Report Overview

The India organic food market is growing at a high rate owing to the rising consumer shift towards healthy and nutritious food with zero chemicals and the rising penetration of organic food products...

India Organic Food Market- Industry Trends & Forecast Report 2028

The India organic food market was worth USD 1,013.4 million in 2021 and is further projected to reach USD 3,594.0 million by the year 2028, growing at the CAGR of 19.90% in the forecast period. The market is growing at a high rate owing to the rising consumer shift towards healthy and nutritious food with zero chemicals and the rising penetration of organic food products. Furthermore, government regulations regarding the safety and quality standards of organic food are further anticipated to influence the India organic food market growth in the forecast period.

Organic Food - Overview

Organic food is the type of food produced with the standards and methods of organic farming, which eliminates the use of chemical fertilizers, hormones, and pollutants. Organic food is largely driven by animal and plant wastes and nitrogen-fixing cover crops. Several studies have revealed that organic food may have more nutrients in quantity compared to non-organic foods and thus it is beneficial for health. Additionally, organic foods contain higher levels of micronutrients and antioxidants due to the absence of chemicals, hormones, and other substances.

India Organic Food Market Forecast and Trends

Growth Drivers

Launch of Wide Range of Organic Food Products

With growing potential and demand for organic food within the Indian market, the companies are launching an extensive variety of products to cater to customers’ nutritional desires and tastes and to take advantage of marketplace possibilities. For instance, Amul recently announced it will be entering the organic food market by launching organic “atta”, rice, honey, chocolates, and potato products. The increasing product launches are improving consumer access to organic food, driving the overall market growth.

Increasing Health Awareness Among Consumers

The growing health focus among consumers is rising as a main driving factor for the India organic food market. In terms of nutrients, organic food contains no more vitamins than conventionally grown meals. They do, however, incorporate fewer chemicals and are beneficial to human fitness. Furthermore, organic food is more energizing because it's far freed from preservatives and genetically modified organisms (GMOs). Moreover, organic meals can frequently lessen the signs of allergies due to certain foods, chemicals, or preservatives. Such advantages appeal to health-aware clients, boosting its marketplace increase.

Restraints

High Cost Of Organic Food

The price of organic food is one of the major constraints for the growth of the market since India is a highly price-sensitive market. Organic food is costlier than regular food products. This is because the elimination of chemical fertilizers decreases the production output several fold. Along with this, the price of organic food also carries other factors such as environmental enhancement and protection costs. This limits the adoption of organic food among high and upper-middle-income groups, negatively impacting the market growth.

Impact of COVID-19 on India Organic Food Market

The India organic food market registered significant growth post the COVID-19 pandemic outbreak in the country. The global pandemic raised health concerns among Indian consumers as well as consciousness towards what they are consuming. Furthermore, the pandemic also spurred the demand for sustainability to avoid further damage by the food industry to the environment. As a result, organic food brands are increasingly launching their products in the Indian market to establish themselves as leading players, which is anticipated to drive the market growth in the forecast period.

India Organic Food Market - By Product Type

Based on product type, the India organic food market is segmented into dairy, bakery products, fruits & vegetables, snacks, meats/fish & poultry, sauce and condiments, processed food, packaged food, and others. The meats/fish & poultry segment accounts for the largest market share owing to the increasing consumer demand for pasture-raised eggs. Furthermore, the organic meat/fish sellers offer natural, grass-fed, and hormone-free meats and poultry products that contain higher nutritional value compared to regular meat available in the market.

India Organic Food Market - By Distribution Channel

Based on distribution channels, the India organic food market is segmented into online channels, offline channels. The online channels are the primary distribution channels for organic food in India. This is because organic food products are easily available through e-commerce platforms such as Amazon.in, Flipkart, etc., as well as grocery websites such as BigBaskart, JioMart, etc. The availability of a wide range of products on these online stores acts as a major driving factor for the growth of the online sales channel segment.

India Organic Food Market - Regional Insights

Geographically, the India organic food market is segmented into North India, South India, East India, And West India. West India dominates the India organic food market owing to the rapid consumer shift and increasing availability of these products in urban cities such as Mumbai, Pune, etc. Following west, South India also covers substantial market share with states like Andhra Pradesh, Karnataka, etc., which are pulling the demand for organic food owing to the presence of a large younger working-class population in this region.

Competitive Landscape

The leading market players of the India organic food market are Suminter India Organics Private Limited, Nature Bio-Foods Limited, Organic India Private Limited, Sresta Natural Bioproducts Pvt.Ltd, Phalada Agro Research Foundations Pvt.Ltd, ElWorld Agro, Mother Earth, Mehrotra Consumer Products Pvt. Ltd, Morarka Organic Foods Pvt. Ltd, Nature Pearls Pvt.Ltd, Conscious Food Private Limited, Nourish Organics Foods Pvt Ltd, EcoFarms (India) Ltd, and other prominent players.

The market is highly fragmented with the presence of several global and regional industry participants. However, it is very welcoming for new entrants and startups since the market is still at its early stages. The companies are constantly launching new products to cater to the needs and tastes of diverse Indian consumers. Furthermore, the adoption of competitive strategies such as partnerships, mergers, acquisitions, collaborations, etc., is also prominent in this market.

Recent Development

• In October 2021, Organic India, a multinational genuine organic products company, announced the expansion of its product portfolio by entering the staples segment with grocery items including organic Basmati rice, Dalia, pulses, etc.

Scope of the Report

By Product Type

• Dairy
• Bakery Products
• Fruits & Vegetables
• Snacks
• Meats/Fish & Poultry
• Sauce and Condiment
• Processed Food
• Packaged Food
• Others

By Distribution Channel

• Online Channels
• Offline Channels

1. Supermarkets/Hypermarkets
2. Convenience Stores
3. Retail Stores
4. Others