Middle East And Africa Frozen Fruits And Vegetables Market

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Middle East and Africa Frozen Fruits and Vegetables Market, By Product Type (Frozen Vegetable Mix, Frozen Fruit Mix); By Technology (Flash-Freezing/ Individual Quick Freezing (IQF), Belt Freezing, High Pressure-Assisted Freezing, Others); By End User (Food Service Sector, Household/Retail Sector); By Country (Saudi Arabia, UAE, Qatar, Kuwait, South Africa, Nigeria, Algeria, Rest of MEA); Trend Analysis, Competitive Landscape & Forecast, 2019–2029

Published Date: December 2023
Report ID: BWC23988
Available Format: PDF
Page: 400

Report Overview

The growing awareness for the health benefits of fruits and vegetables and a spurring demand for convenience foods are expected to boost the growth of Middle East and Africa Frozen Fruit and Vegetable market during the forecast period between 2023 and 2029.

Middle East and Africa Frozen Fruit and Vegetable Market - Industry Trends & Forecast Report, 2029

Middle East and Africa Frozen Fruit and Vegetable Market size was estimated to be worth USD 218.49 million in 2022. During the forecast period between 2023 and 2029, the Middle East and Africa Frozen Fruit and Vegetable Market size is projected to grow at a CAGR of 5.83%, reaching a value of USD 307 million by 2029. Major growth factors for the Middle East and Africa Frozen Fruit and Vegetable Market include changing lifestyles and rising demand for convenience foods along with an increasing workforce in the region. Furthermore, growing accessibility to frozen fruit and vegetables through supermarkets/hypermarkets and the availability of exotic fruits and vegetables are anticipated to present lucrative growth opportunities to the Middle East and Africa Frozen Fruit and Vegetable Market.

Middle East and Africa Frozen Fruit and Vegetable Market

Frozen Fruits and Vegetables – Overview

Frozen fruits and vegetables are packed below freezing point to preserve and extend their durability. Its market is gaining momentum and expanding rapidly, especially in recent years. This is because they are readily available on the market and come at a lower cost. Consumers prefer frozen fruits and vegetables because they are healthier. Furthermore, frozen foods retain their vitamins and minerals while maintaining their protein, starch, and fat content. That’s the reason why the demand for a diverse range of products, such as ready-to-eat foods, salads, and fruit juices, is growing by leaps and bounds. Through freezing techniques, the chances of the food having a chemical reaction are reduced significantly, and a higher temperature ensures the stoppage of micro-organism development in it, which ensures a higher shelf life.

Middle East and Africa Frozen Fruit and Vegetable Market

Growth Drivers

Growth in the Online Grocery Stores

The market is witnessing a rapid shift towards online channels for the purchase of daily grocery needs, which is anticipated to present growth opportunities to the Middle East and Africa frozen fruits and vegetable market. Popular online grocery channels in these countries, such as Amazon, DesertCart SA, Farzana, Harvest App, and others, offer a wide range of products and the convenience of real-time and no-contact home delivery. Furthermore, rising smartphone and internet penetration coupled with online payment modes is expected to positively impact the Middle East and Africa frozen fruits and vegetable market during the forecast period.

Restraints

Consumer Inclination toward Fresh Fruit and Vegetables

The lack of awareness regarding the higher nutrient content of frozen fruit and vegetables compared to fresh produce acts as a major market restraint for its growth in the MEA region. A greater proportion of consumers still choose fresh fruits and vegetables because they are thought to have higher nutritional value. With rising health consciousness, particularly after the COVID-19 pandemic, customers are increasingly choosing fresh fruits and vegetables over frozen ones since they are higher in nutrients and lower in calories, lowering the risk of a number of health problems.

Impact of Escalating Geopolitical Tensions on Middle East and Africa Frozen Fruit and Vegetable Market

The raging war between Israel and Hamas, a Palestine-based militant and nationalist organization, sends shockwaves across various industries, particularly oil & gas, transcending geographic boundaries and affecting businesses globally. The conflict between Israel-Hamas has been a longstanding, deeply entrenched geopolitical issue. On October 07, 2023, Hamas, in a surprise and heavy attack, struck Israel with thousands of rockets and infiltrations killing more than 1,100 people. In response, the prime minister of Israel declared war against Hamas and anticipated that the war would be ‘long and difficult.’ The United States has sent its warships and aid to Israel and stated that its citizens were killed in the war. At the end of October 2023, it was estimated that more than 10,000 people during the war.

Also, the war in Middle East will affect industries across verticals and regions. Oil & gas is one of the adversely affected industries by the war. The Middle East, including Israel, is a vital hub for oil production and transportation. Any disturbance in the Middle East region instantly raises concerns about oil supply disruptions, leading to increased oil prices worldwide. For example, the World Bank anticipates that the crude oil prices would spike to a range of USD 140–157 a barrel in the long term, if the war continues to escalate and spreads to other regions. This spike in oil and energy costs will have a domino effect on multiple industries. As fossil fuel is one of the main cost factors for transport and logistics, companies and end users in the Middle East and Africa Frozen Fruit and Vegetable Market face the brunt of rising fuel prices. Volatile and higher fuel prices could increase the cost of frozen fruits and vegetables, resulting in the declined demand for them affecting their sales and market growth.

Middle East and Africa Frozen Fruit and Vegetable Market

Segmental Coverage

Middle East and Africa Frozen Fruit and Vegetable Market – By Product Type

Based on product type, the Middle East and African Frozen Fruit and Vegetable Market is segmented into frozen vegetable mix and frozen fruit mix. The frozen vegetable mix segment holds the largest share in the Middle East and Africa Frozen Fruit and Vegetable Market. Along with longer shelf life and higher nutrition content compared to their fresh counterparts, frozen vegetables also offer the convenience of ready-to-eat meals to consumers. With an increasingly hectic lifestyle, the demand for vegetable mix is only anticipated to surge during the forecast period.

Middle East and Africa Frozen Fruit and Vegetable Market – By Technology

Based on technology, the Middle East and African Frozen Fruit and Vegetable Market is segmented into flash-freezing/individual quick freezing (IQF), belt freezing, high pressure-assisted freezing, and others. The flash-freezing/individual quick freezing (IQF) segment holds the largest market share owing to the highest retention of vitamins in the products. According to the University of Southern California, the vitamins are retained in the produce as soon as they ripen due to the flash-freezing process, which also helps to preserve its flavor and tenderness.

Middle East and Africa Frozen Fruit and Vegetable Market – By End User

Based on end user, the Middle East and Africa Frozen Fruit and Vegetable Market is segmented into the food service sector and the household/retail sector. The food service sector accounts for the highest share of the market. A high percentage of restaurants, cafeterias, catering operators, and other food service providers prefer frozen fruits and vegetables because of their higher shelf life and ability to easily overcome the market challenges of supply chain and labor disruptions. However, the household/retail sector is anticipated to register a high growth rate during the forecast period due to growing health awareness among consumers.

Middle East and Africa Frozen Fruit and Vegetable Market Share

Middle East and Africa Frozen Fruit and Vegetable Market – By Country

The Middle East and Africa Frozen fruit and vegetable market covers a number of country-specific markets, including Saudi Arabia, the UAE, Qatar, Kuwait, South Africa, Nigeria, Algeria, and the rest of MEA. Saudi Arabia dominates the Frozen Fruit and Vegetable Market in the Middle East and Africa and is estimated to register the highest CAGR during the forecast period as well. The strong tourism and hospitality sector and the rising female workforce in the country are emerging as a major contributing factor to the increasing demand for frozen fruit and vegetables in the country.

Competitive Landscape

Major players operating in the Middle East and Africa Frozen Fruit and Vegetable Market include Ardo Group, Greenyard, Bonduelle Group, Pinguin, Dole Food Company, McCain Foods Limited, Birds Eye, H.J. Heinz Company, Simplot, Al Kabeer Group, Sunbulah Group, Americana Group, Agthia Group, Karsten Group, and Eskort Limited.

To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

In March 2023 – Farzana, a fresh fruit and vegetable distributor and importer based in the UAE, expanded its imports in the fresh and frozen fruit and vegetable segments, with more than 200,000 tons of food, and relaunched company-owned brand brands Lavida and Farmila.

Scope of the Report

Attributes	Details
Years Considered	Historical Data – 2019–2022
	Base Year – 2022
	Estimated Year – 2023
	Forecast Period– 2023–2029
Facts Covered	Revenue in USD Million
Market Coverage	Saudi Arabia, UAE, Qatar, Kuwait, South Africa, Nigeria, Algeria, Rest of MEA
Product/ Service Segmentation	Product Type, Technology, End User, Country
Key Players	Ardo Group, Greenyard, Bonduelle Group, Pinguin, Dole Food Company, McCain Foods Limited, Birds Eye, H.J. Heinz Company, Simplot, Al Kabeer Group, Sunbulah Group, Americana Group, Agthia Group, Karsten Group, Eskort Limited

By Product Type

Frozen Vegetable Mix
Frozen Fruit Mix

By Technology

Flash-Freezing/ Individual Quick Freezing (IQF)
Belt Freezing
High Pressure-Assisted Freezing
Others

By End User

Food Service Sector
Household/Retail Sector

By Country

Saudi Arabia
UAE
Qatar
Kuwait
South Africa
Nigeria
Algeria
Rest of MEA

Research Framework
1. Research Objective
2. Product Overview
3. Market Segmentation
Executive Summary
Middle East and Africa Frozen Fruit and Vegetable Market Insights
1. Industry Value Chain Analysis
2. DROC Analysis
  1. Growth Drivers
    1. Growing Demand for Convenience Foods
    2. Increasing Awareness of the Health Benefits of Fruits and Vegetables
  2. Restraints
    1. High Prices of Fruits
    2. Cultural Preferences of Consuming Fresh Fruits and Vegetables
  3. Opportunities
    1. Growing E-Commerce Market
    2. Expansion into New Markets
  4. Challenges
    1. Competition from Fresh Fruits and Vegetables
    2. Food Safety Concerns
3. Technological Advancements/Recent Developments
4. Regulatory Framework
5. Porter’s Five Forces Analysis
  1. Bargaining Power of Suppliers
  2. Bargaining Power of Buyers
  3. Threat of New Entrants
  4. Threat of Substitutes
  5. Intensity of Rivalry
Middle East and Africa Frozen Fruit and Vegetable Market Overview
1. Market Size & Forecast, 2019–2029
  1. By Value (USD Million)
2. Market Share and Forecast
  1. By Product Type
    1. Frozen Vegetable Mix
    2. Frozen Fruit Mix
  2. By Technology
    1. Flash-Freezing/ Individual Quick Freezing (IQF)
    2. Belt Freezing
    3. High Pressure-Assisted Freezing
    4. Others
  3. By End User
    1. Food Service Sector
    2. Household/Retail Sector
  4. By Country
    1. Saudi Arabia
    2. UAE
    3. Qatar
    4. Kuwait
    5. South Africa
    6. Nigeria
    7. Algeria
    8. Rest of MEA
Saudi Arabia Frozen Fruit and Vegetable Market
1. Market Size & Forecast, 2019–2029
  1. By Value (USD Million)
2. Market Share & Forecast
  1. By Product Type
  2. By Technology
  3. By End User
UAE Frozen Fruit and Vegetable Market
1. Market Size & Forecast, 2019–2029
  1. By Value (USD Million)
2. Market Share & Forecast
  1. By Product Type
  2. By Technology
  3. By End User
Qatar Frozen Fruit and Vegetable Market
1. Market Size & Forecast, 2019–2029
  1. By Value (USD Million)
2. Market Share & Forecast
  1. By Product Type
  2. By Technology
  3. By End User
Kuwait Frozen Fruit and Vegetable Market
1. Market Size & Forecast, 2019–2029
  1. By Value (USD Million)
2. Market Share & Forecast
  1. By Product Type
  2. By Technology
  3. By End User
South Africa Frozen Fruit and Vegetable Market
1. Market Size & Forecast, 2019–2029
  1. By Value (USD Million)
2. Market Share & Forecast
  1. By Product Type
  2. By Technology
  3. By End User
Nigeria Frozen Fruit and Vegetable Market
1. Market Size & Forecast, 2019–2029
  1. By Value (USD Million)
2. Market Share & Forecast
  1. By Product Type
  2. By Technology
  3. By End User
Algeria Frozen Fruit and Vegetable Market
1. Market Size & Forecast, 2019–2029
  1. By Value (USD Million)
2. Market Share & Forecast
  1. By Product Type
  2. By Technology
  3. By End User
Rest of MEA Frozen Fruit and Vegetable Market
1. Market Size & Forecast, 2019–2029
  1. By Value (USD Million)
2. Market Share & Forecast
  1. By Product Type
  2. By Technology
  3. By End User
Competitive Landscape
1. List of Key Players and Their Offerings
2. Middle East and Africa Frozen Fruit and Vegetable Market Share Analysis, 2022
3. Competitive Benchmarking, By Operating Parameters
4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
Impact of Covid-19 on Middle East and Africa Frozen Fruit and Vegetable Market
Company Profile (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, SWOT Analysis)
1. Ardo Group
2. Greenyard
3. Bonduelle Group
4. Pinguin
5. Dole Food Company
6. McCain Foods Limited
7. Birds Eye
8. H.J. Heinz Company
9. Simplot
10. Al Kabeer Group
11. Sunbulah Group
12. Americana Group
13. Agthia Group
14. Karsten Group
15. Eskort Limited
16. Other Prominent Players
Key Strategic Recommendations
Research Methodology
1. Qualitative Research
  1. Primary & Secondary Research
2. Quantitative Research
3. Market Breakdown & Data Triangulation
  1. Secondary Research
  2. Primary Research
4. Breakdown of Primary Research Respondents, By Region
5. Assumptions & Limitations

*Financial information of case of non-listed companies can be provided as per availability.

**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable

Figures

Figure 1 Middle East and Africa Frozen Fruit and Vegetable Market Segmentation

Figure 2 Middle East and Africa Frozen Fruit and Vegetable Market Value Chain Analysis

Figure 3 Company Market Share Analysis, 2022

Figure 4 Middle East and Africa Frozen Fruit and Vegetable Market Size, By Value (USD Million), 2019–2029

Figure 5 Middle East and Africa Frozen Fruit and Vegetable Market Share, By Product Type, By Value, 2019–2029

Figure 6 Middle East and Africa Frozen Fruit and Vegetable Market Share, By Technology, By Value, 2019–2029

Figure 7 Middle East and Africa Frozen Fruit and Vegetable Market Share, By End User, By Value, 2019–2029

Figure 8 Middle East and Africa Frozen Fruit and Vegetable Market Share, By Country, By Value, 2019–2029

Figure 9 Saudi Arabia Frozen Fruit and Vegetable Market Size, By Value (USD Million), 2019–2029

Figure 10 Saudi Arabia Frozen Fruit and Vegetable Market Share, By Product Type, By Value, 2019–2029

Figure 11 Saudi Arabia Frozen Fruit and Vegetable Market Share, By Technology, By Value, 2019–2029

Figure 12 Saudi Arabia Frozen Fruit and Vegetable Market Share, By End User, By Value, 2019–2029

Figure 13 UAE Frozen Fruit and Vegetable Market Size, By Value (USD Million), 2019–2029

Figure 14 UAE Frozen Fruit and Vegetable Market Share, By Product Type, By Value, 2019–2029

Figure 15 UAE Frozen Fruit and Vegetable Market Share, By Technology, By Value, 2019–2029

Figure 16 UAE Frozen Fruit and Vegetable Market Share, By End User, By Value, 2019–2029

Figure 17 Qatar Frozen Fruit and Vegetable Market Size, By Value (USD Million), 2019–2029

Figure 18 Qatar Frozen Fruit and Vegetable Market Share, By Product Type, By Value, 2019–2029

Figure 19 Qatar Frozen Fruit and Vegetable Market Share, By Technology, By Value, 2019–2029

Figure 20 Qatar Frozen Fruit and Vegetable Market Share, By End User, By Value, 2019–2029

Figure 21 Kuwait Frozen Fruit and Vegetable Market Size, By Value (USD Million), 2019–2029

Figure 22 Kuwait Frozen Fruit and Vegetable Market Share, By Product Type, By Value, 2019–2029

Figure 23 Kuwait Frozen Fruit and Vegetable Market Share, By Technology, By Value, 2019–2029

Figure 24 Kuwait Frozen Fruit and Vegetable Market Share, By End User, By Value, 2019–2029

Figure 25 South Africa Frozen Fruit and Vegetable Market Size, By Value (USD Million), 2019–2029

Figure 26 South Africa Frozen Fruit and Vegetable Market Share, By Product Type, By Value, 2019–2029

Figure 27 South Africa Frozen Fruit and Vegetable Market Share, By Technology, By Value, 2019–2029

Figure 28 South Africa Frozen Fruit and Vegetable Market Share, By End User, By Value, 2019–2029

Figure 29 Nigeria Frozen Fruit and Vegetable Market Size, By Value (USD Million), 2019–2029

Figure 30 Nigeria Frozen Fruit and Vegetable Market Share, By Product Type, By Value, 2019–2029

Figure 31 Nigeria Frozen Fruit and Vegetable Market Share, By Technology, By Value, 2019–2029

Figure 32 Nigeria Frozen Fruit and Vegetable Market Share, By End User, By Value, 2019–2029

Figure 33 Algeria Frozen Fruit and Vegetable Market Size, By Value (USD Million), 2019–2029

Figure 34 Algeria Frozen Fruit and Vegetable Market Share, By Product Type, By Value, 2019–2029

Figure 35 Algeria Frozen Fruit and Vegetable Market Share, By Technology, By Value, 2019–2029

Figure 36 Algeria Frozen Fruit and Vegetable Market Share, By End User, By Value, 2019–2029

Figure 37 Rest of MEA Frozen Fruit and Vegetable Market Size, By Value (USD Million), 2019–2029

Figure 38 Rest of MEA Frozen Fruit and Vegetable Market Share, By Product Type, By Value, 2019–2029

Figure 39 Rest of MEA Frozen Fruit and Vegetable Market Share, By Technology, By Value, 2019–2029

Figure 40 Rest of MEA Frozen Fruit and Vegetable Market Share, By End User, By Value, 2019–2029

Tables

Table 1 Middle East and Africa Frozen Fruit and Vegetable Market Share, By Product Type, By Value, 2019–2029

Table 2 Middle East and Africa Frozen Fruit and Vegetable Market Share, By Technology, By Value, 2019–2029

Table 3 Middle East and Africa Frozen Fruit and Vegetable Market Share, By End User, By Value, 2019–2029

Table 4 Middle East and Africa Frozen Fruit and Vegetable Market Share, By Country, By Value, 2019–2029

Table 5 Saudi Arabia Frozen Fruit and Vegetable Market Share, By Product Type, By Value, 2019–2029

Table 6 Saudi Arabia Frozen Fruit and Vegetable Market Share, By Technology, By Value, 2019–2029

Table 7 Saudi Arabia Frozen Fruit and Vegetable Market Share, By End User, By Value, 2019–2029

Table 8 UAE Frozen Fruit and Vegetable Market Share, By Product Type, By Value, 2019–2029

Table 9 UAE Frozen Fruit and Vegetable Market Share, By Technology, By Value, 2019–2029

Table 10 UAE Frozen Fruit and Vegetable Market Share, By End User, By Value, 2019–2029

Table 11 Qatar Frozen Fruit and Vegetable Market Share, By Product Type, By Value, 2019–2029

Table 12 Qatar Frozen Fruit and Vegetable Market Share, By Technology, By Value, 2019–2029

Table 13 Qatar Frozen Fruit and Vegetable Market Share, By End User, By Value, 2019–2029

Table 14 Kuwait Frozen Fruit and Vegetable Market Share, By Product Type, By Value, 2019–2029

Table 15 Kuwait Frozen Fruit and Vegetable Market Share, By Technology, By Value, 2019–2029

Table 16 Kuwait Frozen Fruit and Vegetable Market Share, By End User, By Value, 2019–2029

Table 17 South Africa Frozen Fruit and Vegetable Market Share, By Product Type, By Value, 2019–2029

Table 18 South Africa Frozen Fruit and Vegetable Market Share, By Technology, By Value, 2019–2029

Table 19 South Africa Frozen Fruit and Vegetable Market Share, By End User, By Value, 2019–2029

Table 20 Nigeria Frozen Fruit and Vegetable Market Share, By Product Type, By Value, 2019–2029

Table 21 Nigeria Frozen Fruit and Vegetable Market Share, By Technology, By Value, 2019–2029

Table 22 Nigeria Frozen Fruit and Vegetable Market Share, By End User, By Value, 2019–2029

Table 23 Algeria Frozen Fruit and Vegetable Market Share, By Product Type, By Value, 2019–2029

Table 24 Algeria Frozen Fruit and Vegetable Market Share, By Technology, By Value, 2019–2029

Table 25 Algeria Frozen Fruit and Vegetable Market Share, By End User, By Value, 2019–2029

Table 26 Rest of MEA Frozen Fruit and Vegetable Market Share, By Product Type, By Value, 2019–2029

Table 27 Rest of MEA Frozen Fruit and Vegetable Market Share, By Technology, By Value, 2019–2029

Table 28 Rest of MEA Frozen Fruit and Vegetable Market Share, By End User, By Value, 2019–2029

Table 29 Ardo Group Company Overview

Table 30 Ardo Group Financial Overview

Table 31 Greenyard Company Overview

Table 32 Greenyard Financial Overview

Table 33 Bonduelle Group Company Overview

Table 34 Bonduelle Group Financial Overview

Table 35 Pinguin Company Overview

Table 36 Pinguin Financial Overview

Table 37 Dole Food Company: Company Overview

Table 38 Dole Food Company Financial Overview

Table 39 McCain Foods Limited Company Overview

Table 40 McCain Foods Limited Financial Overview

Table 41 Birds Eye Company Overview

Table 42 Birds Eye Financial Overview

Table 43 H.J. Heinz Company: Company Overview

Table 44 H.J. Heinz Company Financial Overview

Table 45 Simplot Company Overview

Table 46 Simplot Financial Overview

Table 47 Al Kabeer Group Company Overview

Table 48 Al Kabeer Group Financial Overview

Table 49 Sunbulah Group Company Overview

Table 50 Sunbulah Group Financial Overview

Table 51 Eskort Limited Company Overview

Table 52 Eskort Limited Financial Overview

Table 53 Other Prominent Players Company Overview

Table 54 Other Prominent Players Financial Overview

Market Segmentation

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Frequently Asked Questions (FAQs):

1. What is the current market size of Middle East and Africa Frozen Fruit and Vegetable Market?

Ans: Middle East and Africa Frozen Fruit and Vegetable Market size was estimated at USD 218.49 million in 2022.

2. What is the expected CAGR of Middle East and Africa Frozen Fruit and Vegetable Market during the forecast period?

Ans: Middle East and Africa Frozen Fruit and Vegetable Market size is expected to grow at a CAGR of 5.83% during the forecast period between 2023 and 2029.

3. What is the forecast value of Middle East and Africa Frozen Fruit and Vegetable Market by 2029?

Ans: Middle East and Africa Frozen Fruit and Vegetable Market size is forecast to reach a value of USD 307 million by 2029.

4. What are the major factors driving the growth of the Middle East and Africa Frozen Fruit and Vegetable Market?

Ans: Major factors driving the growth of the Middle East and Africa Frozen Fruit and Vegetable Market include growing demand for convenience foods and increasing awareness of the health benefits of fruits and vegetables.

5. Which is the fastest growing country in Middle East and Africa Frozen Fruit and Vegetable Market?

Ans: Saudi Arabia is expected to grow at the fastest rate in the Middle East and Africa Frozen Fruit and Vegetable Market during the forecast period between 2023 and 2029.

6. Which segment accounts for the highest share in the Middle East and Africa Frozen Fruit and Vegetable Market by end user?

Ans: The food service segment holds the highest market share in the Middle East and Africa Frozen Fruit and Vegetable Market by end user.

7. Name the key players in the Middle East and Africa Frozen Fruit and Vegetable Market.

Ans: Key players in the Middle East and Africa Frozen Fruit and Vegetable Market include Ardo Group, Greenyard, Bonduelle Group, Pinguin, Dole Food Company, McCain Foods Limited, Birds Eye, H.J. Heinz Company, Simplot, Al Kabeer Group, Sunbulah Group, Americana Group, Agthia Group, Karsten Group, and Eskort Limited.

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