Middle East And Africa Tea Market

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Middle East and Africa Tea Market, By Type (Green Tea, Black Tea, Oolong Tea, Fruit/Herbal Tea, Others); By Packaging (Plastic Containers, Loose Tea, Paperboards, Aluminum Tins, Tea Bags); By Application (Residential, Commercial); By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, Online Stores, Others); By Country (Saudi Arabia, UAE, Qatar, Kuwait, South Africa, Nigeria, Algeria, Rest of Middle East and Africa), Trend Analysis, Competitive Landscape & Forecast, 2019–2030

Published Date: August 2024
Report ID: BWC24640
Available Format: PDF
Page: 300

Report Overview

Cultural significance, growing population in expanding urban areas, health consciousness, and rising disposable incomes are expected to drive Middle East and Africa Tea Market during the forecast period between 2024 and 2030.

Middle East and Africa Tea Market – Industry Trends & Forecast Report, 2030

Middle East and Africa Tea Market size by value was estimated at USD 4.38 billion in 2023. During the forecast period between 2024 and 2030, Middle East and Africa Tea Market size is expected to expand at a CAGR of 6.32% reaching a value of USD 6.69 billion by 2030. Middle East and Africa Tea Market is driven by several factors including the cultural significance of tea, population growth, and increasing health consciousness among consumers. Rapid urbanization has led to the rise of cafe culture, boosting demand for various tea blends. Additionally, the growing interest in herbal infusions, green tea, and specialty blends contributes to market diversification. Rising disposable incomes also enable consumers to invest in premium and specialty teas, further propelling market growth.

Middle East and Africa Tea Market

Tea – Overview

Tea is an aromatic beverage made by pouring hot or boiling water over cured leaves of the Camellia sinensis plant. Originating in China, tea has become the world's most consumed drink after water. There are various types, including green, black, oolong, and herbal teas, each with unique flavors and health benefits. Tea is known for its stimulating effects due to caffeine and is enjoyed globally for its cultural significance and diverse preparation methods

Middle East and Africa Tea Market

Growth Drivers

Expanding E-commerce and Online Sales

The growth of e-commerce and online sales is a significant driver for Middle East and Africa Tea Market. Increasing internet penetration, smartphone usage, and digital payment options have made online shopping more accessible. Consumers can now easily purchase a wide variety of teas from the comfort of their homes. Additionally, the convenience of home delivery and the availability of diverse tea products online are boosting market growth.

Challenges

Intense Competition

Middle East and Africa Tea Market faces intense competition due to the presence of numerous established players and a diversified product portfolio. Leading companies like Tata Consumer Products, Associated British Foods, and RC Bigelow Inc. continuously innovate and expand their offerings, making it challenging for new entrants to gain market share. This competitive landscape drives companies to invest heavily in marketing and product differentiation, which can strain resources and impact profitability.

Impact of Escalating Geopolitical Tensions on Middle East and Africa Tea Market

Intensifying and further spreading of geopolitical tensions across the region could adversely affect the growth of Middle East and Africa Tea Market. Disruptions in trade routes and supply chains can lead to delays and increased costs for importing tea and related products. Political instability often results in fluctuating currency values, affecting pricing and profitability. Additionally, heightened security concerns can deter investment in the region, slowing market growth. These tensions also influence consumer behavior, with potential shifts towards locally sourced products due to import challenges.

Middle East and Africa Tea Market

Segmental Information

Middle East and Africa Tea Market – By Type

By type, Middle East and Africa Tea Market is divided into Green Tea, Black Tea, Oolong Tea, Fruit/Herbal Tea, and other segments. Black tea segment is the largest in Middle East and Africa Tea Market by type, due to its widespread consumption, cultural significance, and established preference across the region. Black tea is favored for its strong flavor and traditional use in various regional tea blends. The popularity of black tea is further supported by its affordability and availability, making it the dominant choice among consumers in Middle East and Africa.

Middle East and Africa Tea Market Demand

Middle East and Africa Tea Market – By Application

Based on application, Middle East and Africa Tea Market is divided into Residential and Commercial segments. The residential segment holds a larger share in Middle East and Africa Tea Market by application, due to the high consumption of tea in households, driven by cultural preferences and the popularity of tea as a daily beverage. The residential segment benefits from increasing consumer awareness about health benefits and a growing variety of tea products tailored to individual tastes, contributing to its leading position in the market.

Middle East and Africa Tea Market Size

Middle East and Africa Tea Market – By Distribution Channel

On the basis of distribution channel, Middle East and Africa Tea Market is divided into Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, Online Stores, and other segments. The supermarkets/Hypermarkets segment is the largest distribution channel in Middle East and Africa Tea Market, due to its wide reach and convenience, allowing consumers to purchase tea in bulk and access a diverse range of brands and types. Supermarkets and hypermarkets cater to a broad audience and offer competitive pricing, making them the preferred shopping destination for many tea consumers in the region.

Middle East and Africa Tea Market – By Country

By country, Middle East and Africa Tea Market is divided into Saudi Arabia, UAE, Qatar, Kuwait, South Africa, Nigeria, Algeria, and Rest of Middle East & Africa. South Africa is the largest country of Middle East and Africa Tea Market. This country leads in tea consumption and market size within the region, driven by growing preferences for various tea types and expanding distribution channels. South Africa's robust tea culture and increasing health awareness contribute significantly to its dominant position in the market, surpassing other countries in the region.

Middle East and Africa Tea Market Share

Competitive Landscape

Key players in the highly competitive Middle East and Africa Tea Market include Tata, Unilever, Nestle, Barry’s Tea, Apeejay Surrendra Group, Bettys & Taylors Group Ltd., McLeod Russel, and ITO EN Inc. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Scope of the Report

Attributes	Details
Years Considered	Historical Data – 2019–2023
	Base Year – 2023
	Estimated Year – 2024
	Forecast Period – 2024–2030
Facts Covered	Revenue in USD Billion
Market Coverage	Saudi Arabia, UAE, Qatar, Kuwait, South Africa, Nigeria, Algeria, Rest of Middle East & Africa
Product/Service Segmentation	Type, Packaging, Application, Distribution Channel, Country
Key Players	Tata, Unilever, Nestle, Barry’s Tea, Apeejay Surrendra Group, Bettys & Taylors Group Ltd, McLeod Russel, ITO EN Inc

By Type

Green Tea
Black Tea
Oolong Tea
Fruit/Herbal Tea
Others

By Packaging

Plastic Containers
Loose Tea
Paperboards
Aluminum Tins
Tea Bags

By Application

Residential
Commercial

By Distribution Channel

Supermarkets/ Hypermarkets
Specialty Stores
Convenience Stores
Online Stores
Others

By Country

Saudi Arabia
UAE
Qatar
Kuwait
South Africa
Nigeria
Algeria
Rest of Middle East & Africa

Research Framework
1. Research Objective
2. Product Overview
3. Market Segmentation
Executive Summary
Middle East and Africa Tea Market Insights
1. Industry Value Chain Analysis
  1. DROC Analysis
  2. Growth Drivers
    1. Rising Health Consciousness
    2. Growing Disposable Income
    3. Innovation and Product Diversification
    4. Expanding E-commerce and Online Sales
  3. Restraints
    1. Intense Competition
    2. Fluctuating Raw Material Prices
  4. Opportunities
    1. Increasing Tea Culture
    2. Sustainability and Ethical Sourcing
  5. Challenges
    1. Rising Labor Costs
    2. Consumer Preference Shifts
2. Technology Advancements/Recent Developments
3. Regulatory Framework
4. Porter’s Five Forces Analysis
  1. Bargaining Power of Suppliers
  2. Bargaining Power of Buyers
  3. Threat of New Entrants
  4. Threat of Substitutes
  5. Intensity of Rivalry
Middle East and Africa Tea Market: Marketing Strategies
Middle East and Africa Tea Market: Pricing Analysis
Middle East and Africa Tea Market Overview
1. Market Size & Forecast, 2019–2030
  1. By Value (USD Million)
2. Market Share & Forecast
  1. By Type
    1. Green Tea
    2. Black Tea
    3. Oolong Tea
    4. Fruit/Herbal Tea
    5. Others
  2. By Packaging
    1. Plastic Containers
    2. Loose Tea
    3. Paperboards
    4. Aluminum Tins
    5. Tea Bags
  3. By Application
    1. Residential
    2. Commercial
  4. By Distribution Channel
    1. Supermarkets/ Hypermarkets
    2. Specialty Stores
    3. Convenience Stores
    4. Online Stores
    5. Others
  5. By Country
    1. Saudi Arabia
    2. UAE
    3. Qatar
    4. Kuwait
    5. South Africa
    6. Nigeria
    7. Algeria
    8. Rest of Middle East and Africa
Saudi Arabia Tea Market
1. Market Size & Forecast, 2019–2030
  1. By Value (USD Million)
2. Market Share & Forecast
  1. By Type
  2. By Packaging
  3. By Application
  4. By Distribution Channel
UAE Tea Market
1. Market Size & Forecast, 2019–2030
  1. By Value (USD Million)
2. Market Share & Forecast
  1. By Type
  2. By Packaging
  3. By Application
  4. By Distribution Channel
Qatar Tea Market
1. Market Size & Forecast, 2019–2030
  1. By Value (USD Million)
2. Market Share & Forecast
  1. By Type
  2. By Packaging
  3. By Application
  4. By Distribution Channel
Kuwait Tea Market
1. Market Size & Forecast, 2019–2030
  1. By Value (USD Million)
2. Market Share & Forecast
  1. By Type
  2. By Packaging
  3. By Application
  4. By Distribution Channel
South Africa Tea Market
1. Market Size & Forecast, 2019–2030
  1. By Value (USD Million)
2. Market Share & Forecast
  1. By Type
  2. By Packaging
  3. By Application
  4. By Distribution Channel
Nigeria Tea Market
1. Market Size & Forecast, 2019–2030
  1. By Value (USD Million)
2. Market Share & Forecast
  1. By Type
  2. By Packaging
  3. By Application
  4. By Distribution Channel
Algeria Tea Market
1. Market Size & Forecast, 2019–2030
  1. By Value (USD Million)
2. Market Share & Forecast
  1. By Type
  2. By Packaging
  3. By Application
  4. By Distribution Channel
Rest of MEA Tea Market
1. Market Size & Forecast, 2019–2030
  1. By Value (USD Million)
2. Market Share & Forecast
  1. By Type
  2. By Packaging
  3. By Application
  4. By Distribution Channel
Competitive Landscape
1. List of Key Players and Their Offerings
2. Middle East and Africa Tea Company Market Share Analysis, 2023
3. Competitive Benchmarking, By Operating Parameters
4. Key Strategic Developments (Mergers, Acquisitions, Partnerships)
Impact of Escalating Geopolitical Tensions on Middle East and Africa Tea Market
Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)
1. Tata
2. Unilever
3. Nestle
4. Barry’s Tea
5. Apeejay Surrendra Group
6. Bettys & Taylors Group Ltd
7. McLeod Russel
8. ITO EN Inc
9. Other Prominent Players
Key Strategic Recommendations
Research Methodology
1. Qualitative Research
  1. Primary & Secondary Research
2. Quantitative Research
3. Market Breakdown & Data Triangulation
  1. Secondary Research
  2. Primary Research
4. Breakdown of Primary Research Respondents, By Region
5. Assumptions & Limitations

*Financial information of non-listed companies can be provided as per availability.

**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable

List of Figures

Figure 1 Middle East and Africa Tea Market segmentation

Figure 2 Middle East and Africa Tea Market Value Chain Analysis

Figure 3 Company Market Share Analysis, 2023

Figure 4 Middle East and Africa Tea Market Size, By Value (USD Million), 2019–2030

Figure 5 Middle East and Africa Tea Market Share, By Type , By Value, 2019–2030

Figure 6 Middle East and Africa Tea Market Share, By Packaging, By Value, 2019–2030

Figure 7 Middle East and Africa Tea Market Share, By Application, By Value, 2019–2030

Figure 8 Middle East and Africa Tea Market Share, By Distribution Channel, By Value, 2019–2030

Figure 9 Middle East and Africa Tea Market Share, By Country, By Value, 2019–2030

Figure 10 Saudi Arabia Tea Market Size, By Value (USD Million), 2019–2030

Figure 11 Saudi Arabia Tea Market Share, By Type , By Value, 2019–2030

Figure 12 Saudi Arabia Tea Market Share, By Packaging, By Value, 2019–2030

Figure 13 Saudi Arabia Tea Market Share, By Application, By Value, 2019–2030

Figure 14 Saudi Arabia Tea Market Share, By Distriibution Application, By Value, 2019–2030

Figure 15 UAE Tea Market Size, By Value (USD Million), 2019–2030

Figure 16 UAE Tea Market Share, By Type , By Value, 2019–2030

Figure 17 UAE Tea Market Share, By Packaging, By Value, 2019–2030

Figure 18 UAE Tea Market Share, By Application, By Value, 2019–2030

Figure 19 UAE Tea Market Share, By Distribution Channel, By Value, 2019–2030

Figure 20 Qatar Tea Market Size, By Value (USD Million), 2019–2030

Figure 21 Qatar Tea Market Share, By Type , By Value, 2019–2030

Figure 22 Qatar Tea Market Share, By Packaging, By Value, 2019–2030

Figure 23 Qatar Tea Market Share, By Application, By Value, 2019–2030

Figure 24 Qatar Tea Market Share, By Distribution Channel, By Value, 2019–2030

Figure 25 Kuwait Tea Market Size, By Value (USD Million), 2019–2030

Figure 26 Kuwait Tea Market Share, By Type , By Value, 2019–2030

Figure 27 Kuwait Tea Market Share, By Packaging, By Value, 2019–2030

Figure 28 Kuwait Tea Market Share, By Application, By Value, 2019–2030

Figure 29 Kuwait Tea Market Share, By Distribution Channel, By Value, 2019–2030

Figure 30 South Africa Tea Market Size, By Value (USD Million), 2019–2030

Figure 31 South Africa Tea Market Share, By Type , By Value, 2019–2030

Figure 32 South Africa Tea Market Share, By Packaging, By Value, 2019–2030

Figure 33 South Africa Tea Market Share, By Application, By Value, 2019–2030

Figure 34 South Africa Tea Market Share, By Distribution Channel, By Value, 2019–2030

Figure 35 Nigeria Tea Market Size, By Value (USD Million), 2019–2030

Figure 36 Nigeria Tea Market Share, By Type , By Value, 2019–2030

Figure 37 Nigeria Tea Market Share, By Packaging, By Value, 2019–2030

Figure 38 Nigeria Tea Market Share, By Application, By Value, 2019–2030

Figure 39 Nigeria Tea Market Share, By Distribution Channel, By Value, 2019–2030

Figure 40 Algeria Tea Market Size, By Value (USD Million), 2019–2030

Figure 41 Algeria Tea Market Share, By Type , By Value, 2019–2030

Figure 42 Algeria Tea Market Share, By Packaging, By Value, 2019–2030

Figure 43 Algeria Tea Market Share, By Application, By Value, 2019–2030

Figure 44 Algeria Tea Market Share, By Distribution Channel, By Value, 2019–2030

Figure 45 Rest of MEA Tea Market Size, By Value (USD Million), 2019–2030

Figure 46 Rest of MEA Tea Market Share, By Type , By Value, 2019–2030

Figure 47 Rest of MEA Tea Market Share, By Packaging, By Value, 2019–2030

Figure 48 Rest of MEA Tea Market Share, By Application, By Value, 2019–2030

Figure 49 Rest of MEA Tea Market Share, By Distribution Channel, By Value, 2019–2030

List of Tables

Table 1 Middle East and Africa Tea Market Size, By Value (USD Million), 2019–2030

Table 2 Middle East and Africa Tea Market Size, By Type , By Value, 2019–2030

Table 3 Middle East and Africa Tea Market Size, By Packaging, By Value, 2019–2030

Table 4 Middle East and Africa Tea Market Size, By Application, By Value, 2019–2030

Table 5 Middle East and Africa Tea Market Size, By Distribution Channel, By Value, 2019–2030

Table 6 Middle East and Africa Tea Market Size, By Country, By Value, 2019–2030

Table 7 Saudi Arabia Tea Market Size, By Value (USD Million), 2019–2030

Table 8 Saudi Arabia Tea Market Size, By Type , By Value, 2019–2030

Table 9 Saudi Arabia Tea Market Size, By Packaging, By Value, 2019–2030

Table 10 Saudi Arabia Tea Market Size, By Application, By Value, 2019–2030

Table 11 Saudi Arabia Tea Market Size, By Distriibution Application, By Value, 2019–2030

Table 12 UAE Tea Market Size, By Value (USD Million), 2019–2030

Table 13 UAE Tea Market Size, By Type , By Value, 2019–2030

Table 14 UAE Tea Market Size, By Packaging, By Value, 2019–2030

Table 15 UAE Tea Market Size, By Application, By Value, 2019–2030

Table 16 UAE Tea Market Size, By Distribution Channel, By Value, 2019–2030

Table 17 Qatar Tea Market Size, By Value (USD Million), 2019–2030

Table 18 Qatar Tea Market Size, By Type , By Value, 2019–2030

Table 19 Qatar Tea Market Size, By Packaging, By Value, 2019–2030

Table 20 Qatar Tea Market Size, By Application, By Value, 2019–2030

Table 21 Qatar Tea Market Size, By Distribution Channel, By Value, 2019–2030

Table 22 Kuwait Tea Market Size, By Value (USD Million), 2019–2030

Table 23 Kuwait Tea Market Size, By Type , By Value, 2019–2030

Table 24 Kuwait Tea Market Size, By Packaging, By Value, 2019–2030

Table 25 Kuwait Tea Market Size, By Application, By Value, 2019–2030

Table 26 Kuwait Tea Market Size, By Distribution Channel, By Value, 2019–2030

Table 27 South Africa Tea Market Size, By Value (USD Million), 2019–2030

Table 28 South Africa Tea Market Size, By Type , By Value, 2019–2030

Table 29 South Africa Tea Market Size, By Packaging, By Value, 2019–2030

Table 30 South Africa Tea Market Size, By Application, By Value, 2019–2030

Table 31 South Africa Tea Market Size, By Distribution Channel, By Value, 2019–2030

Table 32 Nigeria Tea Market Size, By Value (USD Million), 2019–2030

Table 33 Nigeria Tea Market Size, By Type , By Value, 2019–2030

Table 34 Nigeria Tea Market Size, By Packaging, By Value, 2019–2030

Table 35 Nigeria Tea Market Size, By Application, By Value, 2019–2030

Table 36 Nigeria Tea Market Size, By Distribution Channel, By Value, 2019–2030

Table 37 Algeria Tea Market Size, By Value (USD Million), 2019–2030

Table 38 Algeria Tea Market Size, By Type , By Value, 2019–2030

Table 39 Algeria Tea Market Size, By Packaging, By Value, 2019–2030

Table 40 Algeria Tea Market Size, By Application, By Value, 2019–2030

Table 41 Algeria Tea Market Size, By Distribution Channel, By Value, 2019–2030

Table 42 Rest of MEA Tea Market Size, By Value (USD Million), 2019–2030

Table 43 Rest of MEA Tea Market Size, By Type , By Value, 2019–2030

Table 44 Rest of MEA Tea Market Size, By Packaging, By Value, 2019–2030

Table 45 Rest of MEA Tea Market Size, By Application, By Value, 2019–2030

Table 46 Rest of MEA Tea Market Size, By Distribution Channel, By Value, 2019–2030

Table 47 Tata Company Overview

Table 48 Tata Financial Overview

Table 49 Unilever Company Overview

Table 50 Unilever Financial Overview

Table 51 Nestle Company Overview

Table 52 Nestle Financial Overview

Table 53 Barry’s Tea Company Overview

Table 54 Barry’s Tea Financial Overview

Table 55 Apeejay Surrendra Group Company Overview

Table 56 Apeejay Surrendra Group Financial Overview

Table 57 Bettys & Taylors Group Ltd. Company Overview

Table 58 Bettys & Taylors Group Ltd. Financial Overview

Table 59 McLeod Russel Company Overview

Table 60 McLeod Russel Financial Overview

Table 61 ITO EN Inc Company Overview

Table 62 ITO EN Inc Financial Overview

Market Segmentation

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Middle East And Africa Tea Market

Middle East And Africa Tea Market

Report Overview

Market Segmentation

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