Report Overview

India Ready to Mix Food Market - Industry Trends & Forecast Report, 2029

India ready to mix food market size was estimated at USD 372.86 million in 2022. During the forecast period between 2023 and 2029, the size of India ready to mix food market is projected to grow at a CAGR of 15.4% reaching a value of USD 1010.63 million by 2029. Major growth drivers for the India ready to mix food market include increasing export of food and agricultural products from India, high disposable income, improving living standards, and changing eating habits of consumers. The increase in demand for convenient food products is fueling market growth, as reported by the India Brand Equity Foundation. The Indian retail industry has seen an influx of new players, making it a dynamic and fast-paced industry. Additionally, the adoption of new technologies for removing oil from food after frying and increasing shelf life is expected to create lucrative growth opportunities. The market for India's ready to mix food is projected to continue growing due to the continuous development of innovative technology for preparing processed and convenience food products. Furthermore, the increasing export of food and agricultural products from India provides significant growth opportunities for the players in the India ready to mix food market during the period in analysis.

India Ready Mix Food Market – Overview

Ready to mix food refers to a type of convenience food product that is pre-mixed and requires minimal preparation and cooking time. These products usually come in the form of a dry mix or powder and can be quickly and easily combined with other ingredients to make a complete meal or snack. Examples of ready to mix food products include cake mixes, pancake mixes, spice blends, and soup mixes. The market for ready to mix food has grown significantly in recent years, driven by changing consumer preferences and the need for convenient and time-saving food options. MTR, which was a forerunner in this market, initially introduced its product line with South Indian breakfast mixes. However, they have now expanded their offerings to encompass over 60 products within this segment. The market for ready to mix food is expanding with the aim of assisting working women and young individuals in preparing their dishes effortlessly. Complete meals can be readily prepared using ready to mix products. While the market comprises just a few national players, stiff competition emanates from regional and local contenders.

India Ready to Mix Food Market

Growth Drivers

Growing Preference for Convenience Food Products among Working Population

In recent years, there has been a growing trend of busy working individuals seeking convenient food options that require minimal time and effort to prepare. It has led to an increase in demand for ready to mix food products in India, which offer an easy and convenient solution to meal preparation. Ready to mix food products come in the form of pre-mixed ingredients that can be quickly combined and cooked to make a meal. They offer several advantages to the working population, such as saving time and reducing the need for extensive meal planning and preparation. These products can be prepared quickly and easily, even by individuals with limited cooking experience. The increasing demand for ready to mix food products has also led to innovation and product diversification within the market. Manufacturers are developing new and improved products to meet the changing needs and preferences of consumers. It has led to the introduction of ready to mix products for various types of cuisines and meals, including snacks, desserts, and complete meals. Overall, the growing preference for convenient food options among the working population has played a significant role in driving the growth of the ready to mix food market in India. As more and more individuals lead busy lives, the demand for quick and easy meal solutions is expected to continue to rise, further fueling market growth.

Restraints

High Cost Associated with Ready to Mix Foods

The India ready to mix food market growth may be restrained by the high cost associated with these products. While ready to mix food products offer convenience and time savings, they can also be relatively expensive compared to traditional cooking ingredients and methods. The high cost of these products may limit their appeal to price-sensitive consumers, who may opt for cheaper alternatives or choose to prepare meals from scratch. Additionally, the perceived lack of freshness and nutritional value of ready to mix food products may also deter some consumers from purchasing them. However, manufacturers are working to address these concerns by developing more affordable ready to mix food products and improving their nutritional value.

Impact of COVID-19 on India Ready to Mix Food Market

COVID-19 pandemic had a positive impact on the India ready to mix food market. With the closure of restaurants and eateries during the lockdowns, consumers were forced to cook at home, leading to an increase in demand for convenience food products like ready to mix food. The pandemic also led to an increase in health consciousness among consumers, and manufacturers responded by introducing healthier options in the ready to mix food category, such as multigrain mixes and low-sugar variants. Rise of e-commerce platforms and online grocery stores, consumers have shifted to online purchasing of ready to mix food products, which has created a new distribution channel for manufacturers. The shift to online purchasing has also helped manufacturers to improve their digital presence and marketing strategies, leading to increased brand visibility and sales. Also, with the Indian government's focus on boosting the domestic food processing industry and promoting local brands, the India ready to mix food market has gained support, with several initiatives and policies announced to incentivize domestic manufacturing and distribution of food products.

India Ready to Mix Food Market

Segmental Coverage

India Ready to Mix Food Market – By Application

By application, the India ready to mix food market is divided into Snacks Mix, Curry Mix, and Dessert Mix segments. The snacks mix segment held the highest share in the India ready to mix food market. These products offer convenience to busy individuals who prefer quick and easy snack options. The snacks mix segment provides a wide range of flavors and tastes to cater to diverse consumer preferences, and manufacturers continuously introduce new and unique flavors to attract customers. The affordability of snacks mix products makes them accessible to a larger section of the population, including price-sensitive consumers. Also, traditional Indian snacks, such as namkeen and bhujia, are popular among consumers of all ages and are suitable for various occasions. These factors collectively contribute to the snacks mix segment's dominance in the India ready to mix food market.

India Ready to Mix Food Market – By Distribution Channel

Based on distribution channel, the India ready to mix food market is divided into Supermarket/Hypermarket, Convenience Stores, Independent Small Grocers, and Online segments. The supermarket/hypermarket segment held the highest share in the India ready to mix food market, supermarkets and hypermarkets formats offer a wide variety of products, including ready to mix food products, all under one roof. They became increasingly popular in urban areas of India, owing to their convenience and the ability to cater to the needs of a diverse customer base. Moreover, these retail formats often offer discounts and promotional schemes, which attract customers to purchase ready to mix food products in bulk. Also, the growth of the e-commerce industry and online grocery stores has further contributed to the dominance of the supermarket/hypermarket segment, as these platforms offer consumers the convenience of purchasing ready to mix food products from the comfort of their homes. As a result, manufacturers of ready to mix food products have focused on strengthening their presence in the supermarket/hypermarket segment through various marketing and promotional strategies to increase their market share and profitability.

Competitive Landscape

Major players operating in the ready to mix food market include Priya Foods, Fortune foods, MTR Foods Pvt. Ltd., Gits Food Products Pvt. Ltd., ITC Limited, Bambino Agro Industries Ltd., Kohinoor Foods Limited, Ushodaya Enterprises Pvt. Ltd., iD Fresh Food (India) Pvt. Ltd., Haldiram's Food International Pvt. Ltd., Maiyas Beverages and Foods Pvt. Ltd., and Rasoi Magic Foods (India) Pvt. Ltd. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

• In September 2021 - Bambino Agro Industries Limited announced its intention to acquire a pasta mill from Italy that has a production capacity of 2,000 kg/hr. The aim is to establish a manufacturing facility in Gohana, Sonipat, and Haryana, with an estimated total capital expenditure of approximately Rs. 2,400 crore.

Scope of the Report

By Application

• Snacks Mix

• Curry Mix

• Dessert Mix

By Distribution Channel

• Supermarket/Hypermarket

• Convenience Stores

• Independent Small Grocers

• Online

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3. India Ready to Mix Food Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Growing preference for convenience food products in the working population
         2. Availability of a variety of ready-to-mix products
      2. Restraints
         1. High cost associated with ready to mix foods
         2. Lack of awareness regarding
      3. Opportunities
         1. Surging strategic partnerships between major market players
         2. Increasing investments in manufacturing
      4. Challenges
         1. Rising health concerns about diabetes and obesity
   3. Technology Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. India Ready to Mix Food Market Overview
   1. Market Size & Forecast by Value & Volume, 2019–2029
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Application
         1. Snacks Mix
         2.  Curry Mix
         3. Dessert Mix
         4.  Others
      2. By Distribution Channel
         1. Supermarket/Hypermarket
         2.  Convenience Stores
         3.  Independent Small Grocers
         4.  Online
5. India Ready to Mix Food Market Overview
   1. Market Size & Forecast by Value & Volume, 2019–2029
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Application
      2. By Distribution Channel
6. Competitive Landscape
   1. List of Key Players and Their Offerings
   2. India Ready to Mix Food Company Market Share Analysis, 2022
   3. Competitive Benchmarking, By Operating Parameters
   4. Key Strategic Development (Mergers, Acquisitions, Partnerships, etc.)
7. Impact of Covid-19 on India Ready to Mix Food Market
8. Company Profile (Company Overview, Financial Matrix, Competitive landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook)
   1. Priya Foods
   2. Fortune foods
   3. MTR Foods Pvt. Ltd.
   4. Gits Food Products Pvt. Ltd.
   5. ITC Limited
   6. Bambino Agro Industries Ltd.
   7. Kohinoor Foods Limited
   8. Ushodaya Enterprises Pvt. Ltd.
   9. iD Fresh Food (India) Pvt. Ltd.
   10. Haldiram's Food International Pvt. Ltd.
   11. Maiyas Beverages and Foods Pvt. Ltd.
   12. Rasoi Magic Foods (India) Pvt. Ltd.
   13. Other Prominent Players
9. Key Strategic Recommendations
10. Research Methodology
    1. Qualitative Research
       1. Primary & Secondary Research
    2. Quantitative Research
    3. Market Breakdown & Data Triangulation
       1. Secondary Research
       2. Primary Research
    4. Breakdown of Primary Research Respondents, By Region
    5. Assumption & Limitation

*Financial information in non-listed companies will be provided as per availability

**The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable

List of Figures

Figure 1   India Ready to Mix Food Market Segmentation

Figure 2   India Ready to Mix Food Market Value Chain Analysis

Figure 3   Company Market Share Analysis, 2022

Figure 4   India Ready to Mix Food Market Size, By Value (USD Billion), 2019–2029

Figure 5   India Ready to Mix Food Market Share, By Application, By Value, 2019–2029

Figure 6   India Ready to Mix Food Market Share, By Distribution Channel, By Value, 2019–2029

List of Tables

Table 1      India Ready to Mix Food Market Size, By Application, By Value, 2019–2029

Table 2      India Ready to Mix Food Market Size, By Distribution Channel, By Value, 2019–2029

Table 3       Fortune Foods Company Overview

Table 4        Fortune Foods Financial Overview

Table 5        MTR Foods Pvt. Ltd. Company Overview

Table 6        MTR Foods Pvt. Ltd. Financial Overview

Table 7        Gits Food Products Pvt. Ltd. Company Overview

Table 8        Gits Food Products Pvt. Ltd. Financial Overview

Table 9        ITC Limited Company Overview

Table 10      ITC Limited Financial Overview

Table 11      Bambino Agro Industries Ltd. Company Overview

Table 12      Bambino Agro Industries Ltd. Financial Overview

Table 13      Kohinoor Foods Limited Company Overview

Table 14      Kohinoor Foods Limited Financial Overview

Table 15      Ushodaya Enterprises Pvt. Ltd. Company Overview

Table 16      Ushodaya Enterprises Pvt. Ltd. Financial Overview

Table 17      iD Fresh Food (India) Pvt. Ltd. Company Overview

Table 18      iD Fresh Food (India) Pvt. Ltd. Financial Overview

Table 19      Haldiram's Food International Pvt. Ltd. Company Overview

Table 20      Haldiram's Food International Pvt. Ltd. Financial Overview

Table 21      Maiyas Beverages and Foods Pvt. Ltd. Company Overview

Table 22      Maiyas Beverages and Foods Pvt. Ltd. Financial Overview

Table 23      Rasoi Magic Foods (India) Pvt. Ltd. Company Overview

Table 24      Rasoi Magic Foods (India) Pvt. Ltd. Financial Overview

Table 25      KENT RO SYSTEMS LTD Company Overview

Table 26      KENT RO SYSTEMS LTD Financial Overview

Table 27      TTK Prestige Company Overview

Table 28      TTK Prestige Financial Overview