Report Overview

Middle East and Africa Corporate Wellness Market – Industry Trends & Forecast Report, 2030

Middle East and Africa Corporate Wellness Market size by value was estimated at USD 3.1 billion in 2023. During the forecast period between 2024 and 2030, Middle East and Africa Corporate Wellness Market size is expected to expand at a CAGR of 8.20% reaching a value of USD 5.2 billion by 2030. Middle East and Africa Corporate Wellness Market is driven by increasing awareness of employee well-being, growing prevalence of lifestyle-related diseases, and economic diversification efforts. Businesses are recognizing the importance of investing in employee health to enhance productivity and reduce healthcare costs. Additionally, the rise in chronic conditions like obesity and diabetes is prompting companies to implement wellness programs. Economic diversification in countries like the UAE and Saudi Arabia is also fostering a more holistic approach to employee health.

Corporate Wellness – Overview

Corporate wellness market involves programs and services offered by employers to improve employee health and well-being. These initiatives include health risk assessments, fitness programs, mental health support, and nutrition counseling. By promoting healthier lifestyles, companies aim to enhance productivity, reduce absenteeism, and lower healthcare costs. The market is driven by rising awareness of chronic diseases, the economic benefits of a healthy workforce, and technological advancements in wellness solutions.

Middle East and Africa Corporate Wellness Market

Growth Drivers

Growing Incidence of Lifestyle-related Diseases

Middle East and Africa Corporate Wellness Market is experiencing significant growth driven by the growing incidence of lifestyle-related diseases. Conditions, such as obesity, diabetes, and cardiovascular illnesses, are on the rise due to sedentary lifestyles and poor dietary habits. This trend is prompting companies to invest in comprehensive wellness programs to improve employee health, reduce absenteeism, and enhance productivity.

Challenges

Lack of Awareness and Cultural Barriers

Middle East and Africa Corporate Wellness Market faces significant restraint due to a lack of awareness and cultural barriers. Many organizations and employees are not fully aware of the benefits of wellness programs, leading to low participation rates. Additionally, cultural differences and traditional beliefs can hinder the acceptance and implementation of wellness initiatives, making it challenging to achieve widespread adoption.

Impact of Escalating Geopolitical Tensions on Middle East and Africa Corporate Wellness Market

Intensifying geopolitical tensions among countries and further spreading across the Middle East region could adversely affect Middle East and Africa Corporate Wellness Market. Economic, political, and trade tensions could disrupt global supply chains, leading to shortages of essential wellness products and services. Increased costs of imported wellness solutions can raise operational expenses, making it more challenging for companies to invest in employee health programs. Additionally, political instability can deter foreign investments and affect consumer confidence, resulting in reduced spending on wellness initiatives. Trade restrictions and sanctions can further complicate the import of advanced wellness technologies, hindering market growth.

Middle East and Africa Corporate Wellness Market

Segmental Coverage

Middle East and Africa Corporate Wellness Market – By Service Type

By service type, Middle East and Africa Corporate Wellness Market is divided into Health Risk Assessment, Nutrition and Weight Management, Smoking Cessation, Fitness Services, Stress Management, Health Screening and Assessment, and Employee Assistance Programs (EAPs) segments. The health screening & assessment segment is the largest in Middle East and Africa Corporate Wellness Market. This segment dominates due to the growing focus on preventive healthcare measures and early detection of health issues among employees. Companies increasingly prioritize regular health check-ups to improve workforce productivity and reduce healthcare costs. Rising awareness about chronic diseases and their impact on employee performance further fuels the demand for health screening programs in corporate wellness initiatives across the region.

Middle East and Africa Corporate Wellness Market – By Delivery Model

By delivery model, Middle East and Africa Corporate Wellness Market is divided into On-site Programs and Off-site Programs segments. The on-site programs segment is a larger delivery model in Middle East and Africa Corporate Wellness Market. This dominance is attributed to the rising preference for wellness initiatives conducted directly within workplace premises, enhancing accessibility and participation. On-site programs include fitness activities, mental health sessions, and health screenings, tailored to employees' needs. They offer convenience, reduce absenteeism, and foster a healthier work environment, driving their widespread adoption across corporate sectors in the region.

Middle East and Africa Corporate Wellness Market – By End User

By end user, Middle East and Africa Corporate Wellness Market is divided into Small Scale Organizations, Medium Scale Organizations, and Large Scale Organizations segments. The large scale organizations segment holds the largest share of Middle East and Africa Corporate Wellness Market, due to their substantial budgets, enabling them to implement comprehensive wellness programs. These organizations prioritize employee well-being to enhance productivity and reduce healthcare costs. Programs often include fitness initiatives, mental health support, and preventive healthcare measures. The scale and resources of these organizations allow for the wide adoption of such initiatives, making them a pivotal segment in this market.

Middle East and Africa Corporate Wellness Market – By Country

Geographically, Middle East and Africa Corporate Wellness Market is divided into Saudi Arabia, UAE, Qatar, Kuwait, South Africa, Nigeria, Algeria, and Rest of Middle East & Africa. Saudi Arabia is the leading country in Middle East and Africa Corporate Wellness Market. This dominance is driven by the country's increasing focus on employee well-being, supported by corporate investments and government initiatives promoting workplace health. The growing prevalence of lifestyle-related health issues and rising healthcare costs further encourage the adoption of corporate wellness programs. Additionally, Saudi Arabia's large workforce and significant corporate sector position it as a key market for corporate wellness services in the region.

Competitive Landscape

Key players in the highly competitive Middle East and Africa Corporate Wellness Market include Virgin Pulse, Welltok, Pro-Wellness, Thrive, Nala Health, AVM Labs, Careem, and Talabat. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Scope of the Report

By Service Type

• Health Risk Assessment

• Nutrition & Weight Management

• Smoking Cessation

• Fitness Services

• Stress Management

• Health Screening & Assessment

• Employee Assistance Programs (EAPs)

By Delivery Model

• On-site Programs

• Off-site Programs

By Category

• Fitness & Nutrition Consultants

• Psychological Therapists

• Organizations/Employers

• Fitness & Medical Institutions

By End User

• Small Scale Organizations

• Medium Scale Organizations

• Large Scale Organizations

By Country

• Saudi Arabia

• UAE

• Qatar

• Kuwait

• South Africa

• Nigeria

• Algeria

• Rest of Middle East & Africa

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3. Middle East & Africa Corporate Wellness Market Insights
   1. Industry Value Chain Analysis
      1. DROC Analysis
      2. Growth Drivers
         1. Increasing awareness among employees and employers about good health and well-being
         2. Growing incidence of lifestyle-related diseases
         3. Rising stress levels and mental health awareness
      3. Restraints
         1. High costs of wellness programs
         2. Lack of awareness and cultural barriers
      4. Opportunities
         1. Increasing corporate investments in employee health
         2. Growing adoption of virtual wellness programs
      5. Challenges
         1. Encouraging consistent employee participation in wellness programs
         2. Limited infrastructure in developing countries
   2. Technological Advancements/Recent Developments
   3. Regulatory Framework
   4. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. Middle East & Africa Corporate Wellness Market: Marketing Strategies
5. Middle East & Africa Corporate Wellness Market Overview
   1. Market Size & Forecast, 2019-2030
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Service Type
         1. Health Risk Assessment
         2. Nutrition and Weight Management
         3. Smoking Cessation
         4. Fitness Services
         5. Stress Management
         6. Health Screening and Assessment
         7. Employee Assistance Programs (EAPs)
      2. By Delivery Model
         1. On-site Programs
         2. Off-site Programs
      3. By Category
         1. Fitness & Nutrition Consultants
         2. Psychological Therapists
         3. Organizations/Employers
         4. Fitness & Medical Institutions
      4. By End User
         1. Small Scale Organizations
         2. Medium Scale Organizations
         3. Large Scale Organizations
      5. By Country
         1. Saudi Arabia
         2. UAE
         3. Qatar
         4. Kuwait
         5. South Africa
         6. Nigeria
         7. Algeria
         8. Rest of Middle East & Africa
6. Saudi Arabia Corporate Wellness Market
   1. Market Size & Forecast, 2019-2030
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Service Type
      2. By Delivery Model
      3. By Category
      4. By End User
7. UAE Corporate Wellness Market
   1. Market Size & Forecast, 2019-2030
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Service Type
      2. By Delivery Model
      3. By Category
      4. By End User
8. Qatar Corporate Wellness Market
   1. Market Size & Forecast, 2019-2030
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Service Type
      2. By Delivery Model
      3. By Category
      4. By End User
9. Kuwait Corporate Wellness Market
   1. Market Size & Forecast, 2019-2030
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Service Type
      2. By Delivery Model
      3. By Category
      4. By End User
10. South Africa Corporate Wellness Market
    1. Market Size & Forecast, 2019-2030
       1. By Value (USD Million)
    2. Market Share & Forecast
       1. By Service Type
       2. By Delivery Model
       3. By Category
       4. By End User
11. Nigeria Corporate Wellness Market
    1. Market Size & Forecast, 2019-2030
       1. By Value (USD Million)
    2. Market Share & Forecast
       1. By Service Type
       2. By Delivery Model
       3. By Category
       4. By End User
12. Algeria Corporate Wellness Market
    1. Market Size & Forecast, 2019-2030
       1. By Value (USD Million)
    2. Market Share & Forecast
       1. By Service Type
       2. By Delivery Model
       3. By Category
       4. By End User
13. Rest of MEA Corporate Wellness Market
    1. Market Size & Forecast, 2019-2030
       1. By Value (USD Million)
    2. Market Share & Forecast
       1. By Service Type
       2. By Delivery Model
       3. By Category
       4. By End User
14. Competitive Landscape
    1. List of Key Players and Their Offerings
    2. Middle East & Africa Corporate Wellness Company Market Share Analysis, 2023
    3. Competitive Benchmarking, By Operating Parameters
    4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
15. Impact of Escalating Geopolitical Tension on Middle East & Africa Corporate Wellness Market
16. Company Profile (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, SWOT Analysis)
    1. Virgin Pulse
    2. Welltok
    3. Pro-Wellness
    4. Thrive
    5. Nala Health
    6. AVM Labs
    7. Careem
    8. Talabat
    9. Other Prominent Players
17. Key Strategic Recommendations
18. Research Methodology
    1.       Qualitative Research
       1.   Primary & Secondary Research
    2.       Quantitative Research
    3.       Market Breakdown & Data Triangulation
       1.   Secondary Research
       2.   Primary Research
    4.       Breakdown of Primary Research Respondents, By Region
    5.       Assumptions & Limitations

*Financial information of non-listed companies can be provided as per availability.

**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable

List of Figures

Figure 1       Global Light Electric Vehicles (LEVs) Segmentation 

Figure 2       Global Light Electric Vehicles (LEVs) Market Value Chain Analysis

Figure 3       Company Market Share Analysis, 2023

Figure 4       Middle East and Africa Corporate Wellness Market Size, By Value (USD Million), 2019-2030

Figure 5       Middle East and Africa Corporate Wellness Market Share, By Service Type,  By Value, 2019-2030

Figure 6       Middle East and Africa Corporate Wellness Market Share, By Delivery Model, By Value, 2019-2030

Figure 7       Middle East and Africa Corporate Wellness Market Share, By Category,  By Value, 2019-2030

Figure 8       Middle East and Africa Corporate Wellness Market Share, By End User, By Value, 2019-2030

Figure 9       Middle East and Africa Corporate Wellness Market Share, By Country, By Value, 2019-2030

Figure 10     Saudi Arabia Corporate Wellness Market Size, By Value (USD Million), 2019-2030

Figure 11     Saudi Arabia Corporate Wellness Market Share, By Service Type,  By Value, 2019-2030

Figure 12     Saudi Arabia Corporate Wellness Market Share, By Delivery Model, By Value, 2019-2030

Figure 13     Saudi Arabia Corporate Wellness Market Share, By Category,  By Value, 2019-2030

Figure 14     Saudi Arabia Corporate Wellness Market Share, By Distribution Category, By Value, 2019-2030

Figure 15     UAE Corporate Wellness Market Size, By Value (USD Million), 2019-2030

Figure 16     UAE Corporate Wellness Market Share, By Service Type,  By Value, 2019-2030

Figure 17     UAE Corporate Wellness Market Share, By Delivery Model, By Value, 2019-2030

Figure 18     UAE Corporate Wellness Market Share, By Category,  By Value, 2019-2030

Figure 19     UAE Corporate Wellness Market Share, By End User, By Value, 2019-2030

Figure 20     Qatar Corporate Wellness Market Size, By Value (USD Million), 2019-2030

Figure 21     Qatar Corporate Wellness Market Share, By Service Type,  By Value, 2019-2030

Figure 22     Qatar Corporate Wellness Market Share, By Delivery Model, By Value, 2019-2030

Figure 23     Qatar Corporate Wellness Market Share, By Category,  By Value, 2019-2030

Figure 24     Qatar Corporate Wellness Market Share, By End User, By Value, 2019-2030

Figure 25     Kuwait Corporate Wellness Market Size, By Value (USD Million), 2019-2030

Figure 26     Kuwait Corporate Wellness Market Share, By Service Type,  By Value, 2019-2030

Figure 27     Kuwait Corporate Wellness Market Share, By Delivery Model, By Value, 2019-2030

Figure 28     Kuwait Corporate Wellness Market Share, By Category,  By Value, 2019-2030

Figure 29     Kuwait Corporate Wellness Market Share, By End User, By Value, 2019-2030

Figure 30     South Africa Corporate Wellness Market Size, By Value (USD Million), 2019-2030

Figure 31     South Africa Corporate Wellness Market Share, By Service Type,  By Value, 2019-2030

Figure 32     South Africa Corporate Wellness Market Share, By Delivery Model, By Value, 2019-2030

Figure 33     South Africa Corporate Wellness Market Share, By Category,  By Value, 2019-2030

Figure 34     South Africa Corporate Wellness Market Share, By End User, By Value, 2019-2030

Figure 35     Nigeria Corporate Wellness Market Size, By Value (USD Million), 2019-2030

Figure 36     Nigeria Corporate Wellness Market Share, By Service Type,  By Value, 2019-2030

Figure 37     Nigeria Corporate Wellness Market Share, By Delivery Model, By Value, 2019-2030

Figure 38     Nigeria Corporate Wellness Market Share, By Category,  By Value, 2019-2030

Figure 39     Nigeria Corporate Wellness Market Share, By End User, By Value, 2019-2030

Figure 40     Algeria Corporate Wellness Market Size, By Value (USD Million), 2019-2030

Figure 41     Algeria Corporate Wellness Market Share, By Service Type,  By Value, 2019-2030

Figure 42     Algeria Corporate Wellness Market Share, By Delivery Model, By Value, 2019-2030

Figure 43     Algeria Corporate Wellness Market Share, By Category,  By Value, 2019-2030

Figure 44     Algeria Corporate Wellness Market Share, By End User, By Value, 2019-2030

Figure 45     Rest of MEA Corporate Wellness Market Size, By Value (USD Million), 2019-2030

Figure 46     Rest of MEA Corporate Wellness Market Share, By Service Type,  By Value, 2019-2030

Figure 47     Rest of MEA Corporate Wellness Market Share, By Delivery Model, By Value, 2019-2030

Figure 48     Rest of MEA Corporate Wellness Market Share, By Category,  By Value, 2019-2030

Figure 49     Rest of MEA Corporate Wellness Market Share, By End User, By Value, 2019-2030

List of Tables

Table 1        Middle East and Africa Corporate Wellness Market Size, By Value (USD Million), 2019-2030

Table 2        Middle East and Africa Corporate Wellness Market Size, By Service Type,  By Value, 2019-2030

Table 3        Middle East and Africa Corporate Wellness Market Size, By Delivery Model, By Value, 2019-2030

Table 4        Middle East and Africa Corporate Wellness Market Size, By Category,  By Value, 2019-2030

Table 5        Middle East and Africa Corporate Wellness Market Size, By End User, By Value, 2019-2030

Table 6        Middle East and Africa Corporate Wellness Market Size, By Country, By Value, 2019-2030

Table 7        Saudi Arabia Corporate Wellness Market Size, By Value (USD Million), 2019-2030

Table 8        Saudi Arabia Corporate Wellness Market Size, By Service Type,  By Value, 2019-2030

Table 9        Saudi Arabia Corporate Wellness Market Size, By Delivery Model, By Value, 2019-2030

Table 10      Saudi Arabia Corporate Wellness Market Size, By Category,  By Value, 2019-2030

Table 11      Saudi Arabia Corporate Wellness Market Size, By Distribution Category, By Value, 2019-2030

Table 12      UAE Corporate Wellness Market Size, By Value (USD Million), 2019-2030

Table 13      UAE Corporate Wellness Market Size, By Service Type,  By Value, 2019-2030

Table 14      UAE Corporate Wellness Market Size, By Delivery Model, By Value, 2019-2030

Table 15      UAE Corporate Wellness Market Size, By Category,  By Value, 2019-2030

Table 16      UAE Corporate Wellness Market Size, By End User, By Value, 2019-2030

Table 17      Qatar Corporate Wellness Market Size, By Value (USD Million), 2019-2030

Table 18      Qatar Corporate Wellness Market Size, By Service Type,  By Value, 2019-2030

Table 19      Qatar Corporate Wellness Market Size, By Delivery Model, By Value, 2019-2030

Table 20      Qatar Corporate Wellness Market Size, By Category,  By Value, 2019-2030

Table 21      Qatar Corporate Wellness Market Size, By End User, By Value, 2019-2030

Table 22      Kuwait Corporate Wellness Market Size, By Value (USD Million), 2019-2030

Table 23      Kuwait Corporate Wellness Market Size, By Service Type,  By Value, 2019-2030

Table 24      Kuwait Corporate Wellness Market Size, By Delivery Model, By Value, 2019-2030

Table 25      Kuwait Corporate Wellness Market Size, By Category,  By Value, 2019-2030

Table 26      Kuwait Corporate Wellness Market Size, By End User, By Value, 2019-2030

Table 27      South Africa Corporate Wellness Market Size, By Value (USD Million), 2019-2030

Table 28      South Africa Corporate Wellness Market Size, By Service Type,  By Value, 2019-2030

Table 29      South Africa Corporate Wellness Market Size, By Delivery Model, By Value, 2019-2030

Table 30      South Africa Corporate Wellness Market Size, By Category,  By Value, 2019-2030

Table 31      South Africa Corporate Wellness Market Size, By End User, By Value, 2019-2030

Table 32      Nigeria Corporate Wellness Market Size, By Value (USD Million), 2019-2030

Table 33      Nigeria Corporate Wellness Market Size, By Service Type,  By Value, 2019-2030

Table 34      Nigeria Corporate Wellness Market Size, By Delivery Model, By Value, 2019-2030

Table 35      Nigeria Corporate Wellness Market Size, By Category,  By Value, 2019-2030

Table 36      Nigeria Corporate Wellness Market Size, By End User, By Value, 2019-2030

Table 37      Algeria Corporate Wellness Market Size, By Value (USD Million), 2019-2030

Table 38      Algeria Corporate Wellness Market Size, By Service Type,  By Value, 2019-2030

Table 39      Algeria Corporate Wellness Market Size, By Delivery Model, By Value, 2019-2030

Table 40      Algeria Corporate Wellness Market Size, By Category,  By Value, 2019-2030

Table 41      Algeria Corporate Wellness Market Size, By End User, By Value, 2019-2030

Table 42      Rest of MEA Corporate Wellness Market Size, By Value (USD Million), 2019-2030

Table 43      Rest of MEA Corporate Wellness Market Size, By Service Type,  By Value, 2019-2030

Table 44      Rest of MEA Corporate Wellness Market Size, By Delivery Model, By Value, 2019-2030

Table 45      Rest of MEA Corporate Wellness Market Size, By Category,  By Value, 2019-2030

Table 46      Rest of MEA Corporate Wellness Market Size, By End User, By Value, 2019-2030

Table 47      Virgin Pulse Company Overview

Table 48      Virgin Pulse Financial Overview

Table 49      Welltok Company Overview

Table 50      Welltok Financial Overview

Table 51      Pro-Wellness Company Overview

Table 52      Pro-Wellness Financial Overview

Table 53      Thrive Company Overview

Table 54      Thrive Financial Overview

Table 55      Nala Health Company Overview

Table 56      Nala Health Financial Overview

Table 57      AVM Labs Company Overview

Table 58      AVM Labs Financial Overview

Table 59      Careem Company Overview

Table 60      Careem Financial Overview

Table 61      Talabat  Company Overview

Table 62      Talabat  Financial Overview