Report Overview

Growing popularity of beard grooming products, heightened awareness about personal hygiene and grooming, deepening penetration of e-commerce platforms, and an increasing number of female consumers using shaving cream for hair removal and skincare are expected to drive the India Shaving Cream Market during the forecast period between 2024 and 2030.

India Shaving Cream Market – Industry Trends & Forecast Report, 2030

India Shaving Cream Market size was estimated at USD 1.27 billion in 2023. During the forecast period between 2024 and 2030, the India Shaving Cream Market size is projected to grow at a CAGR of 6.1% reaching a value of USD 2.66 billion by 2030. Prominent drivers of the market include the rising awareness of personal hygiene, coupled with an increasing emphasis on natural ingredients in personal care products. The market is expected to further benefit from heightened consumer demand for natural shaving creams and other shaving care products, driven by a parallel increase in spending on personal care items and continuous innovation in the shaving care sector. Additionally, the positive impact of rising consumer income and standards of living is expected to contribute to market expansion. Noteworthy trends such as the growing e-commerce industry and innovative razor designs are poised to further boost the sales of shaving care products. Manufacturers are responding to consumer preferences by introducing shaving creams and gels that are free from dyes, alcohol, sulfates, and parabens, thereby fostering market growth over the forecast period.

Shaving Cream – Overview

Shaving cream is a cosmetic product used in the process of shaving to facilitate the removal of unwanted hair. Typically applied to the skin before shaving, shaving cream serves multiple purposes. It helps soften the hair, making it easier to cut, and also provides lubrication to reduce friction between the razor and the skin. Additionally, shaving cream often contains moisturizing agents to prevent skin dryness and irritation. It comes in various formulations, including traditional creams, gels, foams, and other specialized products, catering to different skin types and preferences. The primary goal of shaving cream is to enhance the shaving experience by ensuring a smoother, more comfortable, and effective removal of facial or body hair.

India Shaving Cream Market

Growth Drivers

Growing Awareness about Personal Hygiene and Grooming

The India Shaving Cream Market experiences a significant upswing due to heightened awareness regarding personal hygiene and grooming. As more individuals prioritize self-care routines, the demand for shaving creams has surged. Consumers increasingly recognize the importance of maintaining a well-groomed appearance, driving the market's growth. The beauty and personal care industry, with a focus on grooming essentials, witnesses a burgeoning trend in India. This shift is attributed to a cultural emphasis on cleanliness and presentation, propelling the shaving cream market forward as it aligns with evolving consumer preferences for quality grooming products. For instance, Vi-John's innovative "Shaving Se Snan Tak" campaign during the Magh Mela festival in Sangam, Prayagraj. Recognizing a grooming gap among the millions of devotees participating in the religious gathering, Vi-John provided free shaving opportunities through dedicated Shaving Zones. This unique initiative not only addressed the grooming needs of the attendees but also exemplified the brand's commitment to promoting personal hygiene in unconventional settings. Vi-John's success in delivering over 10,000 shaving experiences during the festival underscores the growing awareness of the importance of grooming, contributing to the flourishing India Shaving Cream Market.

Proliferation of E-Commerce Platforms

The rise in male grooming preferences in India, expanding beyond traditional shaving products, is indicative of the growing trend associated with the proliferation of e-commerce platforms. The evolving landscape witnesses fast-moving consumer goods companies introducing a diverse array of grooming items, such as beard care products and body-care essentials, responding to the changing demands of urban consumers. With the advent of social media and influences from celebrities, grooming trends are gaining momentum, prompting the launch of innovative products. Evidently, the male grooming market's growth, marked by 177 new launches in a year, is becoming a focal point for manufacturers and marketers, with e-commerce platforms playing a pivotal role in this expansive market shift.

Challenges

Skin Sensitivity or Allergies to Certain Ingredients

The India Shaving Cream Market encounters growth constraints due to skin sensitivity and allergies to specific ingredients. As consumers become more attuned to skincare concerns, individuals with sensitivities opt for alternative products or refrain from using shaving creams that may trigger adverse reactions. This growing awareness about skin health and the desire to avoid potential irritants contribute to a restraint on the widespread adoption of shaving creams, influencing consumer choices and market dynamics in India.

Impact of Escalating Geopolitical Tensions on India Shaving Cream Market

Geopolitical tensions can have a multifaceted impact on the India Shaving Cream Market. Such tensions often lead to economic uncertainties, affecting consumer spending patterns and market dynamics. The shaving cream market may witness fluctuations in demand due to shifts in consumer behavior prompted by geopolitical concerns. Factors like increased commodity prices, currency volatility, and trade disruptions can influence manufacturing costs and supply chains, potentially leading to price fluctuations. Moreover, heightened geopolitical tensions may contribute to an overall economic slowdown, impacting the purchasing power of consumers and their willingness to spend on non-essential products like grooming items. Adapting to these challenges will be crucial for stakeholders in navigating the uncertainties posed by geopolitical developments across the regions.

India Shaving Cream Market

Segmental Coverage

India Shaving Cream Market – By Type

By type, the India Shaving Cream Market is bifurcated into Pre-shave Cream and Aftershave Cream segments.

India Shaving Cream Market – By Application

Based on application, the India Shaving Cream Market is divided into Household, Saloon, and Other (including Commercial) segments.

India Shaving Cream Market – By End User

On the basis of end user, the India Shaving Cream Market is split into Teenagers and Adults segments.

India Shaving Cream Market – By Distribution Channel

By distribution channel, the India Shaving Cream Market is divided into Supermarkets, Convenience Stores, and Other (including E-commerce) segments. The supermarkets segment holds the highest share in the India Shaving Cream Market by distribution channel. It is primarily due to their convenient accessibility, extensive product range, and streamlined payment processes, along with hassle-free product replacements. These retail outlets offer customers a comprehensive shopping experience, featuring in-person product demonstrations, enabling individuals to choose from a diverse array of brands, enticing combos, and promotional offers. Notably, many brands now maintain dedicated sections for men's grooming products within these establishments. The generally lower price points compared to specialty stores further contribute significantly to the growing sales of men's grooming products in India, thereby propelling overall market expansion. Meanwhile, the others segment is expected to witness the fastest growth rate during the forecast period. The others segment includes e-commerce, which is expected to grow at substantial rate fueled by the widespread use of mobile devices globally. The surge is attributed to shifting consumer preferences and an increasing number of suppliers entering the online sales market. E-commerce platforms like Amazon, eBay, and Flipkart, along with specialized regional websites, play a crucial role in the trade and sale of shaving products.

India Shaving Cream Market – By Region

Geographically, the India Shaving Cream Market is divided into North India, South India, East India, and West India regions. North India holds the highest share in the India Shaving Cream Market and is expected to maintain its dominance during the forecast period. This dominance is attributed to the region's substantial population, high urbanization rates, and a strong cultural emphasis on personal grooming. Also, the thriving retail infrastructure and increased consumer purchasing power contribute to North India's continued prominence in shaping the market landscape for shaving cream products.

Competitive Landscape

Major players operating in India Shaving Cream Market include L’Oreal, Colgate-Palmolive Company, Revlon Consumer Products LLC, NIVEA (Beiersdorf AG), Vi-john Group, Johnson and Johnson, Vasa Global Cosmetics, Hindustan Unilever Limited, Gillette India (Procter & Gamble), Bombay Shaving Company, The Man Company (Helios Lifestyle Private Limited), A.M. Enterprises, and Truefitt & Hill. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

• In February 2023 - Vi-John, India's leading shaving cream brand, ingeniously addressed devotees' grooming concerns during the Magh Mela festival at Sangam, Prayagraj, one of the world's largest religious gatherings. Through the "Shaving Se Snan Tak" campaign, Vi-John provided free shaving opportunities at dedicated Shaving Zones near the holy ghats. This unique initiative, offering professional barber services and self-shaving options, attracted devotees of all ages, exceeding 10,000 shaving experiences.

Scope of the Report

Attributes	Details
Years Considered	Historical Data – 2019–2030
	Base Year – 2023
	Estimated Year – 2024
	Forecast Period – 2024–2030
Facts Covered	USD Billion
Market Coverage	India
Product/ Service Segmentation	Type, Application, End User, Distribution Channel, Region
Key Players	L’Oreal, Colgate-Palmolive Company, Revlon Consumer Products LLC, NIVEA (Beiersdorf AG), Vi-john Group, Johnson and Johnson, Vasa Global Cosmetics, Hindustan Unilever Limited, Gillette India (Procter & Gamble), Bombay Shaving Company, The Man Company (Helios Lifestyle Private Limited), A.M. Enterprises, Truefitt & Hill

 

By Type

• Pre-shave Cream

• Aftershave Cream

By Application

• Household

• Saloon

By End User

• Teenagers

• Adults

By Distribution Channel

• Supermarkets

• Convenience Stores

• Others

By Region

• North India

• South India

• East India

• West India

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3.  India Shaving Cream Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Growing awareness about personal hygiene and grooming
         2. Proliferation of e-commerce platforms
         3. Increasing popularity of beard grooming products
         4. Growing number of female consumers using shaving cream for hair removal and skincare
      2. Restraints
         1. Skin sensitivity or allergies to certain ingredients
         2. Rising popularity of DIY skincare and grooming solutions
         3. Compliance with regulatory requirements
      3. Opportunities
         1. Shifting consumer preferences towards products with natural, organic, and skin-friendly formulations
         2. Evolving fashion trends and lifestyles
         3. Innovation and product development
      4. Challenges
         1. Competition from alternative shaving methods
         2. Price sensitivity
   3. Technological Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4.  India Shaving Cream Market: Marketing Strategies
5.  India Shaving Cream Market Overview
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Billion)
   2. Market Share and Forecast
      1. By Type
         1. Pre-shave Cream
         2. Aftershave Cream
      2. By Application
         1. Household
         2. Saloon
         3. Others (Commercial, etc.)
      3. By End User
         1. Teenagers
         2. Adults
      4. By Distribution Channel
         1. Supermarkets
         2. Convenience Stores
         3. Others (E-commerce, etc.)
      5. By Region
         1. North India
         2. South India
         3. East India
         4. West India
6. North India Shaving Cream Market
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Type
      2. By Application
      3. By End User
      4. By Distribution Channel
7. South India Shaving Cream Market
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Type
      2. By Application
      3. By End User
      4. By Distribution Channel
8. East India Shaving Cream Market
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Type
      2. By Application
      3. By End User
      4. By Distribution Channel
9. West India Shaving Cream Market
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Type
      2. By Application
      3. By End User
      4. By Distribution Channel
10. Competitive Landscape
    1. List of Key Players and Their Types
    2. India Shaving Cream Company Market Share Analysis, 2023
    3. Competitive Benchmarking, By Operating Parameters
    4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
11. Impact of Escalating Geopolitical Tensions on India Shaving Cream Market
12. Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)
    1. L’Oreal
    2. Colgate-Palmolive Company
    3. Revlon Consumer Products LLC
    4. NIVEA (Beiersdorf AG)
    5. Vi-john Group
    6. Johnson and Johnson
    7. Vasa Global Cosmetics
    8. Hindustan Unilever Limited
    9. Gillette India (Procter & Gamble)
    10. Bombay Shaving Company
    11. The man company (Helios Lifestyle Private Limited)
    12. A.M. Enterprises
    13. Truefitt & Hill
    14. Other Prominent Players
13. Key Strategic Recommendations
14. Research Methodology
    1.    Qualitative Research
       1.  Primary & Secondary Research
    2.    Quantitative Research
    3.    Market Breakdown & Data Triangulation
       1.  Secondary Research
       2.  Primary Research
    4.    Breakdown of Primary Research Respondents, By Region
    5.    Assumptions & Limitations

*Financial information of non-listed companies can be provided as per availability.

**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable

 

List of Figures

Figure 1       India Shaving Cream Segmentation

Figure 2       India Shaving Cream Market Value Chain Analysis

Figure 3       Company Market Share Analysis, 2023

Figure 4       India Shaving Cream Market Size, By Value (USD Billion), 2019–2030

Figure 5       India Shaving Cream Market Share, By Type, By Value (USD Billion), 2019–2030

Figure 6       India Shaving Cream Market Share, By Application, By Value (USD Billion), 2019–2030

Figure 7       India Shaving Cream Market Share, By End User, By Value (USD Billion), 2019–2030

Figure 8       India Shaving Cream Market Share, By Distribution Channel, By Value (USD Billion), 2019–2030

Figure 9       India Shaving Cream Market Share, By Region, By Value (USD Billion), 2019–2030

Figure 10     North India Shaving Cream Market Size, By Value (USD Billion), 2019–2030

Figure 11     North India Shaving Cream Market Share, By Type, By Value (USD Billion), 2019–2030

Figure 12     North India Shaving Cream Market Share, By Application, By Value (USD Billion), 2019–2030

Figure 13     North India Shaving Cream Market Share, By End User, By Value (USD Billion), 2019–2030

Figure 14     North India Shaving Cream Market Share, By Distribution Channel, By Value (USD Billion), 2019–2030

Figure 15     North India Shaving Cream Market Size, By Value (USD Billion), 2019–2030

Figure 16     North India Shaving Cream Market Share, By Type, By Value (USD Billion), 2019–2030

Figure 17     North India Shaving Cream Market Share, By Application, By Value (USD Billion), 2019–2030

Figure 18     North India Shaving Cream Market Share, By End User, By Value (USD Billion), 2019–2030

Figure 19     North India Shaving Cream Market Share, By Distribution Channel, By Value (USD Billion), 2019–2030

Figure 20     South India Shaving Cream Market Size, By Value (USD Billion), 2019–2030

Figure 21     South India Shaving Cream Market Share, By Type, By Value (USD Billion), 2019–2030

Figure 22     South India Shaving Cream Market Share, By Application, By Value (USD Billion), 2019–2030

Figure 23     South India Shaving Cream Market Share, By End User, By Value (USD Billion), 2019–2030

Figure 24     South India Shaving Cream Market Share, By Distribution Channel, By Value (USD Billion), 2019–2030

Figure 25     East India Shaving Cream Market Size, By Value (USD Billion), 2019–2030

Figure 26     East India Shaving Cream Market Share, By Type, By Value (USD Billion), 2019–2030

Figure 27     East India Shaving Cream Market Share, By Application, By Value (USD Billion), 2019–2030

Figure 28     East India Shaving Cream Market Share, By End User, By Value (USD Billion), 2019–2030

Figure 29     East India Shaving Cream Market Share, By Distribution Channel, By Value (USD Billion), 2019–2030

Figure 30     West India Shaving Cream Market Size, By Value (USD Billion), 2019–2030

Figure 31     West India Shaving Cream Market Share, By Type, By Value (USD Billion), 2019–2030

Figure 32     West India Shaving Cream Market Share, By Application, By Value (USD Billion), 2019–2030

Figure 33     West India Shaving Cream Market Share, By End User, By Value (USD Billion), 2019–2030

Figure 34     West India Shaving Cream Market Share, By Distribution Channel, By Value (USD Billion), 2019–2030

 

List of Tables

Table 1 India Shaving Cream Market Size, By Value (USD Billion), 2019–2030

Table 2 India Shaving Cream Market Share, By Type, By Value (USD Billion), 2019–2030

Table 3 India Shaving Cream Market Share, By Application, By Value (USD Billion), 2019–2030

Table 4 India Shaving Cream Market Share, By End User, By Value (USD Billion), 2019–2030

Table 5 India Shaving Cream Market Share, By Distribution Channel, By Value (USD Billion), 2019–2030

Table 6 India Shaving Cream Market Share, By Region, By Value (USD Billion), 2019–2030

Table 7 North India Shaving Cream Market Size, By Value (USD Billion), 2019–2030

Table 8 North India Shaving Cream Market Share, By Type, By Value (USD Billion), 2019–2030

Table 9 North India Shaving Cream Market Share, By Application, By Value (USD Billion), 2019–2030

Table 10      North India Shaving Cream Market Share, By End User, By Value (USD Billion), 2019–2030

Table 11      North India Shaving Cream Market Share, By Distribution Channel, By Value (USD Billion), 2019–2030

Table 12      North India Shaving Cream Market Size, By Value (USD Billion), 2019–2030

Table 13      North India Shaving Cream Market Share, By Type, By Value (USD Billion), 2019–2030

Table 14      North India Shaving Cream Market Share, By Application, By Value (USD Billion), 2019–2030

Table 15      North India Shaving Cream Market Share, By End User, By Value (USD Billion), 2019–2030

Table 16      North India Shaving Cream Market Share, By Distribution Channel, By Value (USD Billion), 2019–2030

Table 17      South India Shaving Cream Market Size, By Value (USD Billion), 2019–2030

Table 18      South India Shaving Cream Market Share, By Type, By Value (USD Billion), 2019–2030

Table 19      South India Shaving Cream Market Share, By Application, By Value (USD Billion), 2019–2030

Table 20      South India Shaving Cream Market Share, By End User, By Value (USD Billion), 2019–2030

Table 21      South India Shaving Cream Market Share, By Distribution Channel, By Value (USD Billion), 2019–2030

Table 22      East India Shaving Cream Market Size, By Value (USD Billion), 2019–2030

Table 23      East India Shaving Cream Market Share, By Type, By Value (USD Billion), 2019–2030

Table 24      East India Shaving Cream Market Share, By Application, By Value (USD Billion), 2019–2030

Table 25      East India Shaving Cream Market Share, By End User, By Value (USD Billion), 2019–2030

Table 26      East India Shaving Cream Market Share, By Distribution Channel, By Value (USD Billion), 2019–2030

Table 27      West India Shaving Cream Market Size, By Value (USD Billion), 2019–2030

Table 28      West India Shaving Cream Market Share, By Type, By Value (USD Billion), 2019–2030

Table 29      West India Shaving Cream Market Share, By Application, By Value (USD Billion), 2019–2030

Table 30      West India Shaving Cream Market Share, By End User, By Value (USD Billion), 2019–2030

Table 31      West India Shaving Cream Market Share, By Distribution Channel, By Value (USD Billion), 2019–2030

Table 32      L'Oreal Company Overview

Table 33      L'Oreal Financial Overview

Table 34      Colgate-Palmolive Company Overview

Table 35      Colgate-Palmolive Company Financial Overview

Table 36      Revlon Consumer Products LLC Company Overview

Table 37      Revlon Consumer Products LLC Financial Overview

Table 38      NIVEA (Beiersdorf AG) Company Overview

Table 39      NIVEA (Beiersdorf AG) Financial Overview

Table 40      Vi-john Group Company Overview

Table 41      Vi-john Group Financial Overview

Table 42      Johnson and Johnson Company Overview

Table 43      Johnson and Johnson Financial Overview

Table 44      Vasa Global Cosmetics Company Overview

Table 45      Vasa Global Cosmetics Financial Overview

Table 46      Hindustan Unilever Limited Company Overview

Table 47      Hindustan Unilever Limited Financial Overview

Table 48      Gillette India (Procter & Gamble) Company Overview

Table 49      Gillette India (Procter & Gamble) Financial Overview

Table 50      Bombay Shaving Company Overview

Table 51      Bombay Shaving Company Financial Overview

Table 52      The man company (Helios Lifestyle Private Limited) Company Overview

Table 53      The man company (Helios Lifestyle Private Limited) Financial Overview

Table 54      A.M. Enterprises Company Overview

Table 55      A.M. Enterprises Financial Overview

Table 56      Truefitt & Hill Company Overview

Table 57      Truefitt & Hill Financial Overview