Oral Care Market – By Drug Type
Based on drug type, the India Oral Care Market is split into Medicated Toothpaste and Cosmetic Toothpaste segments. The medicated toothpaste segment is expected to hold a higher share in the India Oral Care Market by drug type during the forecast period. The projection stems from several factors, including rising consumer awareness of oral health issues and a growing preference for specialized dental products. Medicated toothpastes, formulated to address specific dental concerns such as sensitivity, gum disease, and enamel protection, are gaining traction among consumers seeking targeted solutions. Also, advancements in dental technology and increasing access to oral healthcare services contribute to the segment's anticipated growth, reflecting a broader trend towards preventive and therapeutic oral care practices in India.
India Oral Care Market – By Distribution Channel
Based on distribution channel, the India Oral Care Market is divided into Supermarkets/Hypermarkets, Traditional Grocery Retailers, Pharmacies, E-commerce Platforms segments. The traditional grocery retailers segment holds the highest share in the India Oral Care Market by distribution channel. It is primarily due to its widespread presence and accessibility across urban and rural areas. These retailers serve as convenient outlets for consumers to purchase oral care products alongside their regular grocery shopping. Additionally, the trust and familiarity associated with these local establishments contribute to their popularity among consumers. With a vast network of traditional grocery retailers spanning the country, they hold the highest share in the distribution of oral care products, catering to the diverse needs of India's populous market.
India Oral Care Market – By Region
Geographically, the India Oral Care Market is divided into North India, South India, East India, and West India regions.
Competitive Landscape
Major players operating in India Oral Care Market include Dabur India, Patanjali Ayurved, Colgate-Palmolive, Vicco Laboratories, Himalaya Wellness, Unilever, Baidyanath Ayurveda, Procter & Gamble, Johnson & Johnson, Himalaya Drug Company, and GlaxoSmithKline Pharmaceuticals Ltd. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.
Recent Developments
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In February 2024 - Sensodyne, an oral care brand owned by the GSK Group, introduced the Sensodyne Complete Protection+ Mouthwash, marking its expansion into the mouthwash segment.
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In October 2023 - Colgate-Palmolive's latest advertisement aims to enhance India's oral care standards by promoting the habit of nighttime teeth brushing. With statistics showing that 9 out of 10 Indians suffer from cavities, there is a critical need for proactive oral care. Scientific evidence backs the practice of brushing before bedtime, reducing cavity risks by up to 50%.
Scope of the Report
Attributes |
Details |
Years Considered |
Historical Data – 2019–2030 |
Base Year – 2023 |
|
Estimated Year – 2024 |
|
Forecast Period – 2024–2030 |
|
Facts Covered |
Revenue in USD Billion |
Market Coverage |
India |
Product/ Service Segmentation |
Product Type, Drug Type, Distribution Channel, Region |
Key Players |
Dabur India, Patanjali Ayurved, Colgate-Palmolive, Vicco Laboratories, Himalaya Wellness, Unilever, Baidyanath Ayurveda, Procter & Gamble, Johnson & Johnson, Himalaya Drug Company, GlaxoSmithKline Pharmaceuticals Ltd |
By Product Type
-
Toothpaste
-
Toothbrush
-
Mouthwash
-
Dental floss
By Drug Type
-
Medicated Toothpaste
-
Cosmetic Toothpaste
By Distribution Channel
-
Supermarkets/Hypermarkets
-
Traditional Grocery Retailers
-
Pharmacies
-
E-commerce Platforms
By Region
-
North India
-
South India
-
East India
-
West India
- Research Framework
- Research Objective
- Product Overview
- Market Segmentation
- Executive Summary
- India Oral Care Market Insights
- Industry Value Chain Analysis
- DROC Analysis
- Growth Drivers
- Increasing Awareness of Oral Hygiene
- Growing Geriatric Population
- Rising Disposable Income
- Restraints
- Price Sensitivity
- Limited Denial Access
- Opportunities
- Growing Demand for Natural and Ayurvedic Products
- Rising E-commerce
- Increasing focus on Premiumization
- Challenges
- Counterfeit Products
- Competition
- Growth Drivers
- Technological Advancements/Recent Developments
- Regulatory Framework
- Porter’s Five Forces Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of New Entrants
- Threat of Substitutes
- Intensity of Rivalry
- India Oral Care Market: Pricing Analysis
- India Oral Care Market: Marketing Strategies
- India Oral Care Market Overview
- Market Size & Forecast, 2019–2030
- By Value (USD Billion)
- Market Share & Forecast
- By Product Type
- Toothpaste
- Toothbrush
- Mouthwash
- Dental floss
- Others (Dental Chews, Tongue Cleaners)
- By Drug Type
- Medicated Toothpaste
- Cosmetic Toothpaste
- By Distribution Channel
- Supermarkets/Hypermarkets
- Traditional Grocery Retailers
- Pharmacies
- E-commerce Platforms
- By Region
- North India
- South India
- East India
- West India
- By Product Type
- Market Size & Forecast, 2019–2030
- North India Oral Care Market
- Market Size & Forecast, 2019–2030
- By Value (USD Billion)
- Market Share & Forecast
- By Aircraft Type
- By Technology Type
- By Range
- Market Size & Forecast, 2019–2030
- South India Oral Care Market
- Market Size & Forecast, 2019–2030
- By Value (USD Billion)
- Market Share & Forecast
- By Aircraft Type
- By Technology Type
- By Range
- Market Size & Forecast, 2019–2030
- East India Oral Care Market
- Market Size & Forecast, 2019–2030
- By Value (USD Billion)
- Market Share & Forecast
- By Aircraft Type
- By Technology Type
- By Range
- Market Size & Forecast, 2019–2030
- West India Oral Care Market
- Market Size & Forecast, 2019–2030
- By Value (USD Billion)
- Market Share & Forecast
- By Aircraft Type
- By Technology Type
- By Range
- Market Size & Forecast, 2019–2030
- Competitive Landscape
- List of Key Players and Their Offerings
- India Oral Care Company Market Share Analysis, 2023
- Competitive Benchmarking, By Operation Channel Parameters
- Key Strategic Development (Mergers, Acquisitions, Partnerships, etc.)
- Impact of Escalating Geopolitical Tensions on India Oral Care Market
- Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)
- Dabur India
- Patanjali Ayurved
- Colgate-Palmolive
- Vicco Laboratories
- Himalaya Wellness
- Unilever
- Baidyanath Ayurveda
- Procter & Gamble
- Johnson & Johnson
- Himalaya Drug Company
- GlaxoSmithKline Pharmaceuticals Ltd
- Other Prominent Players
- Key Strategic Recommendations
- Research Methodology
- Qualitative Research
- Primary & Secondary Research
- Quantitative Research
- Market Breakdown & Data Triangulation
- Secondary Research
- Primary Research
- Breakdown of Primary Research Respondents, By Region
- Assumption & Limitation
- Qualitative Research
*Financial information of non-listed companies will be provided as per availability
**The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable
List of Figures
Figure 1 India Oral Care Market Segmentation
Figure 2 India Oral Care Market Value Chain Analysis
Figure 3 Company Market Share Analysis, 2023
Figure 4 India Oral Care Market Size, By Value (USD Billion), 2019–2030
Figure 5 India Oral Care Market Share, By Aircraft Type, By Value (USD Billion) 2019–2030
Figure 6 India Oral Care Market Share, By Technology Type, By Value (USD Billion) 2019–2030
Figure 7 India Oral Care Market Share, By Range, By Value (USD Billion) 2019–2030
Figure 8 India Oral Care Market Share, By Region, By Value (USD Billion) 2019–2030
Figure 9 North India Oral Care Market Size, By Value (USD Billion), 2019–2030
Figure 10 North India Oral Care Market Share, By Aircraft Type, By Value (USD Billion) 2019–2030
Figure 11 North India Oral Care Market Share, By Technology Type, By Value (USD Billion) 2019–2030
Figure 12 North India Oral Care Market Share, By Range, By Value (USD Billion) 2019–2030
Figure 13 South India Oral Care Market Size, By Value (USD Billion), 2019–2030
Figure 14 South India Oral Care Market Share, By Aircraft Type, By Value (USD Billion) 2019–2030
Figure 15 South India Oral Care Market Share, By Technology Type, By Value (USD Billion) 2019–2030
Figure 16 South India Oral Care Market Share, By Range, By Value (USD Billion) 2019–2030
Figure 17 East India Oral Care Market Size, By Value (USD Billion), 2019–2030
Figure 18 East India Oral Care Market Share, By Aircraft Type, By Value (USD Billion) 2019–2030
Figure 19 East India Oral Care Market Share, By Technology Type, By Value (USD Billion) 2019–2030
Figure 20 East India Oral Care Market Share, By Range, By Value (USD Billion) 2019–2030
Figure 21 West India Oral Care Market Size, By Value (USD Billion), 2019–2030
Figure 22 West India Oral Care Market Share, By Aircraft Type, By Value (USD Billion) 2019–2030
Figure 23 West India Oral Care Market Share, By Technology Type, By Value (USD Billion) 2019–2030
Figure 24 West India Oral Care Market Share, By Range, By Value (USD Billion) 2019–2030
List of Tables
Table 1 India Oral Care Market Size, By Value (USD Billion), 2019–2030
Table 2 India Oral Care Market Share, By Aircraft Type, By Value (USD Billion) 2019–2030
Table 3 India Oral Care Market Share, By Technology Type, By Value (USD Billion) 2019–2030
Table 4 India Oral Care Market Share, By Range, By Value (USD Billion) 2019–2030
Table 5 India Oral Care Market Share, By Region, By Value (USD Billion) 2019–2030
Table 6 North India Oral Care Market Size, By Value (USD Billion), 2019–2030
Table 7 North India Oral Care Market Share, By Aircraft Type, By Value (USD Billion) 2019–2030
Table 8 North India Oral Care Market Share, By Technology Type, By Value (USD Billion) 2019–2030
Table 9 North India Oral Care Market Share, By Range, By Value (USD Billion) 2019–2030
Table 10 South India Oral Care Market Size, By Value (USD Billion), 2019–2030
Table 11 South India Oral Care Market Share, By Aircraft Type, By Value (USD Billion) 2019–2030
Table 12 South India Oral Care Market Share, By Technology Type, By Value (USD Billion) 2019–2030
Table 13 South India Oral Care Market Share, By Range, By Value (USD Billion) 2019–2030
Table 14 East India Oral Care Market Size, By Value (USD Billion), 2019–2030
Table 15 East India Oral Care Market Share, By Aircraft Type, By Value (USD Billion) 2019–2030
Table 16 East India Oral Care Market Share, By Technology Type, By Value (USD Billion) 2019–2030
Table 17 East India Oral Care Market Share, By Range, By Value (USD Billion) 2019–2030
Table 18 West India Oral Care Market Size, By Value (USD Billion), 2019–2030
Table 19 West India Oral Care Market Share, By Aircraft Type, By Value (USD Billion) 2019–2030
Table 20 West India Oral Care Market Share, By Technology Type, By Value (USD Billion) 2019–2030
Table 21 West India Oral Care Market Share, By Range, By Value (USD Billion) 2019–2030
Table 22 Dabur India Company Overview
Table 23 Dabur India Financial Overview
Table 24 Patanjali Ayurved Company Overview
Table 25 Patanjali Ayurved Financial Overview
Table 26 Colgate-Palmolive Company Overview
Table 27 Colgate-Palmolive Financial Overview
Table 28 Vicco Laboratories Company Overview
Table 29 Vicco Laboratories Financial Overview
Table 30 Himalaya Wellness Company Overview
Table 31 Himalaya Wellness Financial Overview
Table 32 Unilever Company Overview
Table 33 Unilever Financial Overview
Table 34 Baidyanath Ayurveda Company Overview
Table 35 Baidyanath Ayurveda Financial Overview
Table 36 Procter & Gamble Company Overview
Table 37 Procter & Gamble Financial Overview
Table 38 Johnson & Johnson Company Overview
Table 39 Johnson & Johnson Financial Overview
Table 40 Himalaya Drug Company Overview
Table 41 Himalaya Drug Company Financial Overview
Table 42 GlaxoSmithKline Pharmaceuticals Ltd Company Overview
Table 43 GlaxoSmithKline Pharmaceuticals Ltd Financial Overview
Market Segmentation
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