Report Overview

Rising disposable income among middle class consumers and increasing number of launches of new and affordable products and brands along with easily accessibility through online stores such as Flipkart and Amazon are expected to drive the growth of India Room Heater Market during the forecast period between 2023 and 2029.

India Room Heater Market - Industry Trends & Forecast Report, 2029

The India room heater market size was estimated at USD 90.6 million in 2022. During the forecast period between 2023 and 2029, India room heater market size is projected to grow at a CAGR of 8.1% reaching a value of USD 151.8 million by 2029. The demand for room heaters is increasing at a high rate in India owing to the rising disposable income and increasing launches of new and affordable products and brands. Smart room heaters are easily accessible through online stores such as Flipkart and Amazon, which is anticipated to play a crucial factor in propelling the growth of the market.

India Room Heater Market – Overview

A space heater is a tool used to warm a single, small to medium-sized space. When one simply need to heat a single room or a small area, a room heater works best. One may use it alone or in conjunction with other heating sources. Room heaters come in a variety of price ranges and operate according to a variety of principles and technologies. There are many different room heaters on the market, and they differ in size, design, price, and several other qualities.

India Room Heater Market

Growth Drivers

Increasing Launches of Wide Range of Products

India is a lucrative market for room heaters, which is why various brands launch their products as well as roll out a wide range of new products to capture a wider market share. Brands like Havells, Usha, Orient, and Bajaj, are launching product lines, such as Calido fan room heater, Usha fan room heater, Areva fan room heater, and Majesty RX11 heat converter, respectively, which are among the most popular brands. These brands are also launching their products on online platforms to boost their market share, which is anticipated to fuel market growth in the forecast period.

Restraints

Negative Effects of Overuse of Room Heaters

Although room heaters are very affordable and useful in winter, their continuous use may lead to health and environmental side effects. For instance, some fuel–burning models that use oil or other natural resources to run may emit toxic gasses such as carbon monoxide. These pollutants from combustion are dangerous for health, especially in enclosed spaces. India has a high rate of death from room heaters being used in closed rooms. Room heaters can also lead to fire hazards as well as can cause electric shock. These factors may restrict the growth of the India room heater market.

Impact of COVID-19 on the India Room Heater Market

The India room heater market was negatively affected by the unprecedented COVID–19 pandemic outbreak. As the purchasing power of Indian consumers decreased, the demand for room heaters also registered a significant drop in 2020. The manufacturing and supply chain were also halted during the lockdown period, which restricted the accessibility of room heaters for consumers, and led to huge losses to the room heater brands. However, room heater companies are increasingly shifting towards e–commerce platforms for the sale of their products. With increasing internet and smartphone penetration in the Indian market, the India room heater market is projected to flourish in the post COVID–19 period.

India Room Heater Market

Segmental Coverage

India Room Heater Market – By Type

Based on type, India room heater market is segregated into fan room heaters, quartz room heaters, halogen room heaters, carbon room heaters, and oil-filled room heaters. The oil-filled room heater accounts for the largest market share. An oil-filled radiator uses all of its power to produce heat, namely by warming the oil within. No electricity is lost or squandered. Thus, one of the most energy-efficient methods of heating any area is an oil-filled radiator. However, halogen room heater also covers a substantial share of the market since they work well in tiny spaces and use a lot less energy than other types of heaters.

India Room Heater Market – By Distribution Channel

Based on the distribution channel, the India room heater market is segmented into multi-branded stores, supermarkets/hypermarkets, online, and others. The supermarkets/hypermarkets segment holds the largest market share as the consumers can physically visit and inspect the products, their shape, and their size according to their requirements and room size. However, the online store segment is projected to register the highest CAGR during the forecast period owing to the high popularity of e–commerce sites such as Flipkart and Amazon. These websites offer attractive deals and high discounts.

India Room Heater Market – By Price

Based on price, India room heater market is segmented into low, medium, and high. The medium–priced room heater accounts for the largest market share. These usually range around INR 5,000 to INR 15,000 (approximately USD 60 to USD 180). The medium–priced room heaters appeal to the middle–income group of Indian consumers and offer a fair deal to the price and life of the product. The high–priced room heater also covers a substantial share of the market owing to the high demand from commercial spaces such as healthcare facilities, etc.

Competitive Landscape

Major players operating in the India room heater market include Usha International Limited, Orpat Group, Bajaj Electricals Ltd., Orient Electric Limited, Havells India Limited, Honeywell India Private Limited, Powerpye Electronics, Eveready Industries India Limited, and Borosil Limited. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

• In January 2022 - Borosil Limited, a Mumbai–based glassware company, announced its product portfolio expansion by launching its first room heater in India with S–shaped fin design and advanced safety features.

Scope of the Report

By Type

• Fan Room Heater

• Quartz Room Heater

• Halogen Room Heater

• Carbon Room Heater

• Oil Filled Room Heater

By Distribution Channel

• Multi Branded Stores

• Supermarkets/Hypermarkets

• Online

• Others

By Price

• Low

• Medium

• High