Report Overview

Rapid urbanization, growing middle class population, their rising disposable income, and evolving taste preferences are projected to propel the expansion of the India stout market during the forecast period between 2023 and 2029.

India Stout Market - Industry Trends & Forecast Report, 2029

India stout market size was estimated at USD 341.17 million in 2022. During the forecast period between 2023 and 2029, the size of India stout market is projected to grow at a CAGR of 5.65% reaching a value of USD 474.54 million by 2029. Major growth drivers for the India stout market include the increasing evolving consumer preferences and a rising appetite for diverse beer styles, notably stouts, which offer distinctive flavors. India has seen a craft beer boom recently, marked by a proliferation of microbreweries and brewpubs. Craft brewers are tapping into this trend by experimenting with various beer styles, including stouts, to satisfy a more discerning clientele seeking locally crafted beverages. Urbanization and rising disposable incomes are also contributing to the beer market's expansion in India, as people in urban areas explore a wider array of alcoholic beverages, including stouts. Also, effective marketing and promotional efforts by breweries have played a pivotal role in popularizing stouts by educating consumers about their distinctive qualities. Exposure to international beer styles and trends, including stouts from various global regions, further shapes consumer preferences and boosts stout demand. To meet diverse tastes, breweries in India are continually introducing innovative stout variants like coffee stouts, chocolate stouts, and barrel-aged stouts, fostering a positive market outlook.

India Stout Market – Overview

A stout is a renowned beer variety known for its rich, full-bodied taste and deep, opaque hue. It belongs to the ale family and is typically brewed using roasted barley or other dark, roasted malts, giving it a distinctive and robust flavor profile. This beer variety is notably rich in vitamins, proteins, antioxidants, carbohydrates, and iron, potentially offering health benefits like preventing blood clots, aiding muscle development, and reducing the risk of heart attacks. Its deep, dark color, ranging from deep brown to pitch black, adds to its unique visual appeal, achieved through the inclusion of roasted barley or dark malts in the brewing process. Stouts often feature notes of coffee, chocolate, caramel, and occasionally subtle hints of dried fruit or smokiness. Their intricate flavors and substantial character make them versatile for pairing with a wide range of foods, including roasted meats, stews, barbecued dishes, chocolate desserts, and even oysters. Furthermore, stouts offer an extensive range of specialized variations, such as coffee stouts, chocolate stouts, milk stouts, and barrel-aged stouts, catering to diverse taste preferences and allowing beer enthusiasts to explore and savor the diversity within the stout category.

India Stout Market

Growth Drivers

Urbanization, Growing Middle Class, and Rising Disposable Income

Urbanization and the increasing disposable income in India are catalysts for the growth of the stout beer market. As more people migrate to urban areas, they are exposed to a broader range of consumer choices, including alcoholic beverages like stouts. Urban dwellers are often more willing to explore diverse and premium beer options, and rising incomes enable them to do so. This shift in consumer behavior has led to a surge in demand for stouts, which offer unique and robust flavors. Consequently, breweries are capitalizing on this trend, introducing innovative stout variants, such as coffee stouts and chocolate stouts, to cater to this expanding market segment.

Evolving Taste Preferences

The increasing demand for premium beverages known for their rich taste and texture is the primary driver behind the global stout market's growth. Also, the burgeoning trend of frequenting pubs, clubs, hosting house parties, and participating in various social gatherings is further propelling the stout market. Notably, stout beer is gaining substantial popularity, especially among health-conscious consumers, due to manufacturers introducing low-calorie, fat-free, and cholesterol-free black beer variants. Manufacturers are also expanding their consumer base by launching stout beers with enhanced textures, aromas, and flavors, incorporating elements like coconut water and milk with cocoa beans. Factors such as rising lifestyles and increasing disposable incomes are expected to continue fueling the India stout market.

Restraints

High Cost of Dietary Supplements

Many potential consumers, particularly those from lower-income segments, are deterred by the prohibitive prices of these supplements. This pricing barrier hinders their access to essential nutritional support, limiting market growth. Additionally, cost-conscious consumers may opt for alternative, more affordable dietary choices, impacting the market's potential expansion. Addressing the issue of affordability and offering cost-effective supplement options could unlock untapped market segments and stimulate market growth, aligning with the broader goal of improving public health through enhanced nutrition.

Impact of COVID-19 on India Stout Market

Covid-19 pandemic adversely affected the India stout market. Government-imposed lockdowns and restrictions on social gatherings severely affected the consumption of alcoholic beverages, including stout. Many bars, restaurants, and pubs were forced to shut down temporarily, resulting in a decline in on-premises consumption. Also, supply chain disruptions and economic uncertainties hindered the production and distribution of stout. However, as the situation gradually stabilized, there was a shift towards increased at-home consumption of stout, driven by a rise in e-commerce alcohol sales. The market demonstrated resilience, adapting to changing consumer behavior and emphasizing online sales channels to mitigate the pandemic's adverse effects.

India Stout Market

Segmental Coverage

India Stout Market – By Distribution Channel

Based on distribution channel, the India stout market is bifurcated into On-trade and Off-trade segments. The on-trade segment holds a higher share in the India stout market and is also expected to maintain its dominance in the India stout market by distribution channel over the forecast period. It can be attributed to the enduring appeal of the social and experiential aspects of consuming stout in bars, restaurants, and pubs. These establishments provide a platform for social gatherings, offering opportunities for consumers to enjoy stout in a communal setting. Also, the on-trade segment often offers a diverse range of stout varieties and food pairing options, enhancing the overall consumer experience and reinforcing its position as the preferred choice for enjoying stout.

India Stout Market – By Region

Regionally, the India Stout Market is divided into North India, South India, East India, and West India.

Competitive Landscape

Major players operating in the India stout market include Goa Brewing Company, B9 Beverages Pvt. Ltd., Simba Beer, Briggs Brewery, Arbor Brewing Company, Independence Brewing Company, and Toit Breweries Private Limited. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Scope of the Report

By Distribution Channel

• On-trade

• Off-trade

By Region

• North India

• South India

• East India

• West India