Report Overview

India Pet Market – Industry Trends & Forecast Report, 2031

India Pet Market size was estimated at USD 861.46 million in 2024. During the forecast period between 2025 and 2031, India Pet Market size is projected to grow at a CAGR of 16.70% reaching a value of USD 2,539.41 million by 2031. India Pet Market is driven by increasing pet ownership, rising disposable incomes, and a shift in consumer attitudes towards pets as family members. The proliferation of pet care products and services, including premium pet food, grooming, and veterinary care, has fueled market expansion. Rapid urbanization, nuclear family setups, double-income households, and pet humanization trends have also contributed to the market's growth. Additionally, the emergence of e-commerce has facilitated the distribution of pet products. The market is led by key players like Mars Petcare, Nestlé Purina, Royal Canin, Pedigree, and Himalaya Herbals.

Pet – Overview

A pet is a domesticated animal kept for companionship, pleasure, or protection, rather than for work or food. Common pets include dogs, cats, birds, fish, and small mammals like rabbits and hamsters. Pets offer emotional support, reduce stress, and contribute to the well-being of their owners. They require care, feeding, grooming, and regular veterinary check-ups to ensure their health and happiness. The relationship between pets and their owners is often characterized by mutual affection and loyalty. Pets can also play a therapeutic role, helping individuals cope with loneliness, anxiety, and other emotional challenges.

India Pet Market

Growth Drivers

Rising Pet Ownership

The sharp rise in pet ownership is a key driver of India Pet Market growth. According to recent reports, 71% of Indian respondents own pets, with more than half having two or more pets. This increase in the pet population directly translates to higher demand for pet food, products, and services. Urbanization, nuclear family structures, and rising disposable incomes further fuel this trend, as more people embrace pets as companions. This growing pet population offers businesses opportunities to tailor their offerings to larger pet households, providing multi-pet packages or bulk buying options.

Challenges

High Cost of Veterinary Care

The high cost of veterinary care is a significant restraint in India Pet Market. Veterinary services in India remain expensive for many pet and livestock owners, with the average cost of veterinary treatment ranging from INR 1,500 to INR 3,500 per visit. This financial burden can deter pet owners from seeking necessary medical care for their pets, leading to untreated health issues and lower overall pet well-being. Additionally, the lack of affordable veterinary insurance options exacerbates the problem, making it challenging for pet owners to manage unexpected medical expenses.

Impact of Escalating Geopolitical Tensions on India Pet Market

Intensifying geopolitical tensions among countries and across the regions could significantly impact the growth of India Pet Market. Disruptions in global trade can lead to supply chain issues, affecting the availability and cost of pet products. Increased import tariffs and trade restrictions can raise prices for pet food, accessories, and veterinary supplies. Additionally, economic instability caused by geopolitical conflicts can reduce consumer spending on non-essential items, including pet care. The uncertainty may also deter foreign investments in the pet industry, slowing market growth. Overall, geopolitical tensions can create a challenging environment for India Pet Market, affecting both supply and demand dynamics.

India Pet Market

Segmental Coverage

India Pet Market – By Pet Type

By pet type, India Pet Market is divided into Dogs, Cats, Birds, Fish, and Small Mammals segments. The dogs segment holds the largest share of India Pet Market by pet type. The dominance of the dog segment is driven by strong cultural preferences, the increasing trend of dog adoption for companionship and security, and the rising awareness of pet care. Additionally, a growing number of nuclear families, increased disposable income, and the influence of urban lifestyles contribute to higher spending on dog-related products and services, including premium pet food, grooming, and healthcare, further solidifying the segment's leadership in the market.

India Pet Market – By Product Type

India Pet Market by product type is divided into Pet Food, Pet Healthcare, and Pet Accessories segments. The pet food segment is further classified into Dry Pet Food, Wet Pet Food, and Treats/Snacks segments. The pet food segment is the largest product type in India Pet Market. Within this category, dry pet food holds a significant share due to its affordability, convenience, and longer shelf life. Pet owners increasingly prefer dry pet food for its nutritional value and ease of storage. Additionally, the growing trend of pet humanization and rising awareness of pet nutrition are driving demand for high-quality pet food products. While the pet healthcare and pet accessories segments are also witnessing growth, the dominance of the pet food segment remains strong as it caters to the essential needs of pets.

India Pet Market – By Ingredients

On the basis of ingredients, India Pet Market is divided into Plant-based and Animal-based segments. The animal-based segment holds a larger share of India Pet Market by ingredients, due to the strong preference among pet owners for traditional animal-based pet foods, which are often perceived to provide higher nutritional value, including essential proteins and nutrients. The widespread availability of animal-based pet products, including treats, supplements, and grooming items, further strengthens this segment. Additionally, the increasing adoption of pets, particularly dogs and cats, who typically thrive on animal-based diets, continues to propel the demand in this segment, contributing to its leading position in the market.

India Pet Market – By Distribution Channel

By distribution channel, India Pet Market is divided into Specialized Pet Shops, Internet Sales, Hypermarkets, Veterinary Clinics, Pet Medical Shops, and other sales channels segments. The specialized pet shops segment holds the largest share of India Pet Market by distribution channel. Specialized pet shops dominate due to their wide range of pet products, including food, grooming supplies, accessories, and healthcare products. They offer personalized services, expert advice, and the convenience of a one-stop destination for pet owners. Additionally, the growing pet adoption rate, increasing focus on pet well-being, and rising disposable income contribute to the robust performance of this segment in India Pet Market.

India Pet Market – By Region

Geographically, India Pet Market is divided into North India, South India, East India, West India. North India is the leading region in India Pet Market. The dominance of North India is driven by the growing pet adoption rates, increasing disposable incomes, and a rising trend of pet humanization in metropolitan areas such as Delhi and Chandigarh. The region also benefits from the availability of premium pet products and services, including grooming, veterinary care, and pet-friendly facilities, contributing to its strong market position.

Competitive Landscape

Major companies operating in India Pet Market include Mars Petcare, Nestlé Purina, Royal Canin, Pedigree, Himalaya Herbals, Drools, Farmina Pet Foods, Arden Grange, Me-O, Whiskas, and Petmate. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Scope of the Report

By Pet Type

• Dogs

• Cats

• Birds

• Fish

• Small Mammals

By Product Type

• Pet Food

1. Dry Pet Food

2. Wet Pet Food

3. Treats/Snacks

• Pet Healthcare

• Pet Accessories

By Ingredients

• Plant-based

• Animal-based

By Distribution Channel

• Specialized Pet Shops

• Internet Sales

• Hypermarkets

• Veterinary Clinics

• Pet Medical Shops

• Other Sales Channels

By Region

• North India

• South India

• East India

• West India

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3. India Pet Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Rising Pet Ownership
         2. Increasing Disposable Incomes
         3. Shift Towards Pet Humanization
      2. Restraints
         1. High Cost of Veterinary Care
         2. Lack of Regulatory Standards
         3. Limited Availability of Premium Products
      3. Opportunities
         1. Expansion of E-commerce Platforms
         2. Growing Demand for Premium Pet Products
      4. Challenges
         1. Managing Pet Health and Nutrition
         2. Addressing Pet Abandonment Issues
   3. Technological Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. India Pet Market: Marketing Strategies
5. India Pet Market Overview
   1. Market Size & Forecast, 2019–2031
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Pet Type
         1. Dogs
         2. Cats
         3. Birds
         4. Fish
         5. Small Mammals
      2. By Product Type
         1. Pet Food
            1. Dry Pet Food
            2. Wet Pet Food
            3. Treats/Snacks
         2. Pet Healthcare
         3. Pet Accessories
      3. By Ingredients
         1. Plant-Based
         2. Animal-Based
      4. By Distribution Channel
         1. Specialized Pet Shops
         2. Internet Sales
         3. Hypermarkets
         4. Veterinary Clinics
         5. Pet Medical Shops
         6. Other Sales Channels
      5. By Region
         1. North India
         2. South India
         3. East India
         4. West India
6. North India Pet Market
   1. Market Size & Forecast, 2019–2031
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Pet Type
      2. By Product Type
      3. By Ingredients
      4. By Distribution Channel
7. South India Pet Market
   1. Market Size & Forecast, 2019–2031
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Pet Type
      2. By Product Type
      3. By Ingredients
      4. By Distribution Channel
8. East India Pet Market
   1. Market Size & Forecast, 2019–2031
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Pet Type
      2. By Product Type
      3. By Ingredients
      4. By Distribution Channel
9. West India Pet Market
   1. Market Size & Forecast, 2019–2031
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Pet Type
      2. By Product Type
      3. By Ingredients
      4. By Distribution Channel
10. Competitive Landscape
    1. List of Key Players and Their Offerings
    2. India Pet Company Market Share Analysis, 2023
    3. Competitive Benchmarking, By Operation Channel Parameters
    4. Key Strategic Development (Mergers, Acquisitions, Partnerships, etc.)
11. Impact of Escalating Geopolitical Tensions on India Pet Market
12. Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, SWOT Analysis)
    1. Mars Petcare
    2. Nestlé Purina
    3. Royal Canin
    4. Pedigree
    5. Himalaya Herbals
    6. Drools
    7. Farmina Pet Foods
    8. Arden Grange
    9. Me-O
    10. Whiskas
    11. Petmate
13. Key Strategic Recommendations
14. Research Methodology
    1. Qualitative Research
       1. Primary & Secondary Research
    2. Quantitative Research
    3. Market Breakdown & Data Triangulation
       1. Secondary Research
       2. Primary Research
    4. Breakdown of Primary Research Respondents, By Region
    5. Assumption & Limitation

*Financial information of non-listed companies will be provided as per availability

**The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable

List of Figures

Figure 1       India Pet Market Segmentation           

Figure 2       India Pet Market Value Chain Analysis 

Figure 3       Company Market Share Analysis, 2023                                               

Figure 4       India Pet Market Size, By Value (USD Million), 2019–2031

Figure 5       India Pet Market Share, By Pet Type, By Value (USD Million) 2019–2031

Figure 6       India Pet Market Share, By Product Type, By Value (USD Million) 2019–2031

Figure 7       India Pet Market Share, By Ingredients, By Value (USD Million) 2019–2031

Figure 8       India Pet Market Share, By Distribution Channel, By Value (USD Million) 2019–2031

Figure 9       India Pet Market Share, By Region, By Value (USD Million) 2019–2031

Figure 10     North India Pet Market Size, By Value (USD Million), 2019–2031

Figure 11     North India Pet Market Share, By Pet Type, By Value (USD Million) 2019–2031

Figure 12     North India Pet Market Share, By Product Type, By Value (USD Million) 2019–2031

Figure 13     North India Pet Market Share, By Ingredients, By Value (USD Million) 2019–2031

Figure 14     North India Pet Market Share, By Distribution Channel, By Value (USD Million) 2019–2031

Figure 15     South India Pet Market Size, By Value (USD Million), 2019–2031

Figure 16     South India Pet Market Share, By Pet Type, By Value (USD Million) 2019–2031

Figure 17     South India Pet Market Share, By Product Type, By Value (USD Million) 2019–2031

Figure 18     South India Pet Market Share, By Ingredients, By Value (USD Million) 2019–2031

Figure 19     South India Pet Market Share, By Distribution Channel, By Value (USD Million) 2019–2031

Figure 20     East India Pet Market Size, By Value (USD Million), 2019–2031

Figure 21     East India Pet Market Share, By Pet Type, By Value (USD Million) 2019–2031

Figure 22     East India Pet Market Share, By Product Type, By Value (USD Million) 2019–2031

Figure 23     East India Pet Market Share, By Ingredients, By Value (USD Million) 2019–2031

Figure 24     East India Pet Market Share, By Distribution Channel, By Value (USD Million) 2019–2031

Figure 25     West India Pet Market Size, By Value (USD Million), 2019–2031

Figure 26     West India Pet Market Share, By Pet Type, By Value (USD Million) 2019–2031

Figure 27     West India Pet Market Share, By Product Type, By Value (USD Million) 2019–2031         

Figure 28     West India Pet Market Share, By Ingredients, By Value (USD Million) 2019–2031

Figure 29     West India Pet Market Share, By Distribution Channel, By Value (USD Million) 2019–2031                                       

List of Tables      

Table 1         India Pet Market Size, By Value (USD Million), 2019–2031

Table 2         India Pet Market Share, By Pet Type, By Value (USD Million) 2019–2031

Table 3         India Pet Market Share, By Product Type, By Value (USD Million) 2019–2031

Table 4         India Pet Market Share, By Ingredients, By Value (USD Million) 2019–2031

Table 5         India Pet Market Share, By Distribution Channel, By Value (USD Million) 2019–2031

Table 6         India Pet Market Share, By Region, By Value (USD Million) 2019–2031

Table 7         North India Pet Market Size, By Value (USD Million), 2019–2031

Table 8         North India Pet Market Share, By Pet Type, By Value (USD Million) 2019–2031

Table 9         North India Pet Market Share, By Product Type, By Value (USD Million) 2019–2031

Table 10       North India Pet Market Share, By Ingredients, By Value (USD Million) 2019–2031

Table 11       North India Pet Market Share, By Distribution Channel, By Value (USD Million) 2019–2031

Table 12       South India Pet Market Size, By Value (USD Million), 2019–2031

Table 13       South India Pet Market Share, By Pet Type, By Value (USD Million) 2019–2031

Table 14       South India Pet Market Share, By Product Type, By Value (USD Million) 2019–2031

Table 15       South India Pet Market Share, By Ingredients, By Value (USD Million) 2019–2031

Table 16       South India Pet Market Share, By Distribution Channel, By Value (USD Million) 2019–2031

Table 17       East India Pet Market Size, By Value (USD Million), 2019–2031

Table 18       East India Pet Market Share, By Pet Type, By Value (USD Million) 2019–2031

Table 19       East India Pet Market Share, By Product Type, By Value (USD Million) 2019–2031

Table 20       East India Pet Market Share, By Ingredients, By Value (USD Million) 2019–2031

Table 21       East India Pet Market Share, By Distribution Channel, By Value (USD Million) 2019–2031

Table 22       West India Pet Market Size, By Value (USD Million), 2019–2031

Table 23       West India Pet Market Share, By Pet Type, By Value (USD Million) 2019–2031

Table 24       West India Pet Market Share, By Product Type, By Value (USD Million) 2019–2031         

Table 25       West India Pet Market Share, By Ingredients, By Value (USD Million) 2019–2031

Table 26       West India Pet Market Share, By Distribution Channel, By Value (USD Million) 2019–2031                                       

Table 27 Mars Petcare Company Overview

Table 28 Mars Petcare Financial Overview

Table 29 Nestlé Purina Company Overview

Table 30 Nestlé Purina Financial Overview

Table 31 Royal Canin Company Overview

Table 32 Royal Canin Financial Overview

Table 33 Pedigree Company Overview

Table 34 Pedigree Financial Overview

Table 35 Himalaya Herbals Company Overview

Table 36 Himalaya Herbals Financial Overview

Table 37 Drools Company Overview

Table 38 Drools Financial Overview

Table 39 Farmina Pet Foods Company Overview

Table 40 Farmina Pet Foods Financial Overview

Table 41 Arden Grange Company Overview

Table 42 Arden Grange Financial Overview

Table 43 Me-O Company Overview

Table 44 Me-O Financial Overview

Table 45 Whiskas Company Overview

Table 46 Whiskas Financial Overview

Table 47 Petmate Company Overview

Table 48 Petmate Financial Overview