Report Overview

India Skincare Market – Industry Trends & Forecast Report, 2031

India Skincare Market size was estimated at USD 8.93 billion in 2024. During the forecast period between 2025 and 2031, India Skincare Market size is projected to grow at a significant CAGR of 9.50% reaching a value of USD 16.85 billion by 2031. Prominent drivers of the market include rising beauty consciousness, increasing consumer awareness, and a growing emphasis on self-care. The market offers a diverse range of products, including cleansers, moisturizers, serums, and specialized treatments for acne, aging, and pigmentation, with a notable surge in demand for natural and organic skincare due to the preference for clean and sustainable beauty solutions. Both international and domestic brands are shaping the market, leveraging e-commerce platforms and social media influence to expand their reach, while dermatologically tested formulations with sun protection and anti-pollution properties are gaining popularity. Urban and rural consumers alike are increasingly incorporating skincare into their routines, with rising visits to spas, skin therapy centers, and dermatologists driving demand for professional skincare solutions. Additionally, anti-aging, anti-blemish, and anti-tanning products remain highly sought after, alongside a growing shift towards premium skincare over basic functional products. Evolving consumer trends further highlight the market’s expansion, as seen in Honasa Consumer Ltd’s Year-End Wrap report, which noted that Indian consumers purchased 99.2 million beauty and personal care products in 2024. Regional trends also emerged, with Goa leading in sunscreen sales, Bengaluru in dry shampoo purchases, and festive-driven spikes such as over 10,000 Mamaearth Ruby Red lipsticks sold during Chhath Puja. Furthermore, the rising demand for science-backed skincare in cities like Raipur, coupled with increased gifting trends in Gurgaon and the popularity of skincare products for traditional ceremonies in Surat, underscores the dynamic growth and evolving preferences driving India's Skincare Market forward.

Skincare – Overview

Skincare is an essential practice aimed at maintaining healthy, radiant skin by cleansing, hydrating, and protecting it from environmental damage. It involves using products like cleansers, moisturizers, serums, and treatments to address concerns such as acne, aging, and pigmentation. Sun protection is a vital component to prevent UV damage. Beyond cosmetic benefits, skincare promotes overall well-being, reflecting a commitment to self-care and health. With a wide range of products catering to various skin types, the skincare industry continues to evolve, emphasizing both beauty and holistic wellness.

India Skincare Market

Growth Drivers

Increasing Preference for Natural and Organic Products

The growing preference for natural, organic, and herbal skincare products is a key driver of the India Skincare Market. Consumers are increasingly mindful of product ingredients, opting for chemical-free, plant-based formulations that align with healthier lifestyles and environmental sustainability. Traditional ingredients like turmeric, neem, aloe vera, and saffron remain popular for their perceived safety and effectiveness. In response, skincare brands are introducing Ayurvedic and eco-friendly products, emphasizing purity and authenticity. Additionally, the rising demand for sustainable practices, including recyclable packaging and cruelty-free testing, is shaping industry trends, further fueling market growth.

Challenges

Counterfeit Products

The prevalence of counterfeit skincare products poses a significant challenge to the growth of India Skincare Market. With an increasing demand for affordable beauty solutions, the market has seen a surge in low-cost, unbranded, and counterfeit products that often contain harmful or unregulated ingredients. These substandard products not only compromise consumer safety but also undermine the reputation of authentic brands. While regulatory bodies like the Food Safety and Standards Authority of India (FSSAI) and the Drug Controller General of India (DCGI) oversee skincare safety, enforcement remains inconsistent, allowing counterfeit products to thrive. Additionally, misleading advertising and exaggerated claims further deceive consumers, particularly in segments like skin-lightening creams, which may contain hazardous substances such as hydroquinone or mercury. As awareness grows, consumers are increasingly seeking certified, dermatologically tested, and cruelty-free products. However, stronger regulatory measures and brand-led initiatives are crucial to curbing the impact of counterfeit products and ensuring consumer trust in the skincare market.

Impact of Escalating Geopolitical Tensions on India Skincare Market

Escalating geopolitical tensions could adversely affect the growth of India Skincare Market. Disruptions to global supply chains, manifested in raw material scarcity and price inflation, coupled with currency fluctuations and evolving trade policies, necessitate a paradigm shift in market strategies. Manufacturers must prioritize supply chain resilience and explore domestic sourcing to mitigate risks. While international brand imports may face headwinds, strategic local production and agile responses to shifting consumer preferences will be paramount in maintaining market momentum.

India Skincare Market

Segmental Coverage

India Skincare Market – By Category

Based on category, India Skincare Market is divided into Facial Care, Body Care, Hand Care, and other categories segments. The facial care segment holds the highest share in India Skincare Market by category. It is primarily driven by increasing awareness of skincare routines and a growing focus on facial aesthetics, particularly among urban consumers. As the most exposed part of the body, the face is prone to concerns like acne, pigmentation, aging, and sun damage, fueling demand for products such as face washes, moisturizers, anti-aging creams, serums, and sunscreens. Millennials and Gen Z, influenced by global beauty trends and social media, are key consumers investing in skincare. Additionally, the availability of specialized products for various skin types and concerns further strengthens the segment’s leadership in India's skincare market.

India Skincare Market – By Ingredient Type

By ingredient type, India Skincare Market is bifurcated into Natural/Organic and Chemical segments. The natural/organic segment holds a higher share in India Skincare Market by ingredient type. Growing consumer preference for chemical-free, botanical, and ayurvedic formulations has fueled the demand for natural skincare products. Consumers are increasingly aware of the harmful effects of synthetic ingredients and seek safer alternatives, driving brands to expand their organic offerings. Millennials and Gen Z, in particular, favor minimalist, nature-based beauty solutions. Additionally, the influence of social media and global trends has further accelerated the shift towards natural skincare. With strong market growth, both established brands and new entrants are leveraging this trend to introduce innovative organic products.

India Skincare Market – By Distribution Channel

On the basis of distribution channel, India Skincare Market is bifurcated into Offline and Online segments.  Top of FormBottom of Form

India Skincare Market – By Region

The in-depth research report on India Skincare Market covers the market in the country’s major regions: North India, South India, East India, and West India regions. North India region holds the highest share in India Skincare Market and is expected to maintain dominance during the forecast period. It is driven by higher disposable incomes, increasing skincare awareness, and the presence of major urban hubs like Delhi, Chandigarh, Jaipur, and Lucknow. Consumers in this region actively adopt skincare routines and invest in premium products, influenced by global beauty trends, digital media, and celebrity endorsements. A well-developed retail network, including organized and unorganized outlets, enhances accessibility, while e-commerce growth enables wider reach, especially in Tier 2 and Tier 3 cities. Additionally, varying climatic conditions, such as harsh winters, boost demand for specialized skincare solutions. As a result, North India remains the fastest-growing and most dominant skincare market in India.

Competitive Landscape

Major players operating in India Skincare Market include Himalaya Wellness Company, Lotus Herbals Private Limited, Honasa Consumer Limited, Nivea India Private Limited, Beiersdorf (India) Private Limited, Emami Limited, Oriflame India Private Limited, Biotique Botanical Research Private Limited, Johnson & Johnson Private Limited, Galderma India Pvt Ltd, Body Cupid Pvt Ltd, Hindustan Unilever Limited, L'Oréal India Pvt Ltd, LG Corporation (The Face Shop), Procter & Gamble Hygiene and Health Care Limited, and Pep Technologies Private Limited. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Development

• In February 2025 - Lumaè, a new skincare brand founded by siblings Gunjan and Shan Sharma, entered the market with an anti-aging night cream featuring Astaxanthin and an anti-acne serum enriched with Saffron and Ashwagandha

• In February 2025 - Bajaj Consumer Care Ltd (BCCL) acquired Vishal Personal Care Pvt Ltd, the parent company of skincare brand Banjara’s, for INR 120 crore to strengthen its presence in the natural and Ayurvedic personal care market. Banjara’s, known for herbal skincare and haircare products, has a strong retail network across South India. BCCL plans to expand the brand’s reach into Hindi-speaking markets and modern trade.

• In October 2024 - Eucerin, a global leader in dermatological skincare, entered the Indian market by launching on Nykaa, a leading beauty platform. The debut included its Anti-Pigment range for hyperpigmentation and the Sun Protection line for advanced UV defense.

Scope of the Report

By Category

• Facial Care

• Body Care

• Hand Care

• Others

By Ingredient Type

• Natural/Organic

• Chemical

By Distribution Channel

• Offline

• Online

By Region

• North India

• South India

• East India

• West India

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3. India Skincare Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Rising Beauty Consciousness
         2. Influence of Social Media & Celebrity Endorsements
         3. Increasing Preference for Natural & Organic Products
      2. Restraints
         1. High Price of Premium Products
         2. Counterfeit Products
      3. Opportunities
         1. Growing Male Grooming Segment
         2. Customization & Personalization Trends
      4. Challenges
         1. Raw Material Sourcing & Price Fluctuations
         2. Regulatory Changes and Compliance Issues
   3. Technological Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. India Skincare Market: Marketing Strategies
5. India Skincare Market: Pricing Analysis
6. India Skincare Market Overview
   1. Market Size & Forecast, 2019-2031
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Category
         1. Facial Care
         2. Body Care
         3. Hand Care
         4. Others
      2. By Ingredient Type
         1. Natural/Organic
         2. Chemical
      3. By Distribution Channel
         1. Offline
         2. Online
      4. By Region
         1. North India
         2. South India
         3. East India
         4. West India
7. North India Skincare Market
   1. Market Size & Forecast, 2019–2031
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Category
      2. By Ingredient
      3. By Distribution Channel
8. South India Skincare Market
   1. Market Size & Forecast, 2019–2031
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Category
      2. By Ingredient
      3. By Distribution Channel
9. East India Skincare Market
   1. Market Size & Forecast, 2019–2031
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Category
      2. By Ingredient
      3. By Distribution Channel
10. West India Skincare Market
    1. Market Size & Forecast, 2019–2031
       1. By Value (USD Billion)
    2. Market Share & Forecast
       1. By Category
       2. By Ingredient
       3. By Distribution Channel
11. Competitive Landscape
    1. List of Key Players and Their Offerings
    2. India Skincare Company Market Share Analysis, 2024
    3. Competitive Benchmarking, By Operation Channel Parameters
    4. Key Strategic Development (Mergers, Acquisitions, Partnerships)
12. Impact of Escalating Geopolitical Tensions on India Skincare Market
13. Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, SWOT Analysis)
    1. Himalaya Wellness Company
    2. Lotus Herbals Private Limited
    3. Honasa Consumer Limited
    4. Nivea India Private Limited
    5. Beiersdorf (India) Private Limited
    6. Emami Limited
    7. Oriflame India Private Limited
    8. Biotique Botanical Research Private Limited
    9. Johnson & Johnson Private Limited
    10. Galderma India Pvt Ltd
    11. Body Cupid Pvt Ltd
    12. Hindustan Unilever Limited
    13. L'Oréal India Pvt Ltd
    14. LG Corporation (The Face Shop)
    15. Procter & Gamble Hygiene and Health Care Limited
    16. Pep Technologies Private Limited
    17. Other Prominent Players
14. Key Strategic Recommendations
15. Research Methodology
    1. Qualitative Research
       1. Primary & Secondary Research
    2. Quantitative Research
    3. Market Breakdown & Data Triangulation
       1. Secondary Research
       2. Primary Research
    4. Breakdown of Primary Research Respondents, By Region
    5. Assumption & Limitation

*Financial information of non-listed companies will be provided as per availability

**The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable

List of Figures

Figure 1       India Skincare Market Segmentation

Figure 2       India Skincare Market Value Chain Analysis

Figure 3       Company Market Share Analysis, 2024

Figure 4       India Skincare Market Size, By Value (USD Billion), 2019-2031

Figure 5       India Skincare Market Share, By Category, By Value (USD Billion) 2019-2031

Figure 6       India Skincare Market Share, By Ingredient, By Value (USD Billion) 2019-2031

Figure 7       India Skincare Market Share, By Distribution Channel, By Value (USD Billion) 2019-2031

Figure 8       India Skincare Market Share, By Region, By Value (USD Billion) 2019-2031

Figure 9       North India Skincare Market Size, By Value (USD Billion), 2019-2031

Figure 10     North India Skincare Market Share, By Category, By Value (USD Billion) 2019-2031

Figure 11     North India Skincare Market Share, By Ingredient, By Value (USD Billion) 2019-2031

Figure 12     North India Skincare Market Share, By Distribution Channel, By Value (USD Billion) 2019-2031

Figure 13     South India Skincare Market Size, By Value (USD Billion), 2019-2031

Figure 14     South India Skincare Market Share, By Category, By Value (USD Billion) 2019-2031

Figure 15     South India Skincare Market Share, By Ingredient, By Value (USD Billion) 2019-2031

Figure 16     South India Skincare Market Share, By Distribution Channel, By Value (USD Billion) 2019-2031

Figure 17     East India Skincare Market Size, By Value (USD Billion), 2019-2031

Figure 18     East India Skincare Market Share, By Category, By Value (USD Billion) 2019-2031

Figure 19     East India Skincare Market Share, By Ingredient, By Value (USD Billion) 2019-2031

Figure 20     East India Skincare Market Share, By Distribution Channel, By Value (USD Billion) 2019-2031

Figure 21     West India Skincare Market Size, By Value (USD Billion), 2019-2031

Figure 22     West India Skincare Market Share, By Category, By Value (USD Billion) 2019-2031

Figure 23     West India Skincare Market Share, By Ingredient, By Value (USD Billion) 2019-2031

Figure 24     West India Skincare Market Share, By Distribution Channel, By Value (USD Billion) 2019-2031

List of Tables      

Table 1        India Skincare Market Size, By Value (USD Billion), 2019-2031

Table 2        India Skincare Market Share, By Category, By Value (USD Billion) 2019-2031

Table 3        India Skincare Market Share, By Ingredient, By Value (USD Billion) 2019-2031

Table 4        India Skincare Market Share, By Distribution Channel, By Value (USD Billion) 2019-2031

Table 5        India Skincare Market Share, By Region, By Value (USD Billion) 2019-2031

Table 6        North India Skincare Market Size, By Value (USD Billion), 2019-2031

Table 7        North India Skincare Market Share, By Category, By Value (USD Billion) 2019-2031

Table 8        North India Skincare Market Share, By Ingredient, By Value (USD Billion) 2019-2031

Table 9        North India Skincare Market Share, By Distribution Channel, By Value (USD Billion) 2019-2031

Table 10      South India Skincare Market Size, By Value (USD Billion), 2019-2031

Table 11      South India Skincare Market Share, By Category, By Value (USD Billion) 2019-2031

Table 12      South India Skincare Market Share, By Ingredient, By Value (USD Billion) 2019-2031

Table 13      South India Skincare Market Share, By Distribution Channel, By Value (USD Billion) 2019-2031

Table 14      East India Skincare Market Size, By Value (USD Billion), 2019-2031

Table 15      East India Skincare Market Share, By Category, By Value (USD Billion) 2019-2031

Table 16      East India Skincare Market Share, By Ingredient, By Value (USD Billion) 2019-2031

Table 17      East India Skincare Market Share, By Distribution Channel, By Value (USD Billion) 2019-2031

Table 18      West India Skincare Market Size, By Value (USD Billion), 2019-2031

Table 19      West India Skincare Market Share, By Category, By Value (USD Billion) 2019-2031

Table 20      West India Skincare Market Share, By Ingredient, By Value (USD Billion) 2019-2031

Table 21      West India Skincare Market Share, By Distribution Channel, By Value (USD Billion) 2019-2031

Table 22      Himalaya Wellness Company Overview

Table 23      Himalaya Wellness Financial Overview

Table 24      Lotus Herbals Private Limited Company Overview

Table 25      Lotus Herbals Private Limited Financial Overview

Table 26      Honasa Consumer Limited Company Overview

Table 27      Honasa Consumer Limited Financial Overview

Table 28      Nivea India Private Limited Company Overview

Table 29      Nivea India Private Limited Financial Overview

Table 30      Beiersdorf (India) Private Limited Company Overview

Table 31      Beiersdorf (India) Private Limited Financial Overview

Table 32      Emami Limited Company Overview

Table 33      Emami Limited Financial Overview

Table 34      Oriflame India Private Limited Company Overview

Table 35      Oriflame India Private Limited Financial Overview

Table 36      Biotique Botanical Research Private Limited Company Overview

Table 37      Biotique Botanical Research Private Limited Financial Overview

Table 38      Johnson & Johnson Private Limited Company Overview

Table 39      Johnson & Johnson Private Limited Financial Overview

Table 40      Galderma India Pvt Ltd Company Overview

Table 41      Galderma India Pvt Ltd Financial Overview

Table 42      Body Cupid Pvt Ltd Company Overview

Table 43      Body Cupid Pvt Ltd Financial Overview

Table 44      Hindustan Unilever Limited Company Overview

Table 45      Hindustan Unilever Limited Financial Overview

Table 46      L'Oréal India Pvt Ltd Company Overview

Table 47      L'Oréal India Pvt Ltd Financial Overview

Table 48      LG Corporation (The Face Shop) Company Overview

Table 49      LG Corporation (The Face Shop) Financial Overview

Table 50      Procter & Gamble Hygiene and Health Care Limited Company Overview

Table 51      Procter & Gamble Hygiene and Health Care Limited Financial Overview

Table 52      Pep Technologies Private Limited Company Overview

Table 53      Pep Technologies Private Limited Financial Overview