Report Overview

Middle East and Africa Tea Market – Industry Trends & Forecast Report, 2030

Middle East and Africa Tea Market size by value was estimated at USD 4.38 billion in 2023. During the forecast period between 2024 and 2030, Middle East and Africa Tea Market size is expected to expand at a CAGR of 6.32% reaching a value of USD 6.69 billion by 2030. Middle East and Africa Tea Market is driven by several factors including the cultural significance of tea, population growth, and increasing health consciousness among consumers. Rapid urbanization has led to the rise of cafe culture, boosting demand for various tea blends. Additionally, the growing interest in herbal infusions, green tea, and specialty blends contributes to market diversification. Rising disposable incomes also enable consumers to invest in premium and specialty teas, further propelling market growth.

Tea – Overview

Tea is an aromatic beverage made by pouring hot or boiling water over cured leaves of the Camellia sinensis plant. Originating in China, tea has become the world's most consumed drink after water. There are various types, including green, black, oolong, and herbal teas, each with unique flavors and health benefits. Tea is known for its stimulating effects due to caffeine and is enjoyed globally for its cultural significance and diverse preparation methods

Middle East and Africa Tea Market

Growth Drivers

Expanding E-commerce and Online Sales

The growth of e-commerce and online sales is a significant driver for Middle East and Africa Tea Market. Increasing internet penetration, smartphone usage, and digital payment options have made online shopping more accessible. Consumers can now easily purchase a wide variety of teas from the comfort of their homes. Additionally, the convenience of home delivery and the availability of diverse tea products online are boosting market growth.

Challenges

Intense Competition

Middle East and Africa Tea Market faces intense competition due to the presence of numerous established players and a diversified product portfolio. Leading companies like Tata Consumer Products, Associated British Foods, and RC Bigelow Inc. continuously innovate and expand their offerings, making it challenging for new entrants to gain market share. This competitive landscape drives companies to invest heavily in marketing and product differentiation, which can strain resources and impact profitability.

Impact of Escalating Geopolitical Tensions on Middle East and Africa Tea Market

Intensifying and further spreading of geopolitical tensions across the region could adversely affect the growth of Middle East and Africa Tea Market. Disruptions in trade routes and supply chains can lead to delays and increased costs for importing tea and related products. Political instability often results in fluctuating currency values, affecting pricing and profitability. Additionally, heightened security concerns can deter investment in the region, slowing market growth. These tensions also influence consumer behavior, with potential shifts towards locally sourced products due to import challenges.

Middle East and Africa Tea Market

Segmental Information

Middle East and Africa Tea Market – By Type

By type, Middle East and Africa Tea Market is divided into Green Tea, Black Tea, Oolong Tea, Fruit/Herbal Tea, and other segments. Black tea segment is the largest in Middle East and Africa Tea Market by type, due to its widespread consumption, cultural significance, and established preference across the region. Black tea is favored for its strong flavor and traditional use in various regional tea blends. The popularity of black tea is further supported by its affordability and availability, making it the dominant choice among consumers in Middle East and Africa.

Middle East and Africa Tea Market – By Application

Based on application, Middle East and Africa Tea Market is divided into Residential and Commercial segments. The residential segment holds a larger share in Middle East and Africa Tea Market by application, due to the high consumption of tea in households, driven by cultural preferences and the popularity of tea as a daily beverage. The residential segment benefits from increasing consumer awareness about health benefits and a growing variety of tea products tailored to individual tastes, contributing to its leading position in the market.

Middle East and Africa Tea Market – By Distribution Channel

On the basis of distribution channel, Middle East and Africa Tea Market is divided into Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, Online Stores, and other segments. The supermarkets/Hypermarkets segment is the largest distribution channel in Middle East and Africa Tea Market, due to its wide reach and convenience, allowing consumers to purchase tea in bulk and access a diverse range of brands and types. Supermarkets and hypermarkets cater to a broad audience and offer competitive pricing, making them the preferred shopping destination for many tea consumers in the region.

Middle East and Africa Tea Market – By Country

By country, Middle East and Africa Tea Market is divided into Saudi Arabia, UAE, Qatar, Kuwait, South Africa, Nigeria, Algeria, and Rest of Middle East & Africa. South Africa is the largest country of Middle East and Africa Tea Market. This country leads in tea consumption and market size within the region, driven by growing preferences for various tea types and expanding distribution channels. South Africa's robust tea culture and increasing health awareness contribute significantly to its dominant position in the market, surpassing other countries in the region.

Competitive Landscape

Key players in the highly competitive Middle East and Africa Tea Market include Tata, Unilever, Nestle, Barry’s Tea, Apeejay Surrendra Group, Bettys & Taylors Group Ltd., McLeod Russel, and ITO EN Inc. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Scope of the Report

By Type

• Green Tea

• Black Tea

• Oolong Tea

• Fruit/Herbal Tea

• Others

By Packaging

• Plastic Containers

• Loose Tea

• Paperboards

• Aluminum Tins

• Tea Bags

By Application

• Residential

• Commercial

By Distribution Channel

• Supermarkets/ Hypermarkets

• Specialty Stores

• Convenience Stores

• Online Stores

• Others

By Country

• Saudi Arabia

• UAE

• Qatar

• Kuwait

• South Africa

• Nigeria

• Algeria

• Rest of Middle East & Africa

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3. Middle East and Africa Tea Market Insights
   1. Industry Value Chain Analysis
      1. DROC Analysis
      2. Growth Drivers
         1. Rising Health Consciousness
         2. Growing Disposable Income
         3. Innovation and Product Diversification
         4. Expanding E-commerce and Online Sales
      3. Restraints
         1. Intense Competition
         2. Fluctuating Raw Material Prices
      4. Opportunities
         1. Increasing Tea Culture
         2. Sustainability and Ethical Sourcing
      5. Challenges
         1. Rising Labor Costs
         2. Consumer Preference Shifts
   2. Technology Advancements/Recent Developments
   3. Regulatory Framework
   4. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. Middle East and Africa Tea Market: Marketing Strategies
5. Middle East and Africa Tea Market: Pricing Analysis
6. Middle East and Africa Tea Market Overview
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Type
         1. Green Tea
         2. Black Tea
         3. Oolong Tea
         4. Fruit/Herbal Tea
         5. Others
      2. By Packaging
         1. Plastic Containers
         2. Loose Tea
         3. Paperboards
         4. Aluminum Tins
         5. Tea Bags
      3. By Application
         1. Residential
         2. Commercial
      4. By Distribution Channel
         1. Supermarkets/ Hypermarkets
         2. Specialty Stores
         3. Convenience Stores
         4. Online Stores
         5. Others
      5. By Country
         1. Saudi Arabia
         2. UAE
         3. Qatar
         4. Kuwait
         5. South Africa
         6. Nigeria
         7. Algeria
         8. Rest of Middle East and Africa
7. Saudi Arabia Tea Market
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Type
      2. By Packaging
      3. By Application
      4. By Distribution Channel
8. UAE Tea Market
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Type
      2. By Packaging
      3. By Application
      4. By Distribution Channel
9. Qatar Tea Market
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Type
      2. By Packaging
      3. By Application
      4. By Distribution Channel
10. Kuwait Tea Market
    1. Market Size & Forecast, 2019–2030
       1. By Value (USD Million)
    2. Market Share & Forecast
       1. By Type
       2. By Packaging
       3. By Application
       4. By Distribution Channel
11. South Africa Tea Market
    1. Market Size & Forecast, 2019–2030
       1. By Value (USD Million)
    2. Market Share & Forecast
       1. By Type
       2. By Packaging
       3. By Application
       4. By Distribution Channel
12. Nigeria Tea Market
    1. Market Size & Forecast, 2019–2030
       1. By Value (USD Million)
    2. Market Share & Forecast
       1. By Type
       2. By Packaging
       3. By Application
       4. By Distribution Channel
13. Algeria Tea Market
    1. Market Size & Forecast, 2019–2030
       1. By Value (USD Million)
    2. Market Share & Forecast
       1. By Type
       2. By Packaging
       3. By Application
       4. By Distribution Channel
14. Rest of MEA Tea Market
    1. Market Size & Forecast, 2019–2030
       1. By Value (USD Million)
    2. Market Share & Forecast
       1. By Type
       2. By Packaging
       3. By Application
       4. By Distribution Channel
15. Competitive Landscape
    1. List of Key Players and Their Offerings
    2. Middle East and Africa Tea Company Market Share Analysis, 2023
    3. Competitive Benchmarking, By Operating Parameters
    4. Key Strategic Developments (Mergers, Acquisitions, Partnerships)
16. Impact of Escalating Geopolitical Tensions on Middle East and Africa Tea Market
17. Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)
    1. Tata
    2. Unilever
    3. Nestle
    4. Barry’s Tea
    5. Apeejay Surrendra Group
    6. Bettys & Taylors Group Ltd
    7. McLeod Russel
    8. ITO EN Inc
    9. Other Prominent Players
18. Key Strategic Recommendations
19. Research Methodology
    1.       Qualitative Research
       1.   Primary & Secondary Research
    2.       Quantitative Research
    3.       Market Breakdown & Data Triangulation
       1.   Secondary Research
       2.   Primary Research
    4.       Breakdown of Primary Research Respondents, By Region
    5.       Assumptions & Limitations

*Financial information of non-listed companies can be provided as per availability.

**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable

List of Figures

Figure 1       Middle East and Africa Tea Market segmentation    

Figure 2       Middle East and Africa Tea Market Value Chain Analysis   

Figure 3       Company Market Share Analysis, 2023

Figure 4       Middle East and Africa Tea Market Size, By Value (USD Million), 2019–2030

Figure 5       Middle East and Africa Tea Market Share, By Type ,  By Value, 2019–2030

Figure 6       Middle East and Africa Tea Market Share, By Packaging, By Value, 2019–2030

Figure 7       Middle East and Africa Tea Market Share, By Application,  By Value, 2019–2030

Figure 8       Middle East and Africa Tea Market Share, By Distribution Channel, By Value, 2019–2030

Figure 9       Middle East and Africa Tea Market Share, By Country, By Value, 2019–2030

Figure 10     Saudi Arabia Tea Market Size, By Value (USD Million), 2019–2030

Figure 11     Saudi Arabia Tea Market Share, By Type ,  By Value, 2019–2030

Figure 12     Saudi Arabia Tea Market Share, By Packaging, By Value, 2019–2030

Figure 13     Saudi Arabia Tea Market Share, By Application,  By Value, 2019–2030

Figure 14     Saudi Arabia Tea Market Share, By Distriibution Application, By Value, 2019–2030

Figure 15     UAE Tea Market Size, By Value (USD Million), 2019–2030

Figure 16     UAE Tea Market Share, By Type ,  By Value, 2019–2030

Figure 17     UAE Tea Market Share, By Packaging, By Value, 2019–2030

Figure 18     UAE Tea Market Share, By Application,  By Value, 2019–2030

Figure 19     UAE Tea Market Share, By Distribution Channel, By Value, 2019–2030

Figure 20     Qatar Tea Market Size, By Value (USD Million), 2019–2030

Figure 21     Qatar Tea Market Share, By Type ,  By Value, 2019–2030

Figure 22     Qatar Tea Market Share, By Packaging, By Value, 2019–2030

Figure 23     Qatar Tea Market Share, By Application,  By Value, 2019–2030

Figure 24     Qatar Tea Market Share, By Distribution Channel, By Value, 2019–2030

Figure 25     Kuwait Tea Market Size, By Value (USD Million), 2019–2030

Figure 26     Kuwait Tea Market Share, By Type ,  By Value, 2019–2030

Figure 27     Kuwait Tea Market Share, By Packaging, By Value, 2019–2030

Figure 28     Kuwait Tea Market Share, By Application,  By Value, 2019–2030

Figure 29     Kuwait Tea Market Share, By Distribution Channel, By Value, 2019–2030

Figure 30     South Africa Tea Market Size, By Value (USD Million), 2019–2030

Figure 31     South Africa Tea Market Share, By Type ,  By Value, 2019–2030

Figure 32     South Africa Tea Market Share, By Packaging, By Value, 2019–2030

Figure 33     South Africa Tea Market Share, By Application,  By Value, 2019–2030

Figure 34     South Africa Tea Market Share, By Distribution Channel, By Value, 2019–2030

Figure 35     Nigeria Tea Market Size, By Value (USD Million), 2019–2030

Figure 36     Nigeria Tea Market Share, By Type ,  By Value, 2019–2030

Figure 37     Nigeria Tea Market Share, By Packaging, By Value, 2019–2030

Figure 38     Nigeria Tea Market Share, By Application,  By Value, 2019–2030

Figure 39     Nigeria Tea Market Share, By Distribution Channel, By Value, 2019–2030

Figure 40     Algeria Tea Market Size, By Value (USD Million), 2019–2030

Figure 41     Algeria Tea Market Share, By Type ,  By Value, 2019–2030

Figure 42     Algeria Tea Market Share, By Packaging, By Value, 2019–2030

Figure 43     Algeria Tea Market Share, By Application,  By Value, 2019–2030

Figure 44     Algeria Tea Market Share, By Distribution Channel, By Value, 2019–2030

Figure 45     Rest of MEA Tea Market Size, By Value (USD Million), 2019–2030

Figure 46     Rest of MEA Tea Market Share, By Type ,  By Value, 2019–2030

Figure 47     Rest of MEA Tea Market Share, By Packaging, By Value, 2019–2030

Figure 48     Rest of MEA Tea Market Share, By Application,  By Value, 2019–2030

Figure 49     Rest of MEA Tea Market Share, By Distribution Channel, By Value, 2019–2030

List of Tables

Table 1        Middle East and Africa Tea Market Size, By Value (USD Million), 2019–2030

Table 2        Middle East and Africa Tea Market Size, By Type ,  By Value, 2019–2030

Table 3        Middle East and Africa Tea Market Size, By Packaging, By Value, 2019–2030

Table 4        Middle East and Africa Tea Market Size, By Application,  By Value, 2019–2030

Table 5        Middle East and Africa Tea Market Size, By Distribution Channel, By Value, 2019–2030

Table 6        Middle East and Africa Tea Market Size, By Country, By Value, 2019–2030

Table 7        Saudi Arabia Tea Market Size, By Value (USD Million), 2019–2030

Table 8        Saudi Arabia Tea Market Size, By Type ,  By Value, 2019–2030

Table 9        Saudi Arabia Tea Market Size, By Packaging, By Value, 2019–2030

Table 10      Saudi Arabia Tea Market Size, By Application,  By Value, 2019–2030

Table 11      Saudi Arabia Tea Market Size, By Distriibution Application, By Value, 2019–2030

Table 12      UAE Tea Market Size, By Value (USD Million), 2019–2030

Table 13      UAE Tea Market Size, By Type ,  By Value, 2019–2030

Table 14      UAE Tea Market Size, By Packaging, By Value, 2019–2030

Table 15      UAE Tea Market Size, By Application,  By Value, 2019–2030

Table 16      UAE Tea Market Size, By Distribution Channel, By Value, 2019–2030

Table 17      Qatar Tea Market Size, By Value (USD Million), 2019–2030

Table 18      Qatar Tea Market Size, By Type ,  By Value, 2019–2030

Table 19      Qatar Tea Market Size, By Packaging, By Value, 2019–2030

Table 20      Qatar Tea Market Size, By Application,  By Value, 2019–2030

Table 21      Qatar Tea Market Size, By Distribution Channel, By Value, 2019–2030

Table 22      Kuwait Tea Market Size, By Value (USD Million), 2019–2030

Table 23      Kuwait Tea Market Size, By Type ,  By Value, 2019–2030

Table 24      Kuwait Tea Market Size, By Packaging, By Value, 2019–2030

Table 25      Kuwait Tea Market Size, By Application,  By Value, 2019–2030

Table 26      Kuwait Tea Market Size, By Distribution Channel, By Value, 2019–2030

Table 27      South Africa Tea Market Size, By Value (USD Million), 2019–2030

Table 28      South Africa Tea Market Size, By Type ,  By Value, 2019–2030

Table 29      South Africa Tea Market Size, By Packaging, By Value, 2019–2030

Table 30      South Africa Tea Market Size, By Application,  By Value, 2019–2030

Table 31      South Africa Tea Market Size, By Distribution Channel, By Value, 2019–2030

Table 32      Nigeria Tea Market Size, By Value (USD Million), 2019–2030

Table 33      Nigeria Tea Market Size, By Type ,  By Value, 2019–2030

Table 34      Nigeria Tea Market Size, By Packaging, By Value, 2019–2030

Table 35      Nigeria Tea Market Size, By Application,  By Value, 2019–2030

Table 36      Nigeria Tea Market Size, By Distribution Channel, By Value, 2019–2030

Table 37      Algeria Tea Market Size, By Value (USD Million), 2019–2030

Table 38      Algeria Tea Market Size, By Type ,  By Value, 2019–2030

Table 39      Algeria Tea Market Size, By Packaging, By Value, 2019–2030

Table 40      Algeria Tea Market Size, By Application,  By Value, 2019–2030

Table 41      Algeria Tea Market Size, By Distribution Channel, By Value, 2019–2030

Table 42      Rest of MEA Tea Market Size, By Value (USD Million), 2019–2030

Table 43      Rest of MEA Tea Market Size, By Type ,  By Value, 2019–2030

Table 44      Rest of MEA Tea Market Size, By Packaging, By Value, 2019–2030

Table 45      Rest of MEA Tea Market Size, By Application,  By Value, 2019–2030

Table 46      Rest of MEA Tea Market Size, By Distribution Channel, By Value, 2019–2030

Table 47      Tata Company Overview

Table 48      Tata Financial Overview

Table 49      Unilever Company Overview

Table 50      Unilever Financial Overview

Table 51      Nestle Company Overview

Table 52      Nestle Financial Overview

Table 53      Barry’s Tea Company Overview

Table 54      Barry’s Tea Financial Overview

Table 55      Apeejay Surrendra Group Company Overview

Table 56      Apeejay Surrendra Group Financial Overview

Table 57      Bettys & Taylors Group Ltd. Company Overview

Table 58      Bettys & Taylors Group Ltd. Financial Overview

Table 59      McLeod Russel Company Overview

Table 60      McLeod Russel Financial Overview

Table 61      ITO EN Inc Company Overview

Table 62      ITO EN Inc Financial Overview